CIFF Office Guangzhou 2015: A Review by John Sacks

04.13.
15
GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS
Make Distance Disappear in Steelcase 360

Video conferencing technology has been a great option for
multi-location teams on a for-the-masses scale since the 1990s.
Its also an excellent example of a potential technological
game-changer that never quite reached its full potential, failing
to evolve and grow into something new that continues to serve
its users evolving needs. A recent article in Steelcases 360
research publication, titled Making Distance Disappear, dives
deep into the issue of presence disparity and all things video
conferencing, which is the technology with the best chance of
eliminating presence disparity.
FULL STORY ON PAGE 3
IIDA New Yorks 2015 Design This! Student Challenge

The high-intensity one night Design This! Competition hosted
by IIDA New York Chapters Student Mentorship Committee is
a rare opportunity for students to gain on-the-spot exposure to
fast-paced design work with the potential for real-world execution of their designs. This years competition was inspired by
IIDA member Hana Getachew, founder and creative director
of bol road textiles. Ms. Getachew challenged participants to
create patterns inspired by her two new collections, bol road
to Brooklyn, influenced by urban culture, and Modern Take, a
line that reinterprets traditional Ethiopian textile patterns for a
modern setting.
CIFF Office Guangzhou 2015: A Review
CITED:
I AM UNABLE TO QUIT
AS I AM CURRENTLY
TOO LEGIT.
WMC HAMMER
The 35th China International Furniture Fair (CIFF) in Guangzhou attracted more than 900 exhibitors and overwhelming
crowds again this year. John Sacks, an office furniture design,
sales and marketing consultant based in London, reviews the
five-day CIFF Office portion of the fair and reports on notable
trends and a selection of companies and products.
GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 2 OF 39
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Steelcase TeamStudio (Photography: courtesy of Steelcase)
Make Distance Disappear in Steelcase 360

by Mallory Jindra
Scott Sadler, integrated technologies product manager at

Steelcase
Video conferencing technology, which

allows two or more locations to communicate by simultaneous two-way
video and audio transmissions, has
been a great option for multi-location
teams on a for-the-masses scale since
the 1990s. Its also an excellent example of a potential technological gamechanger that never quite reached its
full potential, failing to evolve and grow
into something new that continues to
serve its users evolving needs.
A recent article in Steelcases 360
research publication, titled Making
Distance Disappear, dives deep into
the issue of presence disparity and
all things video conferencing, which is
the technology with the best chance of
eliminating presence disparity.
Steelcase frames the issue eloquently:
As businesses rush to become

faster, smarter and more innovative,
talent is more important than ever.
Many teams are now distributed, using
video to work across locations, time
zones and cultures. But a constantly
nagging problem they face is presence
disparity i.e., those working remotely
have a vastly different experience than
those who are side-by-side.
While companies are indeed investing in video as a way to solve the
challenges, Steelcase asserts that an
understanding of how to optimize video
technology in physical space is missing. Scott Sadler, integrated technologies product manager at Steelcase,
and his team focus on developing
solutions that fill this knowledge gap.
The best type of talent can be
found anywhere in the world today,
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companies
said Mr. Sadler. We can now take advantage of the best minds to solve the
most wicked problems, and technology is now enabling us to have these
types of teams connect and work. But,
theres a struggle to make this collaboration seamless.
But first, well look at why distributed
work is not just necessary, but actually a powerful catalyst for change
within an organization. The Steelcase
research asserts that the world of distributed teams is now the new normal.
Companies that invest in exceptional
solutions for distributed teamwork are

able to tap into the very specialized
knowledge that exists in each of its
locations, said David Woolf, Steelcase
general manager of integrated technologies, in the 360 report. So its
about efficiency of scale and combining
expertise. And its also about building
personal ties and trust across those
distances, satisfying the social needs
that are so important for really taking
off as a team. In a very positive way, the
integration of the technology and the
space here really forces engagement.
Patricia Kammer, a Steelcase

Workspace Futures researcher who is
studying global teams, drew a compelling comparison between distributed
teams and physics:
We know that for distributed teams
today, success requires the fluid flow
of knowledge and ideas, said Ms.
Kammer in the 360 report. In physics, fluidity is about having a continuously transforming configuration under
applied stress. Similarly, teams need
spaces that help them be resilient and
adaptive, allowing them to transform
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companies
their work as rapidly as the market
changes.
Steelcases focus on video conferencing and integrated technology
comes on the heels of its previous
five years of research surrounding the
nature of collaboration and how to optimize for it. The companys research
on the collaborative work experience
identified three primary types of collaboration:
>Informative collaboration: is about
sharing information and coordinating
tasks. It takes place in shorter time
increments, such as 30 minutes to
an hour, and is really about keeping a team up-to-date. In this form
of collaboration, seeing and hearing
each other is critical, as is the ability to
share content.
>Evaluative collaboration: is about
considering options and making decisions, which means that being able to
review content from multiple sources
and having a democratic, robust discussion and debate are essential.
>Generative collaboration: is about
combining knowledge, problem solving
and innovating. The process can take
multiple days or even months. As the

most complex form of collaboration, it
requires a comprehensive design solution that allows people to easily build
trust, interact comfortably, iterate on
each others ideas, move around the
room fluidly and stay engaged for long
periods of time.
Video conferencing has historically
catered to the needs of informative

collaboration, but increasing numbers
of distributed teams now demand solutions for evaluative and generative collaboration as well. So while seeing and
hearing is paramount to informative
collaboration, interacting and sharing
content take a higher priority in evaluative and generative collaboration.
media:scape collaboration settings at Steelcases new innovation studio in Portland, Ore.,

make it easy for the people who work there to stay connected with teammates in other locations
around the world.
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companies
Video is a tool, and when its done
right, it can be incredibly impactful. We
want to encourage the design of spaces that are just as effective when the
cameras are on as when they are off.
We need to think about the experience
from here, the near side, and then the

far side, and build in that fluidity.
While co-located teams work in
the same location at the same time,
distributed teams work remotely from
one another, and thus have differ-
ent challenges. And both people

gathered in the room and individuals working remotely have differing
experiences.
Youve experienced presence disparity if you are working remotely and:
>Youre the only person on the
phone and your team forgets that
youre there.
>The team is brainstorming at a
whiteboard, talking about content you
cant see.
>People in the room talk rapidly and
over each other so the conversation
sounds like gibberish.
>The phone or video connections
are jerky or repeatedly dropped, breaking the conversation flow.
>Your teammates schedule meetings at convenient times during their
workday, which means you always
work late or early.
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companies
>You make a comment when youre

on the phone and everyone in the
room goes silent.
>Are they stunned by your brilliance
or are they all rolling their eyes?
>You cant shake the feeling that the
real meeting started after the call

with you ended.
Conversely, you can experience
presence disparity when youre part of
the team gathered in the room:
>The person on the phone is un-
aware that youre all distracted by his

eating potato chips during the meeting (or walking through the airport, or
listening to his dog bark, or, or, or).
>Youre on video and suddenly become aware that the camera is pointed
directly up your nose and the lighting
just added 10 years to your face.
>The video screen is so large that
the person on the other end looks
huge and it feels like Big Brother is
watching you.
>Youre trying to use video on your
mobile device (the same one you use
to chat with family) and have to sit uncomfortably close to your teammates
so everyone can be seen on camera.
>The formal videoconferencing suite
in your office feels like a United Nations meeting and you catch yourself
sitting very stiffly and worrying if your
hair is sticking up.
>Youve been drawing on the whiteboard for several minutes and realize that
the camera is still pointed at the table
and your teammates on the other end
have no idea what youre talking about.
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companies
As videoconferencing becomes an everyday work behavior, its essential to create spaces that support it. Steelcases TeamStudio is a full room
solution for active distributed teams that mimics the experience of being together.
Steelcase developed its range of

media:scape solutions specifically to
make content-sharing easy during videoconferencing or within a collocated
team, providing effective configurations for teams of various sizes that are
engaged in different types of work.
TeamStudio, for example, is a
full room solution specifically designed
for distributed teams engaged in
generative collaboration, accourding
to the 360 report. It takes the same
size of a typical conference roombut
instead of one long table, there are two
adjacent tables shaped for videoconferencing that encourage movement
and create a center stage between
them thats easily accessed by anyone
in the room. The cameras are placed
for optimally inclusive sightlines and
assure remote participants can see
teammates and also whats on the
whiteboard. Digital content is easily
shared via media:scape from either
table, and monitors are thoughtmedia:scape kiosk is Steelcases video conferencing
solution for one-on-one or two-on-two exchanges.
fully sized and positioned for natural

across the table views of distributed
coworkers.
Mr. Sadler noted that Steelcase will
also continue its focus on individual
video collaboration issues.
Video collaboration between one or
two individuals faces different frictions
than group video collaboration. The
lighting and acoustics, the distraction
it presents to a persons neighboring
co-workers, and the negative visual
appearance of faces on video, all affect
the success of those interactions.
media:scape kiosk is the companys video conferencing solution for
one-on-one or two-on-two exchanges.
The 360 report expands:
Its important to keep in mind
that teammates dont all collaborate
together all the time. Instead, theres
a rhythm of coming together, then
breaking apart to accomplish subset
assignments, then everyone coming
back together again, and so forth.
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companies
This pattern gets repeated throughout the lifecycle of the team. To
replicate the experience of being collocated, media:scape kiosk meets
these needs with optimal screen size
and camera distance for standing or
seated options.
Video conferencing technology
will no doubt continue to improve
over the next five years. The focus
however, should never lie solely in
technological hardware and software improvements. Rather, a union
of technological advancement and
better design for the spaces it inhabits will achieve a superior result.
In this respect, Steelcases research
is spot on. n
Six Design Considerations for Distributed Teams, from Steelcase 360
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a&d
IIDA NYs Design This! Competition challenges New York-area interior design students to create and present
on-the-spot designs for a specific design brief to a judging panel. (Photograph courtesy of Kristina Buller)
IIDA New Yorks 2015 Design This! Student Challenge

by Mallory Jindra
Springtime is busy season for interior
design and architecture students;
an end to the semester means that
final projects are due, conclusions to
semester-long work are reached, and
collaborations between industry companies and student come to a close.
Last week, officeinsight traveled to
Kansas State University to participate
in a formal review panel critiquing the
workplace furniture designs of students
in the College of Architecture, Planning
and Design. In the course at K-State,
students spend a full semester on
their designs, which carry the potential
for real-world collaboration with OFS
Brands, should the company choose to
bring the product(s) to market.

On the other side of that coin is the
high-intensity one night Design This!
Competition hosted by IIDA New York
Chapters Student Mentorship Committee. The evening is a rare opportunity for students to gain on-the-spot
exposure to fast-paced design work
with the potential for real-world execution of their designs.
We caught up with committee
Co-chairs Anne Wood and Lauren
Buchanan to learn more about this
years competition, held February
25th at the Inscape Showroom. Each
year, the competition partners with a
company to create a design brief for
IIDA NY Student Mentorship Committee Cochair Anne Wood, A&D sales representative at
Herman Miller
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Student runners-up Kevin Lee Yi (NYSID) and Aishwarya Govind (Pratt), challenge winner Callie Ammidon (NYSID), and panel judges Hana Getachew, Sheila Kim and Jeanine Hays, gather at the nights conclusion. (Photograph courtesy of Kristina Buller)
students to work through and present

to a panel of judges. The event is firstcome, first-serve, open to any interior
design student in the New York area,
and presents a huge opportunity for
students who want real-world experience.
Ms. Wood, an A&D sales representative at Herman Miller, and Ms.
Buchanan, a sales representative at
TRI-KES, helped launch Design This!
five years ago as an extension of IIDA
NYs Speed Mentoring events, which
began as a way to help address the
stress graduating students were feeling
about lamentable job perspectives.
We wanted to team up with manufacturers on a smaller scale, so that
the possibility of bringing the designs
to market is there, said Ms. Wood.
Pratt student Aishwarya Govind draws during the creative phase of the competition. Ms. Govinds
three textile designs earned her a runner-up winner spot. (Photograph courtesy of Kristina Buller)
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IIDA NY Student Mentorship Committee Cochair Lauren Buchanan, sales representative

at TRI-KES
Hana Getachew, founder and creative director of bol road

textiles, will debut two collections at BKLYN Designs this
May. The two new lines, bol road to Brooklyn and Modern
Take, served as inspiration for this years IIDA NY Design
This! Challenge
And we wanted to provide mentorship

and networking opportunities in an accelerated format.
Previous years featured design briefs
off all sorts, including water faucet
design for Waterworks, wallcovering
designs for Flavor Paper, and showroom design for Humanscale.
In school, students learn many
things, but they often dont spend time
learning how to design product, said
Ms. Wood. This event challenges students to think on their feet, be mindful
of their time, and work well on a timecrunch with people they dont know.
This years competition was inspired
by IIDA member Hana Getachew,
founder and creative director of
bol road textiles and member of
the Student Mentorship Committee.
A native of Ethiopia, Ms. Getachew
designs and curates authentic fabrics.
Partnering with artisans in the African
nation, Ms. Getachews fresh interpretations of traditional motifs and colors
are handwoven into pillows, throws,
napkins, table runners and other accessories for the home.
For Design This!, Ms. Getachew
challenged participants to create

patterns inspired by her two new
collections, bol road to Brooklyn,
influenced by urban culture, and
Modern Take, a line that reinterprets
traditional Ethiopian textile patterns
for a modern setting. Challenge winner Callie Ammidon, a senior student
at the New York School of Interior
Design, will see her designs incorporated into Ms. Getachews new collections, debuting at BKLYN Designs
this May, and sold online with the
e-commerce launch of bol road textiles this spring. Runner-up winners
were NYSID student Kevin Lee Yi and
Pratt student Aishwarya Govind.
After a brief networking reception,
the students are introduced to the
design challenge, and then quickly set
about sketching. Students receive just
60-90 minutes to work (depending
on the nature of the design brief from
year to year) separated by two 10-minute mentoring sessions with industry
professionals who attend the event as
mentors. Each student, or group of
students, then introduces their designs
to a panel of three judges in a formal
Design This! Challenge judges listened to each students four-minute design presentation, L to
R: Hana Getachew, founder and creative of bol road textiles; Sheila Kim, editor at Architectural
Record; Jeanine Hays, editor in chief of AphroChic (Photograph courtesy of Kristina Buller)
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four-minute presentation. This years
judges included Ms. Getachew; Sheila
Kim, editor at Architectural Record;
and Jeanine Hays, editor in chief of
AphroChic
The design is critical, but how you
communicate your design is just as
important, said Ms. Wood. Its about

telling your story.
The competition also seeks to
restrict a reliance on technology, noted
Ms. Wood.
We try to choose a design challenge that requires students to use
New York School of Interior Design (NYSID) student Kevin Lee Yi presents his three textile
designs to the judging panel. Mr. Yis designs earned him a runner-up winner spot. (Photograph
courtesy of Kristina Buller)
Design This! Challenge Winner Callie Ammidon used a mix of the two challenge inspirations to create three
textile designs combining the architecture of Brooklyn with the color palette of traditional Ethiopian textile patterns. (Photograph courtesy of Kristina Buller)
their hands and to draw. Its incredibly important to be able to sketch

and draw on the fly, especially when
around clients.
When the jury panel gathered to
deliberate on the presentations and
choose a winner, Ms. Getachew noted
that all of the judges had the same top
three; Ms. Ammidons design presentation, however, showed the strongest
design thinking and design execution.
Callies designs had a lot of unique
characteristics that made us want to
see it produced, said Ms. Getachew.
All of the pieces in the line are
hand-woven, and the weaving process
is very much a collaboration. Were
going to work to modify the designs
to be more conducive to the weaving
process, and Im happy that Callie will
be able to stand by her design and see
it come alive.
Ms. Ammidon said she attended
the event for the first time this year
with zero expectations and a willingness to make industry connections
and to have fun while trying to something new.
(Photograph courtesy of Kristina Buller)
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The opportunities for personal
projects outside of school are limited,
particularly considering the lack of
time we have outside of schoolwork,
said Ms. Ammidon. I wanted to see
what I could produce under pressure,
and this was a fun environment to do
that in. The experience really taught
me to work quickly, make decisions
very quickly, and trust in what Im
doing.
Ms. Ammidon is working closely
with Getachew to refine her design
and explore the concept further. Once
the design is finished, Ms. Getachew
will send Ammidons drawing to her
artisan partners in Ethiopia for production. Once in production, every
online purchase will contribute to two
groundbreaking organizations based
in Ethiopia, imagine1day and Eden
Projects.
This event, although fleeting and
held just once each year, is no ordinary
student event; rather, it provides an
accelerated knowledge forum for students to interact with industry professionals and show off their skills in a
constructive, fast-paced environment.
What could be more inspiring and useful than that? n
Ms. Ammidons winning design will be incorporated into Ms. Getachews new collections,
debuting at BKLYN Designs this May, and sold online with the e-commerce launch of bol road
textiles this spring.
Hana Getachew, founder and creative director of bol road textiles, and Design This! Challenge
winner Callie Ammidon, a senior student at New York School of Interior Design (NYSID). Ms.
Ammidons winning designs will be produced as part of Ms. Getachews new line of textiles.
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d e s i g n
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davisfurniture.com I 336.889.2009
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events
Ofun took bright colours to an extreme with everything in orange and white, including their salesmens outfits. (Photography: by John Sacks)
CIFF Office Guangzhou 2015: A Review

by John Sacks
Guangzhou, about two hours by train from Hong Kong,
is Chinas third city. It is a massive, sprawling metropolis,
and apart from the busy and impressive Pearl River, which
chops it into districts and a few landmark, iconic skyscrapers, it has few redeeming features. Unlike previous years,
the heavy rains stayed away and the weather was hot and
humid. It would probably also have been sunny, were
it not for the almost permanent blanket of cloying smog
which shrouded the city.
The 35th China International Furniture Fair is too large
to be held at one time in the 430,000 square meters China
Import & Export Fair complex, so its split into two, five day
phases, held six days apart. Billed as the Fabulous Furniture Fair, Phase One concentrated on residential furniture.
Phase Two was for CIFF Office and for Interzum, the furniture materials and machinery show.
CIFF Office was just as overwhelmingly crowded, frantic
and idiosyncratic as ever. There were enough office furniture related products to satiate the most enthusiastic devotee. How can there be so many office furniture companies?
Of more than 900 exhibitors, very few were from outside
China, and none were from outside Asia. And how can so
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many visitors again almost all from
China be quite so interested in office
furniture? They certainly seemed to
be. There were of course some visitors
from overseas; this year, most of the
non-Chinese seemed to be from India.
The show spans 34 halls, some
of them vast, on a site that covers
more than 100 acres. The distances
required to traverse the site are so
great that there are permanently long
lines for the shuttle service of dozens
of electric buggies transporting visitors
from one area to another.
The halls are organized by product
sector; very much in the way shops
in China are grouped, with all the
food, jewellery, camera, bridal and
shoe shops in separate clusters. Here
at the show, all the office seating for
example is gathered in nine vast halls,
all on its own, as if customers for seating are expected to be uninterested in
any other office furniture. If you never
saw another mesh chair, it wouldnt
be too soon.
There were some attractive, welldesigned products, but you needed
to kiss a lot of frogs before you found
them. Many of the larger stands were
well-designed and attractive and used
colour and graphic themes creatively.
Furniture was often well spaced to

allow it to catch the attention and to
cater for the massive crowds on some
popular stands, especially at the beginning of the week.
The halls and general areas were
patrolled by many different groups
of officials and assistants. Security
guards, SWAT crews, information
providers, cleaners, and semi-military
types holding up signs telling visitors
what they could and couldnt do.
Walking the halls hardened the
heart. Every stand, and most of the
aisles, were packed with crowds of
incredibly keen, identically dressed
young salespeople who indefatigably
launched themselves at anyone within
shouting distance in order to obtain

their name card or to try to elicit
even more useful information. Westerners were especially juicy targets.
Glancing at a stand was enough
encouragement to cause several
salespeople to pounce. At every step,
you were reminded of just how commercially minded and competitive
China is.
No one seems to have any idea of
the size of the office furniture market
in China nor of the relative scale of the
largest manufacturers. Several claimed
to be the largest but didnt know who
their closest competitors were. One
told me they had 5000 employees and
20 factories!
The serious business of walking the aisles and corridors and absorbing the styles, designs, atmosphere and hustle and bustle was, as always, lightened by taking in some of the signs on display.
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events
Trends
The creativity and innovation

that seemed to be blossoming at
last years show was sadly less in
evidence this year. Maybe all the
talk of lower levels of growth had put
a brake on some of the investment
in design and development. As in
previous years, some Chinese manufacturers had employed western
designers, especially from Italy and
the Netherlands, and the results attracted even bigger crowds to those
stands. Western products were on
display on some stands, both officially, where companies such as Sunon
were showing genuine Humanscale
chairs, and more often unofficially,
with the usual raft of blatant copies
of products from companies such as
Vitra, Okamura and Interstuhl.
There was less breakout furniture
on show than in previous years but
there were plenty of examples of
other western trends, such as woodeffect legs and felt upholstery on
seating and screens. Other westernstyled products harked back to
earlier days with L-shaped workstations, spines and large executive
desks. Often, the only distinguishing
features were the different styling of
legs, end-frames and finishes.
Almost all Chinese manufacturers
are still at the stage where the inspiration for new product design relies
more on emulating international
styles and features, rather than creating products based on the study and
understanding of the nature of office
work and how it is changing.
The transition of this show from
being strictly of the Chinese, for the
Chinese, is still a work in progress.
Despite its vast proportions and the
tens of thousands of visitors attesting
to its undoubted regional importance,
the organisers need to do much more
to encourage exhibitors from outside
the region if they really want it to become a truly international exhibition.
Companies and Products
Sunon, one of the most prominent manufacturers who are headquartered in Hangzhou, had
a large, well-positioned stand which was constantly full. Their exports to 70 countries make
up 20% of their sales. The entertainment on their stand included girls in tutus playing electric
violins while dancing and two impossibly tall models in 8 heels welcoming their guests.
BBMG Tintan from Beijing with 2,000 employees showed some typical workstations.
04.13.15
events
June 15 | 16 | 17 | 2015
NeoConvergence
NeoCon is the commercial interiors industrys
most important annual eventbringing
together the right people, the best products,
and the most innovative ideas.
The Merchandise Mart, Chicago
Register at NeoCon.com
04.13.15
events
More unusual from BBMG Tintan was the

elegantly dressed lady on their stand creating
pictures in sand on a light box.
One of the larger local companies, Rainbow, from HongQiao who presented a wide variety of
products had an unusual black leather and stainless steel executive range, MT-32.
Wosen Offices 1,800 employees are based in Zhongshan City and are another manufacturer
with a wide range of products including veneered and mfc workstations, seating and sofas.
They showed some breakout furniture and enclosures on part of their large stand.
FGW Jin Gang Wan showed an eye-catching task chair.
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Renchao Furniture who employ 400 in Dongshen Town showed their new range of appropriately named Ocean Blue workstation furniture.
The massive Jongtay Group from Zhongshan City, founded in 1983, is made up of three divisions including the Paiger brand. Their Italian-designer created
stand was one of the most imaginative at the show with a liberal use of bicycles supporting workstations.
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Another very large company, Quama who are actually based in Guangzhou, showed an attractive workstation range, Gelin, which featured
brightly coloured felt screens with elasticated organising straps and
electrically height-adjustable tables. Quama also presented a large
circular enclosure, again upholstered with the ubiquitous felt.
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Some products on show might not work quite so well in Western markets?
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One of the stars of last years show, Guangzhou Lightspace, was a bold
joint venture between a Chinese manufacturer and a Dutch designer.
This year, their products stretched boundaries even further and in some
ways looked as though they come from another planet, when viewed
alongside the standard Chinese fare.
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One of the features of the Chinese market is the way manufacturers

present home study furniture for children as part of their standard
product offerings. Generally size-adjustable being designed to grow with
the user, this colourful and attractive furniture has many of the features
of the adults equivalent. Pictured are childrens study furniture from
Guangzhou Serica and Fursys.
John Sacks is an office furniture design, sales and

marketing consultant in London at JSA Consultancy
Services. www.jsacs.com n
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r-d connection
RESEARCH-DESIGN CONNECTION
Clothing and Behavior

by Sally Augustin, Ph.D.
Thinking in formal clothing has cognitive implications. Space design, among

other factors, can support wearing
formal clothing and communicate that
formal clothing is appropriate. Sieplan
and his crew found that Wearing for-
mal clothing enhances abstract cognitive processingThe findings demonstrate that the nature of an everyday
and ecologically valid experience, the
clothing worn, influences cognition
broadly, impacting the processing style
that changes how objects, people, and
events are construed. n
Michael Sieplan, Simon Ferber,
Joshua Gold, and Abraham Rutchick.
The Cognitive Consequences of
Formal Clothing. Social Psychological
and Personality Science, in press.
Sally Augustin, PhD, a cognitive scientist, is the editor of Research Design
Connections (www.researchdesignconnections.com), a monthly subscription
newsletter and free daily blog, where
MATERIAL OF THE WEEK

MC# 0010-18
Biobased Xorel: This woven textile by Carnegie is made from
60 to 85% bio-based polyethylene (PE), sourced from sugar
cane. This bio-based textile has the same high performance
attributes of similar products made from petroleum-based
polymers.
The surface is suitable for commercial interior use, with
solution-dyed yarns for colorfastness and a surface that does
not support bacterial growth. The manufacturer has developed
a return program, gathering used material for re-processing
and re-use. The textiles are Cradle to Cradle certified and can
contribute to LEED credits.
Applications include interior dcor, upholstery, wall coverings
and accessories.
This column is published in collaboration with Material
ConneXion. For more information regarding the material
previewed, please contact Michael LaGreca at
mlagreca@materialconnexion.com. T: 212.842.2050.
recent and classic research in the

social, design, and physical sciences
that can inform designers work are
presented in straightforward language.
Readers learn about the latest research findings immediately, before
theyre available elsewhere. Sally, who
is a Fellow of the American Psychological Association, is also the author
of Place Advantage: Applied Psychology for Interior Architecture (Wiley,
2009) and, with Cindy Coleman, The
Designers Guide to Doing Research:
Applying Knowledge to Inform Design
(Wiley, 2012). She is a principal at
Design With Science (www.designwithscience.com) and can be reached at
sallyaugustin@designwithscience.com.
04.13.15
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PRODUCT INTROS
>ATI Decorative Laminates
introduced Lumisplash for
Tabletops. It is an ultrathin,
illuminated tabletop system
with no air gap required for
LEDs. Only 3/8 thick, the
surface is created using
ATIs proprietary FusionTech
process on translucent FRP,
where images are embedded
directly into the substrate.
The lighted surface is evenly
illuminated throughout the
image and its dimmable, so it
can perform as task or ambient lighting. The Lumisplash
LED panel system debuted
in 2014 with a backsplash
design, and response was
immensely positive, said
ATI President Tara Burgio,
Customers loved the concept
and wanted to use it for other
applications, which led us to
create the tabletop version.
It was always our plan to
take Lumisplash to another
surface, but the incredible response from customers sped
up its time to market.
officenewswire.com/16344
>Guilford of Maine launched

10 new upholstery patterns,
one new panel and acoustic
pattern, and five popular patterns that are now available
as multi-purpose. Please see
the officenewswire post for
more information, photos,
and links to order samples.
>ILEX announced that
two new lights by Michael
Graves, the last he designed
for the brand, are now available on the market. The
Opera and Carousel join the
four other designs that Mr.
Graves created for the ILEX
Portfolio series, the Gala,
Fete, Theia, and Table Top.
The Opera sconce features a
vertically oriented undulating
rectangular glass shade. This
fluidly shaped glass balances

on either a Brushed or Polished Nickel base, which is
attached to the wall and features a delicate, curved cane
mount. The Carousel fixture
features a playful undulating
circular clear glass diffuser
over inner white glass.
The official memorial celebrating Michael Graves life
and legacy was held Apr.
12 in Princeton, NJ. Details
about how to contribute to his
memorial fund benefitting the
Madonna Rehabilitation Hospital can be found at http://
www.michaelgraves.com.
>Landscape Forms added

two new products a stool
and standing height table
to its Chipman line. Showcasing the sculptural talents
of landscape architect Robert
Chipman, the new products
build on the sucesses of the
IDEA award-winning Chipman chair and companion
dining and lounge tables. The
Chipman stool echoes the
organic curves and hollows
of the Chipman chair, but is
not just the chair on tall legs.
The carefully refined design
inverts the geometry of the
chair seat, which is broader
at the front with a narrow
waist, to create a seating
surface that is more compact, narrower at the front
and wider at the back. This
shape provides support for
the relaxed, flexible postures
people assume when sitting
on a stool and enables the
stools to nest for storage. The
Chipman line is part of the
companys Terrace Life group
of lifestyle furnishings for
terraces, rooftop gardens and
other private and protected
spaces.
Carousel by Michael Graves

Chipman Tables
Opera Sconce by Michael Graves
Chipman Stools
04.13.15
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>Obers two new Pure Paper
collections Metal and
Color by designer Patrick
Norguet will be the highlight
of its Milan Design Week
display. Boasting close to 300
models, these new designs
are the result of a cuttingedge process aimed at developing elegant, raised patterns
that play on light, bringing out
the material. They will premiere at the showroom of Italian producer Alias Apr. 14-19
Corso Monforte 19, Milano.
The Pure Paper showcase
designed in conjunction with
Patrick Norguet will focus on
materials and their uses: wall
applications, ceilings, and
furniture. Materials will be at
the center of the performance
amidst volumes, light and
textures.
>Vitra introduced the Belleville family developed in

Switzerland in collaboration with Ronan and Eran
Bouroullec. It includes the
Belleville Chair, Belleville
Armchair and Belleville
Tables. For both residential and commercial use, it
features varied materials and
muted colors in a harmonious coordination of forms and
materials. The chair has a
structural frame in polyamide
and a seat shell available
in colored polypropylene,
molded plywood veneer or
with a leather or fabric cover.
The contour of the back of
the Belleville side chair follows a continuous rounded
trajectory. The curve of the
Belleville armchair, which has
forward slanting armrests,
changes directions twice and
then resumes its momentum.

Belleville Tables, modeled
on the typology of the classic
bistro table, feature tops in
laminate, wood or stone,
along with elegantly arched
legs of cast aluminum.
NOTEWORTHY
>Scott Hierlinger, IIDA,
LEED AP, design director, Nelson is the new IIDA
president for 2015-2016.
Marlene Liriano, IIDA, LEED
AP IDC+C, vice president and
director of Interior Design,
HOK, is president-elect.
Also elected to the board
are Edwin Beltran, IIDA,
Assoc. AIA, principal, NBBJ,
Jeff Fenwick, Industry IIDA,
president and COO, Tarkett
North America, James Kerrigan, IIDA, design principal,
Jacobs, and Doug Shapiro,
Industry IIDA, director of A
+D & central region manager,
OFS. All will be inducted to
the International Board of
Directors at the IIDA Annual

Meeting on Sunday, Jun. 14,
at the Museum of Contemporary Art in Chicago.
>Tony Kempa, Kenneth
Lechner, Paul Schlattman
and Nathan Snydacker were
all promoted to senior vice
president at ESD (Environmental Systems Design,
Inc.).
Mr. Kempa aligns ESDs

marketing function with the
companys overall corporate
strategy. He leads a team in
areas such as digital media,
website, CRM, client engagement and public relations.
He is also active in industry
Ober Pure Paper by Patrick Norguet-Metal
Vitra:Belleville
IIDA.New President and Board Members
04.13.15
officenewswire.com
organizations and focuses on
positioning the firm and its
staff to maximize brand exposure and industry awareness.
Mr. Lechner is a senior

project manager in ESDs
Global and High Performance
Buildings Vertical. Having
spent nearly his entire career
with ESD, he has more than
25 years of mechanical
engineering, client relationship management and
project management experience for both domestic and
international projects. He
has successfully managed a
wide range of small and large
projects, including superhigh rises; public assembly
buildings; convention centers;
and residential, hospitality,
commercial office, industrial
and institutional projects
Mr. Schlattman is responsible

for leading ESDs consulting
practice in the areas of data
center development, total

cost of ownership, mergers
and acquisitions, technology
consulting and CRM. Over
his career, he has provided
consulting services within the
data center sector in Europe, the Pacific Rim, North
America and South America.
Mr. Schlattman is an internationally renowned speaker
and a frequently published
author within the mission
critical industry.
Mr. Snydacker is the practice

leader for ESDs Workplace
Solutions Vertical. For more
than 15 years, he has provided leadership in workplace
and commercial interiors,
including former roles as
corporate workplace leader,
mechanical technical advisor
and senior project manager.
He has managed hundreds of
successful projects for clients
such as Navistar, Hillshire
Brands and McMaster Carr.
>Aliza Skolnik, senior associate at ESD (Environmental
Systems Design, Inc.), is
among the first class to earn
a provisional WELL Accredited Professional (WELL
AP) credential through the
International WELL Building
Institute.
Ms. Skolnik is already a LEED

Accredited Professional (LEED
AP), Green Globes Professional (GGP) and CEM (Certified
Energy Manager). ESD is currently providing engineering
solutions on projects attempting WELL certification, such
as complex features to air
quality and distribution, water
quality, thermal comfort, and
monitoring and displaying of
information.
>The Center for Health Design will present two special
awards at this years Environments for Aging Conference:
The Changemaker Award will
go to Jane Rohde, AIA, FIIDA,
CHID, ACHA, AAHID LEED
AP BC+D, Green Globes CIEB
Assessor, principal/founder
of JSR Associates, Inc. As a
champion for a widespread
global cultural shift toward
de-institutionalized senior
living facilities, Ms. Rohde
is an inspirational leader
who utilizes evidence-based
design approaches to inform
her global outreach. For
more than 25 years, she has
improved the lives of our
elders through education and
presentations geared not only
to students, but also to peers,
regulators, and care providers on senior living trends,
programming and design.
The Lifetime Achievement

Award will go to Elizabeth
(Betsy) C. Brawley, AAHID, IIDA, CID, president of
Design Concepts Unlimited.
With more than thirty years
experience as a designer and
consultant for healthcare projects nationwide, Ms. Brawley
brings projects to life using
her wealth of personal experience and knowledge to bring
an awareness to her clients,
that translates to interactive,
dynamic team projects. The
end result is creating environments that enhance the lives
of people in CCRCs, assisted
living, skilled nursing, adult
day health care and Alzheimers special care settings. As
an expert in environmental
design for aging, Betsy has
also authored two books,
Design Innovations for Aging
and Alzheimers Creating
Caring Environments (2006)
and was awarded the 1998
Polsky Prize for outstanding
contributions to research in
environments for Designing for Alzheimers Disease:
Strategies for Creating Better
Care Environments.
>Gensler named Erin Collins, a student at University
of Tennessee, Knoxville,
the first prize winner of the
2015 Brinkmann Scholarship, and Sara Willhoite, a
student at the University of
Cincinnati, the second prize
winner. Both are invited to
participate in an internship at
one of Genslers 46 offices.
Ms. Collins winning project,
completed during a study
abroad semester in Helsinki, Finland, redesigned a
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Atlas has expanded its sales
and distribution network. Now
79 Network Partner organizations are able to sell Atlas
services and software to local
clients.
Project by Brinkmann 1st place winner Erin Collins
museum, cafe and makerspace for both visitors and

local artisans. The selection
committee was impressed by
her overall professionalism,
spatially rich designs and
ability to work simultaneously
between the scales of interiors and architecture.
Ms. Willhoites submission
was also extremely well informed. By mapping different
user groups for a consumer-
facing retail space, she created a physical presence that

embodied the essence of the
overarching brand.
>The ASID Illinois Chapter

will be accepting entries
for the 12th annual Interior
Design Excellence Award
Competition starting Friday,
May 1. In celebration of
ASIDs 40th Anniversary, this
years program will underscore
the many ways in which design
matters by showcasing myriad
environments that have influenced beauty and function in
the residential and commercial
sector this past year.
>The Center for Health

Design is offering free sevenday access to the EDAC
Exam Prep Videos to designers who register for the EDAC
Exam during the month of
April. The access code may
be redeemed any time between May 1 and Jul. 31.
>Concept Surfaces, Dallasbased supplier of high-quality porcelain tiles, glass mosaics, hardwoods, and luxury
vinyl from top manufacturers
around the world, is cele-
Erin Collins
Sara Willhoite
>Atlas Injury Prevention

Solutions announced that
it has reached a new U.S.
milestone. Boasting the largest injury prevention service
provider network in the nation, Atlas IPS has established
relationships with approximately 2,200 organizations
made up of physical therapists, occupational therapists,
and ergonomists. In addition,
caption
brating its tenth anniversary.

President and CEO Geoffrey
Gross started the company
in his garage in 2005, and
today it is headquartered in
the Dallas Design District with
an impressive showroom, offices and warehouse. Projects around the world range
from four-star restaurants to
20-story high-rises with clients
including Starbucks, Helzberg
Diamonds, Hyatt Hotels, Neiman Marcus, Fossil, Bloomingdales and Hilton Hotels.
>DESIGN MEMORABILIA,
a new venture by George M.
Beylerian, will make its debut at MoMA Design Stores
this July (available for preorder April 12). Envisioned
as a series of international
collections of high-designed
functional objects for daily
use, DESIGN MEMORABILIA
will launch with DESIGN
MEMORABILIA ITALY: De
Gustibus, a group of new
table top objects created
by Italys most celebrated
designers of the past five
decades.
04.13.15
officenewswire.com
>HPFi (High Point Furniture
Industries) added new representation in the Southeast.
Keat de la Torre Associates,
based in Birmingham AL, will
represent HPFi in Alabama,
Tennessee and the Florida
panhandle. Cheryl Himes,
based in the Nashville, TN,
area will continue to cover the
state of Tennessee also. MidSouth Associates-Atlanta will
represent HPFi in the state of
Georgia.
>Landscape Forms MultipliCITY collection, created
in partnership with Yves
Behar and fuseproject, has
received a Red Dot award.
Introduced in February of
2014, MultipliCITY is an international collection of outdoor
public furniture elements
that gives new meaning to
the term global design. The
challenge, as explained by
Yves Behar, was to create
something new to express
local identity, micro-curated
space, and integration with
hardscape and landscape
while offering surprise and
delight. The result is a
dynamic and flexible system
that combines the efficiencies
of mass production, the flexibility of custom materials and
configurations for expressing

local cultural preferences,
and the carbon-reducing sustainability of flat shipping and
local assembly for international markets. The collection
has received numerous other
accolades, including a 2014
Spark award, 2014 Good
Design award, and Best in
Category award from Architectural Record.
>Robert Allen @ Home
entered a new licensing
partnership with Madcap
Cottage. John Loecke and
Jason Oliver Nixon, the partners behind the High Point,
NC- and New York-based
Madcap Cottage brand, have
transformed their traditional
with a twist sensibility into a
robust collection of sophisticated, color-rich and patterncentric textiles in a mix of
printed and woven fabrics.
The Madcap Cottage collection is the natural progression of an already on-going
partnership: the Madcaps
have designed a room at the
Junior League of High Point/
Traditional Home magazine
Designer Showhouse in High
Point that exclusively uses
Robert Allen fabrics (Apr. 18May 3), and the high-flying
duo will partner again with

Robert Allen for the Baker
Furniture windows in Los
Angeles at the Legends of La
Cienega design festival (May
6-8). The Madcap Cottage
collection will preview at ITMA
Showtime (Dec. 6-9) in High
Point, with the full collection
launching in April 2016.
>Seventhwave is the new

name for the Energy Center
of Wisconsin. The 25-yearold organization, which focuses on accelerating energy
efficiency in buildings through
engineering, education and
research, has expanded
beyond Wisconsin with additional offices in Chicago and
Minneapolis. It also retired
04.13.15
officenewswire.com
its Energy Center University
brand and is now marketing its educational offerings
under Seventhwave. The new
name was chosen to better
illustrate the dynamic nature
of our work nationwide, it
said in a press release announcing the change. The
seventh wave in a set is the
biggest bolder, more powerful than the others. The power
of the seventh wave is a good
fit for us. We look at things
from a different perspective
and deliver bold, powerful
solutions that create bigger
impact.
Project, Public Space and Visualisation (3D renderings) to

make a total of 14 categories.
Architects, interior designers
and manufacturers are invited
to submit their projects and
products. Deadline for entries
is Thursday, Jul. 30.
>A team representing the
University of Maryland has
taken top honors in the
2015 Urban Land Institute
(ULI) Hines Competition, Its
winning master plan proposal
transforms the Tulane/Gravier
and Iberville neighborhoods
in a downtown New Orleans
area into a thriving urban
neighborhood. The team from
the University of Maryland
edged out two teams from

Harvard University and a
joint team representing the
University of Wisconsin
Milwaukee, and University of
Wisconsin Madison.
The winning teams proposal
The Crossing fosters
sensitive growth in Iberville,
Bienville, and Lafitte by
engaging the nearby medical
campuses and the greenway.
It develops a high-quality
main street on Derbigny and
phases in diverse housing
stock at an appropriate urban
scale. In the master plan,
new development supports
active programing under I-10,
ensures affordable housing, and improves the areas
storm water infrastructure.
Final phases of the plan reinforce the community-oriented

approach. A proposed bus
rapid transit works to improve
accessibility for historically
disadvantaged communities along North Claiborne
Avenue. The ramp relocation
and subsequent redesign of
Basin Street unify the Lafitte
Greenway and Louis Armstrong Park. Within the newly
continuous green space, the
Resilience Center symbolizes
the essence of the proposal
by bringing natives and
visitors together to create an
improved future for the city
and its residents.
The winning team representing the University of
Maryland. Pictured, from
left to right, are Sebastian
Dern, Ashley Grzywa, Patrick
Reed, Sofia Weller and Daniel
Moreno-Holt.
RE-SITED
>The Society of British
International Designs 2015
SBID Awards are now open
for submissions. The 2014
edition saw a 15% increase
in entries over the previous year from more than 30
countries including the UK,
Canada, Turkey, China, Russia, USA, Australia, UAE and
more. This years edition will
include the new categories
Office Design and Healthcare
Design which will be added to
the existing popular categories ranging from best Hotel
Design, Retail Design, and
Intelligent Design to best KBB
Winning Proposal
Winning Team
>Hilliary Edwards joined

Kentwood Office Furniture
as project coordinator/sales
administrator in the Grand
Rapids office. Ms. Edwards
received a BA in Advertising
from Michigan State Uni-
04.13.15
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versity. She most recently
served as account manager at
Townsquare Media.
>Kari Pei joined Interface as

product designer. This is a
newly created position under
Chief Innovation Officer Nigel
Stansfield that is part of the
companys evolving global
product strategy. Ms. Pei
will work alongside internal
product design and development teams and David Oakey
Designs from her office at the
companys LaGrange, GA,
Awarehouse. For the past
25 years, Kari has created
printed and woven textiles for
some of the worlds most recognized brands, including our
friends at Knoll and Starwood
Hotels, said Mr. Stansfield.
Shes equally at home in the
design studio and on the factory floor, and we are drawn
to her unique perspectives
on texture, depth and color,
as well as her collaborative
nature.
>Patricia Ramallo, AIA,
LEED AP BD+C/Homes
joined Jorge Mastropietro
Architects Atelier (JMA) as
senior architect and project
director, and Bernard (Aldo)
Campaniolo joined JMA as
vice president, Construction.
Ms. Ramallo has extensive

experience designing multifamily, senior living, healthcare,
religious and mixed-use buildings. Prior to joining JMA, she
was a project manager and
construction administrator with
REB Architects, PLLC (formerly
known as Snapp & Associates)
based in Nicholasville, KY.
Mr. Campaniolo has more
than 20 years of extensive
experience with commercial
and public projects of various
scales including many midrise
and high-rise projects with multimillion-dollar budgets. Previously he served as a program
manager with the Lend Lease
division of Stratus RPO, and he
was a senior project manager
with Gilbane Building Company
and Morse Diesel Construction,
as well as Americon.
EVENTS
>Ceramics of Italy will head
to Orlando Apr. 14-17 for
Coverings the global tile +
stone experience. The Italian
Pavilion will feature 100+
brands of Italian surfacing
products now available in the
North American market, plus
daily hospitality, guided trend
tours, and more. The Ceramics of Italy booth (4823) will
be transformed into Piazza
Ceramica: a topographyinspired exhibit designed by
e+i studio and built by A&M,
melding contemporary Italian design with the vibrant
energy of Orlando. It will
showcase a range of ceramic
and porcelain tiles from Atlas

Concorde, Ceramiche Caesar,
Emilceramica, Floor Gres,
Lea Ceramiche, and Marazzi.
Ceramics of Italy, in partnership with Helman Hurley
Charvat Peacock/Architects,
Inc. and a team of NTCA
Five Star Contractors from
Michaels Custom Tile, will
also participate in the sixth
edition of the shows annual
live attraction, the Installation
Design Showcase.
>Gibson Interior Products is
celebrating the opening at
the New York Design Center
of its newest showroom,
AMQ Solutions. An open
house wine and cheese event
will be held Wednesday,
Apr. 15, 4:00-7:00 p.m.;
and grand opening party,
with food, drinks, music and
prizes, will take place on
Thursday, Apr. 16, 5:00-8:00
p.m. AMQ, headquartered
in Santa Clara, CA, manufactures height adjustable
and static benching systems.
Gibson also announced its
newest program, GIBSON
INSTOCK, offering numerous
configurations of training,
04.13.15
officenewswire.com
conference, and occasional

tables, plus chairs and desks,
available to ship out in one
day or less.
>The IIDA NY Student Design Awards Celebration will
take place on Thursday, Apr.
23 at the Steelcase NYC
showroom, 6:00-9:00 p.m.
>The Vitra Design Museum
will present a symposium:
The Global Shift Who
shapes the future of design?
during Salone del Mobile
this year. It will feature 15
high-profile speakers from all
over the world and from the
most diverse backgrounds.
The question at hand: Can
concepts that originate

outside our traditional,
Western-centric understanding of design offer an entirely
new perspective and perhaps
more relevant approaches in
addressing todays challenges? Speakers include
the South African industrial
design professor Mugendi
MRhitaa, innovation pioneer
Anil Gupta from India, the
British architect and serial
co-founder of social ventures
Indy Johar, designers Mario
Minale and Thibaut Brevet,
Joseph Grima of Space Caviar
and Jan Boelen of Belgiums
Z33. It will take place Apr. 15
at Palazzo Clerici, 2:00-6:00
p.m.
04.13.15
business
BUSINESS AFFAIRS
>DIRTT Environmental Solutions will hold its 2015 Annual
General Meeting of Shareholders on Thursday, May 7, 3:00
p.m. Mountain Time, at the companys offices at 7303 30th
Street S.E. in Calgary. DIRTT management also announced that
Chief Financial Officer Derek Payne returned as Apr. 7 from
a temporary medical leave. President Scott Jenkins acted as
interim CFO during his absence, which DIRTT announced on
Aug. 8, 2014. Were delighted Derek is back with us and in
fine health, said DIRTT Co-founder and CEO Mogens Smed.
Hes a core member of our leadership group and we have
missed his insight, keen observations and strong commitment
to his team and to DIRTT.
The notice of meeting, proxy cards and other shareholder materials are being mailed to all shareholders who requested print
copies, and will be posted today on SEDAR and on DIRTTs
website at http://ir.dirtt.net/financial-reports.
>HNI Corp. plans to release its first quarter fiscal 2015
results on Wednesday, Apr. 22, after market close, and will
host its quarterly conference call for investors on Thursday,
Apr. 23, 11:00 a.m. Eastern Time (10:00 a.m. Central Time).
A live webcast of the call will be available on HNIs website. To
participate in the call, please dial 1-877-512-9166 (Toll-free);
Conference ID 16569758. A replay of the webcast will be made

available on HNIs website; a telephone replay of the call will be
also available through Thursday, Apr. 30, 10:59 p.m. (Central) at 1-855-859-2056 or 1-404-537-3406; Conference ID
16569758. www.hnicorp.com
>Knoll, Inc. plans to report financial results for the first
quarter 2015 on Monday, Apr. 20, prior to the opening of
the market, with a conference call scheduled for the same
day, 10:00 a.m. Eastern Time. To participate in the call, please
dial 877 280-4958 (North America) or 857 244-7315 (International); Passcode 87949750. The call will include slides; participants are encouraged to listen to and view the presentation
via webcast on the Investor Relations section of Knolls website.
A replay of the webcast will be available on Knoll corporate
website. In addition, an audio replay of the conference call will
be available through Apr. 27 at 888 286-8010. International
replay: 617 801-6888 (Passcode: 40988466). http://phx.
corporate-ir.net/phoenix.zhtml?c=66169&p=irol-irhome.
>USG Corp. will host a conference call and webcast to
discuss first quarter 2015 results on Thursday, Apr. 23,
9:00 a.m. Eastern Time (8:00 a.m. Central time). This call and
webcast can be accessed at USGs website. To participate by
phone, please dial 1-800-315-2944 (U.S. & Canada). International callers should dial 1-847-413-2929. The pass code
Industry Stock Prices

4.10.15
3.27.15
12.26.14
9.26.14
6.27.14
3.28.14
%frYrHi
%fr50DayMA
HMiller
28.5
27.4
29.6
30.4
30.7
31.2
-13.0%
-1.2%
HNI
56.5
53.8
51.5
37.0
39.0
35.4
-1.4%
6.6%
Inscape
3.2
3.2
2.6
2.5
2.3
2.2
-3.4%
2.8%
Interface
20.9
20.6
16.6
16.3
18.9
19.6
-2.3%
2.8%
Kimball*
10.7
10.2
9.9
15.4
16.7
18.0
-26.8%
6.0%
Knoll
22.9
22.7
21.4
17.9
17.4
17.8
-2.8%
5.9%
Leggett
45.3
45.4
42.6
35.5
34.1
32.2
-3.6%
-0.5%
Mohawk
183.9
181.2
155.3
136.6
136.9
134.7
-2.4%
0.7%
Steelcase
18.7
18.9
18.5
16.7
15.5
16.3
-8.7%
-0.4%
USG
26.3
25.9
27.9
28.3
29.9
32.1
-20.2%
-3.5%
Virco
2.8
2.7
2.5
2.7
2.3
2.5
-28.6%
7.7%
SUM
419.4
412.0
378.4
339.2
343.5
342.0
18,058
17,713
18,054
17,113
16,852
16,323
DJIndust
-1.3%
*Kimball historical stock prices for 9.26.14 and earlier include both Kimball Furniture and Kimball Electronics earnings prior to the spin-off of the
companys Electronics segment on 10.31.14. On 11.3.14, Kimball International, Inc. began trading on NASDAQ under the ticker symbol :KBAL
and the previous ticker symbol KBALB was retired.
04.13.15
business
is 39347583. A replay of the webcast will be available on the
USG website until Thursday, May 7. A telephone replay of the
call will also be available until May 7 at 1-888-843-7419 (1630-652-3042 for international callers); pass code 39347583.
http://investor.usg.com
One of the major benefits she sees is the response that she
gets from customers. Its really changed how I interact with
clients as I can easily provide 2D- and 3D-rendered visuals to
communicate my design intent, she said. Plus, Im able to
make changes during meetings to show the different ideas, and
the salespeople love it since I can produce project pricing and
visuals quickly to win business.
TECHNOLOGY
With more than five years of professional experience using CET

Designer, she has gone through the advanced CET Designer
class several times. Every time, she learns about existing and
new features that she hadnt yet taken advantage of.
>Configuras CET Designer User of the Month is Sarah

Krampe. She is an interior designer at Target Commercial
Interiors, a Steelcase dealer in Minneapolis, where she designs
spaces for corporate and healthcare environments. I love that
I get to make an impact on the environments that people work
and heal in, she said.
And her favorite CET Designer tip?

My best tip is to apply Key Bindings to the commands that you
use most often, she said. I like to use M for ProjectMatrix
instead of going to the tab and clicking the icon.
Ms. Krampe graduated from the University of Wisconsin-Madison with a degree in design and recently received her EDAC in
healthcare design, which has fueled her focus and passion for
designing healthcare environments.
She lives in downtown Minneapolis with her husband and their
year-and-a-half son. In her spare time, she enjoys the urban
lifestyle in Minneapolis and likes to explore the many trails and
lakes around the area. www.officenewswire.com/16345
She made the change to Configuras space-planning software,

CET Designer, in 2009. She uses the software for space planning, installation drawings, renderings, workstation typicals
development, quotes and presentation decks. Working with
CET Designer makes drawing and specification so much more
visual, she said. Im able to come up with new ideas more
quickly and produce more options for clients than I could in the
past.
Rendering reated in CET Designer by Sarah Krampe
04.13.15
JOB SITE
Sales Representative - New York City
To place ads or for billing

information, email
Bob@officeinsight.com
Or, call
T 972 293 9186
Well recognized contract

seating manufacturer has
an immediate opportunity
for an outgoing, energetic
sales representative. The
successful candidate will
present the companys
products to leading New
York City architectural
and design firms, contract
furniture dealers and facility
professionals.
Find the rest of our ads on

our online job site.
Responsibilities include proactive sales development,

product presentations
and project management.
Successful candidate must
have:
>> Gregarious personality and
a genuine people-person
attitude;
>> Strong attention to detail;
>> Superior PC skills;
>> Ability to function effectively in a spirited team
environment; and
>> Capacity to work independently
Preference will be given to

non-smokers, US military
veterans and candidates
currently residing in the New
York Metropolitan area.
We offer salary, generous
commission, bonus, paid
vacation and paid medical.
Please submit a letter of
introduction with your resume
and income history to: roger.
threlfall@gmail.com
Business Development Manager - New York City
Sales Representative - Hartford | Stamford, CT
Youre ready, but are you

HON Ready? The HON
Company, North Americas
leader in providing workplace
furniture solutions, may be
ready for you
Join New Englands Largest

Knoll Dealer in our Hartford,
CT Location
As a pivotal component of
the sales team, the Business
Development Manager will
have the opportunity to drive
sustainable sales volumes
within a focused regional
customer base. The Vice
President, Regional Sales
currently seeks a Business
Development Manager in the
New York, NY area to serve
a dynamic customer base,
delivering furniture solutions
within a diverse customer
marketplace.
Whats in it for you?

The HON Company offers a
competitive compensation
and benefits program for our
members. The individual
selected will become a part
of an organization with a rich
history and organizational
stability with visibility to
customer-facing strategy and
communication with executive
leadership. The position
offers an opportunity for new
experiences, developmental
opportunities and future
career opportunities within
HNI Corporation.
Interested? Apply today at
hnicareers.com.
Office Resources, Inc. is

looking to add proven,
experienced sales performers
to its expanding Hartford/
Stamford operation. ORI is
seeking sales professionals

with 3-5 years of contract
furniture industry experience.
Please send letter of intro and
resume to KevinBarbary@ori.
com.
All Inquires will be kept
confidential.
Sales Representative - Illinois

Carnegie, a leading textile/
wallcovering company is
seeking sales representation
in the Illinois market.
Preference for candidates
with sales experience and
strong standing in the
A&D community. This is a
tremendous opportunity to
represent a design oriented,
environmentally focused
company in an important
market.
Please send resume to
Erika Gaies at egaies@
carnegiefabrics.com
Freelance writer - NYC, SF, LA

We are seeking freelance
writers to cover topics
and events in the A&D
Community. Candidates
can have any educational
background, but a degree
in a design related field or
journalism would be a plus.
Your writing will be published
in officeinsight and read by
major players in the office
design and furnishings
industries in the U.S. and

abroad. The work you perform
for officeinsight will raise your
profile in those industries and
will be a great asset to include
in your writing portfolio.
Position Details
>> Schedule: flexible schedule
controlled entirely by you
>> Working from home
>> Compensation: TBD per
article
Qualifications
>> Excellent writing and proofreading skills
>> Excellent interview and
research skills
>> Knowledge of workplace
design issues a plus
>> Must be interested in and
have strong opinions on
current issues facing the
design and furnishing
of offices and be able to
eloquently express those
opinions in writing
>> Previous journalistic experience preferred
Interested candidates should
also send brief writing
samples when submitting
resumes and cover letter.
email to: mallory@
officeinsight.com
04.13.15
JOB SITE
To place ads:
Bob@officeinsight.com
Billing information:
brad@officeinsight.com
Or, call or fax:
T 203 966 5008
F 203 972 6512
Find the rest of our ads
on our online job site.
Government Federal Sales Specialist - Washington, DC

General Purpose:
As a part of an MSA/regional
sales team, develops and
implements business plans
aimed at maintaining/growing
sales volume, market share
and revenue within assigned
Federal Government accounts
for assigned market(s)/region.
Minimum Requirements:
>> Bachelors degree in Marketing,
AdminisSudoku
ShackBusiness
:: Print Sudoku to
ll later
tration or related field.
>> 2-3 years of successful

contract or capital goods
selling experience, preferably with major, national
and/or government accounts or an equivalent
combination of education,
training and experience.
>> Basic knowledge of Herman
Miller products, services
and culture, as well as the
ability to distinguish Herman Miller products/services from the competition.
Herman Miller is committed

to diversity and inclusion.
We are an equal opportunity
employer (minorities/women/
veterans/disabilities).
3/23/15, 1:32 PMCDT
SudokuShack.com
SUDOKU
Easy Sudoku Number 1000000654
Fill in the empty cells so that every row,

column and cube contains a digit from
1-9, without duplication. (Level: Easy)
3
2
8
2
5
1
9
7
Robert Beck
bob@officeinsight.com
T 972 293 9186
7
7
PO Box 967
Cedar Hill, TX 75106
4
1
www.officeinsight.com
www.officenewswire.com
2015 officeinsight,LLC
Please apply via our website

at www.hermanmiller.com/
careers
5
Mallory Jindra
mallory@officeinsight.com
T 219 263 9006
6
2
Bradford J. Powell, Hon. FASID
brad@officeinsight.com
T 203 966 5008

CIFF Office Guangzhou 2015: A Review by John Sacks

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04.13.

GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS

Make Distance Disappear in Steelcase 360

IIDA New Yorks 2015 Design This! Student Challenge

CIFF Office Guangzhou 2015: A Review

Designed by Christopher Panichella

Steelcase TeamStudio (Photography: courtesy of Steelcase)

Make Distance Disappear in Steelcase 360

Scott Sadler, integrated technologies product manager at

Video conferencing technology, which

As businesses rush to become

solutions for distributed teamwork are

Patricia Kammer, a Steelcase

multiple days or even months. As the

catered to the needs of informative

media:scape collaboration settings at Steelcases new innovation studio in Portland, Ore.,

from here, the near side, and then the

ent challenges. And both people

>You make a comment when youre

real meeting started after the call

aware that youre all distracted by his

Steelcase developed its range of

fully sized and positioned for natural

Six Design Considerations for Distributed Teams, from Steelcase 360

Introducing our new Cafe Dining booklet

Chairs Tables Banquettes Lounges Benches Bar Stools

IIDA New Yorks 2015 Design This! Student Challenge

bring the product(s) to market.

students to work through and present

IIDA NY Student Mentorship Committee Cochair Lauren Buchanan, sales representative

Hana Getachew, founder and creative director of bol road

And we wanted to provide mentorship

challenged participants to create

important, said Ms. Wood. Its about

their hands and to draw. Its incredibly important to be able to sketch

(Photograph courtesy of Kristina Buller)

rox I designer: burkhard vogtherr

CIFF Office Guangzhou 2015: A Review

Furniture was often well spaced to

shouting distance in order to obtain

The creativity and innovation

Companies and Products

More unusual from BBMG Tintan was the

One of the features of the Chinese market is the way manufacturers

John Sacks is an office furniture design, sales and

Clothing and Behavior

Thinking in formal clothing has cognitive implications. Space design, among

MATERIAL OF THE WEEK

recent and classic research in the

For complete releases, visit www.officenewswire.com.

>Guilford of Maine launched

fluidly shaped glass balances

>Landscape Forms added

Carousel by Michael Graves

Opera Sconce by Michael Graves

>Vitra introduced the Belleville family developed in

then resumes its momentum.

Directors at the IIDA Annual

Mr. Kempa aligns ESDs

Ober Pure Paper by Patrick Norguet-Metal

IIDA.New President and Board Members

Mr. Lechner is a senior

Mr. Schlattman is responsible