TO STUDY THE BRAND AWARENESS AMONG

PEOPLE AND THE EXPANSION OF THE

DISTRIBUTION CHANNEL OF AMUL
ICECREAM.

Submitted By:
NIKUNJ RISHI
(PGDBM 3rd SEM)

NEW DELHI INSTITUTE OF MANAGEMENT(NDIM)

NEW DELHI

ACKNOWLEDGEMENTS
Success often comes to those who dare and act: it seldom
goes to Timid "
Jawaharlal Nehru.
Expression of mind by words is a difficult task; I find when it
comes to an appeal of fathomless gratitude and obligation. So first of
all, I owe my head heartily to all who have been inspirational ,
motivating and supportive throughout my project work undertaken
and endowed me with the most precious knowledge , the most
powerful of all. Yes! My report is the sensible team effort of all those
people mentioned, or not mentioned here. Still, it is too less to
express my deep thanks to them.
It is with fathomless gratitude that I express my benevolent
thanks to my reverend project guide Mr Sudhir Gupta , and Mr.
Shekhar Khandpal not only for giving excellent guidance , unabated
inspiration but also for his never ending willingness to deliver
generous research methodologies , timely attention and kind interest ,
since beginning of my course. I shall forever ellence, honesty and
respect for the moral and ethics. Their vision and perception of the
uncommon fostered my brain to strive me towards perfection. I
consider myself very fortunate to work with to work with such a

disciplined and principled personalities with a futuristic view,

providing moral support, constant encouragement valuable guidance
in-spite of there busiest and hectic schedule.
It is my privilege to extend my deep sense of thanks to Mr.
Rinku Kumar for providing all the necessary facilities.
I express my sincere and heartful thanks to Dr. J.R.
ARORA( New Delhi Institute of Management, Tughlakabad, New
Delhi)for their full support and guidance. .
I am immensely thankful to all teaching and non- teaching staff
members of my Institute for their kind cooperation and support to
make the dissertation a successful task.

NIKUN
J RISHI

Declaration
I NIKUNJ RISHI, a student of New Delhi Institute of Management
hereby declare that all the information, facts and figures furnished in
this report are based on my own findings and experience collected,
during my project in AMUL Industries Ltd. This information has
been used for purely academic purpose.
I hereby declare the material provided in this report is original and
has not been submitted anywhere for any other diploma or degree.
The project report is the result of my own hard work and self belief.

NIKUNJ RISHI

TABLE OF CONTENTS
1.INTRODUCTION

2.Modern face of AMUL

3. Overview on Gujarat Cooperative Milk Marketing
Federation
4. AMUL values
5. Mission and Journey
6. SWOT Analysis
7.Project Objective
8.Research Design
9 Distribution Process
10.Trade Schemes
11.Findings
12.Conclusion
13.Recommendations
14.Limitations
15.Annexure

INTRODUCTION
AMUL means "priceless" in Sanskrit. The brand name "Amul," from
the Sanskrit "Amoolya," was suggested by a quality control expert in
Anand. Variants, all meaning "priceless", are found in several Indian
languages. Amul products have been in use in millions of homes
since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray,
Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream,
Nutramul, Amul Milk and Amulya have made Amul a leading food
brand in India. (Turnover: Rs. 37.74 billion in 2005-06). Today Amul is
a symbol of many things. Of high-quality products sold at reasonable
prices. Of the genesis of a vast co-operative network. Of the triumph
of indigenous technology. Of the marketing savvy of a farmers'
organisation. And of a proven model for dairy development.

Amul Ice Creams

AMUL ICE CREAM is made from Milk and Milk products, Sugar,
Stabilizers & Emulsifiers.

Composition:

Milk Fat 13.5% to 14.5%

Total Solids 40% to 41%

Sugar 15% Approx.

Acidity 0.17% to 0.19%

Protein 3.9% to 4.1%

Food Energy Value:

Calories per 100 ml -196.7 kcal

Flavours:
Vanila, Strawberry, Pineapple, Orange, Rose, Mango, Chocolate,
Honey-Dew-Melon, Tutti Frutti, Litchi, Kesar Pista, Kaju Draksh,
Butterscotch, Chocochips, Rajbhog and Cashew Break.
Packaging:
50 ml cup, 100 ml cup, 500 ml pack,1 litre pack, 4 litre pack, Chocobar,
Ice candies, Cones and Kulfies.
Special Features:
Various varities of Ice Cream can be made from the basic mix by
addition of required amount of permissible colours and flavours. Dry
fruits and nuts would be used for making premium varities of Ice
Cream.

The modern face of Amul

The nineties brought in some winds of change. Liberalization of
the countries economy was being talked about. In the milk business
the scene had changed from one of shortages of self sufficiency. While
everything seemed to be going well, there was a growing realization
of the need to manage effectively the ever expanding milk business in
tune with changing times. Would the dairy managers be able to
handle the business through the existing systems and processes? Two
factors needed attention (1) How to cater to ever changing aspirations
of the customers and, (2) How to improve the quality of products and
services that GCMMF offered. The organization had to brace
themselves to effect the change fast and with as little pain as possible.
Information technology had to be incorporated in our systems and
the organizations made learning organization through perpetual
training and retraining.
In 1994, to facilitate the above information GCMMF decided to
introduce the concept of Total Quality Management (TQM) with its
twin pillars of customers focus and continuous improvement. This
package entailed employee involvement, waste reduction, problem
solving techniques and improvement of the processes, together with

continuous training. Shri B.M. Vyas who had then just taken over as
the managing director of GCMMF took up this gamble and decided
to lead the organization from the front. He was ably assisted by Shri
James Joseph (now in U.S.). Six years down the line and organization
has been transformed.

Amul "Utterly Delicious" Parlours

Amul has recently entered into direct retailing through "Amul Utterly
Delicious" parlours created in major cities Ahmedabad, Bangalore,
Baroda, Delhi, Mumbai, Hyderabad and Surat. Amul has plans to
create a large chain of such outlets to be managed by franchisees
throughout the country. We have created Amul Parlours at some
prominent locations in the country, which are run by the company or
its wholesale dealers:
1. Delhi Metro Rail Corporation
2. The Somnath Temple

3. National Institute of Design

4. Infosys Technologies in Bangalore, Mysore & Pune
5. Wipro campus in Bangalore
6. Ahmedabad Municipal Corporation
7. Surat Municipal Corporation
8. Delhi Police
9. Gujarat State Raod Transport Corporation
"Amul Utterly Delicious" parlours are an excellent business
opportunity for investors, shopkeepers and organizations. In order to
come closer to the customer, we have decided to create a model for
retail outlets, which would be known as "Amul Preferred
Outlets"(APO).

Gujarat Cooperative Milk Marketing

Federation
GCMMF: An Overview
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's
largest food products marketing organisation. It is a state level apex
body of milk cooperatives in Gujarat which aims to provide
remunerative returns to the farmers and also serve the interest of

consumers by providing quality products which are good value for

money.
No. of Producer Members:

2.41 million

SALES TURNOVER OF AMUL ICECREAM IN THE

FOLLOWING YEARS
Sales Turnover

Rs (million)

US $ (in million)

1994-95

11140

355

1995-96

13790

400

1996-97

15540

450

1997-98

18840

455

1998-99

22192

493

1999-00

22185

493

2000-01

22588

500

2001-02

23365

500

2002-03

27457

575

2003-04

28941

616

2004-05

29225

672

Amuls Values
Customer orientation
Commitment to producers
Integrity
Cooperation
Excellence
Leadership
Quality
Innovation
Growth orientation new products
Belongingness
Pride in organization
Employee satisfaction

Amuls Mission
We at GCMMF endeavor to satisfy the taste and nutritional
requirements of the customers of the world, through excellence in
marketing by our committed team.

Through cooperative networking, we are committed to offering

quality products that provide best value for money.

Journey 2005
GCMMF will be an outstanding marketing organization, with
specialization in marketing of food and dairy products, both fresh
and long life, with customer focus and information technology
integration.
The network would consist of over 100offices, 7500 (4000 urban,
3500 rural) stockists covering at least every headquarter town, serving
nearly 10 lakh outlets with a turnover of Rs. 10,000 crores, and
serving several cooperatives. GCMMF shall also create a market for
its products in neighboring countries.

Amuls Strategic Thrust Areas

Build capability of marketing fresh products
Expand marketing of existing products
Identify and market new products
Rationalizing taxes

 Integration through IT
Attract and retain quality manpower
Integration of cooperatives with common branding

SWOT ANALYSIS
Strengths:

Demand profile: Absolutely optimistic.

Margins: Quite reasonable

Availability of raw material: Abundant.

Technical manpower: Professionally-trained, technical human

resource pool

Amul is a reputed and well known company in India, its

products are easily recognized by the customers.

Amul has evolved from a single product company to Multiproduct Corporation.

Its products range is spread over a wide spectrum, from milk and
curd to ice cream and chocolate.

Customers will at least think of using the product once and check
its quality, as it is the product of Amul.

Weaknesses:
Competition: With so many newcomers entering this industry,
competition is becoming tougher day by day. But then competition

has to be faced as a ground reality. The market is large enough for

many to carve out their niche.

Opportunities:
"Failure is never final, and success never ending.
Value addition: There is a phenomenal scope for innovations in
product development, packaging and presentation. Given below
are potential areas of value addition: Steps should be taken to
introduce value added products. This will lead to a greater
presence and flexibility in the market place along with
opportunities in the field of brand building.

THREATS:
There is a very tough competition with other brands.
People who are using other brands for so many years, so it is
difficult for them to suddenly change the brand and taste that
has already been developed.

OBJECTIVE OF RESEARCH
Expansion of the distribution channel of Amul between the
distributor and retailers by selling of deep freezers with the aim to
promote Amul icecream and to give better facilities and services to
the consumers of Faridabad.

RESEARCH DESIGN

Research Design consists of three parts:

1. Exploratory Research
2. Descriptive Research
3. Causal Research
An exploratory research focuses on the discovery of idea and is
generally based on secondary data. It is preliminary investigation that
does not have a rigid design.

A descriptive study is undertaken when the researcher wants to

know the characteristics of certain group such as age, sex, educational
level, income, and occupation etc.
A casual research is undertaken when the researcher is
interested in knowing the cause and effect relationship between two
or more variables. Such studies are based on reasoning along welltested lines.

DATA SOURCE
Data is generally of two types:
1. Primary data
2. Secondary data
Primary Data are those data specially collected for problem in
hand. In this study data were collected from primary sources in
personal interview of retailers and interaction with consumers by
survey method.
These methods of data collection are quite popular. These are
the major methods of data collection in the research study.
Secondary Data are those data, which are collected for some
purpose other than helping and solving the problem in hand.
Sources of secondary data are:
Old reports

 Company records
Magazines
Company web site (http://www.amul.com)

SAMPLING PROCEDURE:
How should the respondents be chosen? To get the most
feasible and accurate result, simple random probability sampling
method was adopted for direct interview of retailers and cluster
sampling was used to communicate the consumers from different
apartments of different sectors for the survey.
In simple random probability sampling, probability of being
chosen as a sample unit for each unit in the population is equal. Each
sample unit from the population is chosen randomly. Probability of
being chosen as a sample unit depends upon the population size and
no. of sample units to be chosen.
While in cluster (area) sampling the population is divided into
mutually exclusive groups (such as city blocks, sectors etc.), and the

researcher draws a sample of the groups using random sampling.

Sometimes researcher again draws sample units of respondents from
the selected groups, It is known as two step area sampling.

SAMPLE SIZE:
Distributors

Retailers

25

Consumers

100

FIELD WORK:
The field work for research was conducted, which involved face
to face interview with distributor and retailers. During the survey,
feedbacks have been taken regarding the Amul icecream from the
consumers.

RESEARCH APPROACH
Primary data can be collected in various ways: through observation,
focused group, surveys, behavioral data, and experiments. During
this research data have been collected using survey method. Survey
method is best suited for descriptive research. Companies undertake
surveys to learn about peoples knowledge, beliefs, preferences, and

satisfaction, and to measure these magnitudes in the general

population.

RESEARCH INSTRUMENT:
Questionnaire is most common research instrument in collecting
primary data during marketing research. A questionnaire consists of
a set of questions presented to respondents. Because of its flexibility,
the questionnaire is by far the most common instrument used to
collect primary data.

DISTRIBUTION PROCESS

PRODUCT FLOW

Factory

Distributor

Retailers

Consumers

DISTRIBUTION PROCESS
There is a distributor for every icecream , his job is to ensure the
distribution of the product to each and every area and outlet in the
sub city.
This distributor works as a representative of the company for
the retailers. Further this distributor ensures the supply of milk to the
customers with the help of retailers. Sometime distributor delivers
the product directly to the customer.
So there are two main players in the distribution process:
1. Distributor
2. Retailers

The company delivers the product to the distributor with the

help of C&F agent, and the distributor further distributes the product
to the customers with the help of retailers. For this distribution
distributor forms a team of sales agents. These sales agents go to
every market in the sub city and check for the demand and supply of
icecream for the retailers. These sales agents work as a link between
the retailers and the distributor. Supervisors are appointed to check
the working of these sales agents. The supervisor is responsible for
the working of his sales agents.

TRADE SCHEMES
The company gives schemes to the distributor when the
quantity is large. The sole purpose of scheme is to encourage the
purchase. These schemes may be in the form of discount or in the
form of gifts. Other types of schemes are launched for the retailers to
encourage the purchase of icecream. These schemes may be issued by
the company or by the distributor also. Retailers normally prefer the
reduction in the net rate of the icecream as a scheme. Other is to
introduce free icecream on the purchase of other. The biggest
problem in such type of schemes is that customer demands for the
reduction in the net rate rather than anything else. So the retailer
always prefer the reduction in the net price rather than the scheme or

they prefer the scheme in which icecream is free on other. So that the
net effect of the scheme is the reduction in price

DF COMPARISON

PARTICULARS
Type Of Freezer

AMUL
Imported

M-DAIRY
From Indian Make

CAPACITY
ELEC.

DENMARK
300 LTS, 400 LTS
RS300-400/-PM

300 LTS
RS1200/-PM

CONSUMPTION
TEMP.HOLDING
WHEELS
WEIGHT

12-14HRS.
AVAILABLE
LIGHT

5-8HRS
NOT AVAILABLE
HEAVY

DEALER MARGIN
amul
Landing cost
On MRP

21.3%
17.5%

k-walls

m-diary

20%
16.6%

17.5%
15%

ANALYSIS OF RESPONSE FROM CONSUMERS

NO. OF RESPONDENTS = 100

BRAND PREFERENCE
nAME OF THE

NO. OF

BRAND

RESPONDENTS

amul

30

30

vadilal

Qwality walls
Mother diary

20
34

20
34

creambell

Interpretation:- This graph shows that 34% respondents are using

MOTHER DIARY, 30% AMUL, 20% QWALITY WALLS, 9%
VADILAL, 7%, CREAMBELL .
BRAND USAGE IN A week

USAGE

NO. OF

Once
Twice
More than twice

RESPONDENTS
34
48
18

34
48
18

Interpretation:- This graph shows that 34% respondents are using

ICECREAM once in a WEEK, 48% twice A WEEK, 18% are using it
more twice.

PREFERENCE FOR VARIANT OF THE BRAND

NATURE OF THE

NO. OF

BRAND
Vanilla
strawberry
chocolate
Ice candies
Kesar pista
Butter scotch
cassatta

RESPONDENTS
26
6
13
23
4
19
9

26
6
13
23
4
19
9

Interpretation:- This graph shows that 26% are preferring VANILLA

FLAVOUR, 13% are going for CHOCOLATE, OTHER 19% FOR
BUTTER SCOTCH,9% FOR CASSATA, 23% for ICE-CANDIES, 6%
FOR STRAWBERRY while 4% are going for the KESAR PISTA.

Source of purchase of icecream

Source of purchase
retailers
suppliers
vendors

No. of respondents
35
11
54

%
35
11
54

INTERPRETATION: This chart depicts that 54% are buying

icecreams from vendors, 35% from retailers and 11% have suppliers
as their source of purchase of icecream.

SOURCE OF PREFERENCE
SOURCE

NO. OF

ADVERTISEMENT
FRIENDS
taste

RESPONDENTS
35
7
30

%
35
7
30

price
qwality
packing
schemes

14
10
1
3

14
10
1
3

interpretation:- This graph shows that 30% respondents are

preferring that brand because of the taste, 35% because of
advertisement,14% because of price,10% because of qwality,7%
because of friends,3% are using that brand because of available
schemes and rest 1% influenced by packaging.
SIZE OF ICECREAM PACK PURCHASED

SIZE

NO.OF

SMALL
regular
LARGE

RESPONDENTS
49
31
20

49
31
20

Interpretation:- This graph shows that 31% respondents are

purchasing regular pack, 49% are going for small pack and 20% are
purchasing large pack.

(For

customers not using amul)

No. of respondents=70
PROPORTION OF PEOPLE NEVER TASTED AMUL ICECREAM

Have
respondents No. of respondents
ever tasted amul
icecream
yes
21
no
49

30
70

INTERPRETATION: out of the people who are not using AMUL

icecream, 30% have tasted it while the other 70% have never tasted
AMUL icecream.

PROBABILITY OF RESPONDENTS TO USE AMUL

Probability of

No. of respondents

respondents to use
amul
yes
no

56
14

80
20

INTERPRETATION: 80% of the respondents are ready to accept

AMUL as their brand if they would find it better than their current
product in use.

ANALYSIS OF RETAILER PERCEPTION

DEMAND OF ICECREAM IN MARKET

MOTHER DIARY
AMUL
VADILAL
KWALITY WALLS

NO.OF
RESPONDENTS
10
9
1
5

%
40
36
4
20

INTERPRETATION: 40% of the retailers believe that mother diary is

in demand to the customers, 36% say AMUL, 20% have the
perception for kwality walls while 4% say vadilal to be in demand.

IF PACKING AFFECTS SALES

If packing
sales
yes
no

affects No. of respondents

7
18

%
28
72

INTERPRETATION: 72% retailers say that packing does not affects

sales while 28% believe that it affects sales.

RANGE IN SALES OF ICECREAM

Sales at
At M.R.P
LESS THAN M.R.P
MORE THAN M.R.P

No. of respondents
23
2
0

%
92
8
-

INTERPRETATION: 92% retailers sale icecream at M.R.P while 8%

revealed that they sell icecream less than M.R.P.

SCOPE OF IMPROVEMENT

Improvement area
Credit period
Collection of payment
replacement

Scope of improvement
12%
24%
64%

INTERPRETATION: 64% retailers believe that there is scope of

improvement for the company in the replacement, 24% say that they
can improve in the duration of collection of payment, rest 12% talk
about the credit period.

REASONS FOR PURCHASING ICECREAM

Reasons for purchase

Price
Qwality
Taste
Schemes

No. of respondents
11
3
9
2

%
44
12
36
8

INTERPRETATION: According to the retailers perception, 44%

people purchase icecream because of prce, 36% because of taste, 12%
because of qwality and 8% because of available schemes.

PRICE RANGE
Price range
Rs. 50-100
Rs. 25-50
Rs. 10-25
Upto Rs. 10

No. of respondents
3
5
10
8

%
12
20
40
32

INTERPRETATION: 40% retailers say that icecream in the price range

of 10-25 are preferred most by the consumers, 32% say that icecream
upto Rs. 10 is purchased the most then 20% of price range Rs. 25-50
and 12% say that icecream of Rs. 50-100 is purchased

Conclusions

A brand aims to segment the market in order to differentiate

supply and fulfill the expectations of specific group of
customers .Today, brands are considered to be greatest strength
of the company and the brand image is very important.

All the ice cream companies give their own freezers and
retailers are not allowed to stock other companies product in it.
Only around 3% of the sample covered had their own deep
freezers and most of them are hotel owners whose sales are not
that high. So for entering the market, supply of deep freezers is
extremely important. The freezers now being provided by
kwality walls are of two types, the first serves a dual purpose of
storage and also a display counter as they come with a
transparent glass top. According to the retailers, these freezers
have added up to their sales as now the customers can actually
see the various icecreams kept inside. Further these icecreams
operate on only 200 watts of electricity, can run on an inverter
too and the ice-cream doesnt melt up to 5-7 hours.

 In the course of our project we visited the major markets and

shopping areas. Our basic task was to study the potential for
Amul icecreams in the market, evaluate customer taste
preferences and at the same time sells deep freezer to retail
shop network in Faridabad. During our research we discovered
that Amul icecreams have already established itself in about
Retail outlets in this region. The markets are not all that
advanced.

Mother diary is the market leader among the domestic brands.

Amul at present requires to review its marketing strategies

especially concentrating on retailers queries. It already is one of
the most renowed household brand name in the country hence
all it needs to do is to take full advantage of this fact.

RECOMMENDATIONS & SUGGESTIONS

Companies need to allocate huge budget for advertising, promotion

and publicity in order to build a brand image. Studies show that
children begin to recognize product brand at an early age. Hence,
children should be the target groups for better sales.
This industry is most competitive industry. There are large numbers
of competitors in this field. In such condition a small loop may create
a big problem. The condition is made more though by Mother Dairy,
which is dominating in this industry, so only a detained study and
full fledged effort can help in good sales to capture the market. Four
things are necessary to improve the sales in the sub city:
1. Service.
2. Advertisement.
3. Margin provided to the retailer and distributor.
Advertisement is the most important step to improve sales. The
easiest step to improve the sales in the market is the margin provided
to the retailers.
CRITICAL SUCCESS FACTORS
More frequency of visit of sales personnel
More timely delivery of stocks
Better replacements
More credit period
Initiative on display by distributor

 More schemes provided to the smaller outlets

Aggressive sales promotion schemes are needed due to stiff
competition
More emphasis should be given on services
Providing glow sign boards and wall paintings to advertise the
product.

LIMITATIONS
Marketing research suffers from several limitations. A large
number of problems which are caused by financial constraints, lack of
personal contact etc. marketing research only helps managers in
decision making process. It provides data and informations to the
managers but it can not be a substitute for marketing.
Limitations of Survey:
In this industry, it is very difficult to find the exact figures as the
consumption is very low.
There is not a particular trend followed in this industry to
promote sales. Actions are taken according to the situations and
the situation changes very fast in this industry.
Sales price vary from retailer to retailer, as the cost price is
different for different retailers due to schemes given.
The number of shops are very large in number and it is very
difficult to cover all of them.
More no. of respondents would have provided more accurate
results.

CONSUMER SURVEY FORM

Name of consumer ___________________________
Address
___________________________
Tel.No.
___________________________

1. Name the brand of icecream that you prefer?

a. amul
b. mother dairy
c. vadilal
d. kwality
2.How many times do you eat icecream in a week?
a.Once

b.Twice
c.More than twice

3.Which factor influences you to buy a particular brand of

icecream ?
a) Advertisement
b) Friends
c) Taste
d) Price
e) Quality
f) Packing
g) schemes

4.Which pack of icecream is mostly bought by you?

Small
.
regular .
Large
.
5) Which variant of icecream do you use?
a) Vanilla
b) Strawberry
c) Chocholate
d) Ice candies
e) Keasr pista
f) Butterscotch
g) casatta
6) from where do you purchase icecream?
a) From retailers
b) From supplier
c) From vendors
d) Any other source

(For customers not using amul)

7.Have u ever tasted amul icecream
a. yes
b. no

8. If you find it better than your brand would you use it

a. definitely yes
b. no

RETAILER SURVEY FORM

Name of the shop
Address
Tel.No.

___________________________
___________________________
___________________________

Q1) Rate these icecreams in terms of volume of sales

a) Mother Dairy

b) Amul

c) Vadilal

d) kwality

e) Others

Q2) Does packing play any role in promoting sales?

a) Yes
b) No
Q3) How are you selling the icecream?
a) At M.R.P.
b) Less than M.R.P.
c) More than M.R.P.

Q4) Customer purchase icecream because of:

a) Price
b) Quality
c) Packing
d) Scheme
Q5) Is there any improvement possible with distributor on
the following parameter? (Please tick )
Yes
No
a) Credit period
____
____
b) Collection of payment
____
____
c) Replacement
____
____
d) Any other
____
____

Q6) Which price range of icecream is mostly preferred by the

customers?
a) Rs.50-100
b) Rs.25-40
c) Rs.10-25
d) upto Rs.10

'Tasteful' Amul delectables

Bread Spreads
Amul Butter
Utterly Butterly
Delicious

Amul Lite
Low fat, low
Cholesterol Bread
Spread

Delicious Table
Margarine
The Delicious way to
eat healthy
Powder Milk
Amul Spray Infant
Milk Food
Still, Mother's Milk is
Best for your baby

Amul Instant Full

Cream Milk Powder
A dairy in your home

Sagar Skimmed
Milk Powder
Which is especially
useful for diet
preparations or for
use by people on low
calorie and high
protein diet.

Sagar Tea Coffee

Whitener

Amulya Dairy
Whitener
The Richest, Purest
Dairy Whitener
Fresh Milk
Amul Fresh Milk
This is the most
hygienic milk
available in the
market. Pasteurised
in state-of-the-art
processing plants
and pouch-packed
for convenience.

Amul Gold Milk

Amul Taaza Double

Toned Milk

Amul Lite Slim and

Trim Milk

Amul Fresh Cream

Amul Kool
Chocolate Milk

Amul Kool
Flavoured Bottled
Milk

Amul Kool
Flavoured Tetra Pack

Cheese
Amul Pasteurised
Processed Cheese
100% Vegetarian
Cheese made from
microbial rennet

Amul Cheese
Spreads
Tasty Cheese Spreads
in 3 great flavours..

Amul / Sagar Pure

Ghee
Made from fresh
cream. Has typical
rich aroma and
granular texture. An
ethnic product made
by diaries with
decades of
experience.

Cooking Butter

For Cooking

Amul Malai Paneer

Ready to cook paneer
to make your
favourite recipes!

Utterly Delicious
Pizza

Amul Ice Creams

Premium Ice Cream
made in various
varieties and flavours
with dry fruits and
nuts.

Amul Shrikhand
A delicious treat,
anytime.

Amul Mithaee
Gulab Jamuns
Pure Khoya Gulab
Jamums...best served
piping hot.

Gulab Jamun Mix

Amul Chocolates
The perfect gift for
someone you love.

Amul Lassee

Desserts

Amul Basundi