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Portfolio

Brad Moore

Contact

Brad Moore

28032 Thompson

Mission Viejo, CA 92692

949.899.7171

brad21official@gmail.com

Imaging

Letterhead

Business Card

Web Page

Brochure

Logos

Event Ad

Montage

Flier

Table of Contents

Imaging

Description:

Demonstrate good photography and image editing skills. Incorporating color into a

poster layout with original photo.

Date:

February 7, 2015

Course/Instructor:

Comm 130 Section 02 Cory Kerr

Program(s)/Tools:

Photoshop & Illustrator

Objectives:

You are applying for a job with a company that is looking for someone who knows photography and how to design in Photoshop. The company has requested a sample of your work. You will create a full-bleed, 8.5 by 11, photo design project that includes an original, new (since this week’s activity) quality image, a consistent color scheme based on that image, some text, and a few design elements. Don’t forget the first step of the FOCUS process: FORMULATE A PLAN! Complete the Message Audience Sketchesroutine first. Next, choose a color scheme that will communicate the message to your audience.

Process:

It all began with taking six photos for the introductory part of the assignment. From there I was to choose one photo that can work for the poster. Looking at what I had, the image that stood out was the one taken indoors the shoes. Naturally the picture had a brick monochromatic color scheme to it, but I wanted more. I found out teal was complementary to the brick color, and edited the shoe color to fit in with he new scheme I chose. In Photoshop I cropped the image, and edited the shoes to be teal instead of the dull color they were. I then bumped up the saturation a little to make the color stand out more than it previously did. To complete the assignment, I added large rectangles with the select colors for my color scheme and layered them along the bottom. Some of the rectangles are aligned to the edge of the bed and the shoes,

giving it a sense of movement. I added words to fill the empty spaces that describe my shoes and the pride I have for them.

Letterhead

Description:

Matching letterhead and business card designed using a personally created logo.

Date:

March 1, 2015

Course/Instructor:

Comm 130 Section 02 Cory Kerr

Program(s)/Tools:

Adobe Illustrator & InDesign

Objectives:

You are asked to design a new logo and stationery items. Create a new logo, not one that was used in the last project, then design a business card and letterhead.

Process:

This week we were to design a new logo and apply it to this project. I thought about it for some time and then resorted to if I had my own company, what would it be?That is where I got the idea and name from. I want to make games, so I made a

company about games. The logo is type heavy with a pawn from the game

as the symbol. I played around with this for a while and found that a checkerboard

patter will be best for the business card. It took a while to get the squares lined up,

and I tried using small squares to direct the viewer but it seemed to over complicate the design in most cases. Finishing, I worked on the 8.5×11 and connected the logo with the body type with a more complex pattern. I mean this to say the pattern looks busy which I had a hard time choosing if I should simplify it or not. Due to mismanaged time, I didn’t experiment with this as much as I should. I did a few prints and will go with how it has turned out. I feel good about it so I am not worried. Looking back I see that the watermark is hard to see. On the print, it is quite noticeable.

chess’

Business Card

Description:

Matching letterhead and business card designed using a personally created logo.

Date:

March 1, 2015

Course/Instructor:

Comm 130 Section 02 Cory Kerr

Program(s)/Tools:

Adobe Illustrator & InDesign

Objectives:

You are asked to design a new logo and stationery items. Create a new logo, not one that was used in the last project, then design a business card and letterhead.

Process:

This week we were to design a new logo and apply it to this project. I thought about it for some time and then resorted to if I had my own company, what would it be?That is where I got the idea and name from. I want to make games, so I made a

company about games. The logo is type heavy with a pawn from the game

as the symbol. I played around with this for a while and found that a checkerboard

patter will be best for the business card. It took a while to get the squares lined up,

and I tried using small squares to direct the viewer but it seemed to over complicate the design in most cases. Finishing, I worked on the 8.5×11 and connected the logo with the body type with a more complex pattern. I mean this to say the pattern looks busy which I had a hard time choosing if I should simplify it or not. Due to mismanaged time, I didn’t experiment with this as much as I should. I did a few prints and will go with how it has turned out. I feel good about it so I am not worried. Looking back I see that the watermark is hard to see. On the print, it is quite noticeable.

chess’

Webpage

Description:

Demonstrate good photography and image editing skills. Incorporating color into a

poster layout with original photo.

Date:

March 14, 2015

Course/Instructor:

Comm 130 Section 02 Cory Kerr

Program(s)/Tools:

Notepad ++

Photoshop

Illustrator

Objectives:

A potential employer requests a web page to review. They’d like to see one of your logo designs with a description of the design process as well.

Process:

For this project I used notepad++ to code and create the website. I also used adobe

Photoshop to create a checkerboard pattern for the background image (seen above). I started with a simple html document. I inserted my information in an unorganized list

and finalized it for week 1. The second week of the project I worked on the CSS for the site. I took the code that was provided and inserted the fonts and colors of my choosing. I also tweaked the spacing a little along with adding media queries for tables and phone-sized screens. (786 width & 300 width)

Brochure

Description:

A two sided (duplex) folding brochure.

Date:

March 28, 2015

Course/Instructor:

Comm 130 Section 02 Cory Kerr

Program(s)/Tools:

Photoshop and Illustrator

Gimp 2

Objectives:

Your employer wants you to design a full-color, folding brochure to help promote the company product, service or location. The purpose of your brochure may be informational or advertising. You may choose ANY topic. Make this something you enjoy.

Process:

For my project, I had the idea to focus on the WWI visual novel I was working on. I

thought it would work for the brochure. I mapped out the brochure fold lines/etc in InDesign, and started creating the different elements for the project. Near the due

dates for the project, I did not have all my editing and masking done how I needed it so I resorted to using GIMP on my laptop and finished the project that way. This

complicated the margins and size of the finished product, but it still came out good. I

Quake’ and some of the side.

trimmed the edges, all full bleed and trimmed away

I got too greedy with the side, and cut part of a word away on the other side. I definitely need more practice with brochures, but after all is said and done I

enjoyed the experience and I feel I accomplished something.

Logos

Description:

Design three logos for a company.

Date:

February 21, 2015

Course/Instructor:

Comm 130 Section 02 Cory Kerr

Program(s)/Tools:

Illustrator

Objectives:

We are surrounded by logos, each sending its own unique message about the company it represents. When designing a logo for a company, it’s important to consider the audience and create something that fits the personality of the group it will represent. A logo should be unique and easily remembered.

Process:

I started this project by picking two objects to aid in creating a fictional store for the logo. I came up with a nature book store. (Pretty much a garden shop) The name of

the store is Seedlings. I made a list of objects that relate to the store, and selected them in pairs to direct my sketching. After I had a good list, I selected three and

digitized them through Illustrator. After critiques, I made some edits and it is final.

Event Ad

Description:

A color full-bleed event ad to promote a fundraiser/event using only Microsoft Word

and a scanner.

Date:

February 1, 2015

Course/Instructor:

Comm 130 Section 02 Cory Kerr

Program(s)/Tools:

Microsoft Word

Gimp 2

Objectives:

The amazing, hidden design features of Microsoft Word may surprise you. Even though it is a bit more cumbersome to design with Word, you can still replicate most design functions with this common office word processor. Watch the video tutorial below for tips about how to design in Word. You work for a local company (fictional or nonfictional company), who is sponsoring a benefit event (you pick the event) for a benefactor (of your choice). You have been asked to design a color flier to promote

the event. The budget is tight, and your boss doesn’t want to pay an outside firm. The

only computer software at your disposal is Microsoft Word.

Process:

II scanned a page of a magazine that had an eloquent theme. I then cropped it and

imported it into Microsoft word. From there I used it as the background and tweaked the contrast and brightness a little. I then added a title and aligned it with the straw coming out from the glass. I put the rest of the information at the bottom right corner

to help balance and tie together the piece. This was then saved as a pdf, printed, and trimmed.

Montage

Description:

An inspirational montage made by the blending of two or more images, and the use of

typography.

Date:

February 15, 2015

Course/Instructor:

Comm 130 Section 02 Cory Kerr

Program(s)/Tools:

Adobe Photoshop & Illustrator

Objectives:

You are in charge of creating a spiritual poster montage using images and type. You can use a scripture, a quote, a thought, whatever you choose, but it must be spiritual in nature. Choose two or more images. You may use own photos or gather some from the internet since students are allowed rights to use Internet images as long as it is for a school project only. Create this montage by using a layer mask to blend images, just as you did in the activity this week. Remember that montages have intermingled pixels and no hard edges.

Process:

I sat down at my desk and drew up a couple of ideas I thought would be fun. I pulled images from the internet and tried masking them over each other to make the images

I had in mind. After hours of trial and error, I found that my end project was not what

I sketched down, but was something quite different. I showed some of my classmates

and got some critiques about the piece. Reflecting on what I should do, I played around with the text, and rearranged it for a better feel. Now complete, I cropped

things down to size and ready for print.

Flier

Description:

Black & White promotional flier to promote a graduate leadership conference.

Date:

January 24, 2015

Course/Instructor:

Comm 130 Section 02 Cory Kerr

Program(s)/Tools:

Adobe Illustrator

Objectives:

Fliers are an important communication tool for all types of companies. In this project, you will learn how to use InDesign. Watch the Instructional Videos below to get started. Click on the link More InDesign Tutorialsto continue learning. Your employer asks you to create a news flier in InDesign. She gives you the information, a logo, and one image to use. She asks you to create a new layout that will be attractive and more inviting to read.

Process:

It began with a sketching exercise to help use visualize what will work and not work

for the flier design. Once there was one that stood out, it was time to hop on the

computer and make a digital version. I had to do this a couple times do to not reading directions carefully. (read the directions) My focus was to maintain a balance and yet have a flow to the layout. With the image and logo balancing each other, the grey lines help guide the viewer down the flier. I was given the image, logo, and content for this flier.