ASSIGNMENT NO-2

401: MANAGING FOR SUSTAINABILITY

CSR ACTIVITIES BY
PARLE AGRO PVT. LTD.

SUBMITTED BY: CHAITALI.S.GHODKE

(801012)
MBA-II YR

SOMETHING ABOUT PARLE AGRO:Parle Agro is an Indian private limited company that owns Frooti, Appy, LMN, Hippo and
Bailey.
Several Parle soda brands including Citra, Thums Up, Limca, Gold Spot and Maaza were
sold to Coca Cola in 1993 for a reported $40 million. At the time of sale, the Parle brands
together had a 60% market share in the industry. The brand was strong in South India. Citra
was phased out by 2000 to make way for Coke's international brand, Sprite.
Business Statement:
"We are in the business of refreshing India with our products, refreshing the market with new
categories and refreshing ourselves through innovation."
Vision:
"To be the leaders in our business. We will stand apart from the competition by being the first
in the market to innovate."
Mission:
"We will be the leaders in our business by - maintaining high quality, introducing new and
innovative products, reaching every part of India, remaining customer-centric, constantly
upgrading our knowledge and skills."
PARLE AGRO PRODUCTS:

Frooti
Caf Cuba
Appy Fiz
Hippo
Appy
Frio
Bailley
Bailley Soda
Dhishoom

CSR ACTIVITY
(Corporate Social Responsibility)
Introduction:It is a common belief that the sole objective of business is to earn profits. However, this belief
is not accepted in modern times. A businessman starts his business in Society, he selects
employees from society, and he earns profit from Society, produces goods from member of
Society. Directly or indirectly business is related with member of society. It is not possible to
run a company without the help of member of society. So, company should pay the depth of
business to the Society. For that purpose, every company is doing certain activities for
society. This activities is known as CSR activity. It is not compulsory for every company to
do CSR activity. There are many ways of doing CSR activities. Different company has their
different CSR activities. But there are main three ways of doing CSR activity which are as
follows
1) Health
2) Environment
3) Education
For example Sangi Company has built Sangi Dada-Dadi Park for Society.
What is the CSR Activity:CSR is the acknowledgement by companies that they should be accountable not only for
their financial performance, but for the impact of their activities on society and/or
environment. Discussion surrounding the concept are still at an evolutionary stage, although
the principles of CSR have long been part of business strategy. Business is already
accountable for its activities over the diverse strands that now came under the csr umbrella
such as human resources and environmental issues, sustainable development, waste
management, health and safety practices, through a wide range of existing guidelines at
national, EU and global levels. But it is important to distinguish between these base-line
standards and CSR activity which is voluntary, business-driven and often goes well beyond
what is required by legislation.
The CBI (UKs top business lobbying) believes that if CSR Activity is to develop
successfully, it should remain voluntary and market driven. Company must be allowed to

define CSR according to their own activities and context. We are therefore extremely
concerned that some individuals and interest group favour the idea of legislating on
companies CSR activities. We dont believe it is a possible to raise standard through
standardisation, as this word remove and they suggest CSR activity which put a company
ahead compare to other companies. CSR Activity of Parle Products Pvt.Ltd.
Parle Company is doing CSR activity with considering main three points which are as
follows:
1) Health
2) Environment and
3) Education
Parle Company has done all the CSR activity considering above three points since now. But
one thing is noticeable here is that Company has done CSR activity surrounding the near area
of Parle factory. The main purpose behind it is that Company wants to develop the local area
from which Company is selling their products. Now we will discuss above three points in
briefly.

1) Health:Parle Company has done many CSR activities on health of Society. The saying health
is well is base of Parle Companys health oriented CSR activity. The main CSR
activity of Parle on health is as follows:
Eye Checking Camp has been often arranged by Parle Company. From last three years
Company has arranged around 30 eyes checking camps. But now a day Parle
Company is organizing Eye checking Camp in every month.
Ayurvedic camp was also arranged by Parle Company. From Last three years Parle
Company has organized many Ayurvedic camps. In number, Parle Company has
arranged around 1630 Ayurvedic camps out of them 133 in Kukma, 331 in Bhuj and
in Nagor 225 Ayurvedic camps has organized from last three years.
Vyasanmukt Programme is also being organized by Parle Company now. The main
purpose behind it is to mane healthy to Society member and also the workers of
factory.
Word blood donation camp is also arranged by Parle Company. Parle Company
celebrates world donation day in every year.
Since last three years, Parle Company has done around 125 eye operations with free

of charges. And also provided mediation to those patients without take a single rupee
in Ayurveda camps.
From above information, we can say that Parle Company has done many CSR activity
related to health. Now we will discuss Parle Companys Environment related CSR
activity which are as follows:
2) Environment: Parle Company is doing many CSR activities for Environment. Parle Company is
organizing many programmes for Environment and also celebrates World
Environment Day for make environment awareness to the general public. The
following CSR Activities are done for Environment by Parle Company:
Every 5 June, Parle Company celebrates Word Environment Day. The main purpose
behind it is that Company wants that people can understand the value of
Environment.
Parle Company has often arranged the Programme of Tree plantation day. The main
aim of arranging this Programme is to make balance into Environment Cycle. In a
Small village name Bhujodi, Company has planted more than 65 trees. Parle
Company is giving more attention toward environment by celebrating Tree plantation
day.
Parle Company has often organized Programme of Kutch Hariyali Rath. The main
purpose behind it is that Company wants that People can understand an important of
Trees. Under this Programme Company plant a tree and also provide water services so
that trees are easily grow.
Once there was organized the programme of Shramdan at Hamirsal lake by
municipality, Parle Company provided loader (GCB) Services at that Programme .So
Parle Company has contributed at construction of beautiful hamirsar lake Bhuj.
3) Education: Parle Company is doing many CSR activity related to Education. The Main CSR
activity for educational done by PPL are as following Parle Company has donate two
computer & one printer is Kukma High school at Kukma village on dated 04.05.07
Company has also donated one computer in SOS school at Ghada village near
shekhpir on dated 11.04.07
NIGAL VILLAGE- Swaminarayan Primary School : 60 Nos. of Benches provided to
Primary Schools. On dated 22.08.07 by PPL Parle Company has provided 50 nos.
benches Bhuj Primary School no.10. On 24-09-2007. Parle Company as also arranged

Childrens mobile Library programmed at Kukma. Under this programmed more

than 110 children of std. between 6th and 7th have participated on 07-02-2009.
Parle Company has also donated 45 benches to Bhuj Government School no.13 on
dated 19-03-2007.
Parle Company has donated a set of laboratory models to Swami Vivekananda
Primary school, Mamuara on 19-03-2008.
The following models donated by PPL Bhuj.
1. Fibber Model of Human Eye
2. Fibber Model of Human Ear
3. Fibber Model of Human Brain
4. Fibber Model of human Heart
5. Model of Wind Mill
6. Model of Human Torso Mini
7. Model of Moon Apparatus simple on stand
8. Model of Solar Cooker.

Since 1929, Parle Products, with its wide platter of biscuits and sweets is also actively
engaged in changing and uplifting the social face of India. As part of its Corporate Social
Responsibility Policy, Parle is keenly involved in the overall development of the younger
generation, with a focused endeavor to build the New Face of India and spread happiness and
joy all over.
Some of the best habits, as said, are also their oldest. Many of them date back to the last
decade of the 19th century. It was in the 1880s that the late Mohanlal Dayal came to Bombay
from his village Pardi, in the district of Surat, to work as a dusting boy at a silk merchants.
What a long way that bright little boy came! First, the hard apprenticeship and the graduation
to Master Cutter, then the elite tailoring establishment that eventually developed into a
wholesale business to finally, the new business in confections and biscuits. Always, the
accent was on self-sufficiency. Mohanlal Dayal was not just a progressive and astute
businessman. He never gave in to the sense of indifference that often comes with the
commercial outlook. All through his life, he was deeply conscious of his duties towards

society and the community. He built the Shri Mohanlal Dayal Prasuti Graha and General
Hospital in Pardi, which is maintained through charity trusts set up by him.
The Shri Mohanlal Dayal Sanatorium and Hostel at Matunga in Bombay is another such
institution. In his memory and after his example, his sons have donated significant sums to
set up the Chauhan Institute of Science at Vile Parle.
Parle Centre of Excellence, as an institution, is dedicated to enriching the lives of people by
conducting various cultural programs across all regions to facilitate the all-round
development of children.
Every year, Parle organizes Saraswati Vandana in the state of West Bengal during the festival
of Saraswati Puja, inviting schools from all across the state to participate. The event is one of
much fanfare and celebration, keeping alive the culture and traditions. The involvement in
cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri.
It provides all the members of a household a platform to showcase their creativity and be
judged by eminent personalities. Thousands of families participate and celebrate the occasion
on a grand scale. These events give us a chance to interact with children on a one-to-one
basis, and promote our belief of fun and health for the whole family.
Dedicated to enriching the lives of people across India, the Parle Centre of Excellence has
been keenly involved in the promotion of programmes to facilitate the all-round development
of children. Parle Saraswati Vandana, one of its initiatives, is an inter-school contest based on
the Saraswati Puja celebrations. It gives the children an opportunity to exhibit their creative
skills and makes the celebrations even more special in the process. Started in the year 2002 in
Kolkatta, it has seen a tremendous increase in the number of schools participating each year,
with entries coming from schools of West Bengal.
Every year a grand programme is organized by Parle in Kolkata to felicitate the winners.
Here eminent personalities from the field of literature, education, art, films, media and
politics grace the occasion. Performances by popular artistes make it a night to remember for
every invitee present there. The awards and adulation makes it unforgettable for the winners.
Parle Products is in the business of manufacturing and marketing biscuits and confectioneries
since 1929. Over these years Parle has been active across regions conducting various social
activities as part of our Corporate Social Responsibility policy.

In Tamil Nadu, traditionally, women decorate various dolls made of clay during Navaratri
celebrations by setting up 7-9 steps. This display is well decorated and friends and relatives
are invited to witness the same. Through a detailed research, Parle found that due to time
pressures, this tradition is slowly dying and is getting restricted to a select few households.
Thus, to revive the fading event, Parle introduced this novel promotion called Parle Golu
Galata contest. Golu means Doll & Galata means Dhamma

Imagine a world that's clean and fresh as the way we inherited it. Imagine a world full of
trees, birds and animals. The fact that we have to imagine it, speaks volumes about the state
of our planet.

The world is a home not just to human beings but also to a wide variety of animals and
plants. All of them are dependent on each other for survival. When we take these natural
resources for granted or disturb the natural harmony of things, we face consequences like
global warming.
Parle's products have been trusted by mothers and children across age groups as a nutritious
snack that has helped them grow healthy and strong. It is but natural that Parle Products
would like to return the favour to a generation that has helped it grow. Parle Products feels

this is the best gift that we can give our kids. A cleaner, greener planet that they can treasure
for generations to come.