FrameLink Project

A site builder for your business operations

Agenda

The market
The solution
The process

The market
Micro/Small companies
FACTS:

28 million small business in the US (22 million self employed)

9 m are using cloud apps

1.32 m use more than 5 different apps

Approximately 550 K new businesses get started each month
(US).

TREND:

While corporate America has been "downsizing", the rate of

small business has grown.

The market
What does FrameLink for this
market ?
:

A ready to use operational backend adapted to the

subscriber needs
Share business data in the format that makes
sense to the business.
DIY Do it yourself
A single interface to different services
Less time and money to get results

The market
What do business owners
need ?

Cash Flow

Manage P&L

Operation Management
Attract new customers low cost of sales

Social media (35% Facebook, 15% LinkedIn, 10% Twitter )

Smart Hire and retain talent

The market
What are business owners using ?
Invoicing/ERP

Email Marketing

Online Forms

Online Scheduling

HelpDesk, Ecommerce, Proj.Mngmt etc...

The market

But.
People like to create their
own world vision...
People think with data
In businesses:

Business people may adjust their data and processes to the format
existing applications demand, but they prefer a tool that could adjust to
their business view.

The problem

Why do we say so ?
The Not-Invented-Here Syndrome

The NIH is a classic management pathology, in which a person or a

team refuses to use a technology that they didn't create themselves.

The problem

The universal solution

Excel is the worlds most used database

The problem
Custom information applications in Enterprises
30% of software budgets spend in Custom Development tools
+ Internal Developent + Consulting

Enterprises spend about the same on custom-developed

business applications as on packaged business software.
(Forrester 2013)

The solution
An interface driven database
The users themselves, define their data and relations, when they define
the way they want to input or read their data.

The solution
Why this was not invented before ?
Not a big innovation It was already
invented !!!

The solution
These solutions were invented long ago whats
wrong with them ?
Apple Filemaker - Nutshell (1980), Claris (1987)
Microsoft Acess Project Omega (1988), Cirrus(1992)
Intuit Quickbase Turning Mill Software 1999

The solution
What is different now ?
A growing Micro/Small Business Market
The cloud
The API Economy

The solution
The API Economy
Dominos Pizzas unsecured server API
An unexpected new sales channel
A device to order pizza.
Amazon all IT assets are exposed as API
Almost a trillion transactions a day
Salesforce.com 50% of $2.3 B revenue through APIs
Twitter 13 B transactions/day
Google 5 B transactions/day

The solution
The API Economy

The emerging economic effects enabled by organizations

and individuals using APIs to provide direct programmable
access to their systems and processes.

The solution
An online database coordinating several services

Invoicing/ERP
Online Forms

Email Marketing

Scheduling
Help Desk

The solution
FrameLink - What problems does it solve to the
Micro/Small companies audience ?
Short Term a basic backend
Modulate business data and perform basic services on that data.
Emails/Newsletters, SMS, Phone Calls,Payments
Reuse Framelink forms in any site.
Access in any device

Medium Term
Allow controlled access to company partners.
Expose an API to a development community.
Expose data to the web (controlled by the subscriber)

The solution
Take advantage of the API Economy
Solve the integration nightmare

The solution
Plugins to colect information (Targeting
web designers)
A ready to use backend

The marketing
How do we sell it ?
Free trial period
Standard - Low cost subscription
5 users
1Gb storage.
Professional
Unlimited users
5Gb storage.
Acess to non standard services

The marketing
How do we reach customers ?
PlugIns for Web Designers
Web designers can extend their services including FrameLink
forms. Data collected in web sites are ready to use in FrameLink
site.
PlugIns for CMS

ordPress (60 M sites) and

(45M sites).
Recurring subscription payment plugin
Newsletter subscription plugin

Network effect between FrameLink users

The process
How to go from idea to working solution?
Mistrust assumptions
User needs are above any assumption
User requests are filtered by vison
No big bang
Approach idea by short cycles that can receive immediate feedback
from users.
Features that cannot have a feedback loop are discarded (not
included in the plan)
Implement the simplest way that produces the result

The process
How to go from idea to working solution?
Validate assumptions
Get validated assumptions asap
Change or remove invalid assumptions.
Do a few things right instead of too many things wrong
Process is lead by business not technology
Identify business chalanges not engieering chalenges
Save time and money
Invest time and money on features the users agree to pay for

The process
Next steps:
Move from 3 to 50 beta testers
Move from 50 to 500 beta testers
Paid subscriptions
In this process
We will need engineering skills
We will need support skils
We will need community building skills
We will need marketing skills
Stay tuned and contact us:

Contacts

Joo Oliveira (joaool@framelink.co)

+351 911 574 655
Site:framelink.co
Facebook:/www.framelink.co

Thank You

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