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2 Satellite
Tata Sky was the second operator to launch DTH or
direct-to-home services in 2006. At that time, the company decided to use an ISRO satellite. In 2005, Tata
Sky signed a contract with ISRO for provision of satellite
space on the INSAT 4A-satellite. In 2007, one year after
the launch of the DTH player, Tata Sky asked for more
space to increase the number of channels they telecast.
Tata Sky dish antenna unit
The extra space was promised in 2009 on the GSAT 10
satellite, a then to be launched satellite inducted into the
Tata Sky is a direct broadcast satellite television INSAT system. The GSAT 10 was launched in Septemprovider in India, using MPEG-2 and MPEG-4 digital ber 2012, but Tata Sky has not utilized the transponders
compression technology, transmitting using INSAT 4A till today.[9]
satellite.[2] Incorporated in 2004, Tata Sky is a Joint venture between the TATA Group and 21st Century Fox
Its primary competitors are cable television and other 3 Awards and Accolades
DTH service providers Airtel digital TV, Dish TV, Sun
Direct, Reliance Digital TV, DD Direct+ & Videocon
ISO 27001: 2005 accreditation
D2H.
In March 2009, Tata Sky became the rst Indian directIt currently oers 281 SD channels, 25 HD channels and
to-home (DTH) service provider to be awarded the ISO
1 3D VOD channel along with other many active services
27001:2005 accreditation, the benchmark for informa(as of December 2014). On 4 July 2014 it became the
tion security.[10] ISO 27001:2005 is an international stanrst DTH in India to broadcast Live FIFA World Cup
dard that provides specications and guidance for the es2014 First quarter nal match in 4K UHD as a technologtablishment and proper maintenance of an Information
ical demonstration and expects to roll out 4K broadcast
Security Management System (ISMS).
in 2015. Tatasky had already entered into an agreement
with French rm Technicolor to supply 4K Set Top Boxes
from early 2015.[3]
4 See also
Tata Group
History
Airtel digital TV
Tata Sky is a joint venture between the Tata Sons, that
owns 70% and STAR India that owns a 20% stake.[4]
In 2008, Singapore-based Temasek Holdings picked up
10% stake in Tata Sky from the Tata Group. Tata Sky
was incorporated in 2004 but was launched only in 2006.
In Digital
DD Free Dish
Reliance Digital TV
STARs parent company, 21st Century Fox, owns an International group of DTH businesses that include Sky
Italia in Italy and BSkyB in United Kingdom. The company uses the Sky brand owned by British Sky Broadcasting.[5]
Sun Direct
Videocon d2h
Dish TV
1
References
[1] http://www.thehindubusinessline.com/companies/
tata-sky-to-invest-rs-1000-cr-for-tech-upgrade/
article5022824.ece
[2] Tata Sky on Insat 4A. LyngSat. Retrieved 10 August
2008.
[3] http://economictimes.indiatimes.com/
industry/media/entertainment/entertainment/
tatasky-to-start-4k-ultra-hd-beaming-from-next-year/
articleshow/37781110.cms
[4] http://www.tata.com/company/profile/Tata-Sky
[5] http://www.tatasky.com/wps/portal/tatasky/home/
footerpages/corporateinfo
[6] http://www.thehindu.com/business/Industry/
tatasky-launches-countrys-first-4k-settop-box/
article6775606.ece
[7] http://www.dnaindia.com/scitech/
report-tatasky-launches-country-s-first-4k-set-top-box-2051459
[8] http://tech.firstpost.com/news-analysis/
tata-sky-launches-4k-uhd-set-top-in-india-will-cost-rs-6400-for-new-users-249271.
html
[9] http://www.business-standard.com/article/management/
we-might-have-to-go-legal-against-isro-harit-nagpal-113061801000_
1.html
[10] http://www.thehindu.com/todays-paper/tp-business/
tata-sky-gets-iso-270012005/article336718.ece
[11] http://www.campaignindia.in/Article/368067,
ibs-wins-yahoo-big-idea-chair-2013.aspx
[12] http://www.superbrandsindia.com/images/brand_pdf/
consumer_3rd_edition/Tata%20Sky.pdf
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