Smartphone Market - India

April 2015

Executive Summary

Market
Overview

Drivers &
Challenges

Trends

Global market size of Smartphone stood at INR a1 bn in 20--, growing at a CAGR of a2% from
the previous year
Market size of Smartphone industry in 20-- and 20-- was around INR a3 bn and INR a4 bn
respectively in India
It is in state1 which are statement1 across the country at element1
Drivers:

Challenges:

Increase in Disposable Income and

Economic Advancement
Changing Demographics and Consumer
Behavior
Constant Reduction in Prices
Next Generation Cellular Networks

Low Penetration in Suburban and

Rural Areas
Security and Privacy Concern

Trend1
Trend2
Trend3
Key Players

Competitive
Landscape

Karbonn Mobile India Pvt. Ltd.

Lava International Ltd.

Micromax Informatics Ltd.

Apple India Pvt. Ltd.

Samsung India Electronics Pvt. Ltd.

Sony India Pvt. Ltd.

SMARTPHONE MARKET IN INDIA 2015.PPT

Macroeconomic Indicators
Introduction

Market Overview
Drivers and Challenges
Trends
Competitive Landscape
Market Opportunities

Strategic Recommendations
Appendix
SMARTPHONE MARKET IN INDIA 2015.PPT

Economic Indicators (-/-)

GDP at Factor Cost: Quarterly
INR tn

c4
b4
a4

15
14 d1
c1
13 b1

c3
b3

d2
c2
b2
a2

12 a1

a3

11
Q1

Q2
2010-11

2011-12

Q3
2013-14

2012-13

Q4

Inflation Rate: Monthly

%
2.0

1.5

s
q

1.0

0.5
0.0

Jun 2013 - Jul 2013

Jul 2013 - Aug 2013

Aug 2013 - Sep 2013

Sep 2013 - Oct 2013

SMARTPHONE MARKET IN INDIA 2015.PPT

Oct 2013 - Nov 2013

4

Introduction
Smartphone Overview
A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which earlier
was restricted to Personal Digital Assistant (PDAs) and portable computers only
Smartphones are best known for their fast processing speed, high speed internet connectivity and the availability of numerous utility
features including ability to read and write some PC file formats right from the mobile device

Featurephones often have some features resembling Smartphones, but in terms of processing power and multimedia
capability, they are a notched down version of the latter
Smartphones manufacturers are rapidly adopting touch screens over keypads for user input and navigation
Description

Smartphone Features
Push E-mail

In a Smartphone e-mails can be received as push mails

A push mail is a system in which e-mails can be received like text
messages

3G/4G and Wi-Fi

Wireless LAN/ Wi-Fi is a feature which enables a user to connect

to the internet wirelessly and the provision of 3G or 4G service
increases the connectivity speed

Individual Operating System

Housing its own operating system, a Smartphone can download

and run applications directly on the mobile

Navigation

High end Smartphones are enabled with GPS and geo-tagging

options which can be used on the mobile itself
SMARTPHONE MARKET IN INDIA 2015.PPT

Solution1 and solution2 are the most popular services in India

Market Overview India (1/2)
Revenue from Smartphone stood at INR

in 20--, growing at a CAGR of

the previous year

Market size of Smartphone in 20-- and 20-- was around INR

and INR

from

respectively

Smartphone Market Size & Growth

INR bn
a6

+y%
a1

20--

a2

20--

a3

20--

a4

20--

a5

20--

20--

Smartphone market is in condition1 and it is still at a nascent stage in India

It is in state1 which are statement1 across the country at element1
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SMARTPHONE MARKET IN INDIA 2015.PPT

Drivers and Challenges Summary

Drivers
Increase in Disposable Income and
Economic Advancement
Changing Demographics and
Consumer Behavior

Challenges

Constant Reduction in Prices

Low Penetration in Suburban and

Rural Areas

Introduction and Availability of Next

Generation Cellular Networks

Security and Privacy Concern

Advanced Features, Applications and

Digital Contents

Colossal Wireless Subscriber Base

SMARTPHONE MARKET IN INDIA 2015.PPT

Trends (-/-)

Trend1

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Trend2

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Trend3

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Trend4

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SMARTPHONE MARKET IN INDIA 2015.PPT

Porters Five Forces Analysis

SAMPLE

Threat of New Entrants

Text text text text text text text
text text text text text text text
text text text text text text text
text text text text
Impact
Medium

Bargaining Power of Suppliers

Text text text text text text text
text text text text text text text
text text text text text text text
text text text text

Impact
Medium

Impact
Medium
Competitive Rivalry
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text text text text text text text text
text

Threat of Substitutes
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text text text text text text text
text text text text

SMARTPHONE MARKET IN INDIA 2015.PPT

Impact
High
Bargaining Power of Buyers
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text text text text text text text
text text text text

Impact
Low

Competitive Benchmarking (-/-)

Key Ratios of Top 4 Companies Operational Basis (FY 2013) (1/3)

Operating Margin

%
b1

SAMPLE
Net Margin
d1

c1
c2

a1
a2

d2

b2

0
company1

company2

company3

company4

Company1 recorded operating margin of -%, higher than that of company2, company3 and company4 which recorded
operating margin of -%, - and -% respectively
Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag
which recorded net margins of -%, -% and -% respectively

SMARTPHONE MARKET IN INDIA 2015.PPT

10

Public: Domestic Company Company 1

(1/4)
Company Information

SAMPLE
Offices and Centres India

Corporate Address

Tel No.
Fax No.
Website
Year of
Incorporation
Ticker Symbol
Stock Exchange

Head Office

Products and Services

Category
Sectors (EPC)

Products/Services

Key People

Name

SMARTPHONE MARKET IN INDIA 2015.PPT

Designation

11

Public: Domestic Company Company 1

(2/4)

SAMPLE

Financial Snapshot

Key Ratios

Total Income

Net Profit/Loss

Particulars

INR bn

INR bn
s1

t1

s2
t2

s4
s3
t3
t4

0
2010

2011

2012

2013

Financial Summary

y-o-y change
(2013-12)

2013

2012

2011

2010

Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

Cost Ratios
The company incurred a net loss of INR - bn in FY 2013, as compared to net
profit of INR - bn in FY 2012
The company reported total income of INR - bn in FY 2013, registering a
decrease of -% over FY 2012
The company earned an operating margin of -% in FY 2013, a decrease of percentage points over FY 2012
The company reported debt to equity ratio of - in FY 2013, an increase of % over FY 2012

Market Capitalization (INR mn)

Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)

Liquidity Ratios
Current Ratio
Cash Ratio

Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Key Financial Performance Indicators

Indicators

Operating costs (% of Sales)

Administration costs (% of
Sales)
Interest costs (% of Sales)

Value (17/01/2014)

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved

SMARTPHONE MARKET IN INDIA 2015.PPT

Decline

12

Public: Domestic Company Company 1

(3/4)

SAMPLE

Key Business Segments

Key Geographic Segments

Construction and Engineering

India

e1

e2

e3

e4

f1

f2

f3

f4

2010

2011

2012

2013

g1
0%

0%
2013

Overseas

Business Highlights

Description

News
Text text text text text text text text text text text text text text text text text text text text text text text

Overview

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Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text

Extensive Product
Portfolio

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text text text text text text text text text text text text text text

SMARTPHONE MARKET IN INDIA 2015.PPT

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SAMPLE

Public: Domestic Company Company 1 (4/4)

SMARTPHONE MARKET IN INDIA 2015.PPT

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SAMPLE

Private: Domestic Company Company 2 (1/5)

Company Information

Offices and Centres India

Corporate Address

Tel No.
Fax No.
Website
Ahmedabad

Year of Incorporation

Head Office
Products and Services
Category
Products

Products/Services
Key People

Name

SMARTPHONE MARKET IN INDIA 2015.PPT

Designation

15

SAMPLE

Private: Domestic Company Company 2 (2/5)

Shareholders of the Company as on 28.09.2012

Name

Ownership Structure

No. of Shares held

Corporate Bodies

Foreign holdings

X
X

30%
Total

70%

SMARTPHONE MARKET IN INDIA 2015.PPT

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SAMPLE

Private: Domestic Company Company 2 (3/5)

Financial Snapshot

Key Ratios

Total Income

Particulars

Net Profit/Loss

INR mn

INR mn
u4
u2
u1

v4

v1

v2

u3
v3

2010

2011

2012

2013

Financial Summary

2011

2010

Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)

Liquidity Ratios

The company reported total income of INR - mn in FY 2013,

registering an increase of -% over FY 2012

Leverage Ratios

The company reported debt to equity ratio of - in FY 2013, a

decrease of -% over FY 2012

2012

Profitability Ratios

The company earned a net profit of INR - mn in FY 2013, as

compared to net loss of INR - mn in FY 2012

The company earned an operating margin of -% in FY 2013, an

increase of - percentage points over FY 2012

y-o-y change
2013
(2013-12)

Current Ratio
Cash Ratio
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved

SMARTPHONE MARKET IN INDIA 2015.PPT

Decline

17

SAMPLE

Private: Domestic Company Company 2 (4/5)

Business Highlights

Description

News
Text text text text text text text text text text text text text text text text text text text text text text text

Overview

text text text text text text text text text text text text text text

Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text

Extensive Product
Portfolio

Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text

SMARTPHONE MARKET IN INDIA 2015.PPT

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Private: Domestic Company Company 2 SWOT Analysis

(5/5)

SAMPLE

SMARTPHONE MARKET IN INDIA 2015.PPT

19

Strategic Recommendations (-/-)

Text text text text text text text text text text text text text text text text text
Text text text text text text text text text text text text text text text text text

Recommendation1

Recommendation2

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text text text text text text

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text

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text

SMARTPHONE MARKET IN INDIA 2015.PPT

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Appendix
Ratio

Calculations

Ratio

Calculations

Operating Margin

(Operating
Income/Revenues)*100

Current Ratio

Current Assets / Current

Liabilities

Net Margin

(Net Profit / Revenues) *100

Cash Ratio

Profit Before Tax Margin

(Income Before Tax / Revenues

*100

{(Cash & Bank Balance +

Marketable Securities) / Current
Liabilities)}

Debt to Equity

Total Liabilities / Shareholders

Equity

Debt to Capital Ratio

{Total Debt / (Shareholders

Equity + Total Debt)}

Interest Coverage Ratio

EBIT / Interest Expense

Fixed Asset Turnover

Sales / Fixed Assets

Asset Turnover

Sales / Total Assets

Return on Equity (ROE)

Return on Capital (ROCE)
Return on Working Capital

(Net Income / Shareholders

Equity)*100
EBIT / (Total Assets Current
Liabilities)*100
(EBIT / Working Capital) *100

Return on Assets

(EBIT / Total Assets)*100

Return on Fixed Assets

(EBIT / Fixed Assets) *100

Operating Costs (% of Sales)

(Operating Expenses / Sales)

*100

Current Asset Turnover

Sales / Current Assets

Administration Costs (% of
Sales)

(Administrative Expenses / Sales)

*100

Working Capital Turnover

Sales / Working Capital

Interest Costs (% of Sales)

(Interest Expenses / Sales) *100

Capital Employed Turnover

Sales / (Shareholders Equity +

Total Debt)

SMARTPHONE MARKET IN INDIA 2015.PPT

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Sources of Information
Secondary Research
Print Medium

Primary Research
Interviews

Leading Newspapers

Leading Industry Vendors

Telecom and Technology Journals / Magazines

Industry Stakeholders

Business Magazines

Industry Experts

Electronic Medium

General Consumers

Online Social Media

Company Websites
Government Websites / Resources
Online Telecom Magazines
Online Technology and Gadget Journals / Articles
Premium Databases

SMARTPHONE MARKET IN INDIA 2015.PPT

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SMARTPHONE MARKET IN INDIA 2015.PPT

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