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Di susun oleh :
Nama :
Khoirunnisa
NIP
8105132217
Class :
BAB I
INTRODUCING
Our Vision
Our Mision
BAB II
BACKGROUND
During the 23 years of its existence in the world of business and cake bakery, AJ
Bakery & Cake always noticed a growing trend all the time. So AJ Bakery & Cake is able to
make a cake creations are diverse and in demand by the public. Our experience has proven
that AJ Bakery & Cake have always won the trust of its customers to realize the form of cake
with a nice design.
After the development of this business that we elaborated , in the near future we plan
to develop this business by opening a coffee shop . We will add variety in the menu AJ
Bakery & Cake in the form of a drink . This is the moment we bring because a lot of
teenagers or young executives who spend time after work to hang out with friends at the
coffee shop . Because of this we also plan to provide free wifi in order to provide comfort and
ease of interaction .
In addition to additional menu variety , in this case we also plan to open a new branch
is more convenient than ever . We will open a new branch Serpong Tangerang area and the
concept of a new name , AJ Coffee Shop & Bakery . In the new branch will be open not only
adds a new variation that is coffee , but we also will add variety kinds of bread and cakes .
We will also add a birthday cake variations become more attractive .
We hope that the opening of this new branch can improve the quality of our products .
We also will add employees personnel in order to better serve all customers. And we will to
serve with better and more complete variety taste of breads and cakes. The use of high quality
materials remains our principle in every product that we represent .
BAB III
ORGANIZATION PROFILE
3.1.
3.2.
Bussines Profile
-
Bussines Name
Owner
Form of company
Line of Bussines
Bussines Location
:
:
:
:
:
AJ Bakery
KHOIRUNNISA
Bakery & Cake
Food
Ruko Melati Mas Square Blok A2 No. 21-23
Serpong - Tangerang
50 people in each outlet.
Organizational Structure
OWNER
DIRECTOR OF
.3.
DIRECTOR OF
A&J BAKERY I
HEAD OFFICE
A&J BAKERY II
BRANCH HEAD
MANAGER
BRANCH HEAD
BRANCH
STORE
BRANCH
STORE
BRANCH
STORE
EMPLOYEES
EMPLOYEES
EMPLOYEES
Financial
Capital :
Summary of capital is as follows:
Purchase of Raw Materials
Rp
25,000,000,-
Rp
15,000,000,-
Operational costs
Rp
15,000,000,-
Equipment
Rp
50,000,000,- +
Totals
Rp. 100,000,000,-
Sales
Initial revenue target will be achieved in the new branch by 25 million in 1
month.
Salary
Employees will be paid for Rp.1,500,000 per month. But if our sales in the month
increased rapidly, the employee will receive a bonus.
BAB III
CONCEPT
The new concept that we present this time is not only drinks but also in the form of
our latest cake variants namely Hokkaido Chiffon Cake. The latest product of AJ Bakery &
Cake comes in 2 flavors namely Hokkaido Hokkaido Chiffon Cake Chiffon Cake Original
and Chocolate. Texture that we made very soft like cotton, fine as snow well suited to blend
the custard cream as fillingnya. While the chocolate, chocolate ganache filling deeply felt and
deeply felt blend texture.
Making coffee menu in this venture also brings new nuances in the coffee. We use a
selection of coffee beans in every grain . Although variations of this coffee menu is not too
much , but we hope people can enjoy all kinds of drinks that we represent . A wide variety of
drinks menu include cappuccino , latte avocado , milk vanilla latte , frappe and green tea oreo
frappe . not just the coffee that we present in this new branch , we also present a variation of
chocolate in beverages include Iced Dark Chocolate , Dark Chocolate Mint Iced , Iced
Raspberry Dark Chocolate , and Milk Chocolate Iced .
Making new menu variations and opening this new branch will be located closer to
our customers in Tangerang and surrounding areas . We put quality nutrients contained in any
of our products . Our new outlet opening with a new lifestyle concept of bread , by attaching
a brand new AJ Coffee Shop in Serpong - Tangerang . A place for conversation and a sense of
community . A third place between work and home . The concept of space in our new outlets
are also made as comfortable as possible . We will complement this room by providing wifi
facility so that visitors can still do activities like home .
In competition against other businesses , we also have to anticipate the other concepts
that can do a delivery order for each customer which is located around our outlets without
having to queue . We also will provide better service and we will provide attractive offers to
consumers in any transaction with the delivery order . We also will add employees and
provide the best service to all of our beloved best customer .To further develop this business ,
we will be looking for more relationships that can support us fully or perhaps to invest in this
effort . So that our prospects can then be realized by either .