OUT OF HOME VISIBILITY DE

Locations

City

Size
( Sqft )

Korangi Road
Rashid Minhas Rd
5 Star Chowrangi , North
Nazimabad
Clifton
Shahrah-e-Faisal Natha Khan
Bridge

Karachi
Karachi

60x20
60x20

Karachi
Karachi
Karachi

60x20
90x30
60x20

Submarine Chowrangi
Shahrah - Faisal near Ayesha
Bawani

Karachi

60x20

Karachi

60x20

Shahrah- Faisal near citi Bank

Gulshan Chowrangi
Kharadar Panel
Board Office
Shahrah-e- Faisal (5)
Boat Basin

Karachi
Karachi
Karachi
Karachi
Karachi
Karachi

60x20
60x20
Multi
60x20
20x10
60x20

Locations

City

Size
( Sqft )

Jail Road

Lahore

60x20

Sh Khanum Hospital Johar Town

MM alam Road
Fotrus
DHA
Gulberg

Lahore
Lahore
Lahore
Lahore
Lahore

60x20
60x20
60x20
60x20
60x20

wapda Town

lahore

60x20

Ferozpur Road

Lahore

60x20

Thokar Niaz

lahore

45x15

Locations

City

Air port road

Double road chowk

islamabad
islamabad
islamabad
islamabad

liaqat road
rawal road

Size
( Sqft )
60x20
60x20
60x20
60x20

TOTAL BUDGET OF
OOHVD

STREAMERS
Lahore

Size
3*6

Charges per unit

3500

Quantity
150

Karachi

Size
3*6

Charges per unit

3300

Quantity
150

Islamabad

Size
3*6

Charges per unit

3350

Quantity
150

Total Streamers Budget

NEWSPAPER
1
Lahore

Karachi

Day
Sunday
Week days

Daily Jang
Page
Front
Front

Quantity
4
26

Day
Sunday
Week days

Daily Jang
Page
Front
Front

Quantity
4
26

Daily Jang

Islamabad

Day
Sunday
Week days

Front
Front

Quantity
4
26

Day
Sunday
Week days

The news
Page
Front
Front

Quantity
4
26

Day
Sunday
Week days

The news
Page
Front
Front

Quantity
4
26

Day
Sunday
Week days

The news
Page
Front
Front

Quantity
4
26

Day
Sunday
Week days

Daily awaz
Page
Front
Front

Quantity
4
26

Day
Sunday
Week days

Daily awaz
Page
Front
Front

Quantity
4
26

Day
Sunday
Week days

Daily awaz
Page
Front
Front

Quantity
4
26

2
Lahore

Karachi

Islamabad

3
Lahore

Karachi

Islamabad

Page

TOTAL NEWSPAPER BUDGET

MAGZINES

Page
Title cover

Jung magzine
Quantity
4

Color / b&w
Colour

Day
Sunday

Page
Title cover

Khaibrain magzine
Quantity
4

Color / b&w
Colour

Day
Sunday

Page
Title cover

Dawn magzine
Quantity
4

Color / b&w
Colour

Page
Title cover

Time magzine
Quantity
4

Color / b&w
Colour

Day
Sunday

Day
Sunday

TOTAL MAGZINES BUDGET

RADIO
CITY
Lahore

FM100
Timing
Slot hours
07:00-14:30 & 17:00 - 23:30
14

Quantity per day

150

CITY
Karachi

FM100
Timing
Slot hours
07:00-14:30 & 17:00 - 23:30
14

Quantity per day

150

FM100
CITY
Timing
Slot hours
Islamabad 07:00-14:30 & 17:00 - 23:30
14

Quantity per day

150

TOTAL RADIO BUDGET

TV.Commercial
Dunya news
Timing
19:00-19:59
20:00-20:59
21:00-21:59

Quantity
3
2
2

Rates
100000
170000
200000

Total ads in week

22
15
15

Timing
19:00-19:59
20:00-20:59
21:00-21:59

Quantity
3
2
2

Rates
40000
100000
200000

Express news
Total ads in week
22
15
15

Timing
19:00-19:59
20:00-20:59
21:00-21:59

Quantity
3
2
2

Rates
20000
190000
170000

Samma news
Total ads in week
22
15
15

TOTAL TVC BUDGET

TOTAL BUDGET
OOHVD
STREAMERS
NEWSPAPERS
MAGZINES
RADIO
TVC

8,977,500
2647500
5201000
3366200
1140000
64180000

TOTAL BUDGET

85512200

Commission

VISIBILITY DEPARTMENT

Area
(Sq ft)
1200
1200
1200
2700
1200
1200
1200

Medium

Estimated Display
Agency
charges
Commission
vendors
(5%)
(Rs.)

Estimated Total Cost

(Rs.)

Spectacular
Wall rmural

500,000
460,000

25,000
23,000

525,000
483,000

Spectacular
posters
Spectacular

450,000
120,000

22,500
6,000

472,500
126,000

Buss shilter

300,000
320,000

15,000
16,000

315,000
336,000

Spectacular

300,000

15,000

315,000

Buss shilter
Spectacular
Panels
Spectacular
Vinyl wrapped
Spectacular

320,000
280,000
250,000
280,000
350,000
320,000

16,000
14,000
12,500
14,000
17,500
16,000

336,000
294,000
262,500
294,000
367,500
336,000

1200
1200
1600
1200
1000
1200

4,462,500

Area
(Sq ft)
1200
1200
1200
1200
1200
1200
1200
1200
1200

Medium

Estimated Display
Agency
charges
Commission
vendors
(5%)
(Rs.)

Estimated Total Cost

(Rs.)

Wall Murals

375,000

18,750

393,750

Spectacular
Vinyl wrapped
Spectacular
Spectacular
Shopping Malls

275,000
500,000
320,000
330,000
250,000

Spectacular

255,000

Spectacular

230,000

Bus shelters

200,000

13,750
25,000
16,000
16,500
12,500
12,750
11,500
10,000

288,750
525,000
336,000
346,500
262,500
267,750
241,500
210,000
2,871,750

Area
(Sq ft)

Medium

1200
1200

Air port
Bridge Panel

1,200

Wall Murals

1,200

Spectecular

Estimated Display
Agency
charges
Commission
vendors
(5%)
(Rs.)
500,000
300,000
435,000
330,000

25,000
15,000
21,750
16,500

Estimated Total Cost

(Rs.)

525,000
315,000
456,750
346,500
1,643,250

8,977,500

Tax per unit

2500

Total price
900000

2500

Total price
870000
Total price

2500

877500

2647500

Charges per day

37000
35000

Charges per day

45000
48000

Total
148000
910000
1058000

Total
180000
1248000
1428000

Charges per day

39000
37000

Total
156000
962000
1118000

Charges per day

8000
7500

Total
32000
195000
227000

Charges per day

8500
8000

Total
34000
208000
242000

Charges per day

7000
7500

Total
28000
195000
223000

Charges per day

32000
2500

Total
128000
65000
193000

Charges per day

17000
20000

Total
68000
520000
588000

Charges per day

5000
4000

Total
20000
104000
124000

5201000

Charges per day

646550

Total
2586200

Charges per day

40000

Total
160000

Charges per day

80000

Total
320000

Charges per day

75000

Total
300000

3366200

Rate per min

2300

Total
345000

Rate per min

2800

Total
420000

Rate per min

2500

Total
375000

1140000

Total ads in month

charges per miniute
Total
88
100000
8800000
60
170000
10200000
60
200000
12000000
31000000

Total ads in month

charges per miniute
88
40000
60
100000
30
200000

Total
3520000
6000000
6000000
15520000

Total ads in month

charges per miniute
Total
88
20000
1760000
30
190000
5700000
60
170000
10200000
17660000
64180000

0.05