PROGRAM DESIGN OF LEARNING ACTIVITIES SEMESTER

PROGRAM STUDI

Magister Manajemen

FACULTY

Faculty economics and bussiness

SUBJECT

Teori and aplication of marketing management

CODE OF SUBJECT

SEMESTER

CREDITS

NUMBER OF MEETINGS 16

Learning Method

Check the choosen box (X)

X
X

Learning Models
Check the choosen box (X)

X
X
X
X
X

TEACHER
CENTERED
LEARNING
STUDENT
CENTERED
LEARNING
KOMBINASI
CONTENT BASED
PROBLEM BASED
PROJECT BASED
ACTIVITY BASED
CREATIVTY BASED

10 Description
Subject

of

the

11 Learning Outcome

Perumusan Learning Outcomes melingkupi pencapaian pembelajaran yang mencakup target

penguasaan : (a) Kemampuan di bidang kerja (b) Pengetahuan/Keilmuan yang Dikuasai
( c)Kemampuan Manajerial (Kewenangan dan Tanggung Jawab) (d) Sikap dan Tata Nilai
12 Team of Lecturers
1
2
3
4

Name of Lecturers
Prof. Dr. Hj.Dwi Kartini Y, SE, Spec.Lic (DKY)
(Koord.)
Dr. Yevis Marty Oesman, SE.,MP (YM)
Diana Sari, SE., M.Mgt., PhD (DM)
Dr.Rita Komaladewi.,SP MM

NIDN

Learning Matrix
Week
Learning Outcomes

Materials

-Students can distinguish Marketing

Management
An
business orientation, also they Overview:
can estimate about customer
- Business Orientation
value. Beside that, they can
- Marketing and Customer
develop marketing strategies.
Value
Finally they are able to plan
- Developing
Marketing
and design the Marketing
Srategies and Plans
Management Process
- The Marketing Management
Process
Discussion (Services Industry
-students are able to explain Capturing Environment:
the situation analysis about
- The
Organizational
external
and
internal
Environment
marketing environment.
- The Macro environment
-particularly the strengtnesses
- TOWS Analysis
are
confronted
to
- Marketing
Information
opportunities
and
System and
weaknessesvof organization Estimating The Market Demand
confronted to threat.
Discussion : extractive, genetic,
- students are able to explain manufacture, service industries
and practice the technique for
capturing
organizational
environtment
in
various
International
Standard
Industrial
Clasification
(ISIC). Finally they are able
how to measure the capturing
environment
in
various
industry sectors.
students are able to recognize Understanding The Market:
about how to analyze and - Analizing Consumer Markets
manage around consumer - Analizing Business Markets
markets
and
bussiness - Managing Business-to Business
markets. Beside that, they are
Customer
able how to practice the Relationship
managing B2B costumer Discussion
relationship.through the cases

Learning Strategy

Student Center &

discussion

Student Center &

discussion

Student Center &

discussion

-Students are able to make Marketing Information System and Student Center &

Weight %

13
FORM OF ASSIGNMENT
Weeks

Task/ Assignment Objective

14-15

Object

The
Marketing
Choose a
Management Process
corporate
extractive,
TOWS Analysis
genetic,
manufacture
,service
Marketing Information industries
System and Estimating
The Market Demand
Buliding
Brand
Positioning

Constraints

Methods

What to Do

.
Description
of Result

Criteria of
Assessment
(Indicators)

Presentati
on

Student
Center,
discussion,
and Cases

The student Afektif 5%

are able to Absensi
organize
5%
and solving Presentasi
the problem 15%
of the cases
Diskusi
15%

&

Comprehensive Cases:
Comprehen
Presentation of part of students sive Cases:
group
Presentatio
n of part of
students
group

The student Presentasi

are able to 15%
organize
Diskusi
and solving 15%
the problem
of the cases

14 Activities
Weeks

Q&A
x x
Discussion
x x
Quiz
Assignment
Presentation
Visitation
Oral
x x
Practice
Practice

x
x

x
x

x
x

x
x

x
x

10

11 12 13 14

15

x
x

x
x

x
x

x
x

x
x

x
x

x
x

x
x

x
x

x
x
x

16