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Elisa-Sophie Thielemann

Portfolio

Projects
1

from body-mass-index to ecological


footprint

unwritten law

with 36 photos through Berlin

Alarm!

Photoreport

Corporate Design

From body-mass-index to
ecological footprint

From body-mass-index to ecological footprint


Project description

Task

Solution

This project was created as part of the short-

We worked out a complete new corporate

time draft from body-mass-index (bmi) to

design, which includes a multi-colored grid on

ecological footprint.

which the typography and design oriented as


well as the design of the company logo, web-

The task was to opt for one ecological measu-

site, bank statement, debit card, buisness card

rement method and to develop a corporate

and an App.

design.

Concept
We opted for the ecological footprint and
would like to introduce thebank., which Iis a
new kind of bank, which calculates the ecological footprint by the monthly personal expenses.
The objective of thebank. is to strengthen
environmental awareness.

design and implementation of the


project in teamwork at UAS Berlin,
VCD 2014

Web performance thebank.

The app allows the user to including his daily ecological


footprint or start new eco challenges with friends to
reduce the personal ecological footprint.

Design for credit card


The credit card is not just a
pay card, it is the same time
your personal eco card. The
worlds on the card show your
actual ecological footprint.

Corporate Design

With 36 photos through Berlin

With 36 photos through Berlin


Project description

Task

Solution

The project is emerged as part of the main

The basis is a pink mark on the floor. This posi-

project behavior patterns - deco and hard

tion serves as an aid to get the perfect pho-

facts to back.

to without much searching. In other scenarios,


we added English and German text or perso-

We have dedicated ourselves to the behavi-

nal statement to see if the results change.

or pattern picture flood and examines the


example of tourists, to find out how the large

The Corportate design covers the entire, uni-

masses of photos generally accrue.

form appearance of the product and inclu-

Concept
Since the beginning of the digital photogra-

de the design of the communication medium,


the Internet presence as well as the product
design, an analog map, movie and App.

phy and the associated elimination of the limited 36-photo-films, more and more pictures
are taken.
To counter this, the concept with 36 photos
through Berlin was developed.

design and implementation of the project


in teamwork at UAS Berlin, VCD 2014

Development process

Anzahl der Fotos


gesamt, pro personen
0

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Text 2 (deuts.)

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5. Rechteck
+ Erklrung
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Szenarien
Beobachtung je 15min

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>15

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3. Rechteck
Text 1 (engl.)

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2. nur Rechteck

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6-15

1. ohne

1-5

Tourists would get with an analog card, a website or App the opportunity to participate in a tour.

Furthermore we marked 36 sights in


Berlin.
With the 36 marked sights we could
guide the tourists playful through
Berlin and sensitize them simultaneously again for more conscious
photography.

Advertisement of the 36 Photos-Tour


in Berlin, Germany

In the app, the user can max. upload 1


photo per sight, so in the end the user has
36 photos of Berlin.

Youtube Movie link:


http://youtu.be/i3lenQKy3bU

Corporate Design

Unwritten law

With 36 photos through Berlin


Project description

Task

Solution

This project was created 2012 as part of the


application for the studies in Communication
Design at the University for Applied Sciences in
Berlin.

The corporate design includes the uniform,


visual appearance of the product.

The task was to discover an unwritten law and


visualize it.

The implementation of this project is a Portrait


series, stamped typography, binding and printing of the book as well as the design of the
envelope.

Concept
My interpretation of an unwritten law I dedicate the bouncers. The idea was to portray different bouncers in front of the clubs and to collect all Portraits in a small club photobook with
suitable stamped club logos.

Personal responsibility for design and implementation of the project, 2012

Laws govern life.


Life writes unwritten laws.
They are written nowhere,
but everyone knows them.
None of them is in
question.

Portrait series of different club bouncers with stamp and name

Corporate Design

Alarm!

Alarm!
Project description

Task

Solution

The photo series was created as part of the


main project photography. The task was to interpret pictoral the subject Alarm!

The photo series is part of an Photobook.

Concept
The idea is to shot a photo series which deals
with the worldwide woman rights under the Taliban.
Focus here is the veiling of women and how
this will affect their social acceptance.

design and implementation of the project


in my own work, VCD 2014

Corporate Design
Alarm!

Corporate Design

Photoreport

Photoreport
Project description

Task

Solution

This project was created as part of the main


project Publishing Perspectives.

The corporate design includes a multi-colored


grid on which the typography and design oriented as well as the design of the company
logo.

The task was to decide either for web or print


newspaper and to find a new way to present
news to the user.

The inplementation of this project is the new


brand design and the web performance of
Photoreport.

Concept
Photoreport is a new kind of web newspaper,
which works more like a personal live news
feed, and with an reportage character.
The main focus of this web newspaper are
strong photographs to present personal stories.
In comparison to other web newspaper sites,
we have now 70% photos and 30% text.

design and implementation of the project


in my own work, VCD 2015

Photoreport
This project was created as part of the main project Publishing Perspectives.
The task was to decide either for web or print
newspaper and to find a new way to present
news to the user.
Photoreport is a new kind of web newspaper,
which works more like a personal live news feed,
and with an reportage character.
The main focus of this web newspaper are strong
photographs to present personal stories. In comparison to other web newspaper sites, we have
now 70% photos and 30% text.
The corporate design includes a multi-colored
grid on which the typography and design oriented as well as the design of the company logo.
inplementation: Website, new brand design

Personal responsibility for design and implementation of the project, 2015

Development process of design

Search Function
Photoreport has no normal categories like all
other newspaper websites. You have filter which
stand for different interests. So when you choose
your interest, all other filter will move away and
only articles for your interests will be shown to
you.

Photoreport link:
http://schneehschen.davidblaesing.com

Thank you for your attention!


CONTACT
Elisa-Sophie Thielemann
Weydingerstrasse 10
10178 Berlin
Germany
Mail: thielemann.elisa@gmail.com
Phone: +49 163 6001100