Final ENTM Assignment

2
Ozone Gas Distributor Company

Enterprise Management BM018-3-3
Lecturer: Muhammad Ridzuan Bin Abdul Aziz
Due Date: 14th December 2012
Jeremiah F Mukusu
: TP023056
Johnson Sentamu
: TP022674
Mohammed Yahya
: TP023363
Edwin M Kashangaki : TP023059
BUSINESS PLAN
GROUP ASSIGNMENT 2012
Contents
EXECUTIVE SUMMARY......................................................................................................4
COMPANY BACKGROUND.................................................................................................5
OBJECTIVES........................................................................................................................5
MISSION...............................................................................................................................5
KEY OF SUCCESS...............................................................................................................6
CAPITAL START UP REQUIREMENT...............................................................................6
EXTERNAL ENVIRONMENT ANALYSIS.........................................................................7
PESTEL ANALYSIS..............................................................................................................7
PORTERS FIVE FORCES...................................................................................................8
INTERNAL ENVIRONMENT ANALYSIS..........................................................................9
RESOURCES.........................................................................................................................9
CAPABILITIES...................................................................................................................10
CORE COMPETENCIES....................................................................................................10
SWOT ANALYSIS.................................................................................................................11
TOWS MATRIX..................................................................................................................12
MARKET AND COMPETITORS.......................................................................................15
MARKET SEGMENTATION.............................................................................................16
WHY PERFORM MARKET SEGMENTATION?..........................................................17
TARGET MARKET.............................................................................................................18
MARKET POSITIONING...................................................................................................18
MARKETING PLAN..........................................................................................................19
SIZE OF THE MARKET.....................................................................................................21
MARKET GROWTH..........................................................................................................22
COMPETITORS..................................................................................................................23
OPERATIONAL PLAN.........................................................................................................25
LOCATION..........................................................................................................................25
BUSINESS PLAN
EQUIPMENTS...................................................................................................................25
LEGAL REQUIREMENT...................................................................................................25
QUALITY CONTROL........................................................................................................25
HUMAN RESOURCE PLAN...............................................................................................26
ORGANIZATIONAL STRUCTURE..................................................................................26
RISK AND CONTINGENCY...............................................................................................28
FINANCIAL PLAN...............................................................................................................29
STARTUP COST FOR OZONE GAS DISTRIBUTOR......................................................29
INCOME STATEMENT FOR OZONE GAS......................................................................30
CASH FLOW FOR OZONE GAS.......................................................................................31
INDIVIDUAL JOURNAL REFLECTION..........................................................................33
JOURNAL REFLECTION FOR MOHAMED YAHYA SAID (TP023363).................33
JOURNAL REFLECTION FOR JOHNSON SENTAMU (TP022674)........................37
JOURNAL REFLECTION FOR JEREMIAH F. MUKUSU (TP023056)....................41
JOURNAL REFLECTION FOR EDWIN M KASHANGAKI (TP023059)................42
REFERENCES.......................................................................................................................45
BUSINESS PLAN
EXECUTIVE SUMMARY
In todays world, different companies run away from bankrupt from one or another reason; by
avoiding this enemy in the business, different strategies have to be planned initially so as to
overcome the situation. Business plan is the projection of the business in future and what is
planned is how much the business would be staying in competition by their mean of
production or services. In this report whereby a business plan would be drafted and explained
to whatever extent of understanding and the business plan intended to be drafted would from
Ozone Gas Distributor Company which is located in Malaysia.
Furthermore, business plan would be all under the product of Ozone gas which is distributed
to the citizen of Malaysia and hence different factors in the business plan would be discussed
on how this product would be in the market for the long term. This Gas has got different
competition in the market, hence external and internal environment of the Company would be
discussed under the specific categories of SWOT analysis and PEST analysis.
Moreover, to understand the familiarity of the product there should be competitor analysis to
identify weakness and strength of other gas which are currently distributed along with Ozone
Gas and hence SWOT analysis would play major roles to identify what the reason of getting
funds regard on the strength of the product.
There is always contingency plan whereby more risk analysis would have to be evaluated in
case the main plan fails, and hence in this report contingency plan would be discussed so as
to maintain the probability of success in the business plan of the Ozone Gas.
BUSINESS PLAN
COMPANY BACKGROUND
Ozone Gas Distributor Company is the Malaysia Company which currently has 5 year of
experience in existing in the market by distributing around Kuala Lumpur. It is named Ozone
Gas Distributor Company because of the gas produced has been named to be Ozone which is
typically as the name of among the seven layers exist in universe which particularly named as
Ozone (03). However, Ozone is a gas that occurs naturally in our atmosphere. Most of it is
concentrated in the ozone layer, a region located in the stratosphere several miles above the
surface of the Earth. Although ozone represents only a small fraction of the gas present in the
atmosphere, it plays a vital role by shielding humans and other life from harmful ultraviolet
light from the Sun. Human activities in the last several decades have produced chemicals,
such as chlorofluorocarbons (CFCs), which have been released into the atmosphere and have
contributed to the depletion of this important protective layer. When scientists realized the
destructive affect these chemicals could have on the ozone layer, international
agreements were put in place to limit such emissions.
OBJECTIVES
Similarly, this companys goal is to supply this kind of gas so as to make safe to the
environment since this gas is environmental friendly, also the gas provided has got several
advantages to the environment including burning longer, cleaner fumes which are not are not
poisoned and safety to human being; eventually this gas is more affordable to and
convenience to be used. This company sales this gas and makes Malaysian Ringgit (RM)
120000 and has got total of 15 employees; these employees including 7 deliveries, 5 are
carriers, 2 recipients and 1 head officer in the branch. Among problems which are currently
influenced by Gas which are in the market today is the gas which produced is not
convenience and most of them are not affordable to many level of target users.
MISSION
Moreover, the mission of this Company is to distribute gas which would be mostly targeted
to almost all level of users especially people who are middle class which is why Companys
goal is to make gas which is affordable.
BUSINESS PLAN
KEY OF SUCCESS
Furthermore, what have been succeeded so far; this Company has got good competition with
existing gas distributor in Malaysia like PETRONAS, and also good market to their potential
customers who really like Ozone Gas as their cooking gas which is burning longer and safe to
use.
CAPITAL START UP REQUIREMENT

The Ozone Gas Distributor Company need grant through commercial banks so as to expand
the production and quality for the product, the funding plan is the financial plan covering the
performance of the entire project. It includes direct as well as indirect support in the form of
funding infrastructure, raw-materials and own contribution. Below table shows the capital to
be borrowed for the improvement of Ozone Gas Distributor Company Production.
Contribution Sources
Total Cash (RM)
Industry Check-off
1 Million
Contribution
Gas Producer Group Research 0.5 Million
Fund
OZONEGAS Management Committee Request = 1.5 Million
As in the above shows that the company requires RM 1.5 Million and the payment period
would be 10 years with interest rate of 6%. However the grace period is 3 years.
BUSINESS PLAN
EXTERNAL ENVIRONMENT ANALYSIS

PESTEL ANALYSIS
Political and legal
Economic
Socio demographic
Technology
Environmental
BUSINESS PLAN
Environmental protection laws

Green technology
Local, state and federal laws
Patent laws
Level of disposable income
Tax rates
Price fluctuation of the product
General demand of the product
Income differences among consumers
Lifestyle
Buying habits
Level of education
Population changes
Health consciousness
Green technology
Gas filtration technology
Purification
Waste disposal
Availability of natural resources
Ozone depletion
Global warming
PORTERS FIVE FORCES

Threats of substitutes
Threat increases when
Relative prices of substitutes decline for example prices of
electricity decline
Consumer switching costs decrease that is to say if costs of
switching from gas to electricity or any other related product
decrease the threats will increase
Threats of new entrants
Gain economies of scale: It is not as simple to add a branch in an

area in this line of business, following regulations and safety rules,
inspections and permit needs to be obtained before one can invoke
in this business.
Gain technology and specialized know how: To obtain chemical
engineers with the right experience and innovation would require
time. Also time is required to study the target market and know the
extent of their level of technology

Establish customer supply: As mentioned earlier, customer loyalty
is steadily built over a period of time with accordance to the quality
of service provided by the organization

Develop adequate distribution channels: To establish a fixed
distribution channel for a particular product means that the
customers are loyal and rely solely on your product, something
which only happens over a long period of good services.
Bargaining
buyers
power
of
The amount of bargain power of Ozone gas is owned by firms who

can buy large amount of Gas also industries which regularly buy
Ozone gas. However, since main user are in middle class, so those
apartment wishes to buy Ozone with large amount the can have
bargain power in order to supply to the tenants.
BUSINESS PLAN
INTERNAL ENVIRONMENT ANALYSIS

RESOURCES
This comprises of two parts the tangible and intangible resources.
Tangible resources
Intangible resources
Human capital
Technology
Equipment
Human resource
Specialized knowledge
Patents and copyrights
Talented key employees
Brand name
Strong network of suppliers
Customer loyalty
Well organized, effective, efficient management Consistency in good customer service

structure
BUSINESS PLAN
CAPABILITIES
Capabilities
Inbound logistics
Description
Purchasing, obtaining, storing, distributing and
Operations
managing services
The processes, assets and costs incurred to complete
the
Outbound logistics
service.
Facilities,
workers,
environment
protection.
This involved all the resources, capabilities and
process required to offer the service. For example
delivery
Sales marketing
vehicles,
order
picking,
distributor,
customer supply chain.

This is considered since its associated with
marketing the service the company has to offer. It
comprises of sales force, advertising, promotion,
market research and website.
CORE COMPETENCIES
These are accomplished by evaluating the companys resources and capabilities and
benchmarking. Although benchmarking may be accessed through efficiency and
effectiveness, efficiency type of measures should be in conjunction with standard
financial measure of financial benchmarking. Then assess the companys resource,
capabilities and competencies to the competition or industry to know if theres a
competitive advantage.
BUSINESS PLAN
SWOT ANALYSIS
STRENGTHS
We have very efficient and effective
WEAKNESS
distribution channels.
We have a convenient and quick system
are just starting up.
to deliver gas to the customers.
Our product (Gas) is a standardized
The scale of our target is large because
Poor or No access to distribution due to

location of some of our customers.
product and of good quality.
Inexperience in the Gas field since we
Since we are still new in the market, we

are working on a small scale.
Unreliable product service delivery to
our targets are the low income earners
some customers due to geographic
and the middle class.
factors.
The customer loyalty is not bad because
the target market can hardly acquire the

substitutes.
BUSINESS PLAN
OPPORTUNITIES
THREATS
Lower personal taxes on our customers
say tax levied on gas and also to the
low income earners who pay low taxes.
customers
Political stability in the country that is
Changes in government that is to say
to say in governance so as to maintain
different government have different
the implementation of similar plans and
ideas and plans.
Changing customer base that is to say
Improve on the transport network in
customer changing from our product to
remote areas which is mainly our target
a substitute.
base because they are the low income

earners.
Increase in government tax that is to
that is to say our target market are the
ideas.
No or poor access to the customers due

to geographic problems, hazards.
Governments advocate to go green to

reduce on cutting on trees will boost the
gas sector and the low income earners
will be able to acquire our product.
TOWS MATRIX
Strength
We have very efficient
Inexperience in the Gas
and effective
field since we are just
distribution channels.
starting up.
We have a convenient
Poor or No access to
and quick system to
distribution due to
deliver gas to the
location of some of our
customers.
customers.
Our product (Gas) is a
Since we are still new
standardized product
in the market, we are
and of good quality.
working on a small
The scale of our target
scale.
is large because our
BUSINESS PLAN
Weakness
Unreliable product
targets are the low
service delivery to
income earners and the
some customers due to

middle class.
geographic factors.
The customer loyalty

is not bad because the
target market can
hardly acquire the
substitutes.
Opportunities
Lower personal taxes
Acquire the necessary

skills to be competitive
is to say our target
to be able to reach out
in the industry.
market are the low
to the customers in
income earners who
remote areas.
Credits crunch that is

crunch and inflation.
Increased tax rates on
related substitutes.
distribution channels
to say the rate of credit
Create other
Mini max
on our customers, that
pay low taxes.
Maxi max
Income differences in
the remote areas

despite of their
Display the available
location.
products on our
website.
Determine the weather

in remote areas to in
Display weather
order to assess how it is
conditions in the
going to be in remote
distributed areas.
consumer groups.
Begin distributing to
areas.
Hire and train

personnels with the
required technical
ability.
Do nothing as
assessing the
competitors stance.
Threats
Increase in
government tax that is
BUSINESS PLAN
Maxi min
Mini min
Advertise the product
Lower prices of gas
to a variety of people
and delivery during

to say tax levied on gas
in order to boost the
seasons of bad weather
and also to the
market.
(rainy season) that is to
customers
Offer discounts to
Changes in
daily customers to
government that is to
develop the customer
say different
loyalty.
government have
different ideas and
plans.
Changing customer
base that is to say
customer changing
say in areas that

experience floods.
Conduct a viable
research before
entering some markets.
Offer free delivery
Opening up branches in
service to customers
remote areas to avoid
that purchase more
problems during bad
than one product.
seasons.
from our product to a

substitute.
No or poor access to
the customers due to
geographic problems,
hazards.
MARKET AND COMPETITORS

Marketing is a continuous activity performed at a daily bases in order to sell a product or
service to a customer. It aims at winning a customers attention towards your product and
continuously building a good relationship with the customer in order to make him/her a loyal
client. Marketing research and analysis is very crucial to the success of any business.
According to Peter Vessenes (2005), cash may be king, but marketing is everything.
People tend to immediately link marketing to advertisement and dwell on the amount it
would cost them to advertise their service or product. However the basic definition of
BUSINESS PLAN
marketing is the technique at which products or services are offered up for sale. Hence
marketing should be considered more of an investment than a cost or expense since the
outcome of good marketing strategies may be observed over a long term. Marketing process
can be equated to sales, because this is the primary goal of marketing. Additionally, the key
of success in making sales lays on consistency of the marketing strategies.
Key Components of Marketing
This generally means ensuring the customers
demands and needs are met. This is the first
and most important component which builds
Customer-focused mentality
up the foundation of the marketing process.

The Ozone Company achieves this through
conducting surveys to obtain customers
requirements.
After
establishment
of
the
companys
philosophy, a plan is deduced to provide

structure and guidance for the strategies aimed
at
Companys philosophy and plans
improving
business
relationships
and
boosting up sales. The marketing plan can help

the company focus its resources to the right
customers that is the target consumers. Doing
so helps to increase the return of investment.
The
process
of
marketing
involves
communicating, educating, convincing and

motivating the customer on the benefits of the
Creating value for the Customers
companys product or service. Often involves

answering the question Why should I choose
your product or service?
Previously the 4Ps of marketing, that is; product, placement, price and promotion was
commonly used for creation of marketing strategies. However 4Ps alone is not sufficient in
BUSINESS PLAN
the current competitive world. Therefor to devise an effective marketing strategy which
covers all key areas required to maximize the sales of the product or services, the following is
considered:
Market Segmentation
Target Marketing
Market Positioning
Market analysis
Marketing Plan
Promotion Strategies
MARKET SEGMENTATION
Market segmentation is a process of logically dividing the market of the product into smaller
and more manageable parts/pieces.
According to Kotler (2012), Market segmentation is the process of dividing the total
heterogeneous market for a good or service into several segments. Each of which tends to be
homogenous in all aspects.
WHY PERFORM MARKET SEGMENTATION?

The Subgroups created as a result of market segmentation are better manageable and allow
the company to focus on the segments which show a greater promise of succeeding and best
fit the companys competitive advantage and strength. Market segmentation also helps to
focus the companys resources to the appropriate areas.
Small Business Owners
According to the consumer survey conducted by our team on the

consumption of cooking gas in Malaysia, a large market of this
product lies with the small businesses (5-25 employees) such as
small restaurants and cafeterias operating under a limited budget
Middle Class Individuals
trying to cut down operational costs.

Middle class individuals include the university students, who stay
in rented accommodations. Some of the working class individuals
with families and making enough to get by.
BUSINESS PLAN
Industrial
Another strong market lies with the industrial area whereby a

reliable and steady source of energy is required to facilitate the
completion of the final product. Example of such industries include
the Berjaya steel production sdn.bhd
TARGET MARKET
Gas as a mere source of energy can be used for various purposes, hence providing a wide
market to select from. The target market chosen by the Ozone Company is the middle class
individuals including residential owners and students seeking efficient affordable gas for their
daily use. The selection was made due to the size of the market segment; the growth and
level of competition that was observed The Companys strengths were also a big influence on
the target market selection thus ensuring effective capitalization of the companys resources.
MARKET POSITIONING
Marketing positioning is a technique of establishing a particular perception of your product to
the eyes of your target customers. This is what differentiates the companys product from its
BUSINESS PLAN
competitors. The Ozone gas is a certified green product meaning that it is environmental
friendly produces cleaner flames and hence lasts longer compared to its competitors. A good
market positioning strategy is what defines the companys competitive advantage towards its
competitors.
According to Kotler (2012), In marketing, positioning has come to mean the process by
which marketers try to create an image or identity in the mind of their target market for its
product, brand or organization.
MARKETING PLAN
The marketing plan will be based on the Market mix, the 4Ps, that is Product, Price, Place
(Distribution), Promotion.
Product
The Brand name of the Gas is Ozone gas with

the logo of (03)
This is a top quality product with cleaner
flames that last longer. The product is green
certified; that is, environmental friendly.
The product also comes in different sizes
according to the customers preference.
The mouth of the cylinder on the top contains
a lead top which automatically closed to stop
supply of gas in case of leakage. This is a
safety precaution.
The innovation of placing a meter at the front
end of the gas cylinder so as the customer is
aware of how much of the gas is still available
before it runs out gives this product the edge
and advantage.
BUSINESS PLAN
Price
The Price of the Ozone gas is relatively

lowers than most of its competitors. This is
due to the reusability advantage of the
cylinder. The first time purchase price is
slightly higher due to the purchase of the
cylinder. From the second purchase onwards it
is lower because of the re usability features of
the cylinder, thus overall lower price of the
product.
A discount is provided to the
wholesalers to encourage them to invest in our

Distribution
product.
The company contains direct distribution
channels, and also wholesalers and retailers in
order to cover a wider consumer base. The
targeted distributed areas are the residential
areas,
accommodations,
schools
and
restaurants. To facilitate distribution we also

support online purchases and orders which
will directly delivered to the destination of the
customer. This increases the availability of the
product.
Promotion
The companys promotion strategy is focused

mainly on reaching the target market. Hence
we focus on setting display counters outside
accommodation areas displaying the result
and effectiveness of the product. Other means
include printed flayers and posters. Another
strategy
is
sponsoring
small
local
competitions such as football games and

dances.
Newspaper forums are another reliable and
cheap way of spreading the news to the
intended consumers.
BUSINESS PLAN
SIZE OF THE MARKET

The size of the market segment was a big influence in the selection of the target market.
According to the last census conducted in 2010, the population of Malaysia was reported to
have doubled in size with a growth rate of 2% from 13.7 million people in 1980 to 28.3
million people in 2010. (Malaysia, the Millennium Development Goals at 2010).
(Source: http://www.themalaysianinsider.com/malaysia/article/malaysias-population-hits28m-amid-slowing-growth)
The same development project reveals that more than two thirds of the Malaysian population
is accounted at the middle class level, including international students and foreigners. This is
approximated at 18.4 million people. With our focus on the middle class individuals, these
records clearly demonstrate a sizable market to which the company can focus on.
BUSINESS PLAN
MARKET GROWTH
The market growth has been estimated with consideration to the growth in population, the
economic growth rate and the increase in demand of gas. An increase in population alone
cannot be considered enough evidence for the growth in middle class individuals which is our
target market. Therefore inco-operating statistics of the growth in the economy, this shows a
reduction in the lower class and an increase in the middle class society.
According to the governments ETP annual report made by the Ministry of Energy, Green
Technology and Water (2011) on oil, gas and energy says that, It is estimated that there
would be more than 500 million standard cubic feet per day (mmscfd) of additional latent gas
demand by 2020. This signifies the growth of the market for the ozone company and
provides an opportunity for sales growth.
According to the Minister of Energy, Green Technology and Water, Dato Sri Peter Chin Fah
Kui, The energy sectors contributions to our GNI are expected to rise from RM110 billion
in 2009 to RM241 billion in 2020. Hence, the energy sector needs to be more efficient and
resilient to be able to deliver adequate and reliable energy supply to support our countrys
rapid growth against a backdrop of depleting energy resources as well as escalating and
volatile energy prices.
He adds on by saying, Malaysias direction towards a green economy is an essential part of
the ETP, along with the assurance of sustainable and sufficient energy supply to all at
reasonable and affordable prices.
This is clear evidence on the market growth opportunity which presents itself in the energy
provision sector, especially for the Ozone Company which focuses on producing green
certified products.
BUSINESS PLAN
(Source: http://www.eia.gov/countries/country-data.cfm?fips=MY)
The above chart show the findings of the research conducted by the Independent Statistics &
analysis US Energy Information Administration (EIA) which clearly shows the increase in
consumption of natural gas in Malaysia. This is vivid evidence of the market growth of this
sector in the country.
COMPETITORS
Ozone Companys biggest competition is the Shell Company and Gas Malaysia Bhd. Below
is a table showing the comparison between the three companies.
Ozone
Market
Share
A quarter of
Gas Malaysia Bhd
Almost a third of
Shell
Half of Sarawaks
Peninsular
Sarawaks
and Sabahs
Malaysias
market.
market.
market
A third of
Almost a third of
Peninsular
Peninsular
Malaysias
Malaysias
Major
Homes
market
Homes
Customers
Businesses
Businesses
Businesses
Industries
Industries
Industries
BUSINESS PLAN
Market
Homes
Pricing
Product
Lowest prices, compared Lower prices of product Price is reasonably low,
to both shell and Gas compared to shell.
but still exceeds Ozone
Malaysia Bhd
and Gas Malaysia Bhd
Natural Gas
Natural Gas
Service
prices
Natural Gas
Range
Lubricants
Product
Oils and
/ Natural Gas Products
Natural Gas Products
Fuels (example
diesel, petrol)
Natural Gas Products
Service
Cleaner fumes
Clean fumes
Clean fumes
Quality
Burns longer
Less waste
Environmental
Environmental
Environmental
friendly
Brand
Recognition
Alliances
Promotion
friendly
friendly
Green certified
Throughout Peninsular Throughout
Peninsular Throughout
Peninsular
Malaysia.
Malaysia, Sarawak and Malaysia, Sarawak and
None
Sabah
None
Strategies
Sabah
Production
sharing
contract with Petronas

Tv advertisement
Posters and
Tv advertisement
flayers
Posters
Billboards
Newspaper
Newspaper
Newspaper
forums
forums
forums
Event
Distributio
Wholesalers
Wholesalers
sponsorship
Wholesalers
n Methods
Retailers
Retailers
Retailers
OPERATIONAL PLAN
LOCATION
As proposed, Ozone gas will locate its market into different area close to Private and public
institutes, the Company contain direct distribution channels, and also wholesalers and
retailers in order to cover a wider consumer base. Ozone Gas Company will focus on the
BUSINESS PLAN
market segments which show a greater promise of succeeding and best fit the companys
competitive advantage and strength for the company. Since gas is the major part and
important product to our daily lives, the targeted distributed areas are the residential areas,
accommodations, schools and restaurants. To facilitate distribution we also support online
purchases and orders which will directly delivered to the destination of the customer. This
increases the availability of the product.
EQUIPMENTS
Orders will be placed to either by phone calls or emails by customers, where 03 companies
provide them by delivering the product to the doorsteps of the customer certain equipments
and machines are needed in order to make this business to stand out strong and competitive.
There should be means of transport from the company supplier to the customers, such as
Trucks, motorcycles and warehouses. On distributing these 0zone gas cylinder gases
motorcycles will be of greater advantages were the delivery will be on time from business
branches to the customer. Trucks will be used to supply cylinders to the warehouse branches,
were they are kept on racks and well protected.
LEGAL REQUIREMENT
The brand 0zone gas will be registered under Malaysian Ministry of Domestic Trade, Cooperatives and Consumerism and it will be approved by halal product approval certification
Development Corporation. The Ozone gas is a certified green product meaning that it is
environmental friendly produces cleaner flames and hence lasts longer.
QUALITY CONTROL
The 03 will have supervisor who is responsible for quality control in each shift during the
procedures and till the delivery of the product, including the inventory control, finished
product quality meets the health and safety regulations. The mouth of the cylinder on the top
contains a lead top which automatically closed to stop supply of gas in case of leakage. This
is a safety precaution.
HUMAN RESOURCE PLAN

This part describes positions and outline how the human resource organization will be
structured and who will be responsible for what duties and which part.
BUSINESS PLAN
ORGANIZATIONAL STRUCTURE
Ozone Gas Company is registered under Sdn Bhd, formerly known as Berkat Semangat Sdn
Bhd. Current organizational structure is flat structure. Advantage of having flat organizational
structure is to make communication easier within the organization and departments, as well
as minimizing the cost and eliminating unnecessary processes.
Body of Directors
CEO
Human Resource
New product Developm
Commercial marketing
Technical and zonal operator
Financial accounting and materials
The board of directors compromises from our investors and shareholders. The CEO will be
primary connection between the board of directors and the company itself. He/she will be
responsible for reporting to board on the companys activities, seeks approval on major
strategy. His/her main duties will be setting the goals and objectives of the company,
formulating corporate strategy and monitoring daily operations.
Technical and zonal operator department is responsible for technical issues such as
preservation of the product quality to make sure they are kept in a safe place and responsible
for the zonal operation such as from one zonal to other. Also they are responsible when
employees are being shifted from one zonal to another.
HR and Financial accounting and materials department is responsible for handling companys
financial operations, including budgeting, cost management, payroll, preparing reports and
financial statements in compliance with legal requirements and policies as well as HR
functions, including recruitment and selection of staffs, decide on job description, payrolls
and incentives, conduct performance appraisals and planning future staffing requirements for
the company.
BUSINESS PLAN
Commercial Marketing and training department ensures providing sales support of the
product, advertising and promotions, public relations, building brand recognition as well as
providing the company regular on-going human development and training.
New product development department constantly seeks ways to improve our products, in
order to meet changing need of customers and customers expectations. Department is fully
responsible to support product research and development team and always look for
continuous new product development based on our customers taste and preference.
Ozone Gas is the company that cares for people and community as they provide career
opportunities and support for fresh graduates, single mothers and entrepreneurs to give an
opportunity to improve their quality of life and their family. Through company goals and its
achievements, with this proposal special we hope to help people live better and to contribute
more to society at large.
As mentioned before Ozone Gas Company operates as growing company, hence our each
new branch will hire approximately 6 people who would be allocated into daily shifts
according to work schedule. In each shift there would be supervisor or shift runner who is
responsible for running the shift, supervising the staffs and inspecting quality control
RISK AND CONTINGENCY

RISKS AND CONTINGECIES
BUSINESS PLAN
STRATEGY
Ozone Gas Production Risk, The production of The company can use a proper transportation
the product can faces risks outside these market infrastructures like safety motor cycle, to insure the
and economic shifts. For example, a delivery safe of the product to the market
gas using transportation.
Financial risks (profits and losses) in this case the The management of Ozone gas distributor Company
company will not have adequate cash flow to meet can use the total quality management tool so as to
financial obligations.
achieve competitive advantage from its competitors
and avoid losses so as to increase profits.

Ozone Gas Distributor Company is also In order to overcome these risks the management of
threatened
by
competitor
risk,
and Woman care should also use Ansoff matrix growth
environmental risks like political instability, strategy. The Ansoff matrix will help Ozone Gas
economic crisis
Company to focus on its present and potential

products and markets. This will ensure that Ozone
Gas acquires and retains its customers through
market penetration, product development, market
development and diversification. By so doing the
company will ensure profits, large market share and
competitive advantage, thus protecting the company
from failing in case of any environmental risks.
Summing up, the overall consideration for risk management is important for the business of
reflexology shoes; due to the speed of transformation and the adaptability and demand of the
Ozone Gas market.
FINANCIAL PLAN
STARTUP COST FOR OZONE GAS DISTRIBUTOR
ITEM
BUSINESS PLAN
ESTIMATED COS (RM)
Equipment And Supply
Cash Registers (3 @ 3000)
Computers (5@ 2000)
Fax Machine
Supplies
Modem
9000
10000
400
10000
200
Subtotal
29,600
Furniture
Desk (5 @ 300)
1500
Chairs (10@ 70)
700
Subtotal
2,200
Vehicles
Supplier Truck
40,000
Delivery Motor Cycle (5

@ 6000)
30,000
Subtotal
70,000
Remodeling
Electrical Work
Paint
1500
3000
4000
Carpet
Subtotal
8,500
Legal and accounting fee
9000
Total
119,300
INCOME STATEMENT FOR OZONE GAS

Sales
Year 2010
25,5000,00 RM
Year2011
30,500,000RM
Year2012
45,500,000RM
Direct cost of sale
15,5000,00RM
18,500,000RM
20,500,000RM
Other production expenses
Total cost of sale
10,000000RM
12,000,000RM
25,000,000RM
BUSINESS PLAN
Gross profit
16,500,000RM
22,500000RM
24,250,000RM
Gross margin
60%
60%
60%
Payroll
8,000,000RM
11,530,000RM
12,500,000RM
Sales &marketing ,promotion
700,000RM
700,000RM
700,000RM
Depreciation
55,000
550000
55,000
Display inventory
80,000
50,000
50,000
Utilities
65,000
65,000
65,000
Insurances
98,000
98,000
98,000
Payroll taxes
Others
4,970,000
4,970,000
6,000,000
Total operating expenses
13,338,000RM
16,838,000RM
18,838,000RM
Profit before interest & taxes
3,162,000RM
3,662,000RM
5,412,000RM
Taxes incurred
1,000,000RM
1,200,000RM
165,000RM
Net profit
2,162,000RM
2,462,000RM
3,762,000RM
Expenses
The income statement highlights the income of the business that is produced from revenues
(sales) and the expenses that the business incurs over the 3 years respectively. The gross
margin and the net profit show how much profit the business retains per annum with
respective expenses during the Ozone Gas Production.
CASH FLOW FOR OZONE GAS

Year 2010
BUSINESS PLAN
Year 2011
Year 2012
Cash received
20,000,000RM
Cash from operation

Cash sales
25,500,000RM
30,500,000RM
45,500,000RM
25,500,000RM
30,500000RM
45,500,000RM
25,500,000RM
30,500,000RM
45,500,000RM
Expenditures from operations
80,00,000
11,500,000
12,500,000
Cash spending
70,000
70,000
70,000
Promotion
65,000
65,000
65,000
Utilities
98,000
98,000
98,000
Insurances
4970000
4970000
6000000
Others
8,233,000RM
11,733,000RM
12,733,000RM
1,000,000
1,200,000
1,650,000
Additional cash spent
Taxes
Principal repayment of current
500,000
500,000
500,000
Other liabilities principal repayment
Long term principal repayment
Purchases other current assets
9,733,000RM
1,243,300RM
14,883,000RM
Cash from receivables

Subtotal cash from operations
Additional cash received
New borrowing
New other liabilities(interest-free)
New long-term liabilities
Sales of other current assets
Sales of long-term received
New investment received
Subtotal cash received
Expenditures
Subtotal cash received
Dividend
Subtotal cash flow
BUSINESS PLAN
Net cash flow

Cash balance
10,797,000
10,797,000
12,097,000
22,894,000
25,617,000
47,511,000
The cash flow statement depicts how the cash is spent and its entire turnover to the
specific expenditures being incurred by the business. As seen above, the business is not
subjected to numerous expenses. Hence the cost can be controlled, despite the fact that sole
traders are prone to suffering unlimited liability.
INDIVIDUAL JOURNAL REFLECTION

JOURNAL
REFLECTION
FOR
MOHAMED
YAHYA
SAID
(TP023363)
INTRODUCTION
When taking this report into another side of coin, we can actually see that there is high need
of organization to manage business plan before they seek funds from bank; however in this
report different stages of designing business plan and knowledge has been gain successfully.
Apart from gaining knowledge from work done, also teamwork has been learnt to manage
working in group under different areas of study and time management was also considered as
the success in this report. However, this report was categorized as a group but yet there were
work distribution among the group members and it happened to be given External
Environment analysis and more specifically on PESTEL analysis. PESTEL analysis in the
business plan is important to know how Ozone Gas Distributor Company would have to
evaluates and project itself externally.
RESEARCH PROBLEMS
Doing research regarding on external environment in the organization is cumbersome
somehow and also doing exactly using PESTEL analysis requires more technique of getting
BUSINESS PLAN
more towards the specific point. Furthermore, theory which is intended to be used in the
organization has to be vivid and can be used to project in future expectation of organization.
Doing external environment has to be also deployed an understanding of surround
environment of organization. But yet, research has been provided to analysis what is all
surround organization and will they affect a particular organization externally.
PESTEL ANALYSIS
PESTEL analysis
stands
for
"Political,
Economic,
Social,
and
Technological,
Environmental and Legal analysis". It is a part of the external analysis when conducting a
strategic analysis or doing market research and gives a certain overview of the different
macro environmental factors that the company has to take into consideration.
Political factors, or how and to what degree a government intervenes in the economy.
Specifically, political factors include areas such as tax policy, labour law, environmental law,
trade restrictions, tariffs, and political stability. Political factors may also include goods and
services which the government wants to provide or be provided (merit goods) and those that
the government does not want to be provided. Furthermore, governments have great influence
on the health, education, and infrastructure of a nation.
Economic factors include economic growth, interest rates, exchange rates and the inflation
rate. These factors have major impacts on how businesses operate and make decisions. For
example, interest rates affect a firm's cost of capital and therefore to what extent a business
grows and expands. Exchange rates affect the costs of exporting goods and the supply and
price of imported goods in an economy
Social factors include the cultural aspects and include health consciousness, population
growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors
affect the demand for a company's products and how that company operates. For example, an
ageing population may imply a smaller and less-willing workforce (thus increasing the cost
of labour). Furthermore, companies may change various management strategies to adapt to
these social trends (such as recruiting older workers).
Technological factors include ecological and environmental aspects, such as R&D activity,
automation, technology incentives and the rate of technological change. They can determine
barriers to entry, minimum efficient production level and influence outsourcing decisions.
Furthermore, technological shifts can affect costs, quality, and lead to innovation.
BUSINESS PLAN
Environmental factors include weather, climate, and climate change, which may especially
affect industries such as tourism, farming, and insurance. Furthermore, growing awareness to
climate change is affecting how companies operate and the products they offer--it is both
creating new markets and diminishing or destroying existing ones.
Legal factors include discrimination law, consumer law, antitrust law, employment law, and
health and safety law. These factors can affect how a company operates, its costs, and the
demand for its products.
Figure 1: PESTEL ANALYSIS

RESEARCH PROCESS
After we have seen how PESTEL would be evaluated, but combine these PESTEL analysis
and Ozone Gas Distributor Company would have to use this theory and analyzed according to
the environment which is surrounding in Malaysia and particularly in Kuala Lumpur. Then
PESTEL would have to process the quality of product which is Ozone gas after being
evaluated in the surrounding. However, PESTEL would not merely taken as a tool to analyze
the environment, rather different steps has to be taken in order to jump into the conclusion of
using PESTEL analysis as a tool. The following are the steps used for Ozone Gas Distributor
Company.
As the first step is to know what are the industry's dominant economic features; as industries
differ significantly on such factors as market size and growth rate, the number and relative
sizes of both buyers and sellers, the geographic scope of competitive rivalry, the degree of
product differentiation, the speed of product innovation, demand supply conditions, the extent
of vertical integration, and the extent of scale economies and experience/learning curve
effects. In addition to setting the stage for the analysis to come, identifying an industry's
BUSINESS PLAN
economic features also promotes understanding of the kinds of strategic moves that industry
members are likely to employ.
Furthermore, the second step is to know what kinds of competitive forces industry members
are facing, and how strong is each force; since the strength of competition is a composite of
five forces and these factors are as following.
1. Competitive pressures stemming from the competitive manoeuvring among industry
rivals.
2. Competitive pressures associated with the market inroads being made by the sellers of
substitutes.
3. Competitive pressures associated with the threat of new entrants into the market.
4. Competitive pressures stemming from supplier bargaining power and supplierseller
collaboration.
5. Competitive pressures stemming from buyer bargaining power and sellerbuyer
collaboration. The nature and strength of the competitive pressures associated with
these five forces have to be examined force by force to identify the specific
competitive pressures they each comprise and to decide whether these pressures
constitute a strong or weak competitive force.
The next step in competition analysis is to evaluate the collective strength of the five forces
and determine whether the state of competition is conducive to good profitability. Working
through the five-forces model step by step not only aids strategy makers in assessing whether
the intensity of competition allows good profitability but also promotes sound strategic
thinking about how to better match company strategy to the specific competitive character of
the marketplace. Effectively matching a company's strategy to the particular competitive
pressures and competitive conditions that exist has two aspects: (1) pursuing avenues that
shield the firm from as many of the prevailing competitive pressures as possible, and (2)
initiating actions calculated to produce sustainable competitive advantage, thereby shifting
competition in the company's favour, putting added competitive pressure on rivals, and
perhaps even defining the business model for the industry.
Moreover, the third step is to know what forces are driving changes in the industry, and what
impact will these changes have on competitive intensity and industry profitability.
Since Industry and competitive conditions change because forces are in motion that create
incentives or pressures for change. The first phase is to identify the forces that are driving
change in the industry; the most common driving forces include changes in the long-term
industry growth rate, globalization of competition in the industry, emerging Internet
capabilities and applications, changes in buyer composition, product innovation,
BUSINESS PLAN
technological change and manufacturing process innovation, marketing innovation, entry or

exit of major firms, diffusion of technical knowhow, changes in cost and efficiency, growing
buyer preferences for differentiated versus standardized products (or vice versa), reductions
in uncertainty and business risk, regulatory influences and government policy changes, and
changing societal and lifestyle factors. The second phase of driving-forces analysis is to
determine whether the driving forces, taken together, are acting to make the industry
environment more or less attractive. Are the driving forces causing demand for the industry's
product to increase or decrease, are the driving forces acting to make competition more or
less intense, will the driving forces lead to higher or lower industry profitability.
After knowing these steps then and only then external environment would be able to be
analyzed by using PESTEL analysis in term of political on what degree should stay in along
what politics issue in Malaysia regarding on cooking gas distribution to the citizen and in
term of economic, environment, social, technology and legal issue.
JOURNAL REFLECTION FOR JOHNSON SENTAMU (TP022674)

INTERNAL ENVIRONMENT ANALYSIS
First and fore most in the Ozone Company we carried out the internal environment analysis
which is the final step in gathering data for environmental analysis. It consists of identifying
resources and capabilities in the form of the value chain, finding competencies and
determining what competitive advantages hopefully sustainable the organization has. This
internal environment assessment alongside with external evaluation both macro and micro
environment done in the business plan provide all the information needed to do a complete
analysis. The internal environment assessment comprises of the following: Resources,
capabilities (value chain analysis) and core competencies. Below is a detailed analysis of the
internal analysis done?
Resources
In Ozone Company, we have both tangible and intangible resources that is to say
some of the tangible resources we have are very powerful and talented human
resource where by every department has the necessary qualified and friendly staff, we
also acquired enough land to set up a plant for us to produce our product and also
BUSINESS PLAN
acquired the necessary equipment to help us run our company effectively and
efficiently and finally the other tangible resource we have is the organization in the
company as everyone knows their role which helps in the running of the company.
The intangible resources the company has include highly effective technology that is
to say order system as customers do not have to go the company to get the product as
they just go online and insert all the details and receive the product at their doorstep.
Capabilities
Ozone Gas Company has a good inbound logistics which cover everything that has
got to do with purchasing, storing, distributing, and managing material and services.
The Gas Company also offers a wide range of services to its esteemed customers as
they dont have to look for the product, just a phone call away as the delivery service
is good and also Ozone Gas Company has various branches where customers can
acquire the product from. The company also has a strong sales and marketing team
which helps in marketing the product to the general public for example the website so
as to increase sales. The Ozone Gas Company also has an outstanding outbound
logistics which encompasses all of the resources, capabilities and processes needed to
distribute the gas product to the customers and outlets.
Core competences
Here we assess the companys core competency that is to say we evaluate the
resources, capabilities and benchmarking. Benchmarking will be done on several
levels that is to say primary competition, prior performance and industry. And as part
of the benchmarking capabilities the researcher has set up a chart of weighted key
success factors which will be shown later on.
Identifying Sustainable Competitive advantage
Below is a recap of the resources and capabilities of Ozone Gas Company.
Resource/
Rare
Valuable
Non-
Non-imitable
Exploitable
Capability
Owners
Yes
Yes
substitutable
Yes
Yes
Yes
knowledge
Financial resources
Location
Marketing skills
Hiring skills
No
Yes
No
Somehow
Somehow
Yes
Yes
Yes
No
Somehow
Yes
No
Yes
Somehow
Yes
Yes
Somehow
Somehow
Somehow
Yes
BUSINESS PLAN
Customer service
Yes
Yes
No
No
Yes
Below is a table to show the Key success factors of the Ozone Gas Company
Key Success Factor
Weight
Ozone Gas Company
Gas Industry
Rating
Rating
Weighted
score
Weighted
score
Quality of products
5%
0.30
0.40
Reputation
10%
0.70
0.90
Financial resources
10%
0.40
2.00
0.35
1.20
Knowledgeable
sales 5%
staff
Location
10%
0.20
1.80
Product selection general
10%
0.50
0.50
selection 20%
1.00
1.00
Quality of available Gas 30%
2.40
1.80
Product
(owner)
products
100%
5.85
9.6
The resource based view theory emphasizes the internal capabilities of the organization in
formulating strategy to achieve a sustainable competitive advantage in its markets and
industries. The resource based theory relates to the above internal environment analysis in the
following ways:
BUSINESS PLAN
Resources
The resource based view theory draws upon resources and capabilities that reside
within the organization for it to achieve a sustainable competitive advantage. In
Ozone Gas Company like stated above we have both tangible and intangible
resources. Among the tangible resources the company has: enough equipment to run
the company, enough human capital to acquire the needed equipment. The total
workforce employed and their productivity as measured by a criteria known as profit
or sales per employee form a tangible resource. Some of the intangible resources the
company has include: the technological resources like the order system, website and
the creative innovation of the owner, intellectual resources like patents and copyrights
Core Competence
A core competence should provide access to a wide variety of markets that is to say
Ozone Gas Companys capabilities in manufacturing of gas products thus enabling the
company leverage or gain better advantage than its competitors, a Core Competence
also should make a significant contribution to the perceived customer benefits of the
end products for example Ozone Gas Company has distinctive capabilities in delivery
which allow it to distribute its product to large number of people.
BUSINESS PLAN
JOURNAL REFLECTION FOR JEREMIAH F. MUKUSU (TP023056)

During the completion of this proposal business plan assignment I have gain experienced on
different sections based on Business Plan I have learn more on marketing &competitor as
well as operational Plan as an IT student.
By doing this assignment it has helped me gain experience, different challenges on how to
develop business Plan for Ozone gas company as a selected Company, apart from that I learn
important terms needed to be considered during the development of Ozone gas business Plan
I also learn on how to intervene the market and come up with the target market, classify
different types of competitors that may challenge our company In market segmentation, I also
have learned how to come up with the organizational structure and distribute task and outline
who is responsible to which part and the division of labour.
With the corporation among the team members we manage to achieve the goal for the
Project. At the beginning of the project the team couldnt have any idea for the Business Plan;
we decide to spend time researching on different sample of business plan with the use of
Business tools such as SWORT analysis, PEST analysis. Based on SWORT analysis I learned
that its allowing the business manager to develop strategies that will exploit competitors
advantages and protect against internal weakness.
BUSINESS PLAN
JOURNAL
REFLECTION
FOR
EDWIN
KASHANGAKI
(TP023059)
Its a great relief to be writing this chapter, for it means that our team has finally managed to
attain its end goals. The journey has been educative and challenging, having its ups and
downs, but we managed to set individual differences aside to reach a greater achievement.
Our team consisted of five members, four members from the same specialization course (NC)
and one member from a different course (IT).
The Teamwork theory developed by Tuckman best describes my experience throughout this
journey. It is amazing how this theory has been useful in practical since most of the theories
look good on paper but do not really comply with real world scenario and hence become hard
to practice. So using Tuckmans stages of group development, I will go through each stage by
describing its application in this particular group.
Forming phase
Forming of this group wasnt too difficult since all the members have been friends at a social
level and all come from neighbouring countries. Though the formation of this group was due
to frequent encounters which we predicted would make it easier to have meeting and discuss
what is to be done and check on the project progress. We had not worked in any other
projects together, but the determination shown by each individual was inspiring enough to
place trust in attaining the project goals. We tried our best to meet every after the common
modules we had together, that is; after Enterprise Management module on Monday, and
project management on Wednesdays. This was enough time to get together and discuss more
of how we are going to tackle what seemed to be a gigantic project at the start.
Storming phase
Our first task as a group was generating an idea for the project, one that is innovative but still
practical. Due to the enthusiasm in every member, there were a lot of ideas produced after a
while of brain storming. Its how best one could back up their idea and convince the rest.
Each idea was challenged and one by one filtered until we reached to the final idea which we
all agreed upon. At times we would lose focus on the project scope due to the wide
contribution of materials from each member, but finally we would find our way back into the
requirements of this project. The final idea wasnt all based on one mans opinion but
BUSINESS PLAN
consisted of contributions from all the members. Useful parts or strengths of the filtered
ideas were taken into consideration and some added to the final idea to make it a strong one.
Norming
Finally after a few weeks of brainstorming and research, we decided on an idea which was
appealing to every member of the group. The idea wasnt still perfect, and we made slight
adjustments here and there as we progressed through the project. So after mutual agreement
on the idea, the next task was to breakdown the project and assign parts to different group
members. The task assignment was a fair one because it was based on ones knowledge base
and ability to produce the best quality on his particular task. Through brain storming and
discussions, we were able to establish each members strong points and therefore took
advantage of that by assigning members with tasks that they seemed strong at. Not all tasks
were familiar to all members but due to flexibility, all the tasks were able to be assigned to a
particular member. Each member was placed in charge of two tasks. I was assigned with the
market and competitors task. It required a lot of research and analyzing of information, both
about the market and current competitors of the product we had chosen in Malaysia. Not
being familiar to the local companies in the country was my main challenge. I manage to
overcome this challenge through interacting with the local students, asking about a particular
product or company to get more inside information and views of the individuals who are
familiar with the product and used it before. This strategy was very useful indeed, for I
manage to obtain a lot of information that wasnt provided in neither in books nor on the
internet.
Performing Phase
By this stage, each group member knew what is expected of them and was more focused on
achieving it. There was enough time placed between goal achievements since we had to focus
on our investigation report as well which was due two days earlier than this projects deadline.
We kept track on the progress of the project to ensure no one falls behind of schedule hence
the team work, one for all and all for one. Towards the end of the project, one of the
members fell sick and hence was behind schedule, leading to his late submission of his part;
this was one of the down parts of the journey.
Other than that the rest of the work was brought together and each member had to present his
part providing justifications to what he had produced. This was so as to make sure that the
final output of the project was on the same page, meaning all the information correlates to
BUSINESS PLAN
one another. We also spared some time in case of any changes or modifications to be made;
this was part of our contingency plan. After compilation of the final document, a softcopy of
this document was sent to all the members to proof read and provide their insight on what
other members have done. Finally agreeing to what was done, the next step and final stage
was the printing of the project and attaching it with various requirements and submitting it.
So in conclusion, this journey was worth taking, bonds were strengthened, new information
learned and new friends made, I look forward to working with such a productive group again
in the future coming projects if given the chance.
BUSINESS PLAN
REFERENCES
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(2006)
Competitive
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The Malaysian Insider (2011) Malaysia - Malaysias population hits 28m amid slowing
growth
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Jul
29
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http://www.themalaysianinsider.com/malaysia/article/malaysias-population-hits-28mamid-slowing-growth [Accessed: 4 Dec 2012].

Tutor2u.net
(2012)
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analysis.
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2012].
Usabilitynet.org
(1994)
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Torrnatzky, L.G., Fleischer, M. (1990) The processes of technological innovation. Lexington
MA: Lexington books.
Kotler, P., & Armstrong, G., (2008), Principles of Marketing, 12th edition, Pearson Education,
Upper Saddle River, New Jersey.
Kotler, P & Armstrong, G (2004), Principles of Marketing, Tenth Edition, New Jersey:
Pearson Education Inc
Kotler. P., & Keller, K, L., 2009, Marketing Management, Prentice Pearson Hall
F, D. R. (2001). Strategic Management, Concept and Cases. Upper Sadler, New Jersey:
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Gahlot, P. & Chhabra, N. (2009). Informatics Practice for Class XI, India, Tata McGraw-Hill
Bplans, 2012. Women's Shoe Store Business Plan. [Online] Available at:
BUSINESS PLAN
http://www.bplans.com/womens_shoe_store_business_plan/financial_plan_fc.php#.UAxBV2
Ee66N [Accessed 2 Oct 2012].
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http://www.business.aau.dk/wp/08-04.pdf.
Odec, 2001. Organisation for Economic Co-Operation And Development Statistical Office Of
The European Communities. [Online] Available at:
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2012].
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BUSINESS PLAN

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Ozone Gas Distributor Company

Edwin M Kashangaki : TP023059

GROUP ASSIGNMENT 2012

GROUP ASSIGNMENT 2012

GROUP ASSIGNMENT 2012

GROUP ASSIGNMENT 2012

GROUP ASSIGNMENT 2012

CAPITAL START UP REQUIREMENT

Total Cash (RM)

GROUP ASSIGNMENT 2012

EXTERNAL ENVIRONMENT ANALYSIS

Environmental protection laws

GROUP ASSIGNMENT 2012

PORTERS FIVE FORCES

Threat increases when

Relative prices of substitutes decline for example prices of

Threats of new entrants

Gain economies of scale: It is not as simple to add a branch in an

extent of their level of technology

of service provided by the organization

The amount of bargain power of Ozone gas is owned by firms who

GROUP ASSIGNMENT 2012

INTERNAL ENVIRONMENT ANALYSIS

Patents and copyrights

Talented key employees

Strong network of suppliers

Well organized, effective, efficient management Consistency in good customer service

GROUP ASSIGNMENT 2012

customer supply chain.

GROUP ASSIGNMENT 2012

We have very efficient and effective

We have a convenient and quick system

are just starting up.

to deliver gas to the customers.

Our product (Gas) is a standardized

The scale of our target is large because

Poor or No access to distribution due to

product and of good quality.

Inexperience in the Gas field since we

Since we are still new in the market, we

Unreliable product service delivery to

our targets are the low income earners

some customers due to geographic

and the middle class.

The customer loyalty is not bad because

the target market can hardly acquire the

GROUP ASSIGNMENT 2012

Lower personal taxes on our customers

say tax levied on gas and also to the

low income earners who pay low taxes.

Political stability in the country that is

Changes in government that is to say

to say in governance so as to maintain

different government have different

the implementation of similar plans and

ideas and plans.

Changing customer base that is to say

Improve on the transport network in

customer changing from our product to

remote areas which is mainly our target

base because they are the low income

Increase in government tax that is to

that is to say our target market are the