The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

GREEN STARTUP GIST

BOOT CAMP DEMO DAY
Sep 30, 2014 Oct 1, 2014
Casablanca, MOROCCO

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .

GREEN STARTUP
BOOT CAMP

GIST
DEMO DAY

Sep 30, 2014

The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

Oct 1, 2014

Casablanca, MOROCCO

AGENDA
Day 1 - September 30, 2014 - Attendance by Invitation Only - Location: Technopark, Casablanca, Morocco
09:30 10:00

Registration

10:00 10:30

Welcoming Remarks & Introductions

10:30 11:15

Team Building

Learn how to recruit founders, advisory board members, and experts to support your new venture.

Presenter: Gibs Song, Venture Partner, Big Basin Capital

11:15 11:30

Break

11:30 - 12:30

Green Business Model Canvas and International Customer Discovery Overview

Learn how to create a dynamic roadmap to market validation and an international customer base.

Presenter: Bob Gillespie, CEO, Networking Research Group, Inc.

12:30 - 13:30

Developing Green Sales Strategy

Learn how to design a sales strategy, from generating leads to ensuring a successful closing, and how to manage selling business-to-
business and business-to-consumer capital goods and services.

Presenter: Gibs Song, Venture Partner, Big Basin Capital

13:30 - 14:30

Lunch

14:30 - 15:30

Marketing for Green Sartups

Master the fundamental concepts of marketing, including: opportunity recognition, market analysis, customer orientation, and marketing
as a strategy to create demand.

Presenter: Julianne Zimmerman, Co-Founder and Managing Director, Vodia Ventures

15:30 - 16:15

Financial Modeling for Green Startups

Understand techniques to build startup financial models, including modeling projections on revenue, expenses, profitability and exits.

Presenter: Bob Gillespie, CEO, Networking Research Group, Inc.

16:15 - 17:30

Coffee Break

17:30 - 18:15

Green Tech Trends

Learn about global green technology trends and how angel and seed stage investors are investing in green technology
startups.
Presenter: Julianne Zimmerman, Co-Founder and Managing Director, Vodia Ventures
18:15 - 19:00

Green Operation Strategies

Pick up crucial skills on how to run a sustainable, environmentally-conscious venture.

Presenter: Yossef Ben-Meir, President, High Atlas Foundation

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .

GREEN STARTUP
BOOT CAMP

GIST
DEMO DAY

Sep 30, 2014

The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

Oct 1, 2014

Casablanca, MOROCCO

AGENDA
Day 2 - October 01, 2014 - Attendance by Invitation Only - Location: Technopark, Casablanca, Morocco
10:00 - 10:45

Investor Pitching Session

Pick up crucial skills on how to tell your startups story and convince an investor to buy into your vision.

Presenter: Bob Gillespie, CEO, Networking Research Group, Inc

10:45 - 11:45

One-on-One Mentorship: Top 35 with GIST Alumni & Mentors

Group 1: 17 entrepreneurs get one-on-one mentorship.

11:45 - 12:45

One-on-One Mentorship: Top 35 with GIST Alumni & Mentors

Group 2: 18 entrepreneurs get one-on-one mentorship.

12:45 13:45

Lunch

13:45 14:45

Pitching

Entrepreneurs representing 35 startups pitch in two parallel sessions.

14:45 16:00

Break

Judges deliberate.
16:00 - 16:30
16:30 - 16:45

DEMO Registration & Showcase - Open to the Public

16:45 - 17:15

Keynote: The Entrepreneurial Journey

Soak in an inspirational story from a successful entrepreneur.

Welcoming remarks

Speaker: Ambassador Dwight L. Bush, Sr., United States Embassy in Morocco (TBC)
17:15 - 18:00

The Startup Environment: A Sustainable Approach

Discuss ways to attract support and investment for green and IT startups and how policies can facilitate their growth.

Panelists:
Julianne Zimmerman, Co-Founder and Managing Director, Vodia Ventures
Gibs Song, Venture Partner, Big Basin Capital
Yossef Ben-Meir, President, High Atlas Foundation

Investor/Entrepreneur in Morocco (TBC)

Moderator:
Ovidiu Bujorean, Senior Manager, Entrepreneurship & Innovation, CRDF Global
18:00 - 19:15

Investor Pitches

7 entrepreneurs pitch for a total of 10 minutes each, with 5 minute presentations and 5 minute Q&A.

19:15 - 20:00

Networking Reception & Award Ceremony

35 chosen entrepreneurs showcase their products and answer questions from investors, seasoned entrepreneurs and other
distinguished guests. Awards will be presented to the top 5 startups.

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .

GREEN STARTUP
BOOT CAMP

GIST
DEMO DAY

Sep 30, 2014

The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

Oct 1, 2014

Casablanca, MOROCCO

PROFILES

Chifco

www.chifco.com
@INNERJBox
Tunisia
Incorporated Company: Yes
Industry: Green Technology
Category: Energy Efficiency,
Green Buildings
Expansion to other markets: Europe

Team

Amine Chouaieb
Founder & CEO
@Mactn
amine.chouaieb@chifco.com

Chifco is a technology automation system, essentially a

personal smart grid, that allows the user to monitor, adjust
and supervise all technology equipment, such as a security
system and electricity usage, through a simple click.

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .

17

GREEN STARTUP
BOOT CAMP

GIST
DEMO DAY

Sep 30, 2014

The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

Oct 1, 2014

Casablanca, MOROCCO

PROFILES

Green Power
Company

www.greenpower.tn
Tunisia
Incorporated Company: Yes
Industry: Consulting
Category: Renewable Energy, Energy Efficiency
Expansion to other markets: MENA

Team

Mahdi Ben Hamouda

Founder
@mahdiboyka
mahdi.benhmouda@greenpower.tn

28

Green Power Company conducts electrical system diagnostic

checks to find energy leaks and helps customers better
manage energy consumption. They also develop customized
solutions to reduce energy consumption and save money
through installing renewable energy systems.

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .

GREEN STARTUP
BOOT CAMP

GIST
DEMO DAY

Sep 30, 2014

The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

Oct 1, 2014

Casablanca, MOROCCO

PROFILES

INTERNATIONAL
TRADERS

Tunisia
Incorporated Company: Yes
Industry: Waste
Category: Reusing and Recycling, Waste Management
Expansion to other markets: Worldwide

Team

Maher Oudira
Manager
@OUDIRAM
intertraders@live.com

30

INTERNATIONAL TRADERS is an aluminium used beverage

can recycling company that recycles, trades and transports
aluminum to customers in Brazil, Korea and Germany.
INTERNATIONAL TRADERS plans to produce finished goods
from the collected aluminum.
This team is soon launching a new company called
Aluminium African Company (ALFACO).

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .

GREEN STARTUP
BOOT CAMP

GIST
DEMO DAY

Sep 30, 2014

The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

Oct 1, 2014

Casablanca, MOROCCO

PROFILES

Marfat
Environnement
Tunisia
Incorporated Company: Yes
Industry: Enterprise Solution
Category: Reusing and Recycling,
Waste Management

Team

Yousri Helal
Founder
@yosrihlel
yoshel@live.fr

Marfat Environnement provides solutions for the

collecting, sorting, and recycling of non-hazardous waste
for municipalities and industries in the region of Bizerte. It
also provides environmental impact studies and feasibility
studies for the renewable energy sector.

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .

31

GREEN STARTUP
BOOT CAMP

GIST
DEMO DAY

Sep 30, 2014

The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

Oct 1, 2014

Casablanca, MOROCCO

PROFILES

Sunoche

Tunisia
Incorporated Company: No
Industry: Green Technology
Category: Renewable Energy,
Reusing and Recycling
Expansion to other markets: Worldwide

Team
Saoussen Memmi
Co-Founder & Public Relations Manager
@SawsanMemmi
sawsanmemmi@gmail.com

42

Sunoche is a solar energy-powered laptop bag that allows

users to charge a PC, mobile phone, or any electronic device
anywhere while on-the-go. Lined with photovoltaic panels,
the bag collects and converts energy for easy plug-in use.
Maintaining the renew and reuse spirit, Sunoche is made
of recycled advertising banners. Sunoche ensures that you
never have to complain of a dead laptop or phone again.

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .

GREEN STARTUP
BOOT CAMP

GIST
DEMO DAY

Sep 30, 2014

The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

Oct 1, 2014

Casablanca, MOROCCO

ALUMNI
Smarter ++

Nizar Ben Neji

Founder & CEO
2013 GIST Tech-I & 2014
GIST Journey

NETpeas

Rachid Harrando
Co-Founder & CEO
2012 Maghreb GIST Boot
Camp & 2012 GIST Tech-I

iPadian

Ayman El Akhal
CEO
2012 Algeria GIST Boot
Camp & 2012 GIST
Journey

SAHA

Wassim Snene
CTO
2013 GIST Tech-I

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .

45

GREEN STARTUP
BOOT CAMP

GIST
DEMO DAY

Sep 30, 2014

The GIST Initiative is a partnership led by

the U.S. Department of State and CRDF Global.

Oct 1, 2014

Casablanca, MOROCCO

INTERNATIONAL MENTORS
BOB GILLESPIE
CEO, Networking Research Group, Inc.
www.linkedin.com/pub/bob-gillespie/9/29b/3b5
Mr. Gillespie has over 20 years of experience in consulting, technology, leadership and operations. As a serial entrepreneur, he believes
the ability to build great teams is the most important factor of success. He regularly holds sessions on Entrepreneurial Finance,
Financial Modeling and Startups as part of the mentoring programs at the 1871 accelerator. He has spoken at the Business Marketing
Association, the Society for Information Management, The University of Chicago Booth School of Business, Northwestern University,
DePaul University, The Accelerator Conference for Entrepreneurship and the Seed11 Entrepreneurship and Venture Capital Conference
among others. He has also been interviewed on NBC-5 Chicago, CBS-2 Chicago, BBC-Discovery, CNBC and Crains Chicago Business.

GIBS SONG
Managing Consultant, Mane-Aquila Consulting
https://www.linkedin.com/pub/gibs-song/1/98a/b70
@gibssong
Mr. Song has over 25 years of experience in technology development, strategic planning, executive management, and venture investing
around the world. He has founded, invested and advised eight different companies. Gibs has held positions including Project Manager
of the Electric Vehicle Research Program at the Electrochemical Science and Technology Center at the University of Ottawa and
Director of U.S. Operations for Samsung Advanced Institute of Technology, and he remains a senior consultant at Cheil Industries and
executive advisor to the Palo Alto Research Center.

JULIANNA ZIMMERMAN
Co-founder and Managing Director, Vodia Ventures
https://www.linkedin.com/in/juliannezimmerman
@juliannezim
Mrs. Zimmermans professional passion is all about helping entrepreneurs put technology to work for the greater good. She has been
active in the entrepreneurial space since the 1980s, as a member, founder, mentor, and advisor to a host of technology-driven startups.
As Co-founder and Managing Director of Vodia Ventures, a seed capital firm, she is investing in startup teams with compelling value
propositions framed to address the major challenges of this century: clean air, water, energy, food security, and human health.

46

T h e G reen Sta r tu p Bo ot Cam p i s o rgan i ze d i n par t n e rs h i p w i t h St ar t U p M aro c .