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iv) Technology selection: The requirement for technology differs from product to product
depending upon the nature of products. Swayed by the reported profit margins, the entrepreneurs
sometimes plan for a technology not possible to set up within limited financial resources. Thus,
in the absence of technological feasibility, enterprise is foredoomed to failure. Hence make sure
of the technological feasibility.
v) Location selection: The entrepreneur often makes two types of errors while selecting location
for their enterprises. First, they are completely swayed by the Government offer of financial
incentives and concessions to establish industries in a particular location. This becomes their sole
and overriding concern completely disregarding other factors like market proximity, availability
of raw materials, man power and infrastructural facilities. Second, the entrepreneurs select a
location for their enterprises merely because it is their hometown or they own ancestral land
there which is, however, not an appropriate location.
vi) Selection of ownership form: Many enterprises fail merely because the ownership form of
enterprises is not suitable. Hence, select a suitable form of ownership taking a comprehensive
view of the factors affecting the selection of a form of ownership.