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THE 49 PERSONALITY ARCHETYPES

CREATED BY SALLY HOGSHEAD


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2014 HOW TO FASCINATE. ALL RIGHTS RESERVED.

SECONDARY FASCINATION ADVANTAGE

INNOVATION

PASSION

THE
ANARCHY

THE
ROCKSTAR

Volatile Startling
Chaotic

Bold Artistic
Unorthodox

Pioneering Irreverent
Entrepreneurial

Cutting-Edge Elite
Progressive

Deliberate Thoughtful
Flexible

Clever Adept
Contemporary

Prolific Thorough
Diligent

THE
CATALYST

THE
DRAMA

THE PEOPLES
CHAMPION

THE
TALENT

THE
BELOVED

THE
INTRIGUE

THE
ORCHESTRATOR

Out-of-the-Box Social
Energizing

Theatrical Emotive
Sensitive

Dynamic Inclusive
Engaging

Expressive Stylish
Emotionally-Intelligent

Nurturing Loyal
Sincere

THE CHANGE
AGENT

THE
RINGLEADER

THE
AGGRESSOR

THE
MAESTRO

THE
GUARDIAN

THE
MASTERMIND

THE
DEFENDER

Prominent Genuine
Sure-Footed

Methodical Intense
Self-Reliant

Proactive Cautionary
Strong-Willed

THE
IMPERIAL

THE
BLUE CHIP

THE
ARCHITECT

THE
SCHOLAR

Original Enterprising Insightful Distinguished Respected Competitive


Forward-Thinking
In-the-Know
Results-Oriented

Arrogant Cold
Superior

Classic Established
Best-In-Class

Skillful Restrained
Polished

Intellectual Disciplined
Systematic

THE
EVOLUTIONARY

THE
GRAVITAS

THE
DIPLOMAT

THE
OLD GUARD

THE
ANCHOR

THE
GOOD CITIZEN

Curious Adaptable Approachable Dependable


Open-Minded
Trustworthy

Dignified Stable
Hardworking

Levelheaded Subtle
Capable

Predictable Safe
Unmovable

THE SECRET
WEAPON

THE VEILED
STRENGTH

THE
ROYAL GUARD

THE
WISE OWL

You change the


game with creativity

INNOVATION

PRIMARY FASCINATION ADVANTAGE

You change the


game with creativity

PASSION
You connect
with emotion

POWER
You lead
with command

PRESTIGE

You earn respect with


higher standards

TRUST

You build loyalty


with consistency

MYSTIQUE
You communicate
with substance

ALERT

You prevent
problems with care

Inventive Untraditional
Self-Propelled

You connect
with emotion

POWER
You lead
with command

THE MAVERICK
THE
LEADER
TRENDSETTER

Motivating Spirited Dominant Overbearing Ambitious Focused


Compelling
Dogmatic
Confident

THE
THE
AVANT-GARDE CONNOISSEUR

THE
AUTHENTIC

THE SUBTLE
TOUCH

THE
VICTOR

Nimble Unassuming Tactful Self-Sufficient Realistic Intentional


Independent
Mindful
To-the-Point

THE
COMPOSER

PRESTIGE

You earn respect with


higher standards

THE
COORDINATOR

Strategic Fine-Tuned Constructive Organized


Judicious
Practical

Elegant Astute
Discreet

TRUST

You build loyalty


with consistency

THE
ARTISAN

MYSTIQUE
You communicate
with substance

ALERT

You prevent
problems with care

THE
THE
PROVOCATEUR QUICK-START

Discerning Perceptive Attentive Dedicated


Considerate
Efficient

Protective Purposeful Principled Prepared


Analytical
Conscientious

THE
DEADBOLT

THE
ARCHER

Observant Assured Unemotional Introverted On-Target Reasoned


Unruffled
Concentrated
Pragmatic

THE
ACE

THE
EDITOR-IN-CHIEF

THE
MEDIATOR

THE
DETECTIVE

THE CONTROL
FREAK

Decisive Tireless
Forthright

Productive Skilled
Detailed

Steadfast Composed
Structured

Clear-Cut Accurate
Meticulous

Compulsive Driven
Exacting