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ER-1
EXECU
TIVE
SUMM
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ARY
them. Then I followed up with all the prospective guys in Bangalore and converted some of them
as our final clients. I also visited various corporate offices and showcased our products to them.
The main problem that Go GreenBOV is facing is that they do not have a dealership
network outside of Bangalore. So I did a survey in the state of Andhra Pradesh as Chittor ,
Nellore and Kadapa Districts to find out prospective dealers in these areas. For the process of
survey I first did a research on which could be places where there could be maximum potential
for electric ride on bikes. We looked at various parameters like per capita income, electricity
availability etc. and based on those parameters we decided the districts as Chittoor, Nellore and
Kadapa where we have maximum potential for electric vehicles. Initially we looked at main
areas only. After wards we made the road map.
I got some prospective dealers for Go GreenBOV from the state of Andhra
Pradesh. It was a great challenge to get dealers in Andhra Pradesh because of the bad perception
about electric bikes industry in the minds of the customer and road conditions which were not
suitable for electric bikes. The study reports were presented to the management which facilitated
them in understanding the future prospects of Ride on Electric Bikes in India and helped them in
making strategies for expanding their business in different parts of south India.
Apart from the core project, I was also assigned in other marketing activities such
as Social Media activation of Go GreenBOV, promotional activities for Go GreenBOV,
Promotional activities included putting stalls in different areas of Bangalore, distributing
pamphlets through newspaper and also giving adds in different online sites like India Mart,
Grotal etc.
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CHAPTER-2
INDUSTRY PROFILE
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The automotive industry in India is one of the larger markets in the world. It
has previously one of the fastest growing globally, but is currently experiencing flat or negative
growth rates. India's passenger car and commercial vehicle manufacturing industry is the sixth
largest in the world, with an annual production of more than 3.9 million units in 2011. According
to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer
in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada,
Mexico, Russia, Spain, France, Brazil), grew 16 to 18 present to sell around three million units in
the course of 2011 and 2012. In 2009, India emerged as Asia's fourth largest exporter of
passenger cars, behind Japan, South Korea, and Thailand. In 2010, India beat Thailand to
become Asia's third largest exporter of passenger cars.
A total of 2,968,201 vehicles were sold in India during the first two months of the financial
year 2014-15, thus registering a feeble decrease of 0.64% as against same period of 2012-13. The
sales stood at 2,987,438 in April-May for 2012.
One of the key highlights of the year so far is the dip in sales of LCV Trucks by 2.38%
as against the previous year. Slight growths were registered in two and three wheelers while the
other segments posted declines. In terms of production two wheeler production increases by
18.10%, while passenger vehicle segment decreases by 10.25%. The two wheeler export segment
is forced down to 16.50% due to weak demands while commercial vehicle suffered further blow
as their exports decreased by 19.47%.
So far in this financial year, a total of 3,422,144 vehicles were produced which is
3.14% less than what was during the same period in 2012. The production of three wheelers had
increased by 18.10% and commercial vehicles by 6.64%.
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Source-http://autobei.com/blog/indian-automobile-sales-at-in-fy-2014-15/
Production: April May FY 2014-15
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Source-http://autobei.com/blog/indian-automobile-sales-at-fy-2014-15/
Figure1: Domestic Sales
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CHAPTER-3
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motorcycles in FY13. Furthermore, growing popularity of ungeared scooters has also added to
the woes of the motorcycle manufacturers. CARE Research foresees it would be difficult for the
segment to retain the strong growth levels it has witnessed in past one decade owing to rising
pressure due to substitution by scooters.
Ungeared scooter likely to remain growth engine in near term, the ungeared
scooter segment has been witnessing robust growth trend since last 4-5 years. The scooter
manufacturers which initially targeted working women population have off-late expanded their
customer base by launching products catering to male buyers. For example, new models like
HMSI Aviator, TVS We go, Suzuki Access, Mahindra Rodeo, etc. has been able to lure
considerable proportion of middle and upper middle class male buyers (primarily in age bracket
greater than 35 years) for second vehicle.
Source-http://www.fadaindia.org/industry-track/vehicle-sales-analysis-march2014.html
Figure 2: Two Wheeler sales
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Hence, in spite of the current challenging scenario, ungeared scooter segment has been
able to grow by 16 per cent during April-February period of FY13. CARE Research foresees,
scooter segment to remain the growth engine for two wheeler industry in near to medium term
period.
Two wheeler industry likely to register a growth of 8-9 per cent in FY14. CARE
Research estimates marginal improvement in the economic scenario and expects the industry to
grow by around 8-9 per cent in FY14. The growth would be aided by moderation in inflation
post first half along with the assumption of normal monsoon season. The motorcycle segment is
likely to grow in a range of 6-7 per cent in FY14. The scooter segment is expected to remain the
growth driver and is estimated to observe a growth of around 13-14 per cent for FY14. CARE
Research foresees, demand from rural and semi-urban areas would drive the two wheeler
demand growth in near to medium term period.
The Indian electric vehicle industry mainly consists of electric two wheelers, three
wheelers and electric four wheelers. The industry is mainly dominated by two wheelers with 97.5
% share in the total electric vehicle segment. There are lot of emerging players in two-wheeler
industry but only one major player in electric car segment.
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2%
98%
Two Wheeler
Three Wheeler
Source-http://economictimes.indiatimes.com/topic/three-wheeler
Figure 3: Distribution of electric vehicle market
There are many players in the electric two wheeler segments but only one dominant
player in the electric car segment. In southern part of India the market is very fragmented with all
the companies relatively new in this field. The major players in Electric two wheeler segment in
southern part of India are Ampere, Go GreenBOV and John Motors. In northern part of India the
major players are Yo Bikes and Hero Electric bikes.
At present the demand for electric vehicles in India is very small. Only 1% of
two wheeler market in India is electric two-wheeler and 2-3% of car market is E-car market.
Many analysts have the opinion that electric vehicles lack the practicality and luxury that
petrol/Diesel vehicles have been able to offer.
3.2 Electric Vehicle market in India
The EV market is estimated to grow 50 times from 1 Lac unit sold in 2009-10 to 4-5
million units by 2020. EV two-wheelers have seen a recent reversal of fortunes, 26000 vehicles
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in 2008-09 to around 3000 in 2009-10. The growth of market is mainly driven by factors like
increasing fuel prices
Source-http://www.evfuture.com/
Figure 4: Electric and hybrid vehicle market Size
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Sourcehttp://www.motorbeam.com/salesfigures/july-august--two-
wheeler-sales-figures-analysis/
Only 1% of two wheeler market in India is electric two-wheeler and 2-3% of car market is
E-car market.
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Source-http://www.greenretaildecisions.com/news/2011/12/08/electric-vehicles-percent-marketshare
Figure 6: Electric vehicle share of retail market
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The below table shows the key drivers and challenges in electric vehicle market:
Drivers
Challenges
The petrol prices in India are increasing at a tremendous pace and expected to
reach 100 by 2016.So rise in petrol price may result in increase in sales of electric vehicles in
India. Also electric vehicles are maintenance free since there are no moving parts inside the
vehicle. But there are some challenges that the electric vehicle market is facing today. At present
India lacks infrastructure to support mobility of electric vehicles in India. There are hardly any
charging stations in India to support electric vehicles in India. Also there is no support from
government in the form of rebate in excise duty etc. to help in growth of electric vehicle industry
in India.
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People who buy EVs are well aware of the features and how to use it
They are upscale customers and the EVs are used as a second or third vehicle in the
family
Second car market is developing among the elite families, and women show a preference
Disadvantages
Public perception on EVs is that its an under powered vehicle at higher cost
The comparison done is directly against a high performance petrol car (which should not
be the case)
Efficient batteries usage and Charging know-how to End-Customers is the need of the
hour
The design of the vehicles are so e bike sash that one cant be proud of owning an EV
Lack of spare parts and good skilled technicians for maintenance purpose
Very less localization of EV components (motors controllers and batteries esp. Li-on, are
imported from China, Taiwan & USA)
The bargaining power of buyer is low as there are not many electric vehicle
manufacturing companies in India. There are only two to three branded companies in
India as of now and also there are no substitutes for this product.
The bargaining power of supplier is very high as there are not many suppliers of electric
vehicle components in India. Also majority of parts of electric vehicles are exported from
outside
The threat of substitute products is very low as there are no close substitutes for electric
vehicles in India. Substitute products like hybrid vehicles are at present not present in
India
Threat of new entrant is moderate as there is high potential in the electric vehicle
industry, but the companies need the right technology and right to meet customers
requirement. Also all the electric vehicles need to take approval from ARAI before
launching electric Vehicle in market
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Bargaining
power of
Suppliers
Threat of
Substitutes
Low
High
Bargaining power
of Buyers
Low
Threat of New
Entrants
Rivarly
among
existing firms
Low
High
Source-http://www.cgma.org/Resources/Tools/essential-tools/Pages/porters-five-forces.aspx
Figure 7: Potters Five Force Model
The rivalry among existing firm is high as all the companies are new in the electric
vehicle market and there is intense competition between these small players. Expect for
Hero and BSA there are no major players in electric vehicle industry and at present they
are also struggling.
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CHAPTER-4
Company Profile
presence in near future. The parent company of Go GreenBOV is ACTD .ACTD was born with a
vision to revolutionize policies and create innovative products for the improvement of the sector
and the country.
By designing the electric 2 wheeler Go GreenBOV ACTD has provided the national
consumer base with a greener and energy efficient option. Go GreenBOV presents cutting edge
technology for the first time in India. Go GreenBOV electric two-wheelers are highly advanced
with cruise control technology, Theft braking system, Lock braking, International styling,
Keyless entry, No number plate, No licensee and a lot of other feature.
Go GreenBOV operates throughout Karnataka with a very strong
Dealership network. Go GreenBOV has the highest number of variants in its product portfolio
than any other electric vehicle company in India. Apart from being light on pocket and light on
conscience GO GreenBOV bikes are easy to use, lightweight and maintenance free providing a
stress free experience Its factory is located in Kolar district and the warehouse is located in JP
Nagar Bangalore. The production capacity of Go GreenBOV factory is around 800 to 900 bikes.
Majority of the parts of Go GreenBOV bikes are imported from outside. The batteries are
imported from Korea, plastic parts, controllers, motor etc. are imported from China. The major
competitors of Go GreenBOV are Ampere and Zone. The core competency of Go Green BOV is
that it is the only electric bike in India which gives a mileage of 100 km in a single charge. The
cost of travelling 100 km in a Go Green Bike is Rs.10 only.
The company also has a social presence in the form of Facebook
and twitter page. With zero emissions the vehicle provides a solution for a better planet, because
in the long run economic sustainability depends upon ecological sustainability.
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To create energy efficient vehicles that empowers our customers to lead sustainable and
greener lifestyles. To consistently innovate and redesign our products in keeping with the values
of Green/ Sustainable Engineering thereby providing maximum profit and leading to minimum
emissions planetary risk.
the automobile industry, service industry, environmental technology, the food industry, the IT
sector, logistics, banks and financial service providers, leisure and tourism, as well as the
education and healthcare sectors.
For each of these sectors Go GreenBOV has different product offering
catering to the needs of that particular segment. It has its own manufacturing plant which makes
it independent in providing related services to all of its clients.
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CHAPTER-5
MODELS
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Source- http://www.gogreenbov.com/#/models/
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Source- http://www.gogreenbov.com/#/models
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Kavach
Kohra
Kimaya
Sunoti
Battery
60V, 35AH
48V, 20 AH
60V, 20AH
48V,35AH
Payload Capacity
180 Kg.
150 Kg.
180 Kg.
150 Kg.
Mileage/
100- 120 Km
60 Km
50 Km
100 Km
Blue,
Purple,
Specification
Charge
Color
Black,
Price(INR)
Red,
Silver,
Red,
White,
Yellow,
Maroon
Blue, Orange
54,000/-
39,000/-
Blue,
Red,
Orange, Green,
Black, Silver
48750/-
49,500/-
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The petrol prices are increasing day by day and by 2015 the
petrol prices are expected to reach Rs.100/- Petrol fumes choke our atmosphere and every day
brings new evidence that our appetite for oil is poisoning the planet. If the state of affairs is
already so bad, imagine the kind of world future generations in inherit. Also our oil reserves are
getting depleted day by day. For low speed bikes, there is no need of license and registration
which reduces the effective cost of the E-bike.
But there is a solution Go GreenBOV bikes. They run on batteries, so there is zero
expense on petrol and better still no air pollution.Go GreenBOV initiative was started in 2007 by
its parent company ACTD, which is a Bangalore, based company and has been in the automobile
industry for the past 22 years.
Our primary objective right from the start of the company has been to reduce Indias
carbon footprint and provide cleaner and greener technology to the future generations.
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two wheelers, electric three wheelers and electric cars. The electric vehicle market is mainly
dominated by electric two wheelers with 97.5%b of EV market
I am done my project in the marketing department of Go GreenBOV.
Its a new department in the company but growing at a very brisk pace. Currently there are 5
members in the marketing department and another 12 people are joining the marketing
department in the month of April. This department is responsible for carrying out all the
marketing and promotional activities like putting up stalls, online marketing etc. This department
also looks after expansion of the dealer network.
The work that has been assigned to me is mostly related to customer relationship
management which includes showroom sales and well as telephonic sales. Also the work
includes building the distribution channels of the company by meeting prospective clients and
converting them into our prospective dealers.
I made a visit to different parts of Karnataka and Telangana to look out for
dealers. Our prospective clients would include automobile guys, cycle stores, solar energy
companies etc.
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Conducting market study to analyse the potential of Ride-on vehicles for in the e
bikes segment
In the starting stage of the project I did a small survey with e bikes stores
to understand the potential of electric ride on e bikes for in the market.
To understand the product and product specifications and also to identify the value
addition of brand in terms of customers point of view
Initially we got the opportunity to understand the inception of the brand
itself and then further to understand the product and simultaneously the specifications of
the product and also the competitive edge of the product considering the competitors.
Furthermore, the dealers and the widespread management of the dealers. This further
increased the knowledge of the footprint of the brand itself within the Bangalore city.
Building distribution channels for Ride-on vehicles for and Electric bikes for
increasing sales
In order to expand its operations to different states it is very
important that company should have a very strong dealership network. If there are
prospective customers but no dealership network in a particular area then it becomes very
difficult to supply our products to the customers of that area. By considering this
objective, the inbound motive was in identifying the needs and the estimated supply
requirement in order to meet the need among the dealers.
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Increase of sale volume through corporate selling and below the line
advertising in gated communities and schools
The task assigned to me during second month of my project
was to deal with B2B guys like restaurants, courier guys, florists etc. who were looking for home
delivery vehicles and persuade them to buy our products and close sales as soon as possible. I
approached the managements of different gated communities in the form of consolidated
apartment societies within Bangalore city. Here we got the opportunity to approach the
managements of the gated communities, henceforth acquired the techniques of pitching towards
a society as a whole. I also approached schools and colleges and gave them useful insights on
pollution and traffic rules.
enhancing the awareness and visibility through a different platform i.e. through the online media
where in the company profile and the specifications where send to different online portals
dealing with automobile industry to set a mark with in automobile industry as a rival and for the
company itself to enhance the awareness and also to enhance the specific knowledge of the brand
and products in simultaneous forums within the online websites
.
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Outdoor Promotions
The most efficient way of marketing a electric vehicle is through
outdoor marketing but can actually feel the vehicle by driving it. So in later half of Project I was
also involved in various outdoor activities like putting up stalls in places where we get maximum
footfalls of our target customers and also putting pamphlets in newspapers.
recruit interns from different management colleges like Ramaiah College to strengthen our
marketing department and improve our efficiency.
Trademark Registration
As a part of my deliverables I was assigned the task of registering the names of all its
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Vehicles and the company name and logo under the Indian trademark act. I had to contact the
Chennai patent office and check for availability of trademark and also do other procedures
related to it.
Project 1
The first task assigned to me was to do a market research on electric Ride-on e bikes
for .
The electric ride on e bikes in India is at a very nascent stage and is stated to grow in
double digits. Most of the people are very positive about the future of Electric Ride-On e
bikes for in India.
Research Methodology
For this study I would be calling potential clients and fixing appointment with them.
Afterwards I would be doing In-depth interview with the clients to understand their financial
needs.
The electric ride-on e bikes industry is at a very nascent stage with 90% of e bikes stores
bright
Most of the e bikes store owners are getting large number of enquiries from customer but
the conversion rate is very small. The major reasons for people nor buying these e bikes
are
o High price
o Most of e bikes stores are keeping Chinese products only and people are
concerned about the quality of product
o Parents are concerned about the security of their
o The store do not know proper knowledge and they are not able to give good
demonstration to customers
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Most of the e bikes stores are keeping Chinese products only because the margin Chinese
Project 2
The basic task assigned to me was to meet prospective clients and demonstrate our
products to them and also showcase our competitive advantage to them.
For achieving this target I had to fist identifies our prospective clients and make a
database of all our prospective clients. Our prospective clients could be restaurant guys,
florist etc. After identifying the prospective clients we made cold calls to these clients and
took appointment from them and meet them with Go GreenBOV bikes. I pitched to the
client about Go GreenBOV product portfolio, its specifications and competitor analysis to
convey the competitive edge of our products over our competitors
Further I had to attend the customers that came for enquiry of the bikes and explain to
them our value added services and how Go GreenBOV brand is different from its
competitors
For calling Just dial list I used to first get the list from Just dial on the mail and then see
for people in the list who have enquired for battery operated vehicles as they are the
people that are most important conversions for us. Then I will call them and understand
their needs on the phone. Based on the needs I will suggest the client, product which will
suit their needs most and then ask them to visit our showroom. In some cases I will also
take bike personally to customers house and demonstrate our product to him. In this way
a prospective customer is converted into our final customer.
Also I would feedback from our existing customers to identify prospective target
segments and public perception and opinion about electric vehicle industry. Feedback
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will also help us to understand shortcoming in our product and service offering and based
on that we can redesign our product and make changes in our supply chain so that serve
our clients in a more effective manner
I the second month in the project , I created a database of almost 400 apartments,
colleges and other B2B guys within Bangalore and fixed appointments with them through
cold calling and then demonstrated our product to them to create awareness about Go
GreenBOV and its products. I was successful in converting five restaurants as our final
clients and then followed up with them. Some of the restaurant guys already had a vehicle
for their home delivery, but they were so much impressed with Go GreenBOV products
that they decided to exchange their old vehicles with Go GreenBOV electric vehicles.
Some of the deals were closed on the same day and for some of the clients we had to do
multiple meetings with their management to finalize on bike model and the pricing. Also
one of our clients uploaded photo of our bike on their Facebook page which helped us get
GreenBOV
I was also involved in carrying out a placement drive for Go GreenBOV in Ramaiah
College. We first made a database of all the colleges in Bangalore which provides MBA
degree and then finalized some college for final recruitment. I prepared the presentation
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that we need to deliver in the college. I gave presentation in Ramaiah College and then
we took Group Discussion and the final interview in which 12 students were selected.
Project 3
We did road trips to Telangana and Karnataka to look out for dealers. We first did a
research on what could be the potential areas in these two districts. We looked for data like
availability of electricity, GDP, Per Capita Income and after studying these parameters we
decided the districts which we would visit in these states. The whole Karnataka district was
divided into three parts and three separate teams were sent to three different routes. The
prospective clients in these places were mainly Automobile Guys, Cycle showrooms, Solar
Energy companies, Fertilizer dealers etc.
The below figure shows my route map for the Karnataka route
Bommanha
Bommasan
Hosur road
lli
dra
Anekal
Attibele
chamrajpet
Banshanka
ri
kanakpur
road
The outcome of the tour was good. We could locate some prospective clients for Go
GreenBOV in each of these districts. There was a lot of positivity about Go GreenBOV bikes. All
the dealers were excited about Go GreenBOV products. However in some places like Udupi the
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response was not good as dealers felt that it is train city and road conditions are not favourable
for electric vehicles. Also people were reluctant in investing in this business as they felt that this
is a new product and they sure of the response that they would get from customers
The below figure shows my survey in the Telangana
Medak
Adilabad
Nizamabad
Karimnagar
Warangal
Hyderabad
After completion of both the trips we did an analysis of positives and negatives from both
the trips. We were reasonably happy with the road but some changes in dealership policy was
needed to attract more client
The analysis have been presented in the form of SWOT analysis
Opportunities
Untapped market: There are a lot of potential markets which has not been still exploited
GreenBOV
Technologically advanced product: Go GreenBOV products are highly advanced as
compared to other electric vehicle manufacturers which provides opportunity for Go
GreenBOV
Threat
Negative Perception about Electric Bikes: Most of the dealers in both the states especially
Telangana are having negative perception about electric bikes, mainly due to the fact that
most of the players in Telangana are not able to provide proper service to the customers
Road conditions: The road conditions in many places of Karnataka are not suitable for
electric Bikes. Most of areas in places like Udupi are hilly areas and not suitable for
electric bikes
Dealers not ready to invest on new product: Most of the dealers liked the product very
much and were ready to take dealership also, but they were not ready to invest on the
product. Most of them wanted product on a credit basis
Weakness
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Lack of brand awareness: Some of the dealer felt that there were no promotional
activities carried
Strengths
The electric Ride-on e bikes market is in nascent stage and has tremendous growth
potential in future
The e bikes stores are generating a lot of enquiries from the customers but the conversion
rate is low due to
o High price of these e bikes
o Most of the e bikes stores are keeping Chinese brands only people are concerned
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We carried out different outdoor activities like putting stalls in different places to attract
customers and giving them test drives at different places so that they get a feel of our
bikes. These activities created lot of awareness about Go GreenBOV bikes. We got close
to 100 enquires on the day these activities were carried and we were to convert many of
order of over 100 bikes also. Some of these leads were converted into our final clients
This outdoor activity gave us lot of word of mouth publicity and we also got some clients
Dealership network
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S.N
Dealer
Address
Sangam Traders
Chandapura
2.
Sangeetha international
Chamrajpeta
3.
Presidency Cycles
Nizamabad
4.
Ambika Motors
Hyderabad
5.
M A motors
Hyderabad
6.
S M Motors
Anekal
Karimnagar
Bommasandra
Bajaj automobiles
Adilabad
10
Patil Garage
Bommasandra
11
Mahaveer Motors
Banshankari
12
Medak
All these dealers were quite keen at taking dealership and showed very much interest in our
bikes.
For B2B sales we created a database of all the restaurants, florists, Restaurant guys,
courier guys etc. in Bangalore and fixed appointments with them through cold calling.
Out of all the guys that I called I was able to get appointment with 50% of them. I was
mainly looking at places in and around Koramangala, JP Nagar, and Indira nagar.
Afterwards we demonstrated our bikes to all the interested people and tried to convert
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them into our final sales. After gone through different places for B2B sales at end of the
tours many B2B guys showed keen interest in our bikes. Below is list of some of these
B2B guys.
S.N
o
Dealer
Address
Butter Cup
Jayanagar
2.
Ambika Enterprises
JP Nagar
3.
Hotel Imperial
Residency Road
4.
Tadka Singh
Indira Nagar
5.
Manjunath Enterprises
HSR Layout
6.
Truffles
Church Street
Chalo Punjab
Bellandur
Madhuloka
HSR
Wild Rage
Hebbal
10
Kabab Souq
Vigyan Nagar
11
IKYA
HSR
12
Crofttgate
R.B.I Layout
Out of all the names mentioned in the table some deals are already closed and some deals
are in process. Restaurants like Kebab Souq, Tadka singh, truffles and Croftgate have already
bought two to three bikes from us. IKYA an HR recruitment firm is looking to buy around 300
bikes from us. They are many more restaurants in pipeline that have showed interest in looking at
our products. We are also looking to target big chains of restaurants like little Italy etc.
The project that I was assigned at the beginning of project was to assess the potential of
Ride-on vehicles for and mapping the distribution Channels. Under this project I have to do a
market research with different e bikes dealers and customers to understand the potential of
electric Ride-on vehicles in the market. Also I have to talk to various E bikes stores and dealers
to build distribution channels for the company. Finally if the market seems attractive, I also need
to promote our product in e bikes segment. My project will help company to analyze the market
for Ride-on e bikes for and also build the distribution channels not only for the Ride- on e bikes
segment but also for the electric Bike segment.
Also my project will help company in identifying the major brands in the e bikes segment
and also in deciding the prices of electric ride-on bikes for . The project will help the company in
making different strategies regarding the market mix. The project will help the company in
deciding the right place for displaying their products. The right place could be the exclusive e
bikes stores where our target audience goes most frequently. My project will also help the
company in deciding the pricing which will attract the customers the most. My project will also
help them in deciding the various alternative channels of distribution like online shopping sites.
Finally my research will also help them in designing their products like deciding the color,
various features which should be included in the electric ride-on car for
The next work that was assigned to me was B2B selling of electric bikes.
For this I had created a database of all B2B segments in Bangalore whom we can approach. My
project will help the company as they will have a whole list of potential clients which we can
target. After building database I showcased our products to them and try to convince them to buy
our products. My work will help company in building up a B2B network and get a whole set of
clients which can be converted to our final clients.
The next task that was assigned to me was to improve the dealership network of Go
GreenBOV bikes in Bangalore and other parts of Karnataka and Telangana. For Bangalore we
visited different potential clients like cycle dealers and tried to convince them to take up our
dealership. For other parts of Karnataka and Telangana we did a trip to both these places to
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demonstrate our products to potential clients in Karnataka and Telangana. My project will help
the company in getting brand awareness and publicity in Telangana and Karnataka. My project
will also help them in assessing the market conditions for electric bikes in these two states and
modify their strategy according to needs and wants of people and dealers in Karnataka and
Telangana. My project will help the company in identifying the potential segments that they can
target in both these states. My work will also provide them with lot of leads in these two states of
India which they can target in the future and try to get business out of them
CHAPTER-6
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DATA ANALYSIS
Table 1:
how many people are aware of E- bikes :
Electric Bikes
Responded
Percentage
People
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Yes
60
60%
No
40
40%
Total
100
100%
Analysis
The above table shows that the aware of Electric Bikes is 60% people
and 40% people were not aware of electric bikes
Chart 1
no; 40%
yes; 60%
Interpretation
The above Chart interprets that the people aware on Electric Bikes
is 60% people and were not aware as40% people on electric bikes.
Table 2
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Responded
Percentag
News
People
40
e
40%
paper/magazine
Television
25
25%
Internet
10
10%
Friends
10
10%
Others(Specify)
5%
Total
100
100%
Analysis
The above table shows that we can find how they came to know about
electric bikes. 40% of peoples through newspapers/magazine, 25% peoples by
television, 15% of peoples by using internet, 10% of peoples from friends and
others respectively.
Chart 2
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40
35
30
25
20
15
10
5
0
Interpretation
From above chart we can find how they came to know about
electric bikes. 40% of peoples through newspapers/magazine, 25% peoples by
television, 15% of people through internet, 10% of people from friends and others
respectively.
Table : 3
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Responded People
Percentage
Electric Bike
15
15%
Commercial Bike
85
85%
100
100%
Total
Analysis
The above table shows that we can conclude most of the peoples using
commercial bikes, and they have less preference on electric bikes, the percentage
of electric bikes and commercial bikes 15% and 85% respectively.
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Chart 3
90
80
70
60
50
40
30
20
10
0
Electric Bike
Conventional bike
Interpretation
From above chart we can conclude most of the peoples
using commercial bikes, and they have less preference on electric bikes, the
percentage of electric bikes and commercial bikes 15% and 85%
respectively.
Table :4
Factors encouraged you to buy Electric Bikes
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Factors
Responded People
Percentage
Environment friendly
75
75%
10
10%
Safety
10
10%
NO Registration
03
03%
Others(Specify)
02
02%
Total
100
100%
Analysis
The above table shows that we can find why customers are
purchasing the electric bikes. Most of the customers are purchasing e bikes
because it is an environment friendly with percentage of 75%, and other
customers are purchasing because of low maintain cost, Safety, no
registration and others with percentage of 10%, 10%, 3%, and 2%
respectively.
Graph 4
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80
70
60
50
40
30
20
10
0
a. Environment friendly
c. Safety
e. Others (specify)
Interpretation
From above graph we can find why customers are purchasing
the electric bikes. Most of the customers are purchasing e bikes because it is
an environment friendly with percentage of 75%, and some more customers
are purchasing because of less maintainance, Safety, no registration and
others with percentage of 10%, 10%, 3%, and 2% respectively.
Table 5
Table showing how many people have feelings about price of the Electric
Bikes
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Factors
Responded
Percentage
People
60
60%
High cost
25
25%
Moderate
15
15%
Low
00%
Very low
00%
Total
100
100%
Analysis
The customers feeling it is a very high cost and some of them are
saying high and moderate, but less number of peoples saying very low.
Chart 5
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a. Very high
b. High
c. Moderate
d.low
e.very low
Interpretation
From above Doughnut chart most of the customers feeling it is a very high
cost, and some of them are saying high and moderate, but less number of
peoples saying very low.
Table 6:
Opinion towards mileage of Electric Bikes as compared to conventional bikes.
Factors
Very Good
Good
Average
Bad
Responded People
2
18
60
12
Percentage
2%
18%
60%
12%
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Very Bad
Total
3
100
3%
100%
Analysis
The most of the customers are saying the electric bikes mileage is
average and less number of people saying very good.
Chart 6
a. Very good
b. Good
c. Average
d. Bad
e. Very bad
Interpretation
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The above Pie chart says that most of the customers are saying the electric
bikes mileage is average and less number of people saying very good.
Table 7 :
Speed of Electric Bikes as compared conventional
Factors
Very High
00
00%
High
03
03%
Moderate
20
20%
Low
Very Low
Total
52
25
100
52%
25%
100%
Analysis
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The customers are feeling conventional bikes are very good compared to
e bikes, from above bar graph we can say the customers are giving high
priority to the conventional bikes
Chart 7
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60
50
40
30
20
10
0
a. Very high
b. High c. Moderate
d. Low
e. Very low
Interpretation
The above Chart customers are feeling conventional bikes are very
good compared to e bikes, from above bar graph we can say that the
customers are giving high priority to the conventional bikes
Table 8 :
How many people convinced about Electric Bike benefits
Electric Bike
Responded
Percentage
People
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Yes
60
60%
No
40
40%
Total
100
100%
Analysis
Most of them are convinced for purchasing e bikes, because by
less maintainance of cost they can use the e bikes.
Chart 8
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yes
no
Interpretation
The above chart Most of them are convinced for purchasing e
bikes, because by less maintaince of cost they can use the e bikes.
Table 9 :
How many People have suggested Electric bike to their friends
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Factors
Responded
people
60
Yes
No
40
Total
100
Percentage
60%
40%
100%
Analysis
After knowing about of e bikes, most of them referred e bikes to
there friends for purchasing the bikes .
Chart 9
70
60
50
40
30
20
10
0
yes
no
Interpretation
The above Chart after knowing about of e bikes, most of them are
referring e bikes to there for purchasing the bikes.
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Table 10:
The present promotional activity about Electric bike Sufficient for you to make the
purchasing decision
Factors
Responded People
Percentage
Yes
50
50%
No
50
50%
Total
100
100%
Analysis
50% of peoples are saying present promotional activity
about electric bike is sufficient enough and 50% of peoples are saying not
sufficient.
Chart 10
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60
50
40
30
20
10
0
yes
no
Interpretation:
The above Chart concludes 50% of peoples are saying present promotional activity
about electric bike is satisfied and 50% of peoples are saying not sufficient.
Table 11:
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Factors do you think are responsible for lower market share of Electric bike as
compared to conventional bike.
Factors
Responded
Percentage
Appearance
People
60
60%
Speed
15
15%
Battery life
08
8%
Uncertainty of
17
electric bike
technology
Total
17%
100
100%
Analysis
The factors responsible for lower market share of electric bike are as
fallows appearance, speed, battery life, and uncertainty of electric bike technology.
Chart 11
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Appearance
Speed
Battery life
Uncertainty of
electric bike
technology
Interpretation:
From above Pie diagram, the factors responsible for lower market share of electric
bike is as appearance, speed, battery life, and uncertainty of electric bike
technology.
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Table 12:
The decision of purchasing the electric bikes .
Factors
Responded People
Percentages
Expensive
30
30%
Unaware
40
40%
Not convinced
20
20%
Non availability
05
05%
Others (specify)
05
05%
Total
100
100%
Analysis
The customers decision about electric bikes are unaware. And then
expensive, not convinced, non-availability as follows.
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Chart 12
Expensive
Unaware
Not convinced
Non availability
Others (specify)
Interpretation:
From above chart, most of the customers are saying
electric bikes are unaware. And then expensive, not convinced, non-availability as
follows.
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.
Table 12:
After sales & service availability affecting your Purchasing decision of electric
bikes.
Factors
Responded
Percentage
Yes
People
95
95%
No
05
05%
Total
100
100%
Analysis:
The service available for electric bike then the customers are
showing interest to purchase, so it is affecting the purchase decision of electric
bikes.
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Chart 12
yes
no
Interpretation:
From above chart, if service available for electric bike then the customers are
showing interest to purchase, so its affecting the purchase decision of electric
bikes.
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Table 13:
How People were aware of electric bike benefits
Factors
Responded
Percentage
Yes
People
75
75%
No
25
25%
Total
100
100%
Analysis:
75% of peoples aware of electric bikes and 25% of peoples
dont know about of electric bikes.
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Chart 13
80
70
60
50
40
30
20
10
0
yes
no
Interpretation:
From above chart, 75% of peoples aware of electric bikes and 25% of peoples
dont know about of electric bikes.
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CHAPTER-7
QUEST
IONNA
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7.1 Questionnaire
Dear sir/madam,
I am a student of Izee Business School pursuing my M.B.A program and as a part of
curriculum; I am conducting a survey on costumer Associative . I request your free and genuine
response to the following questionnaire. Information provided by you will be kept confidential
and used for academic purpose only.
Personal Details:
Name:
Age:
Occupation:
Questionnaire:
1. Are you aware of Electric Bikes?
. Yes
No
b. Television
c. Internet
d. Friends
e. Others (specify)
a. Electric bike
b. Conventional bike
c. Safety
d. No registration
e. Others (specify)
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree
b. High
c. Moderate
d. Low
e. Very low
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8. What is your opinion towards speed of Electric Bikes as compared to conventional bikes?
a. Very high
b. High
c. Moderate
d. Low
e. Very low
No
11. Is the present promotional activity about Electric bike sufficient enough for you to make
the purchasing decision?
Yes
No
12. Which of the following factors do you think are responsible for lower market share of
Electric Bike as compared to Conventional bike?
a. Appearance
b. Speed
c. Battery life
13. Which of the factors do you think that prevents you from making the decision of
purchasing the electric bikes?
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a. Expensive
b. Unaware
c. Not convinced
d. Non availability
e. Others (specify)
14. Is after sales service availability affecting your purchasing decision of electric bikes?
Yes
No
No
16. After knowing benefits of electric bike are you willing to purchase it in future?
Yes
No
If no why
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7.2 FINDINGS
1. Quality is the most influencing factors in the purchase decision while price is also an
important for purchase decision.
2. Free insurance and free accessories are the two main offers which consumers have come
across at the time purchase.
3. TV as the best media to marketing which will cover majority of the viewer ship.
4. Free insurance and EMI or other free schemes are more demanded and more aware
schemes in the market.
5. People are more quality and price oriented.
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6. Consumers are looking for any type of the promotions on the product before they are
going to purchase.
4.
7.3 SUGGESTIONS
Developing a system to tap such responses from time to time both at dealers and
consumer level would be helpful for planning future sales promotion activities.
In order to build trust and commitment companies should tap preferences,
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7.4 CONCLUSION
From the study conducted it was concluded that maximum
number of respondents are not aware of Go GreenBOV Electric bikes. So various promotional
activities need to be taken in order to increase the awareness level & thereby increase the sales.
The study also identified and evaluated the consumer perception toward various factor about
electric bike. The result of this study shows that there is a combination of both positive and
negative effect of that factor on consumer perception. Here most of the respondents consider the
cost and the mileage while purchasing a bike, so there are ample potential to electric bike in two
wheeler sectors. But their battery performance, speed and appearance are the major factors which
is affecting the sales of electric bikes.
The study explains what are the perceptions prevailing in the
minds of customers and recommendations to create awareness through marketing campaign.
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7.5 BIBLIOGRAPHY
BOOKS:
Consumer Behavior: Leon Schiffman, Leslie Lazar Kanuk, 8th edition
Marketing Management: Philip Kotler, Millenium edition
Research Methodology: C. R. Kothari, 2nd revised edition 2004
WEBSITES:
www.wikipedia.com
www.gogreenbov.com
www.genxt.in
www.electricbikes.com
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www.mahashodamarketing.com
www.accuweather.com
www.evhub.biz
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