Академический Документы
Профессиональный Документы
Культура Документы
Gloria Jackson
First Federal Mortgage
965.2167
C a l l TODAY t o
sponsor a Thursday
Breakfast
Tue, 9 Feb
Broker VOW Training
8am
Wed, 10 Feb
Broker VOW Training
8am
Wed, 10 Feb
MLS Committee
1:30pm
Most people don’t give much thought to customer retention. They usually spend all their time
worrying about the next deal. The next lead.
What they don’t realize is how much business they could KEEP if they simply followed up with
past customers.
Let me ask you a question: How would you react if you got a call from the guy who sold you
your car to make sure everything was going okay?
How would you react if your dentist called you the day after a root canal to make sure you
were out of pain?
How would you react if a manager at a nice restaurant
phoned you up to let you know they can reserve a spot for
you on Valentine’s Day?..
How would you react if the gal who cuts your hair sent you
an email with a survey, looking for comments and
suggestions?
Some business people tell me that’s looking for trouble. I’m sorry, but I couldn’t disagree
more. In fact, I think it’s looking for just the opposite: rapport, loyalty, satisfaction and
repeat business.
See, if follow-up turns up a lot of dissatisfaction, then obviously you need to make some
serious changes because the dissatisfaction was there whether you discovered it or not.
But more than likely that won’t happen. If it does, simply apologize and thank them profusely
for being honest and promise them that you will make that change. Then…and here’s the
kicker…ask them if they would give you feedback in the future as you make these changes.
People love to give their opinions, so you’re usually going to get a yes.
Danny Kennedy said it best:
Recognition and appreciation can be very powerful and very inexpensive as a marketing
strategy. It is true that comprehensive follow-up and follow-through may reveal
some inadequacies in your business operation and that’s good if you use those discoveries as
impetus for improvement.
Of course every business, no matter how well managed, will have to deal with dissatisfied
even angry customers from time to time.
Sometimes the customer is justified in his complaints other times he is not. But the mere
handling of the dissatisfied is just another way to get people to love you and avoid using the
competition.
Network Notations:
Thank you to Gloria Jackson, 1st Federal Mortgage, for providing this week’s breakfast.
Please call Gloria Jackson (1st Federal Mortgage), 965.2167, to sign up for a Thursday breakfast;
we are a sad group without our morning victuals. Don’t forget to dine at Ruby Tuesday’s and let
them know that you are a member of the caravan - They are truly generous in allowing us to use
their facility every week for FREE. Your $3 weekly donation is able to go straight to our charity.
Ruby Tuesday also offers a Sunday Brunch.
News:
Advanced GMAC Realty is now known as Real Living Advanced Realty
Please join our facebook group: Southern Area Realtors Network
Upcoming Events:
Thursday, 25 March - BARPAC Event - Ross Bridge - Auction and
Dinner - $20
L
I
S
T
I
N
G
S
Call Mark Boackle for all your mortgage needs:
2 0 5 .2 53 .9 18 2
Janis Mullins - 542.4203 - Prudential C
7268 Creek Trace Blvd, Bessemer - MLS 425755 - $486,250
38.9 Acres of LAND A
1 Highway 13, Helena - MLS 451228 - $99,989
R
7.47 Acres of LAND
A
3251 Highway 119, Leeds - MLS 445916 - $206,700
3 Acres of LAND V
2750 Highway 119, Leeds - MLS 446088 - $397,500
5 Acres of LAND
A
N
4056 Highway 119, Montevallo - MLS 445911 - $127,200
1.8 Acres of LAND