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PROBLEM ESSAY
Diagnosis
Proving Causal Links
Problem Action Plans
6. Action plan
1. Situation
5. Critique of options
2. Questions
3. Hypothesis
Description of process
state-and-prove Model
5. Alternatives
As soon as you encounter a stated decision, you should look for astatement of the
alternatives. If they arent stated, then the first goal of analysis is to come up with
plausible decision option
1. Decision options
alternatives
Middle
no explicit explanation
of the outcome or performance
Extreme
DECISION ESSAY
Low-cost product
Competitive success
Problem definition
Problems
Diagnosis
Elements
Cause-effect analysis
prove-and-state model
Profitability
Productivity
2. Decision criteria
Competitiveness
Variables
Costs
Time
Actions
3. Critique of other options
Decision options
The analysis should focus on those causes that have the greatest influence or impact
on the problem.
Decision criteria
5. Recommended decision
Relevant evidence
6. Action plan
Bottom-line evaluation (position statement)
Options
In other words, strive
for the least number of causes sufficient to account for the principal effects.
Decisions
Criteria
Analysis of options (Positive & Negatives)
Evaluation criteria
Actions
CASE ANALYSIS
realized in
EVALUATION ESSAYS
competitive criteria
Examples
2. Political factors
3. Social factors
Advantages
1. Economic factors
Element
Recommendation
Disadvantages
Disadvantages
Advantages
Advantages
Disadvantages
Qualifications
the circumstances portrayed in the case
Action plan
Positive/Negatives
multipoint scales
Criteria
Evaluations
Terms
Evaluative analysis
effective or ineffective
Bottom-line judgment
Elements
How?
Qualifications [Qualifications state factors that are not part of the evaluation but that have
a significant effect on it.]
Action plan
Actions
advantages or disadvantages.
qualitative`& quantitative
Why?
Rules
What?
Expectancy Theory (Victor Vroom)
5 Cs analysis of marketing situations
BASIC CONCEPTS