This

is
Design
Forge.
People
that
Craft.

Design Forge is a media and

creativity Studio specialised
in identity, graphic design,
web, print,i llustrations,
photography and architectural
renderings.
The Forge is located in
Bucharest, Romania and was
launched in early 2008 as a
brainchild of Mihai Stancu and
Mihai Velcescu, students in
technology and architecture
respectively.
First intended as a web
studio, the firm stretched its
services across to identity
development, strategy,
naming and visual, as well as
print and illustrations.

We are proud to have a team

of skilled youngsters, kicking
around their tools to craft
some pretty interesting stuff.
This stuff went to serve some
major romanian brands, such
as Adevarul Holding, or CD
Press, and bands, such as K1
or Ro-mania and a myriad
of thriving companies who
worked with us for the greater
good of proper design and
communication.
Just what we do is shown
next. Hope youll have the
patience and enjoy the ride.

Cheers!

Design Forge is specialized

in the development of
brand designs, starting with
sketching up the strategic
approach on the market,
further on with naming,
copywriting, visual elements
and ending in the hard
evidence of a good days
work: seeing the identity
implemented through a

powerful and memorable

logo and how this takes
communication to a new level
for our clients. In short. Logos,
business cards, letterheads,
envelopes, brochures,
and literally anything that
represents your company to
the outside world: the face
you want to show and that
best suits you.

What we do

Brand Identity Design

Communication goes yet

further as we go digital and
interactive. A brand needs
awareness and a web-site
needs to be part of something
greater and smarter in order
to truly be successful and
reach an audience and
then stay with them, being
memorable and friendly. This
is the process that defines
good web design. Were good
at the process.

We craft web-site layouts to

suit the clients identity and
then we build comprehensive
and compatible solutions to
drive that web-site all the
way. Content Management
Systems, Newsletter
Management Systems and
more, made by people who
speak compliant xHTML/CSS,
PHP, mySQL, Ajax, Javascript
and some other fancy
dialects.

These are some of the

web-sites weve built:
www.constantinarchitectes.fr
www.armeneasca34.ro
www.cdpress.ro
www.protoieria1.ro
www.mesterimaramureseni.ro
www.truparomania.ro
www.talk4u.ro
www.avps-soimul.ro
www.a2-artal.fr
www.newad.ro
www.almasolution.ro

What we do

Web design & development

Ads, posters, cover artwork,

flyers, brochures, catalogues,
magazines, letterheads,
envelopes, business cards,

folders, stamps, stickers,

stencils and any other graphic
design for virtually any
communication need.

What we do

Graphics & DTP

We draw and there are

hundreds of thousands of
illustrations made by the Design
Forge studio, seen by at least as
many people across Romania,
who read the books from the

Adevarul Collection. We craft

illustrations in ink, pencil,
charcoal, acrylic, aquarelle, oils,
or just a pen tablet tools of
the trade for people who really
know the trade.

What we do

Illustration

Its all about face. The team of

Design Forge photographers
know just what to do about it.

We shoot any event, product

or being we have in our reach.
Consider yourself warned!

What we do

Photography

Convincing through the web

needs innovative solutions.
360 degree tours are the
perfect presentation method
for those neat places that you

really want to show in every

detail. They give the user an
immense ability to snoop
around and see the full picture
in every direction possible.

What we do

360 Virtual Tours

It may all start from an idea but

the shortest route to seeing
the job done is getting it in
photorealistic 3d renderings.

These do wonders for buildings,

interior designs, real estate and
products, and can boost your
plans faster to the real deal.

What we do

Architectural Renderings

Logofolio

produce and although there

were some time setbacks,
the final piece was a breath
of fresh air. The web-site
showcases some great
works of architecture and is
definately worth visiting.

Constantin Architectes

Clichy based architecture

and urban planning studio
Constantin Architectes were a
great sight for sore designer
eyes. A new identity, defined
by the new logo and design
guidelines went smooth to

Adevrul offers once a week

as part of a cultural capaign.
We embarked on a long
journey with this media giant,
and its demanding business
environment. Its been clear
sailing till now, and no cloud
in sight.

Adevrul Holding

Adevarul Holding is one of

the largest media trusts in
Romania, handling among
- other things - the daily
newspaper Adevarul.
We were approached for the
task of crafting the illustrations
for the promotional books that

websites for all 60 parishes.

We added a comunicational
feature to the mix, to help
the public relate to this
institution. The result was
blessed by the Patriarchy
of the Orthodox Church
of Romania.

Protoieria 1 Capital

Protoieria 1 Capital is an
administrative unit of the
Orthodox Church of Romania,
that oversees the 60 churches
across Northern and Western
Bucharest. Our task was to
build a website hub for this
institution that could handle

shop of rare and special gifts.

The project was tremendously
creative in nature and we
enjoyed each step of it,
crafting their communications
material (print & web), as
well as an intricate content
management system for their
web-shop.

Societatea Paidea

The Paideia Society is an

academic organisation,
publishing rare books
with a unique form and
craftsmanship.
We were approached by this
elite society to brand their
new product Cadouri Alese
(Chosen Presents) - a web-

We painted their new website

layout and wrote a custom
tool to handle their web-shop,
content and site adds, the
work was fun, the feedback
was great, the result looked
good and felt good (score 2
for custom craft).

CD Press

CD PRESS Publishing House is

one of the five most important
publishers of textbooks and
auxiliaries in Romania, and
it also leads the segment of
periodical publications for
children on the Romanian
market.

Technologies), so we took
them from an idea and some
hints into developing a tech
savvy, youthful, yet simple
and clean identity. We also
threw in the graphics for their
web-site and alls well that
ends well. As it did in this case.

A2 Artal Innovation

These are fun people to work

with. Working on the French
market of custom training,
from their headquarters in
Toulouse, they were closer
than ever on this project.
They are a spin-off from
their larger brother (Artal

new venture, together

with a unique approach to
the identity design: bold,
recognisable and big. In
one word Talk. The two
divisions are styled Talk2u
(legal) and Talk4u(literary),
keeping the brand consistent
and talking.

Talk Partners

Lets talk! is about how it

all started when the newly
founded literary agency/
legal aid team approached
our studio. What followed
were hours and hours of
brainstorming and creative
thinking that ended up
with the name for their

show held at the Concert Hall

of the National Radio House
by K1 and renowned soprano
Felicia Filip.
Tight deadline? Feeling like
theres no way to finish on
time? Of course it was fun. Our
computers grew to hate us for
the 7/24 program though.

Balade din Carpai

This was the start of a nice

tete-a-tete work with our
friends at UMG - one of the
thriving music production
studios in Romania.
The event was to herald the
launch of their Proud to be
Romanian campaign and
consisted in a spectacular

they are: descendants of true

Maramure craftsman who
built a construction company
from scratch and praise the
respect for wood in all they
do: houses, stairs, furniture,
urban furniture, garden
designs and whatever else
you may need.

Meteri Maramureeni

These fellows are close to our

heart. Knowing eachother for
years and developing their
identity and web presence
over time, we decided to
finally bring their entire
services under one coherent
brand with one strong visual
presence to represent what

few degrees? And we did that,

to craft one heck of a visual
presence.
It was about design
guidelines, stationery,
templates, business cards and
their web-site design. What
came out follows ...

newAD Communication

So, these people are good

at what they do: leading
the market for strategic
communications and
marketing consulting &
management.
A new web-site? How about
pumping up your identity a

of those loads of paper piling

up on your desk there. It was
interesting to find out about
this and we gave a shot to their
identity and graphic design
guidelines in print and in web.
You can see the results here.

Identnet

Document management
for your traditional files
and folders? Sure. Identnet
works with nano technology
implemented in sheets of
paper, that enable easy
handling and authenticating

based just on their name.

We had a very creative
endeavour together with
these entrepreneurs and went
through a series of motifs
and symbols in order to reach
the final stage. Print & Web
included.

BG Eurotrust

BGE is about business and

making things happen. They
own and operate the largest
construction materials storage
facility in Maramure and build
impressive stuff.
We took this one from zero
and developed their identity,

were gentle to the senses, and

it was all in good fun, really
kicking with the vintage like
logo design, posters, flyers,
brochures, invites, badges,
diplomas, web-site and
what not.

Naionala de Rock

This is a rock event we

supported as a creative
opportunity, our contributions
came in the events second
and third years.
The fine typography on the
walls, the music and the beer

activity and spirit of it all were

a good start.
So we embarked on a short
trip to see if we can hit this
the right way. Identity and
design guidelines.
The results are as follows on
the next pages.

Metavolv

Metavolv is a next
generation online advertising
agency, the name is a
combination of the words
meta and evolve. So this
wasnt your regular project,
but it was fun to work on
it. The witty name, general

resist throwing in a few

identity concept designs and
we were on target. They liked
it and now its all well and
smooth. The designs are clean
and to the point and we loved
the several species of small
furry animals part of the job.

Armeneasc 34 Clinic

Located in downtown
Bucharest this vet clinic is
there for you at all times, with
an around the clock schedule
and completely equipped
facilities.
We were approached for the
web-site primarily, but couldnt

nice piece of proper design

and use of type with hints
at camouflage and the army.
Frankly we liked the several
species of small furry animals
much better when they were,
too, kicking. We relate...

AVPS oimul

Ok, so these guys are

definately not up our alley
and we cant say hunting
is something we support.
However we realise that some
things cannot be changed
and we thought to craft a

designs. In return we crafted

their identity and web-site and
their business card designs.
It was quite flamboyant to
design all throughout but we
were all pleased with the neat
outcome. See for yourself...

ALMA Solutions

We stroke a neat deal with

Alma, when we decided to
partner up. They represent
our main printing house
solution, that provided us and
our clients with high quality
works that went well with our

Mihai Stancu
lead developer &
managing partner
Gavril Buftea
managing partner

Mihai Lpugean
lead project manager

Ionu Gherasim
illustrator

Tudor Ptracu
project manager

Tudor Smarandache
illustrator

Valentin Enache
designer & developer

Vlad Osiac
illustrator

Bogdan Georgescu
designer & developer

Cristiana Apostol
illustrator

Vlad Popa
developer

Alex Ifrim
illustrator

team@design-forge.ro

Mihai Velcescu
lead designer &
managing partner

We
hope
to
hear
from
you
soon.
04 07 61 60 73 86
team@design-forge.ro

fax. 04 03 18 16 97 53
www.design-forge.ro

14th Vulcan Judeu st.

031429 Bucureti