Online S2 Communication Studies LSPR.

Course: EPRE PR Ethics [PR8030]

PROGRAM TEACHING GUIDANCE
Postgraduate Program of
The London School of Public Relations-Jakarta
Revision: 02
Course
Subject

EPRE PR Ethics [PR8030]

Teaching Team

SCU
Pre-requisites

4 (four) credits
NONE

Valid date
Syllabus designed by

No
.

Category

Course
Description

Learning
Outcomes

Grading

Description
This PR Ethics course introduces students to the ethical public relations practices to counter the
wrong perception about PR practitioners as hired guns who will say or do whatever it takes
to accomplish the goals of their organizations / clients. Effective PR cases as well as examples
of PR process in action will be presented as models for students. The course answers the
question: Are We Doing the Right Thing? asked by public relations practitioners. The term
ethics suggest a commonly accepted sense of professional conduct that is translated into
formal codes, which are monitored, assessed and enforced through actions taken against those
who deviate from the norm.
After completing this course, students are expected to be able to:
L1. Have a clear understanding on what is required to become a professional public relations
practitioners;
L2. Understand that public relations is an approach that ensures consistency and maintains
transparency, not a means to hide uncomfortable facts;
L3. Know how to behave and be fully aware that personal integrity is part of public relations
professionalism;
L4. Produce factual information, accurately and without personal opinion
A : 90-100; A- : 85-89.99; B+: 80-84.99;B: 75-79.99; B-: 70-74.99; FAIL: Below 70.00

No
Component
.
1 Weekly Post Quiz

Assessment
component

Lecture live
chat

LSPR1503

Bambang Sumaryanto, MBA MSi (Course

Coordinator bsumaryanto@ymail.com;
bambang.s@lspr.edu);
24th March 2015
Bambang Sumaryanto, MBA MSi

Weight

CILO

Due date

5%

End of every week *

Every Wed and Sat 1800pm
WIB
End of week 13,
Sat6thJun2015*
End of weeks 6, Sat
18thApr2015*
Sat9thMay2015 (on
campus)
Sat11thJul2015 (on campus)

Twice weekly Group

Discussion

5%

1,2,3

One (1) Group assignment

10%

2,3,4

One (1) Individual

assignments

10% **

2,3,4

Midterm Exam [UTS]

30%

1,2

Final Exam [UAS]

TOTAL Penilaian

40%
100%

1,2,3,4

All online materials are accessible from elearning.lspr.edu website

Assignments are all submitted online from elearning.lspr.edu website

* Saturday at 2350pm WIB

** Each Individual assignment is graded at 10% each towards final grade
Lecturers will be available for a live online chat session with students for 30 minutes during the
following timeslots,
Day
Consultation slot (WIB*)
Wednesday
2100pm ke 2130pm
Saturday
2100pm ke 2130pm
*WIB: Waktu Indonesia Barat

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Online S2 Communication Studies LSPR. Course: EPRE PR Ethics [PR8030]

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Description
Note: National holidays. If the
Saturday is a national holiday, then the live chat will be moved earlier by one day, to
the Friday of that same week.
Wednesday is a national holiday, then the live chat will be moved later by one day, to
the Thursday of that same week.
Chat is accessible from elearning.lspr.edu website
Students are expected to,
Complete 100% every weekly activity: Pre & Post quizzes, practices quizzes, View class
video, audio, transcript, presentation slides, Twice weekly Group discussion assignments
before the end of every weekly session (Saturday midnight 23.59pm)
Participate in group forum discussion and twice weekly chat regularly.
Plan on obtaining any notes, announcements, and so on from their fellow class mates, in
the event of emergencies.
Arrive to class on time for each on campus session. On campus sessions will begin
promptly, and tardiness is an interruption that is both rude and distracting for both the
instructor and students. Note that any information students miss as a result of being late is
their responsibility.

Class policies

Absence policy
Student who do not complete 100% of every weekly activity before the due date, will
be considered not present in that session.
The maximum number of absence in this course is four (4) times.
If the student has four or more absence, the student will not be allowed to take the final
exam.
Hence the failed student will have to retake the course in future semesters to pass the
course.
For on campus session, to provide a classroom that is conducive to learning, please refrain
from,
Answering cell phones or replying to text messages
Engaging in conversations with fellow classmates outside of the scope of the class
Any other disruptive behaviour

Peer review

Class
Environment/P
olicies

Description of
Teaching

LSPR1503

Academic dishonesty in any form will not be tolerated. Students are encouraged to become
familiar with the LSPR Code of Conduct as they relate to academic dishonesty/cheating.
All assignments are due on the date specified in the discussion with the lecturer.
Students may, however, turn in any assignment in advance of the due date.
Only important topics will be discussed in class, and it is the students responsibility to read
other related topics.
To ensure fairness in grading of group assignment, students will be requested to conduct
anonymous peer review every end of the semester/ course. Students are encouraged to
grade their group peers fairly using an online matrix that covers individual contribution
towards group discussions and group assignments.
In order to achieve previously identified course objectives, we will follow an interactive
class format. Students are expected to come to class on time, take notes and prepare the
assigned class material for each session by doing some readings and/or case studies.
In the interest of providing a meaningful learning experience and creating and exciting
class environment, students thoughtful participation is required, whereby students own
experiences, comments, anecdotes ought to be shared, including relevant issues and
question raised in class.
Considering the intensive nature of this module and heavy emphasis on class discussion
and interaction, attendance of all sessions and class participation are necessary for a
successful completion of this course.
The course method will consist of lectures, facilitation, presentations, assignments and paper
submission. The lecturer organizes, supervises and facilitates the class as well as conduct

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Online S2 Communication Studies LSPR. Course: EPRE PR Ethics [PR8030]

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10

Category

Description

Method

lectures in the first few meetings. The students will then be asked to lead class discussions and
make report presentations. For their own benefit, students are expected to read the assigned
chapter(s) prior to the pertinent class sessions, and optional reading (choices from suggested
reference books or other related PR books).
Short case studies that illustrate the complexities of Corporate Communications
management and invite students to apply their ideas in practical problem solving.
Classroom participation is expected and required. This will be evaluated using a selfevaluation format.
Group assignment with the objective of getting a deeper understanding into some
important concepts and applications. With this assignment, students will have to analyze
Corporate Communications management case studies and present professional
presentation. Group participation is expected and will be evaluated using a group &
self-evaluation format. Assessment is based on the quality of group assignment,
contribution to the coursework, and involvement in the class. It must be noted that group
assignment means members of the group are to work as a team, and there should be no
free riders!
Any type of activity that is considered dishonest by reasonable standards may constitute
academic misconduct. The most common forms of academic misconduct are cheating and
plagiarism. All instances of academic dishonesty will result in a grade of zero for the work
involved.
All assignments will need to have a signed declaration on the 2nd page (after the cover) that
the material submitted is the students own work and that all work taken from other sources is
properly acknowledged.

Academic
Honesty

Use this wording on the 2nd page of each report :

I certify that the attached assignment is my own work and that any material obtained from other
sources has been acknowledged.
I grant permission to the London School of Public Relations to make copies of assignments for
assessment, review and/or record keeping purposes. I note that the London School of Public
Relations reserves the right to check my assignment for plagiarism.
Signed Date
Penalty for students who performed plagiarism: FAILED from the subject.

11

AntiPlagiarism
Policy

1st / cover page:

Course title
Topic title
Student Name:
NIM:
Class:
Concentration:
Lecturer name:
Sekolah Tinggi Ilmu Komunikasi
eLearning Postgraduate Programme of LSPR
City, Month, Year
2nd page:
I certify that the attached assignment is my own work and that any material obtained from other
sources has been acknowledged.
I grant permission to the London School of Public Relations to make copies of assignments for
assessment, review and/or record keeping purposes. I note that the London School of Public
Relations reserves the right to check my assignment for plagiarism.
Signed Date

LSPR1503

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Online S2 Communication Studies LSPR. Course: EPRE PR Ethics [PR8030]

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Category

Description
PGP applied APA (American Psychological Association) as references system for all paper
work in each subjects (latest version is 6th Edition, 2010).

12

Referencing

13

General Policy

14

Attendance
Policy

15

Online
Etiquette

1.
2.
3.
4.

Worldwide accepted International/ national conferences and reputable journals.

Up dated revisions.
Easy for students: Students will learn while practicing this references before doing thesis.
Easy to learn : www.apastyle.org and feel free to come to the Thesis Depart. (on the 9th
floor with Ms.Sari/Hani) and ask for softcopy file.
Students must abide by policies in the LSPR Student Handbook, and the Basic Graduate
Student Responsibilities.
Students are expected to log in and participate as part of their learning in the course.
Instructors establish specific policies relating to absences in their courses and communicate
these policies to the students through the course syllabi. Individual instructors, based upon the
nature of the course, determine what effect excused and unexcused absences have in
determining grades and upon students ability to remain enrolled in their courses. LSPR
reserves the right to determine that excessive absences, whether justified or not, are sufficient
cause for institutional withdrawals or failing grades.
It is expected that students in this class will conduct themselves with good sense, courtesy, and
dignity in all course-related activities. This includes your behavior towards other students and
the instructor. Inappropriate language or flaming will not be tolerated and can negatively
affect your grade.
It is imperative that students in an online environment exhibit proper online etiquette and
appropriate online behaviors. Students deemed to exhibit inappropriate online behavior may
be dropped from the course.
Students are expected to participate in all discussions and virtual classroom chats when
directed to do so. Students are to be respectful and courteous to others in the discussions. Foul
or abusive language will not be tolerated.
Discussion, chat, and e-mail spaces within this course are for class purposes only, unless
otherwise stated. Please remember to conduct yourself collegially and professionally. Unlike in
the classroom setting, what you say in the online environment is documented and not easily
erased or forgotten.
The following guidelines apply:
Avoid using ALL CAPS, sarcasm, and language that could come across as strong or offensive.
Use proper punctuation, grammar and be sure to edit your contribution before posting.
Read all postings before posting your responses to discussion topics so as to not
unnecessarily repeat information.
Keep chat comments brief and to the point.
Focus on one topic at a time when chatting or posting to discussions.
Remember that unlike in face-to-face learning environments what you say in discussions and
chats is documented and available to be revisited. Choose your words and discussion topics
carefully.
E-mail should only be used for messages pertaining to the course. Please refrain from
sending forwards, jokes, etc. within e-mail.
The majority of online class time is spent posting opinions and sharing information. Therefore, it
is very important to communicate with courtesy and professionalism. Professional Courtesy
includes respecting others' opinions, being courteous and respectful, and working together in
the spirit of cooperation. Sexist, heterosexist, and racist language should not be used when
communicating in the course. Slang should not be used in the discussion posts. The same
guidelines for professional communication in the classroom apply to content that a student
references in a discussion or assignment. Please make sure that all content that is brought into
the online classroom is professional in nature. If a student links to material that is nonprofessional, derogatory, pornographic, or promotes personal opinion (such as political or
religious agenda) the link will be deleted and the student may be subject to further
disciplinary action.
Since we cannot see each other in the online environment, it is hard to tell if a writer is bashful,
bored, sarcastic, angry, or just kidding. Therefore, when you critique your classmates, please
proof-read your responses carefully before you post them. Refrain from slipping into

LSPR1503

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Online S2 Communication Studies LSPR. Course: EPRE PR Ethics [PR8030]

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.

Category

16

Communicatio
n Expectations
and Standards

17

Submission
and Collection
of Assignment

18

Learning
Support

Description
arguments. Be sensitive and positive in your approach to others, and careful with your words.
You are encouraged to visit the following websites and review proper communications in the
electronic format:
www.albion.com/netiquette/
www.bspage.com/1netiq/Netiq.html
All emails or discussion postings will receive a response from your professor within 48 hours.
You can send email anytime that is convenient for you. Lecturer will check their email messages
during the day throughout the work-week (Monday through Friday) and will respond to email
messages during the work-week by the close of business (5:00 pm) on the day following their
receipt of them. Emails received by lecturer on Friday will be responded to by the close of
business on the following Monday.
When sending email, use your lspr.edu email address. Lecturers have the right to Not
respond to emails that are,
a. Non-lspr.edu, as there is no way to authenticate the sender. Make sure students include
your name, title of the course, time of the course and a brief reason for your email in the
subject line.
b. Without a subject line. Take the time to use proper spelling and grammar in your email.
You are contacting your lecturer, NOT a friend. This is professional email addressing a
specific concern related to your education. Take responsibility for your concern and
address me in a professional manner. Lecturers will always address you with the same
professionalism and courtesy.
c. With improper/bad : grammar, spelling and/or basic professionalisms or courtesies.
In regards to the given Individual and Group assignments, students are expected to,
Submit all assignments before or on the due date specified in the discussion with lecturer.
Late submission will be penalized by -3 (minus three) per day deducted from your score.
Students should first email the LSPR S2 Online Program Helpdesk at Lsprs2@harukaedu.com
for learning or academic issues with accessing your online course or call at +62 858 177
03214
The helpdesk is available 24 hours a day/7 days a week via email or whatsapp.
The helpdesk strive to respond to any email or whatsapp based query within 24 hours.
For callers, the telephone line is available during office hours, Monday to Friday: 0900am to
1700pm.

Course Outline (CILO: Course Intended Learning Outcomes)

Ses
sion

CIL
O

1,2

1,2

1,2

1,2

1,2

1,2

1,2

LSPR1503

Session topic

Media

Duration
(hour)

On
Campus

2.5

TBD

Internet

2.5

TBD

P, D,
Q&A

Internet

2.5

TBD

P, D,
Q&A

Internet

2.5

TBD

Internet

2.5

TBD

Internet

2.5

TBD

Internet

2.5

TBD

Method*

Ethics of Public Relations

References
Objectives
PR Ethics
Public Relations History, Various Definitions
and Scope
References
Trend & Challenges
Definitions of PR
Public Relations (PR) Role & Function
PR Basic Components
Other Terms of PR
PR Department, Trend & Firms
Profesionalism - How PR Should Work
PR Professionalism
Social Responsibility
Getting Support in doing PR

P, D,
Q&A

P, D,
Q&A

P, D,
Q&A
P, D,
Q&A
P, D,

Ethical PR Decision Making Process

Ethical PR Business, Opportunities and
Challenges
The TRUTH as Ethical Imperative

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References

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Online S2 Communication Studies LSPR. Course: EPRE PR Ethics [PR8030]

Ses
sion

CIL
O

Session topic

Method*

Media

Duration
(hour)

On
Campus

3.0

Internet

2.5

TBD

Internet

2.5

TBD

Internet

2.5

TBD

Internet

2.5

TBD

Internet

2.5

TBD

Internet

2.5

TBD

Internet

2.5

TBD

On
Campus

3.0

References

Q&A
8

1,2

MID TERM EXAM - Sat9thMay2015

3,4

Truth & Accuracy,

Values, Principles, Ethical Boundaries,
The Code of Professional Standard,
Potential Ethical Issues

10

3,4

Internal & External PR Context

11

3,4

Relationship with Media

12

3,4

PR Challenges in Politics & Government

13

TBD

14

TBD

15

TBD

16

1,2,
3,4

FINAL EXAM - Sat11thJul2015

P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
Individua
l Exam

Abbreviations:
*Method: P: Presentation; D: Discussion; Q&A: Question & Answer; Pr: Practice
General: TBD: To Be Decided

Reference List:
No.

Type

Code

Cat

Info
Wilcox, Dennis L.; Cameron, Glen T.; Ault, Philip H.; & Agee, Warren Kendall (2002)
1
MR
MR1
B
Public Relations: Strategies and Tactics , 7th Edition. Allyn & Bacon.
Cutlip, Scott M.; Center, Allen H.; & Broom, Glen M. (1994). Effective Public Relations,
2
OR
OR2
B
Seventh Edition. Prentice Hall
Fitzpatrick, Kathy R. & Bronstein, Carolyn B. (eds.) (2006) Ethics in Public Relations:
3
OR
OR3
B
Responsible Advocacy, Sage Publications Inc.
Gower, Karla K. (2008) Legal and Ethical Considerations for Public Relations, Waveland
4
OR
OR4
B
Press Inc.
B
Harris, Thomas L. (1998) Value-added Public Relations: The Secret Weapon of Integrated
5
OR
OR5
Marketing. NTC Business Books.
6
OR
OR6
B
Hendrix, Jerry A (2004) Public relations Cases. Wadsworth/Thomson Learning.
B
Jefkins, Frank & Yadin, Daniel (1998). Public Relations Frameworks, Fifth Edition.
7
OR
OR7
Financial Times/ Prentice Hall.
B
Kitchen, Philip J. (1997). Public Relations: Principles and Practices, First Edition. Thomson
8
OR
OR8
Business Press.
9
OR
OR9
B
Parsons, Patricia (2008) Ethics in Public Relations: A Guide to Best Practice, CIPR.
Notes: Type: MR: Mandatory Reference, OR: Optional Reference
Cat: B: Book, J: Journal, P: Paper, W: Web link

Session schedule:
Week
Session

1
1

Period

Sat14thMar20
15

Location
Exam
Assignme
nt due
date

LSPR1503

On Campus

2
2
Mon16thSat21stMar20
15
Online

3
3
Mon23rdSat28thMar2
015
Online

4
4
Mon30thMarSat4thApr201
5
Online

5
5
Mon6thSat11thApr20
15
Online

6
6
Mon13thSat18thApr20
15
Online
Individual
assignment01

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Online S2 Communication Studies LSPR. Course: EPRE PR Ethics [PR8030]

Week
Session

7
7
Mon20thSat25thApr201
5
Online

Period
Location
Exam

8-9
Mon27thAprFri8thMay201
5
-No class-

9
8
Sat 9thMay2015

- 2 weeks -

Assignme
nt due
date

On Campus
Mid exam
[UTS]*

10
9
Mon11thSat16thMay20
15
Online

11
10
Mon18thSat23rdMay2
015
Online

12
11
Mon25thSat30thMay2
015
Online

16
15
Mon22ndSat27thJun201
5
Online

17-18
Mon29thJunFri10thJul201
5
-No class-

18
16

Reading
Week

Week
Session

13
12
Mon1stSat6thJun201
5
Online

Period
Location

14
13
Mon8thSat13thJun201
5
Online

15
14
Mon15thSat20thJun201
5
Online

Exam

- 2 weeks -

Assignmen
Group
t due date
assignment
*UTS: Ujian Tengah Semester - Mid exam
UAS: Ujian Akhir Semester - Final exam
Checked by :

Assessor (Lecturer)

Internal Verifier (Programme Director)

LSPR1503

| 2015

On Campus
Final exam
[UAS]*

Reading
Week

Prepared by :

Tgl.

Sat11thJul201
5

Tgl.

7 of 7

| 2015

Authorized by :

Internal Coordinator
(Head/Deputy of PGP)
Tgl.
|
| 2015

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