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Briscoe
Wheat Ridge, Colorado 80033
303.579.9777 danabriscoe@msn.com
QUALIFICATIONS PROFILE
Innovative, results-proven sales, marketing and client service specialist with a history of capturing revenue,
driving market share and positioning products for expansive growth. Respected Sales/Account Management
professional and solutions provider delivering consistent, optimized results to achieve bottom line profitability.
Successful director of multi-channel marketing campaigns and partnership development. Cross departmental
collaborator committed to conducting comprehensive research to facilitate the creation of high-impact,
marketing campaigns. Adept at harnessing creativity in alignment with strategic long-term vision while
providing excellent customer service. Wired to creatively solve business problems, with a proven ability to
drive revenue and exceed organizational goals under pressure in highly competitive and challenging
economic environments.
EMPLOYMENT HISTORY
SALES DIRECTOR
10/2012 - 2/2015
Key Achievements:
Achieved 104% of Quota when the economic environment was challenging at best.
Grew key client by 34%, and an additional key client by 28%
Retained and grew active client base by 14% overall
Responsible for growing and expanding sales into multi-channel, retail, catalog and pure-play marketing
clients
Responsible for developing and presenting business recommendations using solid analytics and "mind of
the consumer" research to grow clients business internally and externally
ACCOUNT DIRECTOR
3/2011 - 9/2012
Key Achievements:
Achieved 117% of Quota
Discovered up-sell opportunity and subsequently closed $500K in incremental processing with a Fortune
50 company
Consult with and educate clients on identifying same customer across all channels (Cross-Channel
Identity Resolution), including: Direct, email, mobile and social media
Accountable to work closely with and establishing relationships across business units in a large matrixed
organization to deliver custom solutions for database, processing, and multi channel initiatives
Collaborate and advise clients on ways to maximize strategy, processing and profitability of all of a clients
marketing campaigns and contact strategy
DANA M. BRISCOE
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303.579.9777 danabriscoe@msn.com
6/2008 - 3/2011
Key Achievements:
Developed and executed sales and multi-channel marketing initiatives
Established and implemented process of data gathering and inventory sources and establishing policies,
procedures, and process improvements while heading up sales
Utilized Marketing Automation System (MAS) to track website and sales activity
Instituted an affiliate marketing program to secure additional revenue streams while procuring leads
through reciprocal relationship
5/2007 - 5/2008
Key Achievements:
Developed, designed and managed the banks public relations and business development strategy
Increased overall assets by $1.4M and banks awareness in the community and media by over 200%
Developed strategy touch points to increase product penetration into new and existing customer base.
ACCOUNT EXECUTIVE
11/2004 - 12/2006
Identified new business opportunities, wrote and presented solutions, using consultative and solutionbased sales techniques
Created innovative data and database solutions based on clients business processes and needs
Managed entire process from beginning to end
Obtained a signed contract from new prospect within the first 90 days of employment
Quickly developed a prospect pipeline valued at over $3.5M annually
1/2001 -10/2004
EXPERIAN BROOMFIELD, CO
Spearheaded a team of eight direct reports responsible for over 300 client accounts and $7.6M in revenue.
Managed and motivated a team to grow revenue by 35% in 2001, 43% in 2002, and 22% in 2003. Overall
Facilitated all facets of data sale from inception to completion, including managing production time lines,
fulfillment requirements, and backend analysis
Designed and implemented comprehensive data and prospecting solutions to address clients business
challenges using Experians Enterprise solution products
Recommended comprehensive solutions for multi-channel marketers including how to evaluate contact
strategies across all marketing channels
Successfully managed client account relations achieving 100%+ of quota year over year
DANA M. BRISCOE
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303.579.9777 danabriscoe@msn.com
EARLIER EXPERIENCE
DIRECTOR OF NATIONAL FIELD ACCOUNTS
ABACUS-DIRECT, INC. BROOMFIELD, CO
OWNEROPERATIONS DIRECTOR
INTERNET ONE, INC. BOULDER, CO
ACCOUNT EXECUTIVE
W ILAND SERVICES / NEODATA BOULDER, CO
EDUCATION
Bachelor of Science in Business Administration
Union College, Lincoln, NE
Sandler Sales Training
COMMUNITY INVOLVEMENT
Volunteer, Ronald McDonald House Member, Daughters of the American Revolution (DAR)