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ID: sganesan7
03/24/2015
Siddhanth Ganesan
ID: sganesan7
03/24/2015
these new service offerings by pushing them into clients through campaign selling.
Despite initial enthusiasm the campaign selling was less successful than expected as few
clients bought into the new service offerings due to direct influence of the campaign.
Growing competition from lower tier competitors who bought into the standardized
approach was a growing concern for Booz Allen. The firm would require a non-static,
learning machine which continually captures innovations on the front line and transforms
them into new service offerings for the clients in order to improve and supplement the free
market model.