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Question Type:

# Of Questions:

Multiple Choice

20

Grade Details - All Questions

# Correct:
20

1.

Question :

The costs incurred when a firm buys on the marketplace what it cannot
make itself are referred to as

Student Answer:

switching costs.
transaction costs.
procurement.
agency costs.

Instructor Explanation:

Points Received:

p. 376

1 of 1

Comments:

2.

Question :

Disintermediation

Student Answer:

results from the speed of the Internet.


is defined as the elimination of layers in the distribution process.
is a result of social networking.
All of the above

Instructor Explanation:

Points Received:

p. 379

1 of 1

Comments:

3.

Question :

The four major types of competitive strategy are:

Student Answer:

low-cost leadership; substitute products and services; customers;

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