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SAAs 90-DAY
ACTION PLAN
SAAs 90-Day Action Plan, a road map designed to return SAA to
full implementation of its Long-Term Turnaround Strategy (LTTS), is on
target in terms of roll-out and active engagement across all levels of
the company.
Tasks already completed include a review of the SAA long-haul
international network, as well as a re-evaluation of eet requirements.
In December the airline announced its new route between
Johannesburg and Abu Dhabi, along with a deeper commercial
relationship with Etihad through code-share network extensions and
upped frequencies to key African destinations. Network optimisation
is key and we expect to make more announcements regarding
commercial efciencies in the near future, says Acting SAA CEO,
Nico Bezuidenhout.
The SAA War Cabinet a small group of key senior executives
in the business plays a critical role in the implementation process
of the plan, with close monitoring by the newly constituted board. Its
twice-weekly meeting cycle ensures implementation feedback from
across the business, while a weekly feedback session reports to a
National Treasury Technical Team. The interventions managed by the
War Cabinet are directly linked to business deliverables to steer the
company back onto a path of sustainability, as outlined in the LTTS.
SAA is serious about rebuilding commercial sustainability and well
achieve our objectives. SAA means business, says Bezuidenhout.
As a consequence of the on-cue implementation of the 90-Day
Action Plan, the LTTS is re-energised and the business is receiving full
support from its shareholder and close guidance from its board of
directors. The plan comprises six main areas of focus:
5
6
SAA INNOVATION
The innovative tablet shelf feature on
the Business Class seats of the A320,
which serves the Mauritius route, made
the 2014 list of the top 10 airline
innovations aimed at improving the travel
experience. The back shell has a small
shelf in which a passengers tablet can be
slotted to create a removable IFE solution,
with a USB power point that keeps the
28 Sawubona March 2015