Taxi for drunks DRUNXI

BUSINESS PLAN

IVANA PAVI
MIA BENKO
4.G

1. BUSINESS DESCRIPTION, LOCATION AND ORGANISATION STRUCTURE

The business plan is elaborated by Mia Benko and Ivana Pavi. The idea behind the
company came by discovering opportunities that this market and the behavior of
individuals offer.
DRUNXI is a company which specializes in transportation services. For it to provide
transportation services, there is a Nissan e-NV200 Electric Van with 6 seats and 1
driver seat. There should be mentioned that DRUNXI is a taxi that conveys
passengers between locations of their choice, but passangers that have consumed
alcohol.
The location of the company is in Koprivnica, Gorika ulica 42a.
The director of the company, Ivana Pavi represents the company by managing
public relations, coordinating the work and ofcourse, taking calls from customers. Mia
Benko is the driver, better said heart of our company. Experience, excellent driving
skills and communication skills are highly required in this business, and Mia meets
them all.
MISSION
Our mission is to ensure a safe and comfortable drive to the desired location of every
individual that consumed alcohol.
VISION
Our vision is to reach the leading market position of northwestern Croatia.
STRATEGY
The basis of our strategy is focusing on individuals who are consuming alcohol.
MARKET GOAL
We are focused on the younger population, not that the elders could not become our
potential customers. DRUNXI makes no exception; everyone who consumed alcohol
is welcomed to experience a smooth drive to the desired location.
2. MARKET ANALYSIS
In Croatia, there are many companies engaged in the taxi service field. However,
providing transportation services for high taxi fares gives DRUNXI an opportunity to
provide high quality service, client safety transportation for low taxi fares.
2.1. COMPETITOR ANALYSIS
In Koprivnica, there are two taxi services that represent a direct competition on the
market; TAXi sunce and Taxi Damir. DRUNXI is a company that is able to anticipate

trends and changes on the market and keep up with the innovations of the
competition.

2.2. SWOT ANALYSIS

STRENGHTS

motivated and educated

employees
many potential clients
low taxi fares
an electric vehicle (the increase of
fuel price has no effect on the
costs)

WEAKNESSES

OPPORTUNITIES

contribute to society by taking care

of the ones who could be a threat
to themselves as to others
possibility of expanding to other
markets

requires a high investment

lack of employees
lack of practical experience in
running a business

THREATS

direct competitors
destruction of the car equipment

3. MARKETING PLAN
Our marketing strategy is based on:

high quality services

client safety transportation
low taxi fares
creating a unique company image
customer satisfaction
developing marketing in order to expand into new markets

PRODUCT
DRUNXI is a company which specializes in transportation services. For it to provide
transportation services, there is a Nissan e-NV200 Electric Van with 6 seats and 1
driver seat.

PRICE
The price of the service that our company provides is based on total costs, as well as
on competitive prices.
START: 9,90 kn
COST PER KILOMETRE: 8,90 kn
PROMOTION
Our goal is to introduce DRUNXI as a unique, customer oriented company on the
market. The creation of a website and Facebook account is in process, so that our
potentional customers can become more familiar with our company.
PLACE
DRUNXI offers a safe and comfortable drive form the place of the departure to your
desired location.