Architecture Masterplanning Interiors Graphics

Benoy

Benoy Retail
2015

www.benoy.com

Contents

Store and Shopfront Design
The Food Offer
Information Desks and Kiosks
Visitor Facilities
Bespoke Features

4 Place, Hong Kong

Hysan

The Commercial Drivers of Retail

Need

Opportunity

Design goes beyond aesthetics, from our

years of experience in all aspects of retail
we understand why and how people go
shopping, and this insight is the first part of
the Benoy Equation.
We also apply the need principle to
retailers: who are their customers? How
will they trade? When we fully understand
this need, we have enough information
to establish a clear commercial brief.
Opportunity has variables and constants
that encompass a wide range of factors;
from site location, access, circulation
and customer flows to environmental
positioning, facilities and tenant mix to
name a few.

Plaza Singapura, Singapore

Revenue

When we combine the need with the

opportunities we create a successful retail
destination and one that generates strong
revenue.
Revenue is also a variable in the design
process in the sense that retailers trade
through a wide spectrum of price points.
Their expected revenue generation
should match the project cost, and the
target consumer aspirations. The Benoy
Equation is a proven formula and one that
we apply to all of our retail designs.

10
Westgate,
Jurong, Singapore

Understanding Retail

We understand how retail works. The design process, for all our
schemes, creates an unrivalled knowledge base.
Typically, we will investigate....

The Wider Region

Visitor Perceptions

Catchment
Visitor Profiles
Transport Links
Ranking
Neighbouring Centres

Questionnaires
Pedestrian Flows
Visitor Tracking

Retail Strategy

The Client Brief

Mix Analysis
Position & Adjacency
Pedestrian Flows - Cold
& Hot Spots
Retailer Frontage

Transportation

Car Park Quality

Infrastructure
Public Transport
Pedestrian & Cycle Routes
Arrival & Departure
Experiences

The Proposals

Matching Design to Cost

Fulfilling the Brief
Operating Costs
Satisfying End-users
Exceeding Expectations

11

8
Westfield
London, UK

Retail Design

Benoys global outlook gives us the confidence to seek points

of difference as we strive to go beyond the brief to deliver fresh
and vibrant design solutions.

Our designs are unique, respecting subtle

nuances of the local place, environment
and culture what responds perfectly to the
bristling, high-tech cityscape of Hong Kong
would not necessarily sit comfortably with
the multi-layered historic environments of
European cities.
Informing and defining each design is an
aesthetic aim that combines our decades
of experience with the specific requirements
of our clients.
Benoy has extensive experience and an
unparalleled track record in the design of
all forms of retail, from small to large scale,
individual Retail Stores, Power Centres,
Retail Parks, Outlet Centres and Shopping
Malls, to Boutique and International Chain
Stores, Benoy has the knowledge in-house
to deliver your retail aspirations.

Retail and Internal Planning

We look to optimise access, ensuring
smooth pedestrian flow through the space
as well as increasing customer spending.
Anchoring is key within the design, as the
placement of retailers, restaurants and
entertainment will help to improve the flow
of visitors.
The strategic placement of escalators
and elevators simplifies and promotes
movement between levels and increases
the marketability of tenant spaces. Equally
important is store placement and the
evaluation of each tenants location relative
to its frontage and exposure.

13

14 Shanghai, China
iAPM,

Retail Refurbishment

A well balanced retail and leisure offer and positioning contributes

to the immediate success of a retail centre. Benoys unparalleled
experience in this sector, combined with our acknowledged
commercial acumen, equips our teams perfectly for the rigorous
audit process.

Each client is different in regards to their

reasons for refurbishment and update of
the interface between retailers and visitors.
Distressed assets or underperforming
malls usually have the same challenges
such as confusing circulation, poor entries,
uninspiring environments, lack of proper
sightlines and a lack of forethought on their
positioning. Through our processes, our
designers systematically review all of these
issues and offer appropriate solutions that
will add value to asset.
Together with the client, we aim to identify
the layout and facilities that are currently
offered, looking in detail at a blend of
complementary uses introducing additional
leisure and entertainment offers as
well as additional and refreshed visitor
facilities. We evaluate the layout options to
increase efficiency and the current use of
space, in order to cut running costs and

Ayala Alabang Town Centre, Philippines

City of Dreams, Macau

improve visitor flow. It is vitally important

to establish a unique identity for the centre
as a strong brand can attract a greater
number of tenants. If necessary it can be
an advantage to consider a repositioning of
the mall to attract an ever changing visitor
demand and retail offer.
During a refurbishment, wherever possible,
we keep the centre open for trading
through a phased approach. This ensures
to keep both customer and traffic flow to
cause minimum disruption to the shopping
experience as well as to the retailers and
landlords revenue stream.

Royal Priors, Leamington Spa, UK

15

18An Kerry Centre, Beijing, China

Jing

Interior Design

Interior design and finishing plays a crucial role in establishing

retail identity.

Interior design and finishing plays a

crucial role in establishing retail identity,
as it establishes the emotional elements
of a space - whether calming, exciting
or surprising - but more importantly, it
can create the perfect backdrop for the
merchandise. Material qualities affect the
feel of the interior - from elegant marbles
and polished stones, which exude a sense
of opulence and grandeur, to raw polished
concrete and rough stone, which offer a
more organic and natural look.

Benoys experienced Interior Design Team

build their design around five fundamentals:
1. Identity and character
2. Sense of arrival
3. Place and context
4. Link exterior and interior
5. Create textured environments

Combining different materials and finishes in

an interior scheme, coupled with the creative
use of materials can form exciting and
dynamic spaces.

Whitewater, Newbridge, Ireland

Plaza 889, Shanghai, China

Phoenix City, Beijing, China

19

20
Highcross,
Leicester, UK

Store and Shopfront Design

Collaboration across all its disciplines allows Benoy to deliver

exciting and unique design solutions.

Benoys holistic approach to store design

includes key factors that enhance the
shopping experience: brand exposure,
checkout, graphics, lighting, product
display, security, shopfront, storage and
traffic flow. We deliver truly effective and
innovative design solutions by using a highly
structured proven methodology. We adopt a
three steps approach to each project:

We recognise that retailers have very

specific design and layout requirements,
we therefore handpick our teams to suit the
client. By working closely with the landlord
we are able to put together shopfronts
design guides that encourage tenants to
provide well thought out, innovative and
appropriate store front designs.

1. Devise a clear vision and strategy at

the outset.
2. Communicate this clearly during the
design process.
3. Manage its implementation carefully
through to completion.

PLEASE NOTE:
PANTONE 8422 C
SPECIAL METALLIC

FRONT COVER

DESIGN
GUIDE:

PRIBINA GALLERIA SHOPFRONTS

EUROVEA INTERNATIONAL TRADE CENTRE 2007

Eurovea Tenant Guidelines, Slovakia

Bullring, Birmingham, UK

M&S, Shanghai, China

Plaza 889, Shanghai, China

Elements, Kowloon, Hong Kong

Luxury Retail and Leisure, Macao

21

22
Whitewater,
Newbridge, Ireland

The Food Offer

At Benoy, we understand that the food

offer can become a focal point of a mall,
if designed correctly. We assess the local
market and the requirements within the
surrounding catchment area and design
with this in mind.
The food and beverage (F&B) area of a
shopping mall is the public face of any
development and a place where people
want to gather with friends and family. F&B
is a significant investment for any project
and is a good source of revenue as it
encourages visitors to stay in the complex
for a longer period of time.

Bluewater, Kent, UK

Megacity, Taipei, Taiwan

We therefore offer services for both

landlords and tenants to create traditional
foodcourt with multiple tenants, food halls,
caf style layouts and food clusters. With
our design we aim to create a welcoming
atmosphere with individualised foodcourt
outlets, all in one destination. We create
each with its own signature design and
layout, offering visitors a different dining
experience that will be unique in terms of
gourmet tastes, ambiance and relaxation.
The food court and caf carries its own
identity and is presented as another place
of discovery for visitors. Depending on
the requirements, we design this area with
a combination of displays, natural light,
outdoor spaces, gardens and idyllic views.

Elements, Kowloon, Hong Kong

23

2466, Jinan, China

Parc

Information Desks and Kiosks

At Benoy, we recognise the importance of the key role that

information desks play as an interface between the guest and mall.

Information Desks
Information desks are the first point of
contact in a centre and hence need to be
clearly signed out and easily accessible.
Hence, we work with landlord to provide
attractive and easily identifiable functioning
information desks and points and signage
that will reinforce the centre brand and
facilitate a pleasurable shopping experience.

Kiosks
Kiosks offer retailers and tenants extra
space as point of sales and income.
We work closely with both tenants and
landlords to provide bespoke kiosks that
integrate well within existing and new
centres, facilitating the best use of space
and are specific to each centre and its
identity. We also assist landlords and
tenants to create durable and bespoke
kiosks designs, as well as assisting in the
creation of tenant guidelines. By keeping
a unified look and a consistent high level
of quality, we are able to bring out a strong
personality in each kiosk.

Elements, Kowloon, Hong Kong

25

26
Elements,
Kowloon, Hong Kong

Visitor Facilities

We offer bespoke solutions that give each

centre an individual brand quality and
style. Key elements of the centre, such
as restrooms, seating areas or disabled
access and facilities, are designed to be
functional yet designed to suit each centre.
Furthermore, to encourage longer stay, we
place rest stops at strategic intervals and
plan revitalisation areas into our projects.
Unique relaxation areas, with custom
designed seating and planting, creative
furniture selection, custom carpet or flooring
inlay design and feature light fitting selection.

Other elements that can be considered

include: Baby Change Facilities, Concierge,
Cloakrooms, Crche, Customer Collect,
Customer Lounge, Exhibition/Performance
Space, Parent Rooms, Recycling and
Waste Facilities, Shop Mobility, Valet
Facilities, VIP Shoppers Facilities. We
finish each project with the highest
quality restrooms and public spaces are
completed to the highest standard, with a
quality finish even on a restricted budget
throughout the centre.

Shanghai ifc mall, China

Elements, Kowloon, Hong Kong

Hysan Place, Hong Kong

APM, Kwun Tong, Hong Kong

iSQUARE, Hong Kong

Forum Nacka, Stockholm, Sweden

27

ION28
Orchard, Singapore

Bespoke Features

Creating a uniqueness that delight and surprise bringing out

wellbeing in a relaxed and comfortable atmosphere, offering
bespoke solutions.

Creating well thought through retail can

be instrumental in driving footfall and
increasing dwell time. We need to ensure
that we provide visitors with rich and
pleasant environments, incorporating
leisure, entertainment, food and beverage
offers and high quality public facilities.

Within all our design we enhance the

shopping experience by exceeding the
visitors expectations through additional and
surprising features and elements.

We believe that each centre is unique and

hence create designs and a brand that
is specific to each retail environment be
it through bespoke features, fittings or
monuments crafted by local businesses.

Parc 66, Jinan, China

Parquesur, Madrid, Spain

Forum Nacka, Stockholm, Sweden

Bluewater, Kent, UK

St Davids, Cardiff, UK

Plaza 889, Shanghai, China

29

30
Elements,
Kowloon, Hong Kong

Branding and Signage

Our projects across the globe use bold graphics and lighting
to create identity and a sense of place

Graphic Design has been a core

component of the Benoy offer and an
integral aspect in many of our successful
projects across the globe. Benoy creates
iconic designs for buildings branding
and we strive to deliver multidimensional
environments that attract people throughout
the day, night and week. Memory is a
powerful emotion that we harness to help
the project secure repeat visits, and to be
embraced as a must visit destination. We
therefore have developed key specialisms
within the property sector:
Branding
Corporate Identity
Wayfinding and Signage
Environmental Graphics
Information Design
Literature

We relish the opportunities that come with

this varied and challenging mix, placing a
great deal of emphasis on understanding
our clients visions, collaborating closely
with them in order to achieve their creative
aspirations and commercial goals.
A clearly expressed identity through the
medium of graphics, branding and lighting
can not only revitalise the brand of the
retail destination but also complement and
enliven its sense of place. Furthermore,
successful improvements to the wayfinding
and information design can give
prominence to focal points and entrances,
engaging successfully with the targeted
customer base and in return driving footfall
and ultimately spend.

Shanghai ifc mall, China

Plaza 889, Shanghai, China

China World Trade Center, Beijing, China

The Triangle, Manchester, UK

Dreamport, Beijing, China

Parc 66, Jinan, China

31

11.0 Our Relevant Experience

The following pages include a selection of our recent projects.

35

Elements Mall, Kowloon, Hong Kong

At a Glance
Service
Graphic Design, Interior Architecture,
Masterplanning
Sector
Retail, Transport
Client
MTR Corporation Ltd
Size
85,000m2

This exciting retail development sits above the

Kowloon MTR station linking the mall directly
to Central and the International Airport.
It provides retail and fine dining to visitors
and travellers for the Kowloon airport checkin as well as serving the 17 towers within the
development. Elements is also at the retail
core of the International Commerce Centre
(ICC), which is one of the worlds tallest
skyscrapers.
Benoys design for Elements draws
inspiration from ancient Chinese symbols
associated with nature Metal, Fire, Water,
Wood and Earth.

By introducing zones, Benoy has addressed

the key concern of orientation within the
site. The zones are grouped around the
station and linked by long arcades forming a
complete retail loop. Finishes, signage and
public art in each zone combine to reflect a
distinct element.
The facilities on the roof-top include an
open plaza with alfresco dining, childrens
adventure park and landscaped gardens
surrounded by residential serviced
apartments, hotels and offices.

www.benoy.com

iAPM, Shanghai, China

At a Glance
Service
Interior Architecture
Sector
Mixed-Use
Client
Sun Hung Kai Properties
Size
110,000m2

iAPM is a prestigious seven-storey retail

podium and a key feature for the Shanghai
ICC mixed-use scheme. Featuring two
Grade A international office towers and
a luxury residential tower, Shanghai ICC
represents the new future for mixed-use retail
schemes in the city. Seamless connections
have been made from the retail basement
of the development to the major MTR
interchange station below.
This scheme has drawn inspiration from
Shanghais cultural heritage. Taking design
cues from the traditional Shikumen faade

architecture and the tree-lined avenues

of the district, Benoy has layered this
modern development with the rich texture of
Shanghais urban fabric. Modern touches
such as media walls within the mall and
along the exterior add a contemporary edge.
On the podium level, a large and open roof
terrace has been landscaped with sunken
and winter gardens. Leading down to the
Fifth Avenue below, visitors are linked with
the retail basement levels and the new MRT
station.

www.benoy.com

Shanghai ifc mall, Shanghai, China

At a Glance
Service
Interior Architecture, Graphic Design
Sector
Retail
Client
Sun Hung Kai Properties
Size
168,000m2

This 85,400m scheme is set in the heart

of the financial district of Shanghai and, in
response to its surroundings, Benoy created
an exciting and contemporary interior
scheme with direct links to the Pearl Tower
and MRT underground.
The development houses six levels of retail;
two with food courts and a supermarket and
four with premium luxury retail shops.

Suspended crystal sculptures and highquality materials give the interior a feeling
of opulence and luxury.
Shoppers can move quickly between floors
with the help of express escalators to the fifth
level, where fine dining restaurants open out
onto landscaped terraces with breathtaking
views of the Bund. Two hotels, two office
towers and a Winter Garden link the mall
directly.

The interior design is inspired by the visual

play between angles and curves and the
angular skylight contrasts with the fluid
layout of the retail space.

www.benoy.com

Chengdu IFS, Chengdu, China

At a Glance
Service
Architecture, Interior Architecture,
Masterplanning, Graphic Design
Sector
Mixed-Use, Retail
Client
Wharf Estates
Size
436,300m2

Occupying the most coveted location within

the core business district in the heart of
Chengdu, IFS has been conceived as a city
within a city. The retail podium offers luxury
and flagship retail, entertainment and a food
and beverage terrace featuring international
cuisine, al fresco dining and a sculpture
garden.
The scheme aims to celebrate the city by
amplifying the spirit of the street. At the
same time, innovative and international ideas
have been injected to create a new financial,
cultural, leisure and entertainment hub.

The flagship shopping podium is flanked

by premium Grade-A office buildings, a
five-star hotel and luxury residential.
With this mixed-used environment, the
development provides an attractive new
hub to attract a wide range of customers
and visitors.
After opening in January 2014, Chengdu
IFS has established itself as a new
landmark and benchmark for the city and
western China.

www.benoy.com

Hysan Place, Hong Kong

At a Glance
Service
Graphic Design, Interior Architecture
Sector
Retail, Mixed-Use
Client
Hysan Properties
Size
42,000m2

Situated at the heart of the Causeway Bay

shopping district, Hysan Place sits above
the MTR central line and will be a landmark
destination in this prime retail district.

Internally, bold organic geometries are

applied with a subtle monochrome palette
with the purpose of drawing shoppers
upwards in a journey of exploration.

The project includes 17 levels of retail with

two internal atria and event spaces. These
have been positioned at the lower level
and encompass four floors of international
retail. A distinctive Food and Beverage
oasis on Levels 11 to 15 will offer views
of Victoria Harbour and the Kowloon
Peninsular beyond.

As a LEED Platinum standard installation, the

first of its kind in Hong Kong, great care has
been given in the selection of all materials.
Low energy light sources combined with
water saving devices and a state-of-theart ventilation system combine to position
Hysan Place at the forefront of shopping
centre design.

www.benoy.com

INDIGO, Beijing, China

At a Glance
Service
Architecture, Interior Architecture,
Masterplanning
Sector
Mixed-Use
Client
Swire Properties, Sino-Ocean Land
Size
175,000m2

Applying masterplanning principles, Benoy

has delivered the INDIGO development with
a design that injects vitality into this business
and leisure hub in the upcoming district of
Beijing.

The overall plan features an environment

complementary to the adjacent river and
park. Benoy are working with landscape
designers and park design specialists, to
facilitate alfresco entertainment and F&B in a
park on the eastern side of the site.

The retail-led mixed-use scheme delivers a

total of 175,000m, including 68,000m of
retail, a 369 room high end business hotel
and 58,000m of Grade A office space. The
development also includes 18,000m of
below ground retail and 1,400 parking bays.

www.benoy.com

Plaza 889, Shanghai, China

At a Glance
Service
Graphic Design, Interior Architecture
Sector
Mixed-Use
Client
Yueda Properties Co. Ltd
Size
40,500m2

This mixed-use development comprises

four levels of retail with a 40 storey office
tower to the north of the site.

Benoy developed a brand that revolves

around the concept of Between Cloud and
Water.

Located in the greater Shanghai area, the

project has been inspired by the areas rich
history, in particular its connections with the
river and trading routes.

The interiors feature an internal street,

which exists below the cloud glazing roof.
The interior palette is one of rich textures
and materials, with elements of motif
that echo the overall poetry of the malls
concept.

The mall is covered by a cloud like glazing

structure which was inspired by the words
of a famous Chinese poem.

www.benoy.com

Parc 66, Jinan, China

At a Glance
Service
Graphic Design, Interior Architecture
Sector
Retail
Client
Hang Lung Properties
Size
171,000m2

Part of the new luxury chain of Hang Lung

retail centres in China, Parc 66 is located
at the busiest pedestrian street in Jinan,
ShanDong.
In collaboration with P&T Architects in Hong
Kong, Benoy masterplanned this site with
two malls linked by a series of glass bridges
housed under a single glazed roof.

Connected to the citys civic square, the

project has two basements and six levels of
retail offers.
The main anchor tenant is a cinema, and
unique restaurants occupy the top floors
with alfresco dining terraces and sculpture
gardens for visitors to enjoy.

The retail concept was inspired by the

natural springs in the area.

www.benoy.com

Parc Central, Guangzhou, China

At a Glance
Service
Architecture, Interior Architecture,
Masterplanning
Sector
Mixed-Use
Client
Sun Hung Kai Properties
Size
80,000m2

Set at the heart of the citys new CBD, this

will be Chinas first urban park retail mall.
With verdant, undulating landscaping, the
scheme will introduce visitors to a truly
unique shopping, entertainment, dining and
lifestyle concept.
The vision is to create a destination where
business and community mix together in an
environment rich in character and distinct to
Guangzhou.

Benoys design will introduce a new public

transport interchange and highly sustainable
technology.
The design aims to create a sustainable
and iconic landmark in Guangzhou to
support the citys strategy to be recognised
as a world-leading destination and host for
international events.

www.benoy.com

ION Orchard, Singapore

At a Glance
Service
Interior Architecture, Masterplanning
Sector
Mixed-Use
Client
Sun Hung Kai Properties, CapitaLand
Size
125,000m2

The award-winning ION Orchard comprises

a125,000m retail centre, art gallery, leisure
deck and a luxurious residential tower over
eight levels, crowned by an Observation
Deck, offering 360 views.

Blending form with function, the towers

design was an exercise in simplicity,
efficiency and sustainability and now
delivers an iconic contribution to the
Singapore skyline.

This exciting new development was an

undertaking of significant national importance
for Singapore and since opening in 2009 it
has become a landmark retail icon.

Media expression is an important

component of the design. Integrating
the latest LED display technology, the
faade was transformed into a
communicative face, injecting energy
and activity into the public realm.

The scheme offers plenty of public space,

strong pedestrian thoroughfares and a
design that balances striking aesthetics with
commercial viability.

www.benoy.com

Plaza Singapura, Singapore

At a Glance
Service
Architecture, Interior Architecture
Sector
Mixed-Use
Client
CapitaMalls
Size
58,000m2

The Benoy Team was tasked with developing

both the overall concept and interior design
for the newly expanded Plaza Singapura.
The retail mall is set to become a vibrant,
city centre destination for families and young
adults.
A key element of the project is the
integration of the Atrium@ Orchard office
towers into the shopping centre, with
three existing floors being converted and
incorporated into prime retail space.

The sophisticated interior retail design

focuses on dynamic forms and natural
lighting and the ribbon-like appearance
of the faade complements the seamless
links between the buildings.
Situated above one of the busiest transport
links in Singapore, the direct links to Dhoby
Ghaut MRT Interchange will provide the
development with unparalleled access to
three MRT lines and is sure to enhance the
already popular landmark.

www.benoy.com

Central Festival Mall, Pattaya, Thailand

At a Glance
Service
Architecture, Interior Architecture
Sector
Mixed-Use, Retail
Client
Central Pattana Group
Size
240,000m2

Centrally located on Beach Road, along one of

the most famous shorelines in Thailand, Central
Festival Mall features eight levels of retail divided
into entertainment, fashion and lifestyle zones.
Benoys design celebrates the malls proximity
to the beach and provides a unique shopping,
dining and entertainment experience.

Visitors are able to enjoy a public plaza; a

sunken event space capable of hosting a variety
of events. This plaza is surrounded by dining
terraces and restaurant pavilions that successfully
capture the spirit of alfresco dining with a lively
beachfront atmosphere.The development also
includes a 600 room hotel.

The innovative use of materials and finishes

results in an environment that blends the
exterior and interior whilst complementing the
beach opposite.

www.benoy.com

Central Plaza Rama 9, Bangkok, Thailand

At a Glance
Service
Architecture, Interior Architecture
Sector
Retail, Leisure, Mixed-Use
Client
Central Pattana Group

Located just minutes from the new Bangkok

Airport Express Rama 9 station, Benoy has
created a new exciting retail destination.
The new seven storey retail centre and
integrated office component comprises a
80,000m development named Rama 9
Square.

The largest retail anchor will be the

Singapore-based fashion and lifestyle store,
Robinsons. The new vertical mall be will
zoned into three distinctive and attractive
areas offering leisure, entertainment and
flagship retail.

Size
80,000m2

www.benoy.com

LOTTE WORLD MALL, Seoul, South Korea

At a Glance
Service
Faade Concept, Interior Architecture
Sector
Retail
Client
LOTTE Corporation
Size
200,000m2

Opening in the thriving capital of South

Korea, LOTTE WORLD MALL has been
welcomed as a high-profile addition to the
commercial property sector. Seamlessly
integrated to a high-end department store,
entertainment tower and world-class concert
hall, the retail development has established
a shopping and entertainment destination
to elevate Seouls exciting megacity of ten
million and its booming tourism industry.
Benoys Interior Design has captured the
significance of the development, introducing
innovative and interactive features not yet
seen on the same scale in the country.
Sculptural GRG ceilings, illuminated timber

walls, prominent motif lighting and pocket

outdoor gardens have added to the profile of
the development as a modern city landmark.
LOTTE WORLD MALL presents an
impressive line-up of features including
the countrys largest aquarium with more
than 650 species and a 21-screen cinema
which includes the worlds biggest screen.
Combined, the Avenuel department store,
with more brands than any other in the
country, and the retail mall have attracted
over 970 brands, 20 of which have made

www.benoy.com

IFC Mall, Seoul, South Korea

At a Glance
Service
Masterplanning, Interior Architecture,
Graphic Design
Sector
Retail
Client
AIG Global Real Estate Investment
Size
92,625m2

Benoy is responsible for the design of the

masterplan, retail zones and graphics of this
high profile mixed-use development in South
Korea.
The retail mall at ground level is a looped
road system giving equal and even access
to drop-offs of the three office towers and
hotel tower. Prominent entrance pavilions
were located at two corners of the site
to cater for pedestrians arriving from the
adjacent neighbourhood.

The three level, below ground mall, has

been designed as a shopping loop, with the
upper trading level linking to the schemes
towers, the middle level can be accessed
directly from the MTR, and the lowest
trading level will feed directly from the Car
park areas beneath.
The mall is zoned horizontally with highend fashion at B1, mid-market at B2 and
Entertainment at B3.

www.benoy.com

Westfield London, UK
At a Glance
Service
Architecture
Sector
Retail, Leisure
Client
Chelsfield
Size
150,000m2

Built on a 40 acre brown field site, Westfield

London offers over 150,000m of new retail
and leisure opportunities, supported by public
transport and infrastructure improvements. This
exciting development delivers a new commercial
heart to West London.

Westfield London has become a successful retail

and leisure experience in its own right within the
capital. The development boasts 280 shops and
47 restuarants and has integrated public transport
links serving the local area.

The Benoy Design Team was determined to push

the architectural boundaries and establish new
benchmarks in retail design. In response to the
brief, Benoys designs delivered a scheme that
integrates into the fabric of London.

www.benoy.com

Benoy

UK & Europe
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