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Supply Management:
The Core
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Operations and
Supply Management:
The Core
second edition
F. R O B E R T J A C O B S
Indiana University
RICHARD B. CHASE
University of Southern California
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978-0-07-340333-5
0-07-340333-4
www.mhhe.com
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PREFACE
The goal of this book is to provide you with the essential information that every manager
needs to know about operations and supplyrelated activities in a firm. Times have changed
dramatically over the last few years. Organization structures are now much flatter, and
rather than being functionally organized, companies often are organized by customer and
product groups. Todays manager cannot ignore how the real work of the organization is
done. This book is all about how to get the real work done effectively. It makes little difference if you are officially in finance, marketing, accounting, or operations: The valueadded work, the process of creating and delivering products, needs to be completed in a
manner that is both high-quality and maximally efficient. Many of the things you do, or
will do, in your job are repetitive, even some of the most creative and high-profile activities. You should think of this course as preparing you to be your most productive and helping you help your organization be its most productive.
We can consider the importance of the material in the book on many levels, but lets
focus on three. First, consider your role as a business unit manager with people working
under your supervision. Next, in the longer term, you probably have aspirations to become
a senior executive with responsibility for multiple businesses or products. Finally, you may
decide to specialize in operations and supply management as a long-term career.
In your role as a manager with people working under your supervision, one of your
major duties will be to organize the way work is done. There needs to be some structure to
the work process, including how information is captured and analyzed, as well as how decisions and changes and improvements are made. Without a logical or structured approach,
even a small group may be subject to errors, ineffiencies, and even chaos.
Designing efficient process flows is an important element of getting a group to work
together. If your group is involved in creative activities such as designing cars, buildings,
or even stock portfolios, there still needs to be structure to how the work is done, who is
responsible for what, and how progress is reported. The concepts of project management,
manufacturing and service process design, capacity analysis, and quality in this text are all
directly related to the knowledge you will need to be a great supervisor in your organization, and getting your group to work productively and efficiently will lead to success and
more responsibility for you.
Next, think about becoming a senior executive. Making acquisitions, planning mergers,
and buying and selling divisions will get your name and picture in business magazines. Deals
are easily explained to boards, shareholders, and the media. They are newsworthy and offer the
prospect of nearly immediate gratification, and being a deal maker is consistent with the image
of the modern executive as someone who focuses on grand strategy and leaves operations
details to others. Unfortunately, the majority of deals are unsuccessful. The critical element of
success, even with the grandest deals, can still be found most often in the operational details.
Real success happens when operational processes can be improved. Productivity improvements from things such as sharing customer service processes, purchasing systems, distribution and manufacturing systems, and other processes can lead to great synergies and success.
Operations accounts for 60 to 80 percent of the direct expenses that limit the profit of most
firms. Without these operations synergies, designed and implemented by executives with a
keen understanding of the concepts in this book, companies are often left with expensive debt,
disappointed customers and shareholders, and pressure on the bottom lineon earnings.
Finally, you may be interested in a career in operations. Well, you are not alone. Professional organizations such as the Association for Operations Management, the Institute for
Supply Management, and the Council of Supply Chain Management Professionals have well
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PREFACE
vii
over 200,000 members participating in regular monthly meetings, annual conferences, and
certification programs. Entry-level jobs might be as a forecast strategist, project manager,
inventory control manager, production supervisor, purchasing manager, logistics manager, or
warehouse specialist. In addition, top operations students may obtain their initial jobs with
consulting firms, working as business process analysts and system design specialists.
We encourage you to talk to your instructor about what you want to get out of the
course. What are your career aspirations, and how do they relate to the material in this course?
Write your instructor a short e-mail describing what you want to do in the futurethis is
invaluable information for tailoring the material in the course to your needs. As you work
through the text share your experiences and insights with the class. Being an active student
is guaranteed to make your experience more valuable and interesting.
ACKNOWLEDGMENTS
Special thanks to Rex Cutshall, Indiana University, for countless contributions to creating
this text as well as authoring the ScreenCam tutorials; William Berry, Queens College, for
preparing the Test Bank; Christopher Kelly, University of Indianapolis, for accuracy
checking the text and preparing the Solutions Manual; Ronny Richardson, Southern
Polytechnic State University, for revising the PowerPoint slides and preparing the narrated
solutions to the examples in the text; Patrick Johanns, Purdue University, for creating the
Excel templates; and Laura Meade, Texas Christian University, for accuracy checking the
text and Solutions Manual.
We also wish to thank the following reviewers, focus group, and survey participants for
their many thoughtful suggestions for this text:
REVIEWERS
Cuneyt Altinoz, East Carolina University; Antonio Arreola-Risa, Texas A&M University;
Greg Bier, University of Missouri; Jennifer Blackhurst, Iowa State University; Carolyn
Borne, Louisiana State University; Karen Eboch, Bowling Green State University; Brian
Fugate, Lehigh University; Ralph Janaro, Clarkson University; Hale Kaynak, University of
Texas, Pan American; Anita Lee-Post, University of Kentucky; Rod Lievano, University of
Minnesota, Duluth; Steve Lyman, Ferris State University; Daniel Marrone, Farmingdale
State College; Marie Matta, George Washington University; Samuel McDowell, University of Vermont; Laura Meade, Texas Christian University; Holmes Miller, Muhlenberg
College; John Nicholas, Loyola University, Chicago; Peter Salzarulo, Miami University of
Ohio; Kimberlee Snyder, Winona State University; Young K. Son, Baruch College; James
Stewart, University of Maryland; Peter Swan, Penn State University, Harrisburg; Rajesh
Tyagi, DePaul University; Harish Verma, Wayne State University; Robert Vokurka, Texas
A&M University, Corpus Christi; and Edward Waston, Louisiana State University.
FOCUS GROUPS
Yasemin Aksoy, Strategic Operations Alignment, LLC; Gerald Aase, Northern Illinois University; Ajay Das, Baruch College; Ray deMatta, University of Iowa; Tej Dhakar, Southern
New Hampshire University; Steven Dickstein, The Ohio State University; Arthur Duhaime,
Nichols College; Karen Chinander Dye, Florida Atlantic University; Richard Franza,
Kennesaw State University; Harold Fraser, Cal State, Fullerton; Lawrence Fredendall,
Clemson University; Steven Harrod, University of Dayton; James Ho, University of Illinois,
Chicago; Apurva Jain, University of Washington; Rahul Kale, University of North Florida;
Rhonda Lummus, Indiana University; Laura Meade, Texas Christian University;
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PREFACE
S U RV E Y P A RT I C I PA N T S
Ajay Das, Baruch College; Jonatan Jelen, Baruch College; Mark Barrat, Arizona State
UniversityTempe; Johnny Rungtusanatham, University of Minnesota; William Verdini,
Arizona State UniversityTempe; Antonio Arrela-Risa, Texas A&M University; Matt
Keblis, Texas A&M University; Drew Stapleton, University of WisconsinLacrosse;
David Lewis, Brigham Young University; Kathy Dhanda, DePaul University; Daniel R.
Heiser, DePaul University; Ann Marucheck, University of North CarolinaChapel Hill;
Eric Svaan, University of MichiganAnn Arbor; Amer Qureshi, Columbus State University; Mark Ippolito, Indiana University, Purdue UniversityIndianapolis; Jayanta
Bandyopadhyay, Central Michigan University; and Rohit Verma, Cornell University.
Alan Cannon, University of TexasArlington; Anita Lee-Post, University of Kentucky;
Barbara Downey, University of Missouri; Cesar Rego, University of Mississippi; Ednilson
Bernardes, Georgia Southern University; Eng Gee, Ngee Am PolySingapore; Eric Svaan,
University of Michigan, Ann Arbor; Fathi Sokkar, Eastern Michigan University; Karen
Eboch, Bowling Green State University; Kimberlee Snyder, Winona State University;
Kevin Watson, University of New Orleans; Lori Koste, Grand Valley State University;
Mustafa Yilmaz, Northeastern University; Marijane Hancock, University of Nebraska;
Renato De Matta, University of IowaIowa City; Rick Franza, Kennesaw State University; Robert Szymanski, University of Central Florida; Seong Jong Joo, Central Washington
University; Stephan Vachon, Clarkson University; Terry Harrison, Penn State University;
Timothy McClurg, University of Wisconsin; Theresa Wells, University of WisconsinEau
Claire; Tomislav Mandakovic, Florida International UniversityMiami; Uttarayan
Bagchi, University of Texas, Austin.
Thanks to the McGraw-Hill/Irwin marketing and production team who make this
possibleSankha Basu, marketing manager; Stewart Mattson, editorial director;
Christine Vaughan, project manager; Debra Sylvester, production supervisor; Matt
Baldwin, designer; Jeremy Cheshareck, photo research coordinator; Jennifer Lohn,
media project manager; and Kerry Bowler, lead media project manager.
A special thanks to our outstanding editorial team. Gail Korosa, our amazing developmental editor, has become our passionate partner in the development of this book. Thanks
for your enthusiasm, organizational skills, and patience. We love working with you.
We appreciate our executive editor, Dick Hercher. His brilliant guidance and unwavering dedication to working with us is a constant motivator. His leadership has provided the
solid foundation on which the entire team associated with this book is built. It is an honor
to publish another book with Dick Hercher.
Last, but certainly not least, we thank our families. We have stolen countless hours, time
that would otherwise be spent with them. We sincerely appreciate your support.
F. Robert Jacobs
Richard B. Chase
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A NOTE
TO
INSTRUCTORS
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A NOTE TO INSTRUCTORS
A major new feature is a Super Quiz included at the end of each chapter. This is designed
to allow students to see how well they understand the material using a format that is similar to
what they might see in an exam. The questions are designed in a short answer fill-in-the-blank
format. Many of the questions are straightforward, but in each chapter we have included a few
more insightful questions that require true understanding of the material. You may want to go
over these questions with your students as part of a review session prior to an exam.
The following are a list of the major revisions in each chapter:
Chapter 1 Operations and Supply Chain ManagementWe refocused this chapter
on understanding what Operations and Supply Chain Management is all about: its
origins and how it relates to current business practice. We split the strategy material
out into Chapter 2 to make room for better coverage of the basics. We introduce the
SCORE Plan, Source, Make, Deliver, Return framework for understanding how
the processes in the supply chain must integrate.
Chapter 2 Strategy and SustainabilityThis is a new strategy chapter. The chapter has
an introduction to sustainability and triple bottom-line material (people, planet, and
profit). We have also included new material on the process for creating a strategy.
Chapter 3 Strategic Capacity ManagementBased on reviews, we removed the
Learning Curve problem from this chapter and moved it to an appendix. The Decision Tree problem is still included in the chapter.
Chapter 4 Production ProcessesWe have retitled this chapter to Production processes, rather than Manufacturing. This is a subtle but important change as it generalizes the chapter. We have added material from the SCOR model (Make-SourceDeliver) and added the concept of customer order decoupling point to the chapter.
We have added a quick example of process mapping and a clean explanation of Littles law with examples of how to do the calculations.
Chapter 5 Service ProcessesWe have added new material on virtual services and
now include service blueprinting in the chapter.
Chapter 6 Quality Management and Six-SigmaHere we added c-charts to the material. This was requested by a number of reviewers. Some notation was also cleaned
up in the chapter.
Chapter 7 ProjectsBased on reviews, PERT (CPM with Three Activity Time Estimates) was added to the chapter. We also reworked and improved the explanation of
crashing.
Chapter 8 Global Sourcing and ProcurementA new introduction on The Green
Supply Chain was added. We added information on different types of sourcing processes including Vendor Management Inventory. A Green Sourcing process that includes material on the Total Cost of Ownership with an example and new problems
has also been added.
Chapter 9 Location, Logistics and DistributionThe chapter has been streamlined
and a new puzzle-type problem called Supply and Demand has been added.
Chapter 10 Lean and SustainabilityNew material on Green Supply Chains has
been added and we show how this relates to being lean. A major new section on
Value Stream Mapping including examples and problems has been added to the
chapter. All the lean material has been consolidated into this chapter including
discussion of the Toyota Production System concepts, pull concepts, and developing
supplier networks to support lean processes.
Chapter 11 Demand ManagementHere we have updated CPFR and moved it up in
the chapter so that it can be used to discuss the importance of an integrated process
for managing demand. In terms of actual forecasting techniques, as suggested by
adopters, regression is now the first technique discussed due to its general applicability.
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A NOTE TO INSTRUCTORS
xi
We have also added decomposition techniques (seasonal indexes) to this discussion. An example and problems have been added to support this material.
Chapter 12 Aggregate Operations PlanningBased on requests from reviewers, we
have added a Service Aggregate Planning example to the chapter.
Chapter 13 Inventory ControlBased on requests from reviewers, we have added
the price-break model (quantity discounts) to the chapter.
Chapter 14 Material Requirements PlanningHere we have added enterprise resource planning (ERP) system material to the chapter. Our reviewers indicated they
would like this included.
With Connect Operations Management, creating assignments is easier than ever, so you
can spend more time teaching and less time managing. The assignment management function enables you to:
Create and deliver assignments easily with selectable end-of-chapter questions and
test bank items.
Streamline lesson planning, student progress reporting, and assignment grading to
make classroom management more efficient than ever.
Go paperless with the eBook and online submission and grading of student assignments.
Smart grading
When it comes to studying, time is precious. Connect Operations Management helps students learn more efficiently by providing feedback and practice material when they need it,
where they need it. When it comes to teaching, your time also is precious. The grading
function enables you to:
Have assignments scored automatically, giving students immediate feedback on their
work and side-by-side comparisons with correct answers.
Access and review each response; manually change grades or leave comments for
students to review.
Reinforce classroom concepts with practice tests and instant quizzes.
Instructor library
The Connect Operations Management Instructor Library is your repository for additional
resources to improve student engagement in and out of class. You can select and use any
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A NOTE TO INSTRUCTORS
asset that enhances your lecture. The Connect Operations Management Instructor Library
includes:
PowerPoint slides
Text Figures
ScreenCam Tutorials
Excel Templates and Data Files
Instructors Solutions Manual
Instructors Resource Manual
Test Bank
The Connect Operations Management Student Study Center is the place for students to
access additional resources. The Student Study Center:
Offers students quick access to study and review material.
Student progress tracking
Connect Operations Management keeps instructors informed about how each student, section, and class is performing, allowing for more productive use of lecture and office hours.
The progress-tracking function enables you to:
View scored work immediately and track individual or group performance with assignment and grade reports.
Access an instant view of student or class performance relative to chapter headings.
Lecture capture
Increase the attention paid to lecture discussion by decreasing the attention paid to note taking.
For an additional charge Lecture Capture offers new ways for students to focus on the in-class
discussion, knowing they can revisit important topics later. Lecture Capture enables you to:
Record and distribute your lecture with a click of the button.
Record and index PowerPoint presentations and anything shown on your computer
so it is easily searchable, frame by frame.
McGraw-Hill Connect Plus Operations Management
McGraw-Hill reinvents the textbook learning experience. Connect Plus Operations Management provides all of the Connect Operations Management features plus the following:
An integrated eBook, allowing for anytime, anywhere access to the textbook.
Dynamic links between the problems or questions you assign to your students and
the location in the eBook where that problem or question is covered.
A powerful search function to pinpoint and connect key concepts in a snap.
For more information about Connect, go to www.mcgrawhillconnect.com, or contact
your local McGraw-Hill sales representative.
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AACSB Statement
The McGraw-Hill Companies is a proud corporate member of AACSB International. Understanding the importance and value of AACSB accreditation, Operations and Supply
Management: The Core Second Edition recognizes the curricula guidelines detailed in the
AACSB standards for business accreditation by connecting selected questions in the test
bank to the six general knowledge and skill areas in the AACSB standards Assessment of
Learning Standards.
The statements contained in Operations and Supply Management: The Core Second
Edition are provided only as a guide for the users of this textbook. The AACSB leaves
content coverage and assessment within the purview of individual schools, the mission of
the school, and the faculty. While Operations and Supply Management: The Core Second
Edition and the teaching package make no claim of any specific AACSB qualification
or evaluation, we have within the Test Bank for the Second Edition labeled questions
according to the six general knowledge and skill areas.
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Walkthrough
The following section highlights the key
features developed to provide you with the
best overall text available. We hope these
features give you maximum support to learn,
understand, and apply operations concepts.
C PHROAJECPTS T E R 7
After reading
the chapter yo
u will:
Explain what
project manage
ment is and wh
Identify the
y it is important.
different ways
projects can be
Describe ho
structured.
w projects are
organized into
Understand
major subprojec
what
ts.
Determine the a project milestone is.
critical path
for a project.
Demonstrate
how to crash,
or reduce the len
gth, of a project.
Chapter Opener
17 9
18 1
18 1
Na tio na l Ae ro
na ut ic s an d
Sp ac e Ad m in
Co ns te lla tio
ist ra tio n s
n Pr og ra m
W ha t Is Pr oj
ec t M an ag em
en t?
St ru ct ur in g Pr
oj ec ts
Pure Project
Functional Pro
ject
Matrix Project
18 5
18 6
W or k Br ea kd
ow n St ru ct ur
e
Pr oj ec t Co nt
ro l Ch ar ts
Ear
Project dened
Project manag
ement dened
Pure project de
ned
Functional pro
ject dened
Matrix project
dened
Project mileston
e dened
Work breakdow
n structure de
ned
Activities dened
ement
19 1
Ne tw or k- Pl an
ni ng M od el s
Critical Path Me
thod (CPM)
CPM with Three
Activity Time Est
imates
TimeCost Mo
dels and Projec
t Crashing
20 3
M an ag in g Re
so ur ce s
20 5
Su m m ar y
Gantt chart de
ned
Earned value ma
nagement de
ned
Critical path de
ned
Immediate pre
decessor dened
Slack time de
ned
Early start schedu
le dened
Late start schedu
le dened
Timecost mo
dels dened
Tracking Progre
ss
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WALKTHROUGH
xv
Opening Vignettes
Each chapter opens with a short vignette to set the stage and help pique
students interest in the material about to be studied. A few examples
include:
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WALKTHROUGH
Boxes
The boxes provide examples or expansions of the topics presented by
highlighting leading companies practicing new, breakthrough ways to run
their operations. Examples include:
ACTIVITY
OUTSOURCING STRATEGY
Gasoline
Outsourced distribution to Citgo. Maintains control over pricing and promotion. These are activities that can
differentiate its stores.
Snack foods
Frito-Lay distributes its products directly to the stores. 7-Eleven makes critical decisions about order quantities
and shelf placement. 7-Eleven mines extensive data on local customer purchase patterns to make these
decisions at each store.
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WALKTHROUGH
Service
Step by Step
Excel:
Queue
SOLUTION
Using unit I, calculate the average waiting time of customers in the wash line ( for unit I 12 per
hour). From the Model 2Constant Service Time System equations (Exhibit 5.11),
10
Lq _________
_____________
2.08333
2( ) 2(12)(12 10)
2
Lq 2.08333
Wq __ _______
0.208 hour, or 12_12 minutes
10
For unit II at 15 per hour,
2
10
Lq _____________
0.667
2(15)(15 10)
0.667 0.0667 hour, or 4 minutes
Wq _____
10
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WALKTHROUGH
Global
Global icons identify
international examples and text
discussion.
Supply Chain
Global
Services
Supply
Chain
Step by Step
Service
Excel
Excel icons point out concepts
where Excel templates are
available on the text Web site.
Tutorials
The tutorial icons highlight links
to the ScreenCam tutorials on the
text Web site.
Excel
Tutorials
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WALKTHROUGH
10
exhibit 1.3
section 1
Plan
Deliver
Return
Return
Suppliers
Supplier
Return
Supplier
Source
Make
Deliver
Source Make
Return
Return
Internal or External
Return
Your Company
Deliver Source
Return
Customer
Internal or External
Return
Customers
Customer
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WALKTHROUGH
Solved Problems
Representative problems are placed at the end of appropriate chapters.
Each includes a worked-out solution giving students a review before
solving problems on their own.
Solved Problems
SOLVED PROBLEM 1
Excel:
Queue
Quick Lube Inc. operates a fast lube and oil change garage. On a typical day, customers arrive at the
rate of three per hour, and lube jobs are performed at an average rate of one every 15 minutes. The
mechanics operate as a team on one car at a time.
Assuming Poisson arrivals and exponential service, find
a.
b.
c.
d.
Solution
3, 4
3
__
a. Utilization __
4 75%.
9 2.25 cars in line.
32
2
________
__
b. Lq ________
( ) 4(4 3) 4
Lq 2.25
c. Wq __ ____
.75 hour, or 45 minutes.
3
L
d. Ws __s ______
3
_____
43
Key Terms
The vocabulary of Operations and Supply Management is highlighted in
the Key Terms section at the end of each chapter and includes definitions.
K e y Te r m s
High and low degree of customer contact The physical
presence of the customer in the system and the percentage of
time the customer must be in the system relative to the total
time it takes to perform the service.
Service blueprint The flowchart of a service process emphasizing what is visible and what is not visible to the customer.
system, (2) the serving systems, and (3) how customers exit
the system.
Arrival rate The expected number of customers that arrive
each period.
Exponential distribution A probability distribution often associated with interarrival times.
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WALKTHROUGH
Formula Reviews
These lists at the end of chapters summarize formulas in one spot for easy
student access and review.
Formula Review
Exponential distribution
f (t) et
[5.1]
(T)neT
PT(n) ________
n!
[5.2]
Poisson distribution
Lq
Wq __
Pn 1 __
L
Ws __s
Ls ______
) ( __ )
Po 1 __
__
)
[5.3]
Model 2
Lq _________
2( )
2
Ls Lq __
Lq
Wq __
L
Ws __s
[5.4]
Model 3
Ls Lq
Wq Lq
Ws Ls
S
Pw Lq __ 1
[5.5]
Exhibit 5.12 provides the value of Lq given and the number of servers S.
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WALKTHROUGH
Super Quiz
Designed to allow students to see how well they understand the material
using a format that is similar to what they might see in an exam. The
super quiz includes many straightforward review questions, but also
has a selection which tests for mastery and integration/application
level understanding, that is, the kind of questions that make an exam
challenging. The super quizzes include short answers at the bottom so
students can see how they perform.
y
Super Quiz
1
2
3
4
5
A strategy that is designed to meet current needs without compromising the ability of future generations to
meet their needs.
The three criteria included in a triple bottom line.
It is probably most difficult to compete on this major
competitive dimension.
Name the seven operations and supply competitive
dimensions.
This occurs when a company seeks to match what a
competitor is doing while maintaining its existing
competitve position.
Cases
At the end of each chapter, cases allow students to think critically about
issues discussed in the chapter. Cases include:
jac03334_ch02_022-039.indd 39
Timbuk2, Chapter 2
Designing Toshibas Notebook computer line, Chapter 4
Cell Phone Design Project, Chapter 7
Hewlett-PackardSupplying the Deskjet Printer in Europe, Chapter 13
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For Instructors
Instructor CD-ROM
The Instructor Resource CD provides a library of video clips, PowerPoint slides, text figures, and digital versions of the teaching supplements including the Test Bank (in Word)
and the E-Z Test Computerized Testing System, Instructors Solutions Manual, and Instructors Resource Manual.
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FOR INSTRUCTORS
Instructor Site
Instructors Resource Manual
Test Bank
Instructor PowerPoint Slides
Instructor Solutions Manual
OMC
The Operations Management Center Supersite at www.mhhe.com/pom
offers a wealth of edited and organized OM resources including links to
Operations Management BusinessWeek articles, OM Organizations, and
virtual tours of operations in real companies.
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FOR INSTRUCTORS
xxv
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FOR INSTRUCTORS
ScreenCam Tutorials
These screen movies and voice over tutorials demonstrate chapter
content using Excel and other software platforms.
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FOR INSTRUCTORS
CONTENTS
S
E C T I O N
S T R AT E GY
IN
BRIEF
ONE
A ND
S U STAI N ABI L I TY
E C TI O N
S UP P LY
FO
AN D
U R
D EMAN D P L ANNING
E C T I O N
WO
M A NU FAC T U R I NG
P RO C E SS E S
S ERV I C E
A P P EN DI C ES
A Linear Programming Using
the Excel Solver 461
5 Service Processes 98
7 Projects 178
E C T I O N
H RE E
S U P P LY C HA I N P RO C ESSES
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N AME I N DE X 501
S UBJ EC T I N DE X 503
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xxix
CONTENTS
S
ONE
E C T I O N
S T R AT E GY
A ND
S U STAI N ABI L I TY
2 S TRATEGY
AND
S USTAINABILITY 22
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SE
C TI O N
WO
M AN UFAC TURI N G
P RO C ESSES
AN D
S E RVICE
Capacity Planning 47
Considerations in Changing Capacity 47
Determining Capacity Requirements 48
Using Decision Trees to Evaluate Capacity
Alternatives 51
Summary 56
Key Terms 57 Formula Review 57 Solved
Problem 57 Review and Discussion
Questions 58 Problems 59 Case: Shouldice
HospitalA Cut Above 60 Super Quiz 62
Selected Bibliography 63
4 P RODUCTION P ROCESSES 64
Toshiba: Producer of the First Notebook
Computer 65
Production Processes 66
Production Process Mapping and Littles
Law 69
Assembly-Line Design 78
Splitting Tasks 82
Flexible and U-Shaped Line Layouts 82
Mixed-Model Line Balancing 82
Summary 85
Key Terms 85 Formula Review 86 Solved
Problems 86 Review and Discussion
Questions 89 Problems 90 Advanced
Problem 93 Case: Designing Toshibas
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CONTENTS
5 S ERVICE P ROCESSES 98
Summary 166
7 P ROJECTS 178
6 Q UALITY M ANAGEMENT
S IGMA 132
AND
Summary 205
S IX
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E C TI O N
THR
E E
S UP P LY C HAI N P RO C ESSES
8 G LO BA L S OURCING AND
P ROCUREMENT 222
The World Is Flat 223
Flattener 5: Outsourcing 223
Flattener 6: Offshoring 223
Outsourcing 230
Green Sourcing 235
Total Cost of Ownership 238
Measuring Sourcing Performance 241
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CONTENTS
Summary 243
Key Terms 243 Formula Review
Review and Discussion Questions
Problems 244 Case: Pepe Jeans
Footnotes 247 Super Quiz 247
Bibliography 247
9 L OCATION , L OGISTICS ,
D ISTRIBUTION 248
243
244
246
Selected
AND
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E C TI O N
S UP P LY
AN D
O U R
D EMAN D P L ANNING
11 D EMAND M ANAGEMENT
F ORECASTING 304
AND
Qualitative Techniques in
Forecasting 333
Market Research 333
Panel Consensus 334
Historical Analogy 334
Delphi Method 334
12 S ALES
AND
Summary 374
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xxxii
CONTENTS
Summary 451
Key Terms 451 Solved Problems 452
Review and Discussion Questions 453
Problems 453 Case: Brunswick Motors,
Inc.An Introductory Case for MRP 457
Super Quiz 458 Selected Bibliography 459
A P P EN DI C ES
A Linear Programming Using
the Excel Solver 461
B Learning Curves 483
C Answers to Selected Problems 494
D Present Value Table 496
E Negative Exponential Distribution:
1
Values of e x 497
F Areas of the Cumulative Standard
Normal Distribution 498
P HOTO C REDITS 499
N AME I NDE X 501
S UBJECT I NDE X 503
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Operations and
Supply Management:
The Core
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