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Analysis of Human and Organizations Behavior
Assignment Topic:
Consumer Perception on web based business in Bangladesh: A study on bikroy.com
Submitted to:
Md. Zillur Rahman
Assistant Professor
Dept. of Business Administration
ShahJalal University of Science & Technology, Sylhet
Submitted by:
ID (36th Batch)
Name
SK Sazzadur Rahman
142020102002
SK Zahidur Rahman
142020102025
Ismat Tajrin
142020102049
142020102033
Thomina Akhter
142020102023
142020102020
142020102011
142020102051
Date of submission:
Signature
Introduction
Objective of the study
To identify, To find out, To see, To look out, To investigate, To recommend, To figure out
To find out leadership style, To find out some solution, To see performance analysis of last 5 years
Methodology
Secondary data: [SHORT 3 or 4 lines] We have studied based on secondary data. We also used internet or
we have personally contacted (I talked with a rikshaw puller) [1-s2.0-S1878029611008425-main.pdf]
Theoretical background
Web based business (E-business)
E-business is broader than e-commerce; including the transaction based e-commerce businesses and those
who run traditionally but cater to online activities as well. An e-business can run any portion of its
internal processes online, including inventory management, risk management, finance, human resources.
For a business to be e-commerce and e-business, it must both sell products online and handle other
company activities or additional sales offline.
E-business is not just about E-commerce transactions; it's about re-defining old business models, with the
aid of technology to maximize customer value. E-Business is the overall strategy and E-commerce is an
extremely important facet of E-Business.
Consumer Perception
Consumer perception is a marketing concept that encompasses a customer's impression, awareness and
consciousness about a company or its offerings. Customer perception is typically affected by advertising,
reviews, public relations, social media, personal experiences and other channels.
Data analysis
Site Name
Bikroy.com
Olx.com.bd
Cellbazaar.com
Clickbd.com
Rokomari.com
Alexa Rank
5,129
10,469
10,843
23,174
58,074
BD Rank
15
34
38
123
279
Comparison to worldwide,
Findings
Perception: Good, Bad
Perceived ease of use refers to how less effort is required in order to use the system. Attitude towards ecommerce positively influences the intention to shop online.
Perceived risk on online shopping, Privacy risk, Uncertainty risk, Trust, In consumer-marketer
relationships, trust is considered to be a catalyst because it raises the expectations in the consumers to
have successful transactions.
Human error Error while data entry by the employees or accidental deletion of data
Technical failure Server/Hardware/software crash
Fraud credit card, information, payment
Virus attacks and hacking threats
When people cannot view or feel the products they want to purchase they are in a bigger dilemma when
they want to transact. Their decision to purchase will solely rely on other factors such as reputation of a
web
retailer, the perceived risks involved in transactions, their own previous encounters with buying
something
online, the frequency of their purchases, etc.
Features, SWOT (threats: risks) (expansion: 761-2115-1-PB.pdf), Challenges, factors: Techofobia..
Recommendation
Solutions + Effectiveness
3 (761-2115-1-PB.pdf)
Conclusion
Conc
Ref
5.1 Challenges
There are huge challenges that should be overcome before start ecommerce. Some of these are as follows.
Lack of education
Govt. / Pvt. Corporation noninvolved Cultural tradition
Poor concept of online marketing
Poor ICT education and training Internet usage cost high
No proper agreement for shipping policy Lack of Privacy policy
Feeble Site development and maintenance Less marketing or promote
Political problem
Business and enterprise less interested to move Lack of first mover
Banking sector are not negotiateable for electrical trans- action
High cost of products/services comparing traditional market
Internet coverage arena is limited. Communication is haphazard over the country Collection of
multiplicity is very low.
Lack of trustable business and enterprise
Lack of experience of meeting directly with merchant and customer
Build a business, not a website. E-Commerce is not only a website. This is more than this. An ecommerce site is often as distinctive as the business model it follows. For example, any of the following
might also apply:
Effectiveness is the success issue of the work. However, this study observed various triumph in several
dimensions that are out come result after exploitation online market.
Strength
Weaknesses
Opportunities
Threats