AchievingEnterpriseDataperformance 2013 IOUG Database Growth Survey

ACHIEVING
ENTERPRISE DATA
PERFORMANCE
2013 DATABASE GROWTH SURVEY
By Joseph McKendrick, Research Analyst

Produced by Unisphere Research,
a Division of Information Today, Inc.
July 2013
Sponsored by
TABLE OF CONTENTS
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Challenges of Growing Data Environments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Expanding Data Environments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Long-Term Data Storage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
Strategies for Managing Data Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32
ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Survey was produced by Unisphere Research and sponsored by Oracle. Unisphere Research is
the market research unit of Unisphere Media, a division of Information Today, Inc., publishers of Database Trends and Applications magazine and the 5 Minute Briefing newsletters.
To review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795-3701.
3
EXECUTIVE SUMMARY
Its no secret that todays organizations are awash with data.
Data is streaming into transaction systems, appliances and
devices from a wide variety of applications, and new sources
including social media. Proponents of Big Data state that data
contains veins rich with information for decision makers and
the business, and many organizations have made it a priority to
capture and use this data. However, what many organizations are
also discovering is that managing and storing this all this data has
a cost. While there is a drive across the industry to introduce new
and more digitally compact forms of data storage, as well
as cloud storage, these solutions do not get to the heart of the
problem for enterprisesdata needs to be managed more
effectively, and tied closer to the business, from the start.
This paper summarizes the findings from a survey of 322
data managers and professionals who are members of the
Independent Oracle Users Group (IOUG). The survey was
underwritten by Oracle Corporation and conducted by
Unisphere Research, a division of Information Today, Inc.
Survey respondents hold a variety of job roles and represent
a wide range of organization types and sizes and industry
verticals. The largest segment of respondents, 51%, holds the
title of database administrator followed by that of director or
manager. Close to one-third work for very large organizations
with more than 10,000 employees. By industry sector, the
majority of respondents come from IT service providers,
educational institutions, utilities, financial services, healthcare,
and manufacturing. (See Figures 4446 at the end of this report
for more detailed demographic information on job titles,
company sizes, and industry groups.)
Key highlights and findings from the survey, which explore

database growth challenges and solutions, include the
following:
Whats keeping data managers up at night? Increases in data
variety, concerns about database performance, and the need to
control data management costs are the key challenges arising
from data growth. To deal with these issues, most respondents
are focusing on ramping up database performance and
consolidation efforts.
Fueling todays rapid data growthin many cases, exceeding
25% a yearis rising business demand at respondents
organizations. A multiplier adding to this growth is data
duplication across organizations for various purposes.
In most cases, data is duplicated three or more times.
Another driver of the data explosion is the fact that its getting
more difficult to dispose of data. Forty percent of respondents
retain data well beyond the seven-year legal requirement in
order to meet compliance mandates as well as maintain data in
the event of litigation. More of this data is kept online for easy
access, despite the additional resources and costs incurred.
A large number of companies still attempt to manage data
growth through hardware acquisition and provisioning, versus
more advanced and efficient approaches such as tiered storage
or data lifecycle management. A majority of enterprises rely on
tape for backup and archiving. Most are now also seeking more
automated approaches to better manage growing data volumes.
On the following pages are the results of this latest examination
into todays pressing data growth concerns, and the most effective
solutions.
4
CHALLENGES OF GROWING DATA ENVIRONMENTS
Whats keeping data managers up at night? Increases in data variety, concerns about database performance, and the need to
control data management costs are the challenges arising from data growth. To deal with these issues, most respondents are
focusing on ramping up database performance and consolidation efforts.
As data grows, organizations are seeking ways to more
effectively manage not only growing volumes of information,
but also data in various forms beyond traditional relational data.
When asked about their leading challenges for the coming year,
two main challenges are emergingchallenges that may be at
odds with each other.
First, respondents are concerned about their ability to analyze
different data types, such as machine-generated data, documents
and graphics that have become critical to analytics efforts. Users
have started showing interest in accessing more unstructured
data in business apps that use relational databases, says one
respondent. My biggest question is where to store that data and
how to mange its change in a scalable fashion so that the
application is still usable in five-plus years.
In addition, respondents are concerned with their ability to
keep the costs of information management under control. As will
be discussed further in this report, many of these costs stem from
the storage and hardware that most organizations are purchasing
and provisioning to handle their growing data stores. (See Figure
1.) Database administrators in the sample are more likely to be
focusing on new data types and infrastructure costs than their
managers. IT executives show greater concern over helping
organizations get to market faster. (See Figure 2.)
In terms of technical challenges to managing growing data
environments, performance is top of mind for many respondents,
the survey finds. Twenty-seven percent say the ability to increase
the performance and availability of their data environments is a
key issue. More than one out of five report that the ability to
consolidate different computing platforms/applications is the
top concern. Close to one-fifth, 17%, also say they need to focus
more effort on infrastructure modernization. Organizations may

experience difficulties in cost-effectively managing large stores of
unstructured data without improvements and upgrades to their
data environments. (See Figure 3.) In terms of attitudes toward
technical challenges by job title, database administrators are
more concerned with performance and consolidation efforts
than managers, who tend to be more concerned with overall
application and platform modernization. (See Figure 4.)
Performance is a complex process, and respondents cite
multiple aspects to the challenges with which they are dealing.
The number-one factor hampering performance in growing data
sites is the inability to keep pace with storage requirements, the
survey finds. A majority of respondents, 51%, say their data
growth is outpacing storage capacity, and this is the most critical
performance issue they face. I/O performance issues are the
second-most cited obstacle to a fast-moving data environment,
cited by 38% of respondents. (See Figure 5.)
The most common approaches to handling these emerging
performance issues is to either add more power to databases or
to put more hardware in place. A majority of respondents either
tune or upgrade underlying databases (63%) or upgrade server
hardware/processors (52%). Another 49% report they also
upgrade their server hardware or memory. (See Figure 6.)
Still, there are other issues that have been mentioned by
respondents. Security breaches of stored data are at least as
muchif not a biggerconcern than live data, says one.
The prospect of unauthorized acquisition of the data
especially personally identifiable informationgiven the growing
capabilities of Big Data analysts, is one concern that keeps me
awake at night.
Figure 1: Greatest Business Challenges for Data Sites

Over the Next 12 Months
Analyze more and different kinds of data
31%
Reduce information infrastructure costs
30%
Data security and retention compliance
15%
Get to market faster
12%
Recruit staff with specialized IS/IT skills
10%
Deciding what to keep beyond compliance

requirements
1%
0
20
40
60
80
100
Figure 2: Top Business Challenges for Data Sites

Over the Next 12 MonthsBy Job Role
IT Manager/CIO
DBA
More and different kinds of data
24%
28%
Reduce infrastructure costs
29%
32%
Get to market faster
20%
13%
Figure 3: Greatest Technical Challenges for Data Sites

Over the Next 12 Months
Increase performance and availability
27%
Consolidate different computing

platforms/applications
21%
Modernize information infrastructure
17%
Centralize architecture
12%
Mix workloads on same system
7%
Provide real-time data
6%
Manage maintenance opportunity windows

as functional consolidation increases
4%
Support increased number of users
3%
Decentralize architecture
2%
0
20
40
60
80
100
Figure 4: Top Technical Challenges for Data Sites

Over the Next 12 MonthsBy Job Role
IT Manager/CIO
DBA
Increase performance and availability
24%
26%
Consolidate
15%
27%
Modernize
26%
12%
Figure 5: Issues Affecting Application Performance

Data growth outpacing storage capacity
51%
Applications currently are, or are expected

to become, I/O bound
38%
Server virtualization and consolidation
36%
Increasing number of users sharing data
34%
Increasing files sizes associated with

unstructured data
22%
Network virtualization
12%
None of the above
8%
Don't know/unsure
9%
Other
1%
(Multiple responses permitted.)
20
40
60
80
100
Figure 6: How Performance Issues are Addressed

Tune or upgrade underlying databases
63%
Upgrade server hardware/processors
52%
Upgrade server hardware/memory
49%
Upgrade/expand storage systems
45%
Archive older data to other systems
28%
Upgrade networking infrastructure
20%
Attempt to compress, or deduplicate,

16%
database data using third-party storage hardware
Don't know/unsure
4%
Other
3%
20
40
60
80
100
9
EXPANDING DATA ENVIRONMENTS
Fueling todays rapid data growthin many cases, exceeding 25% a yearis rising business demand at respondents
organizations. A multiplier adding to this growth is data duplication across organizations for various purposes. In most cases,
data is duplicated three or more times.
Almost nine-tenths of respondents say they are experiencing
year-over-year growth in their data assets. For many, this growth
is in double-digit ranges. Forty-one percent report significant
growth levels, defined as exceeding 25% a year. Seventeen percent
report that the rate of growth has been more than 50%. (See
Figure 7.) Respondents within the utilities and
telecommunications sector are seeing the fastest data growth,
with 43% reporting annual expansions greater than 50%. The
services and retail sector follows with 22%. (See Figure 8.)
This data growth is being fueled by a number of factors,
but the bottom line is that customer bases and accompanying
transactions keep growing. Credit the economy, even though the
recovery is progressing slower than many people would like. A
majority of respondents, 52%, say growing business demand is
creating more data. The push to compete on analytics is driving
businesses to prep and store data within analytical platforms and
tools. Close to half, 48%, also cite the rise of analytical data and
associated data warehouse environments as reasons why there is
so much data growing within their enterprises. Additional
sources of data proliferation include business protection backup,
recovery, replication, and redundant mirroring, cited by 37%.
More than one-fourth, 34%, say their data is growing due to
more reporting data from ERP and other core systems. (See
Figure 9.)
In addition, much of this data is stored as historical data
intended to service analytical or BI environments. The survey
sought to identify how much data is active, or predominantly
read-write (such as online transactional processing data).
One-third say a majority of their data is active data versus 61%
reporting that the bulk of their data is less active or read-only
(such as data warehouse or archival data). (See Figure 10.) Most
of this data is still in structured relational databases. For a majority,
56%, most of their data is in this format. (See Figure 11.)
By industry, respondents within the utility/telecommunications
sector are most likely to be engaged in Big Data projects, as
indicated by 38% of this group. Manufacturing and services/retail
follow with 27% within each group. (See Figure 12.) Surprisingly,
there is little differentiation in terms of company sizesmaller

firms are just as likely to be looking into Big Data initiatives as
their corporate counterparts. (See Figure 13.)
However, while there is a great deal of interest and initiative
to move data into analytics environments, respondents report
they are not ready for Big Data analytics. At present, there are
relatively few respondents looking at specific solutions or
products that will enable their users to analyze massive volumes
of structured and unstructured datamore than 50TB. A total
of 14% say they either have solutions or will be implementing
such solutions over the coming year. (See Figure 14.)
A great deal of data growth comes from duplication of data
across organizations. Respondents were asked how many copies
of the data in their production databases are sent out for
nonproduction purposes (including development, testing,
backup, mirroring, standby, and training). A majority, 59%,
say they make three or more copies available. Sixteen percent
say more than five copies of their data sets are being distributed
across enterprises. (See Figure 15.) Respondents in organizations
with more than 1,000 employees are more likely to have this
number of data copies circulatingthough the largest
enterprises in the survey appear to have controls in place.
(See Figure 16.)
Respondents were also asked to provide the total amount of
disk-resident data at their organizationstaking into account all
clones, snapshots, replicas and backups. Thirteen percent say they
now manage more than one petabyte of data, while 23% manage
data in the hundreds of terabytes. Since the last survey was
conducted in 2011, the percentage of companies managing more
than 100TB has grown from 27% to 36%. The percentage of
companies with more than a petabyte has kicked up from 9%
to 13%. (See Figure 17.)
Not surprisingly, the amount of data grows dramatically
with organization size. Three-fifths of the largest enterprises in
the survey (with more than 10,000 employees) are managing data
stores now in the hundreds of terabytes, versus one-fifth of the
smaller organizations. (See Figure 18.)
10
Figure 7: Change in Amount of Data Managed

Increased 1% to 10%
14%
11% to 25%
34%
26% to 50%
24%
51% to 100%
10%
>100%
6%
>1,000%
1%
No change
1%
Decreased
0%
Don't know/unsure
10%
0
20
40
60
80
100
Figure 8: Industries Experiencing >50% Annual Data Growth

Utilities/telecommunications
43%
Services/retail
22%
IT services/solutions
20%
Manufacturing
20%
Healthcare
16%
Financial services/insurance
10%
Education
9%
0
20
40
60
80
100
11
Figure 9: Most Significant Sources of Data Growth

Growing business demand
52%
Data warehouse/BI applications
48%
Business protection backup, recovery,

replication, redundant mirroring
37%
More reporting data from ERP and other

core systems
34%
Compliance information for governments/

standards bodies
30%
Increasing data online
29%
New business units from merger or

acquisition
26%
More video/graphics files
20%
Increased e-commerce/e-business
16%
More devices and sensors
16%
Social media content
13%
Don't know/unsure
6%
Other
2%
20
40
60
80
100
12
Figure 10: Looking at Big Data Solutions (>50 TB)?

No plans
42%
Under consideration
24%
Yes, will be implementing solutions during

next 12 months
8%
Yes, solutions are already installed
6%
Don't know/unsure
20%
0
20
40
60
80
100
Figure 11: Looking at Big Data Solutions (> 50TB)By Industry

(Solutions already installed or will be implemented within 12 months)
Utilities/telecommunications
38%
Manufacturing
27%
Services/retail
27%
21%
13%
Education
7%
Healthcare
6%
0
20
40
60
80
100
13
Figure 12: Looking at Big Data Solutions (>50TB)By Company Size

(Solutions already installed or will be implemented within 12 months)
1 to 1,000 employees
13%
1,001 to 10,000 employees
17%
10,000+ employees
18%
0
20
40
60
80
100
80
100
Figure 13: Percent of Active Versus Less Active Data

<5% active data
7%
5% to 25% active data
25%
29%
22%
>75% active data
11%
Don't know/unsure
7%
0
20
40
60
14
Figure 14: Percent of Data in Structured Relational Databases

<10%
5%
10% to 25%
19%
26% to 50%
20%
51% to 75%
25%
>75%
31%
0
20
40
60
80
100
80
100
Figure 15: Number of Copies of Data Made Available

for Non-Production Purposes
None
4%
1 to 2 copies
33%
3 to 5 copies
43%
6 to 10 copies
10%
More than 10 copies
6%
Don't know/unsure
4%
0
20
40
60
15
Figure 16: Multiple Copies of Data Made Available

for Non-Production PurposesBy Company Size
(More than 5 copies of data)
11%
1,001 to 10,000 employees`
21%
10,000+ employees
15%
0
20
40
60
80
100
Figure 17: Total Amount of Data Managed

2011
Now
<10TB
30%
20%
10TB to 50TB
13%
19%
50TB to 100TB
13%
11%
100TB to 250TB
8%
9%
250TB to 500TB
5%
7%
500TB to 1PB
5%
7%
>1PB
9%
13%
1PB to 5PB
5%
5PB to 10PB
3%
>10PB
5%
16
Figure 18: 100+ Terabytes of Data ManagedBy Company Size

19%
33%
10,000+ employees
60%
0
20
40
60
80
100
17
LONG-TERM DATA STORAGE
Another driver of the data explosion is the fact that its getting more difficult to dispose of data. Forty percent of respondents
retain data well beyond the seven-year legal requirement in order to meet compliance mandates as well as maintain data in the
event of litigation. More of this data is kept online for easy access, despite the additional resources and costs incurred.
Data tends to be stored in respondents archive systems for
significant lengths of time, either because of company policy or
compliance mandates. Forty percent say they keep data well
beyond the standard timeframe, which is seven years. Twelve
percent of respondents, in fact, say they keep their data forever.
(See Figure 19.)
What are respondents primary reasons for holding on to data
for this length of time? A majority, 62%, indicate this is to meet
federal or state/provincial government compliance mandates.
Close to half, 47%, state that they need to hang onto data as part
of their corporate policy for potential litigation defense. (See
Figure 20.) The motivations for long-term data storage vary
by industry, the survey finds79% of respondents in financial
services/insurance and 77% in the utilities and telecommunication
sector cite government regulations as their driving reasons, while
manufacturers (83%) are compelled to retain data in the event of
legal issues that might arise. (See Figure 21.)
A majority of respondents, 61%, say they have increased the

proportion of data kept online in the past five years (versus
moving to archived tape) to address the requirements of increased
information accessibility. Close to one-fourth of respondents say
this increase has been significant. (See Figure 22.)
The data growth in my enterprise is driven by the need to
store data for extended periods, keeping non-production copies
of databases for development, testing, reporting, BI, code
deployment, security and integration between systems, says one
respondent. Strategies that are being considered are cloning
rather than copying entire databases for non-production, deduping
on backups, keeping archived data on lower cost storage.
What are the main challenges of keeping data online and
more quickly accessible? Most respondents, 72%, say the primary
challenge is the fact that maintaining data for extended periods
requires more hardware resources. Close to half, 48%, say that
management complexity increases, while 43% cite bandwidth
issues. (See Figure 23.)
Figure 19: Length of Time Data is Stored

Forever
12%
>10 years
16%
8 to 10 years
12%
5 to 7 years
28%
1 to 4 years
11%
<1 year
Don't know/unsure
6%
16%
0
20
40
60
80
100
18
Figure 20: Primary Reasons for Holding on to Data

for Maximum Length of Time
Federal or state/provincial government
compliance mandates
62%
Corporate policy for potential litigation

defense
47%
Business purposes (e.g., track/analyze

customer history)
39%
Industry guidelines for information storage
24%
Don't know/unsure
10%
Other
2%
0
20
40
60
80
100
Figure 21: Primary Reasons for Holding on to Data for Maximum

Length of TimeBy Industry
Govt mandates
Legal
Business
Industry
52%
45%
48%
19%
Education
39%
36%
18%
18%
Manufacturing
67%
83%
58%
42%
79%
42%
32%
16%
Healthcare
71%
47%
24%
18%
Utilities/telecom
77%
62%
46%
54%
Services/retail
50%
56%
44%
12%
19
Figure 22: Increased Proportion of Data Kept Online in Past Five Years?
Yes, significantly
24%
Somewhat
37%
No change
26%
Decreased
1%
Don't know/unsure
11%
0
(Total does not equal 100% due to rounding.)
20
40
60
80
100
80
100
Figure 23: Main Challenges of Keeping Data Online

and More Quickly Accessible
Requires more hardware resources
72%
Increased management complexity
48%
Requires greater network bandwidth
43%
More security challenges
38%
Greater energy requirements (including

heating/cooling)
23%
Don't know/unsure
7%
Other
1%
0
20
40
60
20
STRATEGIES FOR MANAGING DATA GROWTH
A large number of companies still attempt to manage data growth through hardware acquisition and provisioning, versus more
advanced and efficient approaches such as tiered storage or data lifecycle management. A majority of enterprises still rely on tape
for backup and archiving. Most are now also seeking more automated approaches to better manage growing data volumes.
Twenty-six percent of respondents are also considering using
Hybrid Columnar Compression (HCC) to improve performance
and significantly reduce storage consumption. (See Figure 31.)
Close to one-fourth of respondents, 23%, say a significant amount
of their Large Object Data (LOB) stores (defined as exceeding onequarter of their data) is managed in a database. (See Figure 32.)
Among the three-quarters of respondents who store less than
25% of their LOB data in databases, a majority, 52%, say this data
is maintained with a storage area network. (See Figure 33.)
While SAN adoption is fairly consistent across the company
size ranges, larger organizations are more likely to embrace
network-attached storage. (See Figure 34.)
A sizable percentage of respondents IT budgets are spent on
storage, including hardware, software, services, and management.
Sixty-three percent of respondents provided their estimates, and
one out of seven report that they spend more than 25% of their
IT budgets on storage. One-third spend between 11% and 25%
of their budgets, and another one-third spend 6% to 10% of their
IT budgets on storage. (See Figure 35.)
Respondents storage budgets (including hardware, software,
services, management) have also been strong over the past year.
More than one-third, 34% report that their budgets have
increased, while only 5% have seen cutbacks in this area. The
percentage seeing increases is jumping, with 46% predicting
budget increases over the coming year. (See Figures 36 and 37.)
Who in respondents organizations make decisions about storage
allocation/acquisitions related to Oracle Database data? A majority,
51%, say their database administrators are in charge. Forty-three
percent say they either have dedicated storage administrators or
that CIOs themselves are in charge. (See Figure 38.)
Respondents also report working with a plethora of vendors to
manage storage hardware, software, and related services. Twentyeight percent report they work with three or more vendors.
Another 34% work with two storage vendors. Only 16% report
having a single vendor they do business with. (See Figure 39.)
Having multiple vendors isnt exclusively a big company
practice eitherthe number of vendors is consistent across
company size ranges in the survey. (See Figure 40.)
A number of components comprise respondents storage
architectures. Close to two-thirds, 64%, have a Fibre Channel
Respondents were asked to identify the one strategy they are

undertaking to manage data storage growth today. For close to
half, the primary response is to simply throw more disk at the
problem. Only about 15% say they have moved to a tiered-storage
approach, and even fewer, 7%, rely on database compression.
Barely a handful, 5%, say they have a formal information lifecycle
management process in place, though this may deliver a costeffective approach to managing and eventually retiring data,
versus storing it forever on active disks. (See Figure 24.)
Public cloud is not yet an option for most organizations, either.
Only about one-fourth of respondents say their organizations
backup data is stored in a public cloud (storage resources
managed by a third-party offsite service). (See Figure 25.)
Factors influencing respondents primary approaches to
managing storage growth include business drivers and
unstructured data. Business requirements for data retention
top the list, cited by 23% of respondents. In addition, the
variety or types of data managed follow at 20%. (See Figure 26.)
Among those respondents using tiered storage as their
primary data retention approach, the ability to reduce storage
costs was the leading factor in their decision, as indicated by
39%. About one-fifth are also interested in leveraging existing
investments to manage their data lifecycle. (See Figure 27.)
For which types of data do respondents think they could save
the most space via compression? A majority, 57%, see backup as
the most effective approach, while 48% turn to relational table
data. (See Figure 28.)
Automation plays a powerful role, the survey finds. Would
respondents companies benefit from the ability to create policies
based on data usage statistics collected by the database to
automate data movement or compression and require little or
no administrative intervention? A majority, 57%, say they would
find this capability useful. (See Figure 29.)
Among respondents that do seek to leverage data usage
statistics, the most significant benefit is reduced administrative
costs related to their data environments, cited by 45%. Another
44% cite the fact that it provides database administrators with a
level of control over their databases storage management, while
43% also see that automation would make data movement/
compression easier to manage. (See Figure 30.)
21
storage area network. Half have network-attached storage or
unified storage. Another 41% have direct-attached storage. Only
28%, however, have tiered storage with disk tiers, and 26% have
tiered storage with disk and tape. (See Figure 41.)
Two-thirds of respondents indicate that tape is still part of their
data backup/archiving storage tiering strategy. (See Figure 42.)
How do respondents manage user demands on accessibility
to archived data from tape? The largest number of respondents,
39%, say they only use tape for deep archiving when there is no
anticipated need for quick user access or other useful operational
purposeother than when data needs to be retained for legal
reasons or historical analysis. Consequently, more than one-third
report that data is kept online for longer periods of time before
moving it to tape. (See Figure 43.)
Figure 24: Primary Strategies for Managing Data Growth

Add more disk storage
47%
Implement tiered storage
15%
Database level compression
7%
Put limits on how much data users can store 6%

Implement a formal information lifecycle
management process
5%
Data deduplication
4%
Move storage to external cloud providers
3%
Incorporate thin provisioning for dev/test/QA 2%

Invest in purpose-built storage appliances
and engineered systems
2%
File system compression
1%
Adopt internal cloud storage
1%
Don't know/unsure
5%
Other
3%
0
20
40
60
80
100
22
Figure 25: Percent of Backup Data is Stored in a Public Cloud

None at this time
65%
1% to 5%
13%
6% to 10%
4%
11% to 25%
4%
26% to 50%
2%
>50%
2%
Don't know/unsure
9%
0
20
40
60
80
100
Figure 26: Factors Influencing Storage Growth Management

Business requirements for data retention
23%
The variety or type(s) of data managed
20%
The types of applications generating/utilizing 17%

the data
Meeting service level agreements related
to data access/performance
15%
The time it takes to deploy new storage
11%
The decrease in specialized staff managing

storage
8%
The number of users accessing data
6%
0
20
40
60
80
100
23
Figure 27: Drivers for Tiered Storage Decisions

Reducing storage costs
39%
Leverage existing investments
19%
Compliance
13%
More data accessible to users
11%
Scale out storage
9%
Scale up storage
8%
0
20
40
60
80
100
80
100
Figure 28: Where Compression Saves the Most Space

Database backups and exports
57%
Relational table data
48%
Unstructured or file data (documents,

images, etc.)
39%
Database copies for development and

testing
37%
Relational index data
33%
None
Don't know/unsure
1%
10%
0
20
40
60
24
Figure 29: Benefit from Ability to Create Data Usage Statistics?

Other 1%
No 12%
Yes 57%
Dont know/unsure 30%
Figure 30: Most Significant Benefits from Ability to Create

Data Usage Statistics
Reduces administrative costs related to
data management
45%
Provides DBAs with a level of control over

their databases storage management
44%
Automation would make data movement/

compression easier to manage
43%
Frees up administrators for other activities
42%
Improves performance by optimizing

placement of hot data vs. cold data
37%
Would allow us to implement capabilities 19%

we had never before considered implementing
Don't know/unsure
21%
0
20
40
60
80
100
25
Figure 31: Considering Using Hybrid Columnar Compression (HCC)?

Yes 26%
No 42%
Dont know/unsure 32%
Figure 32: Proportion of Large Object and File Data

Managed in a Database
<10% of data managed in a database
37%
11% to 25% in a database
24%
26% to 50% in a database
8%
>50% in a database
15%
Don't know/unsure
16%
0
20
40
60
80
100
26
Figure 33: Where Large Object Data is Stored

(If less than 25% of LOB data is stored in the database)
SAN storage
52%
NAS storage
22%
Shared file system
13%
Local file system
10%
HDFS (Hadoop)
1%
Other
1%
0
20
40
60
80
100
Figure 34: Where Large Object Data is StoredBy Company Size

(If less than 25% of LOB data is stored in the database)
SAN
NAS
Shared file
Local file
Hadoop
51%
15%
17%
15%
2%
59%
25%
9%
3%
0%
10,000+ employees
54%
31%
6%
6%
0%
27
Figure 35: Percentage of IT Budget Spent on Storage

<5%
10%
6% to 10%
23%
11% to 25%
21%
26% to 50%
7%
>50%
2%
Don't know/unsure
37%
0
20
40
60
80
100
80
100
Figure 36: Changes in Storage Budgets Over Past Year

Storage budget declined
5%
Unchanged
17%
Increased up to 5%
12%
Increased 6% to 10%
16%
Increased 11% to 25%
9%
Increased more than 25%
7%
Don't know/unsure
33%
0
20
40
60
28
Figure 37: Changes in Storage Budgets Over Coming Year

Storage budget will decline
4%
No change
19%
Increase up to 5%
19%
Increase 6% to 10%
18%
Increase 11% to 25%
4%
Increase more than 25%
5%
Don't know/unsure
31%
0
20
40
60
80
100
60
80
100
Figure 38: Oracle Database Decision-Makers

Database administrators
51%
Storage administrators
43%
CIOs/IT executives
43%
Mid-tier IT managers
36%
Data center managers
17%
Business unit managers
11%
Don't know/unsure
7%
Other
1%
0
20
40
29
Figure 39: Number of Storage Vendors

One
16%
Two
34%
Three
16%
Four or more
12%
Don't know/unsure
23%
0
20
40
60
80
100
Figure 40: Three or More Storage VendorsBy Company Size

25%
29%
10,000+ employees
28%
0
20
40
60
80
100
30
Figure 41: Storage Architecture Components

Fibre channel SAN
64%
NAS/unified storage
50%
Direct-attached storage
41%
Tiered storage with disk tiers
28%
Tiered storage with disk and tape
26%
Flash/SSD
24%
Database appliance
13%
Internal cloud storage
12%
External cloud storage
10%
Don't know/unsure
13%
Other
1%
0
20
40
60
80
100
Figure 42: Tape Part of Your Data Backup/Archiving

Storage Tiering Strategy?
Under consideration 2%
Dont know/unsure 7%
Yes 66%
No 25%
31
Figure 43: How Tape Accessibility is Managed

Other 10%
We use LTO tape file

system for faster access
to data stored on tape 16%
We only use tape for

deep archive 39%
Data is kept online for longer

periods of time before moving
it to tape 35%
32
DEMOGRAPHICS
Figure 44: Respondents Primary Job Titles

Database administrator (DBA)
51%
Director/manager of IS/IT or
computer-related function
14%
IT consultant
7%
Analyst/systems analyst
5%
Programmer/developer
4%
Chief information officer/CTO/

vice president of IT
4%
IT operations manager
3%
Data architect
3%
Systems administrator
2%
Project manager
2%
Other
4%
0
20
40
60
80
100
33
Figure 45: Respondents Company Sizes

(Includes all locations, branches, and subsidiaries)
1 to 100 employees
11%
101 to 500 employees
16%
9%
19%
13%
>10,000
31%
Decline to answer
2%
0
20
40
60
80
100
34
Figure 46: Respondents Primary Industries

IT services/consulting/system integration
16%
Education (all levels)
15%
Utility/telecommunications/transportation
9%
Financial services
8%
Healthcare/medical
8%
Manufacturing
8%
Government (all levels)
7%
Retail/distribution
6%
Software/application development
5%
High-tech manufacturing
5%
Business service
3%
Consumer services
2%
Insurance
3%
Other
6%
0
20
40
60
80
100

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ACHIEVING

By Joseph McKendrick, Research Analyst

Key highlights and findings from the survey, which explore

more effort on infrastructure modernization. Organizations may

Figure 1: Greatest Business Challenges for Data Sites

Reduce information infrastructure costs

Data security and retention compliance

Get to market faster

Recruit staff with specialized IS/IT skills

Deciding what to keep beyond compliance

Figure 2: Top Business Challenges for Data Sites

More and different kinds of data

Reduce infrastructure costs

Get to market faster

Figure 3: Greatest Technical Challenges for Data Sites

Consolidate different computing

Modernize information infrastructure

Mix workloads on same system

Provide real-time data

Manage maintenance opportunity windows

Support increased number of users

Figure 4: Top Technical Challenges for Data Sites

Increase performance and availability

Figure 5: Issues Affecting Application Performance

Applications currently are, or are expected

Server virtualization and consolidation

Increasing number of users sharing data

Increasing files sizes associated with

None of the above

(Multiple responses permitted.)

Figure 6: How Performance Issues are Addressed

Upgrade server hardware/processors

Upgrade server hardware/memory

Upgrade/expand storage systems

Archive older data to other systems

Upgrade networking infrastructure

Attempt to compress, or deduplicate,

(Multiple responses permitted.)

there is little differentiation in terms of company sizesmaller

Figure 7: Change in Amount of Data Managed

Figure 8: Industries Experiencing >50% Annual Data Growth

Figure 9: Most Significant Sources of Data Growth

Data warehouse/BI applications

Business protection backup, recovery,

More reporting data from ERP and other

Compliance information for governments/

Increasing data online

New business units from merger or

More video/graphics files

More devices and sensors

Social media content

(Multiple responses permitted.)

Figure 10: Looking at Big Data Solutions (>50 TB)?

Yes, will be implementing solutions during

Yes, solutions are already installed

Figure 11: Looking at Big Data Solutions (> 50TB)By Industry

Figure 12: Looking at Big Data Solutions (>50TB)By Company Size

1,001 to 10,000 employees

Figure 13: Percent of Active Versus Less Active Data

5% to 25% active data

25% to 50% active data

50% to 75% active data

>75% active data

Figure 14: Percent of Data in Structured Relational Databases