ISABEL YU

isabelyu1223@gmail.com

EDUCATION
University of Maryland, College Park
May 2016
Robert H. Smith School of Business
GPA: 3.60
Bachelor of Science: Marketing and Information Systems
Technology and Business Transformation Fellows Program
March 2014 Present
Develop technological innovation mindset through co-curricular workshops and networking events
Honors: Deans List, Primannum Honor Society Member
Study Abroad: Short-Term
Dubai, Abu Dhabi, Qatar
Global Leadership in Engineering, Business, and Technology
January 2015
Immersed in Arab culture and adopted global leadership skills while networking with professional speakers and locals
Provided business insight for new leadership model at Global Opportunities for Advancing Leadership Symposium
PROFESSIONAL EXPERIENCE
University Career Center and Presidents Promise
College Park, MD
Peer Career Educator
January 2015 Present
Present 2-3 career-building workshops per semester for university-wide undergraduate students
Conduct resume critiques and provide career guidance for undergraduate students during walk-in hours
Execute career center events in tandem with 13-member Peer Career Educator student employees
McCormick & Co., Inc.
Hunt Valley, MD
IT Operations Intern
May 2014 August 2014
Increased productivity by 50% through creation of automated video sharing processes for Kaltura
Utilized Google Analytics to analyze traffic on consumer insights portal and generate reports
Applied creativity and problem-solving skills while participating in Google Glass Innovation Team
Laureate Education, Inc.
Baltimore, MD
Marketing Communications Intern
June 2013 August 2013
Analyzed survey results with Market Research department to create identity profiles for Public Relations team
Created and distributed press releases to online media outlets including Yahoo! Finance and Reuters
Designed digital marketing and advertising tactics to create interest in Global Days of Service 2013
Redhead Companies
Ellicott City, MD
Account Executive Intern
September 2011 May 2012
Collaborated with Creative Department to improve Marketing efforts in print and digital assets
Researched root cause of viral campaigns to provide insight for new company marketing plans
Provided customer service by interacting with clients in handling Request For Proposals and invoices

ACTIVITIES
Robert H. Smith School of Business
College Park, MD
Smith Leadership Institute Mentor
Apr 2013 Present
Facilitate interactive sessions with 30 first-year students on topics including personal branding and leadership
Empower and support incoming Business students with enthusiasm during critical transition period
Improve experience for future Smith students through evaluation of program alongside Program Directors
terpAMA (American Marketing Association UMD Chapter)
College Park, MD
Director of Community Development
May 2014 Present
Direct terpAMA Mentorship program of 41 members through bi-weekly professional development workshops
Supervise and provide ongoing guidance for 15 mentor-mentee pairings
Reconnect and maintain relationships with terpAMA alumni

CONFERENCES AND PROGRAMS

Marketing EDGE
Los Angeles, CA
Interactive Marketing Immersion Xperience (I-MIX)
August 2014
Awarded Second Place in Guthy-Renkers Digital Marketing Case Competition
Selected as one of 24 college students nationwide to participate in week-long intensive marketing conference