Multi Trends in Media

MULTI TRENDS
Sun Flower Media - Vietnam

Perspective
COME & SEE
This slideshow is from a presentation at the M2 Marketing & Media events

in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and
VietnamBusiness.TV
To see videos from the events, interviews with speakers and
to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV
www.sunflowermedia.com.vn
Phone: +84 1654049814 | e-mail: bruce.f@hoamattroi.com
Where We Are Going

information
About
SFM
About Our
Team
About Me
Four Trends
Our
Perspective
Answers
Questions
COME & SEE
About Us
what you need to know
Having an intimate knowledge of the

customer and being able to deliver
demonstrable success for advertisers
across multiple platforms through great
editorial product is the key to
differentiation
COME & SEE
About Us
something you haven't heard before
Unlike other companies that are layering digital onto a
print platform, Sun Flower Media's focus has been to
place digital at the fulcrum and integrate advertising,
marketing,
events,
community
building,
custom
publishing and promotional support services.
Video content is increasingly becoming central to SFM's

content development plans with expanding strategies for
television and mobile.
COME & SEE
Bruce Flanagan
Chief Communication Officer - CCO
8 Magazines
Websites - Apps
E-Commerce
Integrated Marketing
& Festivals
TV Shows
COME & SEE
Meet Our Team

Tran Thien Huong
Tran Lien Huong
Chairwoman
CEO
Sai lm l mt phn
trong qu trnh rn
luyn nn nhn cch
ca mt con ngi.
Listen to & serve our

clients
Bruce Flanagan
Min Tran
CCO
Integrated Marketing &

Festivals
Suffered alteration in
some form
I am passionate about
making a difference
COME & SEE
Our Perspective
Whats important to us!
Creativity
Festivals
Mobile Applications
Interactive & Feedback
Social Conversations
e-commerce
Viral videos
Television
COME & SEE
Four Trends
You Didnt See Coming!
Magazine Avertising Print
magazines are the only
experience where
consumers consider the
advertising as an integral
and desired part of the
content experience.
ofexperience. No other
Content
Is
King
media can say that, except
the
Super
Bowl.
Sixty-three
Everyones focused on tech
percent
of
people
say
that
and delivery and distribution,
magazines
will
be
a
worse
as well as audience
experience
without
the
ads..
segmentation
Attention Economy
We can only take in so much
and we have limited attention. I
call it the attention economy
Brands Rule - Across Any

Medium
Content through brands. Print
magazine to a video, to a digital
experience
COME & SEE
Magazine
Adverts
Advertising is an integral
and DESIRED part of the
content experience
COME & SEE
Only Media
Magazines advertising is valued and absorbed
Targeted
Audience
The targeted nature of magazines means

that ads are relevant
Valued
Absorbed
Theyre not an interruption of content, but

part of the offering
COME & SEE
Advertising Dance
Engaged Readers
Result : Magazines
deliver more cost
effective marketing
They deliver a 79% ROI during the campaign
Expanding to 177% over a 12 month period
70 %
ROI
177%
1/3
ROI/12mths Cost of TV
COME & SEE
ATTENTION ECONOMY
I CANT PUT IT DOWN
COME & SEE
The Attention Economy

The big argument: Its about attention
950
1945
950
950
1990
Television
900
2005
Digital
2013
Print Magazines
COME & SEE
Magazines Engage
Not distracted
On my iPad, there
are countless digital
apps and websites
from all across the
world screaming at
me
Read me!
Read me!
COME & SEE
CONTENT IS KING
CREATING GREAT CONTENT
COME & SEE
Unbelievably Good Content

Give people great content
15 %
Social Media is all over the place
when it comes to content
Television touches the senses
however, the message is even
more important.
48 %
Social Media
Magazines
Television
37 %
Magazines editorial view and

content-driven perspective makes
it different!
Social Media
Television
Magazines
COME & SEE
Effects of Great Content

Magazines understand and meet
consumers needs
Magazines are seen as a trusted friend

They are kept and referred to
They are viewed as long term companions
Magazines command trust and greater

attention
They spark conversations with friends,
family and colleagues
Magazines are an advocate for
communities of common interest
They bring a halo effect to advertising
featured alongside relevant content
COME & SEE
BRANDS RULE
ACROSS ANY MEDIUM
COME & SEE
The Power of Brands

Deliver great content through Brands
MAGAZINE BRANDS - NOW ON MULTIPLE CHANNELS
DIGITAL
Social Media
Video
Television
Web
Mobile
COMMERCE
EXPERIENCES
Web
Events
Email
Festivals
Retail
Games
Virtual
Activations
COME & SEE
QUESTIONS ANSWERS
COME & SEE
contact us
258 Nam Ky Khoi Nghia Street, P8 Q3
Ward
8,
District
3,
Ho
Chi
Minh
City
+84 (08) 3932 8000
bruce.f@hoamattroi.com
www.twitter.com/sunflowermedia
www.facebook.com/sunflowermedia
COME & SEE
THANK YOU!
See You Soon!
COME & SEE
This slideshow is from a presentation at the M2 Marketing & Media events

in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and
VietnamBusiness.TV
To see videos from the events, interviews with speakers and
to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV

Multi Trends in Media

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MULTI TRENDS

Sun Flower Media - Vietnam

COME & SEE

This slideshow is from a presentation at the M2 Marketing & Media events

Where We Are Going

Having an intimate knowledge of the

Video content is increasingly becoming central to SFM's

Meet Our Team

Tran Lien Huong

Listen to & serve our

Integrated Marketing &

Interactive & Feedback

Brands Rule - Across Any

COME & SEE

The targeted nature of magazines means

Theyre not an interruption of content, but

They deliver a 79% ROI during the campaign

Expanding to 177% over a 12 month period

COME & SEE

The Attention Economy

COME & SEE

Unbelievably Good Content

Magazines editorial view and

Effects of Great Content

Magazines are seen as a trusted friend

Magazines command trust and greater

COME & SEE

The Power of Brands

COME & SEE

COME & SEE

This slideshow is from a presentation at the M2 Marketing & Media events

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