Академический Документы
Профессиональный Документы
Культура Документы
FALL 2013
#HokiePR
IN THIS ISSUE:
History of the Hashtag
by Kate Robertson, pg. 1
National Conference
by Chris Bonelli, pg. 2
Guide to the Perfect
Tweet by Katharina
Elberti, pg. 3
Review of the Firm
by Dan Bowman, pg. 3
Member of the
Semester, pg. 4
Defining PR by Candace
Rutherford, pg. 4
The Job Search Q&A
with Hayden Roberts,
pg. 5
NC Fall Agency Tours
by Ashlyn Davidson and
Hannah Avery, pg. 6
Medium [mee-deeuhm] n. a means or
agency for communicating
or diffusing information,
news, etc. to the public
Hashtags: A History
by Kate Robertson
The # is experiencing an
identity crisis. In the past, it
has served as a number sign,
tic-tac-toe board and musical
notation. But now, it stands
for something completely
different. Instead of denoting
numbers, games or music,
its now largely used to mark
content on social media.
streamlined design.
Personally, I dont see
hashtags catching on outside
Twitter and Instagram.
Facebook is not meant for
real-time news and updates.
As Mashable.com writer
Chris Taylor says, When
news is breaking, or a horrific
storm is heading your way,
its Twitter that lights up with
updates. Thats what it was
built for: speed and brevity.
We may get some news from
Facebook, but ultimately we
turn to Twitter. Facebook
would be smart to stray from
hashtags and stop playing
the me, too game, as Taylor
calls it.
This raises a whole new
question: does Twitter own
the hashtag? Are hashtags
Twitter-exclusive? Better
yet, should they be Twitterexclusive? The Hashtags
are for Twitter response
is enough of an answer for
me. However, we shall see
how hashtags are integrated
into other social media, like
Google+, Flickr and Pinterest.
Regardless of its residency,
the hashtag is a huge part of
social media culture, and it is
here to stay.
82
Volume 23, Issue 1
Chapter Stats:
total dues-paying
members
35
183
416
first-time members
for fall semester
miles to Charlotte, NC
for fall agency tours
1. APCO Worldwide
Headquartered in Washington, DC, APCO
Worldwide has over a thousand clients. This
firm is ranked #1 based on a perfect score in the
categories of needs analysis, creativity, implementation, reporting, and overall performance.
2. Edelman
Founded in 1952 in New York, New York, Edelman serves over 10,000 clients. With over 4,000
employees, Edelman earned a 99.6% overall
score complete with perfect scores in creativity,
implementation, and overall performance.
3. SSPR
Home to 50 employees, SSPR is located in
Northfield, Illinois. With over 500 clients, this
firm holds the #3 spot with an overall score of
99.4%. Areas of expertise include needs analysis, implementation, and overall performance.
4. Ruder Finn, Inc.
Based out of New York, New York, Ruder Finn,
Inc. employs 580 individuals to cater to the
needs of 1,000+ clients. This firm has a 97% client retention rate and an overall score of 99.2%.
5. Waggener Edstrom Worldwide
Located in Bellevue, Washington, Waggener
Edstrom Worldwide has 900 employees serving
over 1000 clients with a retention rate of 94%.
Courtesy of topPRagencies.com, Nov. 2013
Ut Prosim PR Firm,
which has approximately
25 active committee
members, has had a great
semester so far. We have 2
clients that we have been
working with: Gobble
Cakes and Koofers.
Gobble Cakes is a
cupcake boutique
downtown that needed
help bringing back its initial surge
of customers in its second year of
business. We have mainly been using
social media for outreach, but we plan
to implement some events during
second semester.
Our second client is Koofers. Not
only are the founders of Koofers
super relaxed and fun to work with,
but they are also very willing to work
with VT students since they started
the company here as undergraduates;
they are giving back to the school that
gave them the chance to start a career.
We are learning the ins and outs of
a new product Koofers is beginning
How are you involved with PRSSA? I just joined PRSSA this fall. I am part of the Ut Prosim
committee and have helped work with Gobble Cakes, a local bakery.
Where do you one day hope to be career-wise? Im in a band and have done PR for us. I would
love to work with a record label and help bands obtain recognition.
What has PRSSA done for you? PRSSA has helped me a lot in understanding how public
relations works. Since I transferred from a community college, Ive just started my classes as a
communication major. I feel like my short time with PRSSA has given me a head start and the
things Ive learned will transfer over to the classes Ill take in the future.
Whats one thing you would tell potential PRSSA members? Its a blast! Coming into Virginia
Tech I never expected to join such a fun club that really incorporates the things I love to do. If
youre looking to focus in PR, I would strongly recommend joining this club!
5 Potential Marketing
Trends for 2014
by Kevin Williams
1. Increased Digital Marketing
Budget- Digital marketing includes
advertising using the web, social
media and mobile technology.
2. Decline of Traditional Media
Continues - While traditional media
still has a role to play in marketing
and public relations, businesses are
moving away from traditional media
because the costs outweigh the
benefits. Traditional media refers
to radio, television, magazines and
newspapers.
3. Less Words, More Visuals - The
brain processes visual data about
60,000 times faster than it processes text. An effective visual is likely
to convey a message several times
better than text can. This finding
could lead to an increase in photo
and video sharing apps.
4. Google+ and Twitter Challenge
Facebook - Facebook is currently
the worlds number one social media platform and that is not expected to change overnight. However,
Twitter and Google+ are becoming
increasingly popular, and 2014 could
be the year that they push Facebook
from the social media mountaintop.
5. Snapchat as a Marketing Tool - As
businesses attempt to be as creative as possible in their marketing
efforts, dont be surprised if some
businesses turn to this popular app.
Upcoming Events
Jan. 21 Spring classes start
Jan. 22 First spring meeting at 7
p.m. in Johnston RM 100
Feb. 8 VT PRSSA Comm
Connections from 12-3 p.m. in
the Bowman Room (Jamerson
Athletic Center)
Feb. 18 Connection Career Fair
from 10 a.m.- 4 p.m. in Squires
Mar. 13-16 PRSSA National
Assembly in Charleston, SC
More Career Fairs www.career.
vt.edu/Fairs/Spring2014.html
Hannah Avery
I can honestly say that going on the
PRSSA agency tour trip was one of the
highlights of my semester. As a communication major with a PR focus, I really
loved the opportunity to visit three
successful PR firms. By simply walking
around the office, talking to the people
who worked there, and feeling the work
environment, I began to feel a lot more
confident about my career path. I now
feel excited to potentially work for a
firm like the ones we visited.