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Mutual funds industry is a growing at a very fast rate India. Various studies and research has
been on this industry by experts. Here are the lists of few books that have been referred to for
the purpose of the study.
Mr. M. Jaidev in his book has Investment policy and performance of Mutual Fund has studied
the Indian Public Sector Mutual Funds. In this book he has covered risk, rate of return.
Investment policy and pricing of mutual funds. In this book he has done an empirical study
covering all aspects of mutual fund investment along with the regulatory framework.
Nalini Prava Tripathy in her book Mutual Funds in India. Emerging Issues provides a detailed
evaluation of investment management which is not only helpful for influencing marketing
operations but also for securities selection, investment research and timing and resource
allocation.
Dr H. Sadak in his book Mutual Funds in India has highlighted the importance of financial
institutions in India. The basically focuses on the growth and development of mutual funds in
India. The entire gamut of the theoretical aspects of the fund management has been critically
examined in the context of the performance of mutual funds and it provides an insight into fund
management and the areas of weakness.
Study by Laukkanen (2006) explains that varied attributes present in a product or service
facilitate customers achievement of desired end-state and the indicative facts of study show
that electronic services create value for customers in service consumption.
PROFIT/LOSS
FORM PORTFOLIO
OF INVESTMENT
INVEST IN
VARIETY OF
STOCKS/BONDS
PROFIT/LOSS FROM
INDIVIDUAL
MARKET (FLUCTUATIONS)
INVEST THEIR
MONEY
INVESTOR
In Simple Words, Mutual fund is a mechanism for pooling the resources by issuing units to the investors
and investing funds in securities in accordance with objectives as disclosed in offer document.
Investments in securities are spread across a wide cross-section of industries and sectors and thus the
risk is reduced. Diversification reduces the risk because not all stocks may move in the same direction in the
same proportion at the same time. Mutual fund issues units t o the investors in accordance with quantum
of money invested by them. Investors of Mutual fund are known as unit holders. The profits or losses are
shared by the investors in proportion to their investments. The Mutual funds normally come out with a number
of schemes with different investment objectives which are launched from time to time.
In India, A Mutual fund is required to be registered with Securities and Exchange Boa rd of India (SEBI)
which regulates securities markets before it can collect funds from the public.
In Short , a Mutual fund is a common pool of money in to which investors with common investment
objective place their contributions that are to be invested in accordance with the state d investment objective
of the scheme. The investment manager would invest the money collected from the investor in to assets that
are defined/ permitted by the stated objective
invest equity and equity related instruments and a debt fund would invest in bonds, debentures, gilts etc.
Mutual fund is a suitable investment for the common ma n a s it offers an Oporto unity to invest in a
diversified, professionally managed basket of securities at a relatively low cost.
S.
No Advantage
.
Particulars
1.
Portfolio
Diversification
2.
Professional
Management
Fund manager undergoes through various research works and has better
investment management skills which ensure higher returns to the investor
than what he can manage on his own.
3.
Less Risk
4.
Low
Transaction
Costs
5.
Liquidity
An investor may not be able to sell some of the shares held by him very
easily and quickly, whereas units of a mutual fund are far more liquid.
6.
7.
8.
9.
Choice
Schemes
Transparency
Flexibility
Safety
S.
Disadvantage
No.
Particulars
1.
Costs Control
Investor has to pay investment management fees and fund distribution
Not
in
the
costs as a percentage of the value of his investments (as long as he holds
Hands of an
the units), irrespective of the performance of the fund.
Investor
2.
3.
Difficulty
in Many investors find it difficult to select one option from the plethora of
Selecting
a funds/schemes/plans available. For this, they may have to take advice
Suitable Fund from financial planners in order to invest in the right fund to achieve their
Scheme
objectives.
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated into two separate
entities. One is the Specified Undertaking of the Unit Trust of India with assets under management of Rs.29,
835 crores as at the end of January 2003, representing broadly, the assets of US 64 scheme, assured return and
certain other schemes. The Specified Undertaking of Unit Trust of India, functioning under an administrator and
under the rules framed by Government of India and does not come under the purview of the Mutual Fund
Regulations.
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and
functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI which had in March
2000 more than Rs.76, 000 crores of assets under management and with the setting up of a UTI Mutual Fund,
conforming to the SEBI Mutual Fund Regulations, and with recent mergers taking place among different private
sector funds, the mutual fund industry has entered its current phase of consolidation and growth. As at the end
of September, 2004, there were 29 funds, which manage assets of Rs.153108 crores under 421 schemes.
The graph indicates the growth of assets over the years.
EQUITY FUNDS
INDEX FUNDS
BALANCE
D FUNDS
DEBT FUNDS
LEQUID
DEBT
GUILT FUNDS
DEVIDEND
EQUITY
INCOME
EQUITY
THEMANTIC
FMPS FUNDS
SECTOR FUND
FLOATING
ELSS
ARBITAGE
Mutual funds can be classified as follow:
9
Open-end Fund
Available for sale and repurchase at all times based on the net asset value (NAV) per unit.
Unit capital of the fund is not fixed but variable.
Fund size and its total investment go up if more new subscriptions come in than redemptions and vice-versa.
Closed-end Fund
One time sale of fixed number of units.
Investors are not allowed to buy or redeem the units directly from the funds. Some funds offer
repurchase after a fixed period. For example, UTI MIP offers a repurchase after 3 years.
Listed on stock exchange and investors can buy or sell units through the exchange.
Units maybe traded at a discount or premium to NAV based on investors perception about the funds
future performance and other market factors.
portfolio
mirrors the benchmark index in terms of both composition and individual stock weight ages.
2. Equity diversified funds- 100% of the capital is invested in equities spreading across different sectors and
stocks.
3. Dividend yield funds- it is similar to the equity-diversified funds except that they invest in companies
offering high dividend yields.
4. Thematic funds- Invest 100% of the assets in sectors which are related through some theme.
e.g. -An infrastructure fund invests in power, construction, cements sectors etc.
5. Sector funds- Invest 100% of the capital in a specific sector. e.g. - A banking sector fund will invest in
banking stocks.
6. ELSS- Equity Linked Saving Scheme provides tax benefit to the investors.
Balanced fund: Their investment portfolio includes both debt and equity. As a result, on the risk-return
ladder, they fall between equity and debt funds. Balanced funds are the ideal mutual funds vehicle for investors
who prefer spreading their risk across various instruments. Following are balanced funds classes:
1
Debt fund: They invest only in debt instruments, and are a good option for investors averse to idea of taking
risk associated with equities. Therefore, they invest exclusively in fixed-income instruments like bonds,
debentures, Government of India securities; and money market instruments such as certificates of deposit (CD),
commercial paper (CP) and call money. Put your money into any of these debt funds depending on your
investment horizon and needs.
1.
Liquid funds- These funds invest 100% in money market instruments, a large portion being invested in
call money market.
2. Gilt funds ST- They invest 100% of their portfolio in government securities of and T-bills.
3.
Floating rate funds - Invest in short-term debt papers. Floaters invest in debt instruments, which have
variable coupon rate.
4.
Arbitrage fund- They generate income through arbitrage opportunities due to miss-pricing between
cash market and derivatives market. Funds are allocated to equities, derivatives and money markets.
Higher proportion (around 75%) is put in money markets, in the absence of arbitrage opportunities.
5. Gilt funds LT- They invest 100% of their portfolio in long-term government securities.
6.
Income funds LT- Typically, such funds invest a major portion of the portfolio in long-term debt
papers.
7.
MIPs- Monthly Income Plans have an exposure of 70%-90% to debt and an exposure of 10%-30% to
equities.
8.
FMPs- fixed monthly plans invest in debt papers whose maturity is in line with that of the fund.
INVESTMENT STRATEGIES
1. Systematic Investment Plan: Under this, a fixed sum is invested each month on a fixed date of a month.
Payment is made through post-dated cheques or direct debit facilities. The investor gets fewer units when the
NAV is high and more units when the NAV is low. This is called as the benefit of Rupee Cost Averaging (RCA)
2. Systematic Transfer Plan: Under this, an investor invest in debt-oriented fund and give instructions to
transfer a fixed sum, at a fixed interval, to an equity scheme of the same mutual fund.
3. Systematic Withdrawal Plan: if someone wishes to withdraw from a mutual fund then he can withdraw a
fixed amount each month.
11
SPONSOR
Sponsor is the person who acting alone or in combination with another body corporate establishes a mutual
fund. Sponsor must contribute at least 40% of the net worth of the Investment managed and meet the eligibility
criteria prescribed under the Securities and Exchange Board of India (Mutual Fund) Regulations, 1996. The
sponsor is not responsible or liable for any loss or shortfall resulting from the operation of the Schemes beyond
the initial contribution made by it towards setting up of the Mutual Fund.
TRUST
The Mutual Fund is constituted as a trust in accordance with the provisions of the Indian Trusts Act, 1882 by the
Sponsor. The trust deed is registered under the Indian Registration Act, 1908.
TRUSTEE
Trustee is usually a company (corporate body) or a Board of Trustees (body of individuals). The main
responsibility of the Trustee is to safeguard the interest of the unit holders and ensure that the AMC functions in
the interest of investors and in accordance with the Securities and Exchange Board of India (Mutual Funds)
Regulations, 1996, the provisions of the Trust Deed and the Offer Documents of the respective Schemes. At
least 2/3rd directors of the Trustee are independent directors who are not associated with the Sponsor in any
manner.
Rights of Trustees:
Approve each of the schemes floated by the AMC.
12
Ensure that the fund's transactions are in accordance with the Trust Deed.
Furnish to SEBI on a half-yearly basis, a report on the fund's activities
Ensure that no change in the fundamental attributes of any scheme or the trust or any other change
which would affect the interest of unit holders is happens without informing the unit holders.
Review the investor complaints received and the redressed of the same by the AMC.
Custodian
o Has the responsibility of physical handling and safe keeping of the securities.
o Should be independent of the sponsors and registered with SEBI.
Depositories
13
Indian capital markets are moving away from physical certificates for securities to
dematerialized form with a Depository.
Will hold the dematerialized security holdings of the Mutual Fund.
of Corpus
Name
schemes
Crores)
Reliance
263
108,332.36
(Rs.
Mutual Fund
HDFC Mutual 202
78,197.90
Fund
ICICI
325
70,169.46
Mutual 207
67,978.19
56,282.87
Prudential
Mutual Fund
UTI
Fund
Mutual Fund
SBI
Mutual 130
34,061.04
Fund
the financial services business and possessing positive net worth for the last five years, having net profit in three
out of the last five years and possessing the general reputation of fairness and integrity in all business
transactions, it is required to complete the remaining formalities for setting up a Mutual fund. These include
inter alia, executing the trust deed and investment management agreement, setting up a trustee company/board
of trustees comprising two- thirds independent trustees, incorporating the asset management company (AMC),
contributing to at least 40% of the net worth of the AMC and appointing a custodian. Upon satisfying these
conditions, the registration certificate is issued subject to the payment of registration fees of Rs.25.00 lacs for
details; see the SEBI (Mutual funds) Regulations, 1996.
It is important to know that determination and maintaining the right level of risk tolerance can go a long way in
ensuring the success of an investment plan. Besides, it helps in customizing fund category allocations and
suitable fund selections. There are certain broad guidelines to determine the risk tolerance.
These are:
Be realistic with regard to volatility. One needs to seriously consider the effect of potential downside loss as
well as potential upside gain. Determine a "comfort level" i.e. if one is not confident with a particular level of
risk tolerance, and then select a different level.
Regardless of the level of risk tolerance, one should adhere to the principles of effective diversification i.e. the
allocation of investment assets among different fund categories to achieve a variety of distinct risk/reward
objectives and a reduction in overall portfolio risk.
It helps to reassess risk tolerance every year. The risk tolerance may change due to either major adjustment in
return objectives or to a realization that an existing risk tolerance is inappropriate for one's current situation.
Market cap of a company signifies its market value, which is equal to the total number of shares outstanding
multiplied by the current stock price.
The market cap has a role to play in the kind of returns the stock might deliver and the risk or volatility that one
may have to encounter while achieving those returns. For example, large companies are usually more stable
during the turbulent periods and the mid cap and small cap companies are more vulnerable.
As regards the allocation to each segment, there cannot be a standard combination applicable to all kinds of
investors. Each one of us has different risk profile, time horizon and investment objectives.
Besides, while deciding on the allocation, one has to keep in mind the fact whether the allocation is being done
for an existing investor or for a new investor. While for an existing investor, the allocation that already exists
has to be considered, for a new investor the right way to begin is by considering funds that invest predominantly
in large cap stocks. The exposure to mid and small caps can be enhanced over a period of time.
aggressive. While a conservative investor will accept lower returns to minimise price volatility, a moderate
investor would be all right with greater price volatility than conservative risk tolerances to pursue higher
returns. An aggressive investor wouldn't mind large swings in the NAVs to seek the highest returns. Though
identifying the desire for risk is a tough job, it can be made easy by defining one's comfort zone.
17
A complete market cycle, i.e. around three years or so. Many of us make the mistake of either holding on to
funds for too long or exit in a hurry. It is important to do a thorough analysis before taking a decision to sell. In
other words, if you take a wrong decision, there is always a risk of missing out on good rallies in the market or
getting out too early thus missing out on
Potential gains. You should consider coming out of a fund if its performance has consistently lagged its peers
for a period of one year or so. It doesn't make sense to hold a fund when it no longer meets your needs. If you
have made a proper selection, you would generally be required
To make changes only if the fund changes its objective or investment style, or if your needs change.
DISTRIBUTION CHANNELS:
Mutual funds posses a very strong distribution channel so that the ultimate customers doesnt face any difficulty
in the final procurement. The various parties involved in distribution of mutual funds are:
Agents
Is a broker between the fund and the investor and acts on behalf of the principal?
18
He is not exclusive to the fund and also sells other financial services. This in a way
helps him to act as a financial advisor.
Distribution Companies
Is a company which sells mutual funds on behalf of the fund?
It has several employees or sub-broker under it.
It manages distribution for several funds and receives commission for its services.
Banks and NBFCs
Several banks, particularly private and foreign banks are involved in a fund
distribution by providing similar services like that of distribution companies.
They work on commission basis.
Direct Marketing
Mutual funds sell their own products through their sales officers and employees of
the AMC.
This channel is normally used to mobilize funds from high net worth individuals
and institutional investors.
Sales Practices: Agent Commissions
Calculation of NAV
The most important part of the calculation is the valuation of the assets owned by the Fund. Once it is
calculated, the NAV is simply the net value of assets divided by the number of units outstanding. The
19
detailed methodology for the calculation of the net asset value is given below.
The net asset value is the actual value of a unit on any business day. NAV is the barometer of the
performance of the scheme.
The net asset value is the market value of the assets of the scheme minus its liabilities and expenses. The
per unit NAV is the net asset value of the scheme divided by the number of the units outstanding on the
valuation date.
For e.g. if the market value of the securities of a mutual fund scheme is Rs.200 lakh and the mutual fund has
issued 10 lakh units at Rs.10 to the investors, then the NAV per unit of the fund is Rs.20. NAV is required to be
disclosed by the mutual funds on a regular basis daily or weekly.
The mutual fund shall ensure that the re-purchase price is not lower than 93% of the NAV.
The sale price is not higher than 107% of the NAV. Repurchase price of closed end scheme shall not be
lower than 95% of the NAV.
The difference between the repurchase price and the sale price of the units shall not exceed 7% of the
sale price.
1.25% of the first Rs.100 crores of weekly average net assets outstanding in the accounting year.
1% weekly average net assets in excess of Rs. 100 crores.
A no load scheme can charge an additional management fee up to 1% of weekly average net assets
outstanding in the accounting year.
20
Income distributed to unit holders by a closed-end or debt fund has to pay a distribution tax of 10%
plus surcharge of 1% i.e. a tax of 11%. This tax is also applicable to distributions made by open-end
funds which have less than 50% allocation to equity.
The Impact on the Fund and the Investor
Due to the tax payment by the fund, the NAV and the value of the investors investment will come
down.
The tax bears no relationship to the investors tax bracket.
This tax makes the income schemes less attractive than growth schemes.
The fund cannot avoid tax even if the investor chooses to reinvest the distribution back into the fund.
Tax Rebate available on Subscriptions to Mutual Funds (In accordance with Section 88 of Income Tax
Act)
Investments up to Rs. 60,000 in units of any specified mutual fund qualifies for tax rebate to the extent
of 20% of such investment.
In case of Infrastructure Bonds, investments up to Rs. 70,000 is eligible for 20% tax rebate.
Total investment eligible for tax rebate cannot exceed Rs. 60,000.
Investment up to Rs. 10,000 in an equity linked saving scheme (ELSS) qualifies for tax rebate of 20%.
Dividend
Tax:
The tax paid by the investor on receiving dividends from a mutual fund. There is no dividend tax to be paid at
the investors end.
There is no dividend tax deduction from NAV in all funds which are open- end and with over 50%
allocation of investment to equities.
Tax of 10.2% is deducted from the NAV by the fund in the following cases:
All closed end funds including equity.
All open end funds with less than 50% allocation in equity.
Asset allocation.
Selection of fund.
Studying the features of a scheme.
In case of mutual funds, financial planning is concerned only with broad asset allocation, leaving the actual
allocation of securities and their management to fund managers. A fund manager has to closely follow the
objectives stated in the offer document, because financial plans of users are chosen using these objectives.
21
If we take a look at the recent scenario in the Indian financial market then we can find the market flooded with a
variety of investment options which includes mutual funds, equities, fixed income bonds, corporate debentures,
company fixed deposits, bank deposits, PPF, life insurance, gold, real estate etc. All these investment options
could be judged on the basis of various parameters such as- return, safety convenience, volatility and liquidity.
We get this in a tabular form
Return
Safety
Volatility
Liquidity
Convenienc
e
Equity
High
Low
High
High
Moderate
Co.
Moderate
Debent
ures
Moderate
Moderate
Low
Low
Co.
FDs
Moderate
Low
Low
Low
Moderate
Bank
Deposi
ts
Low
High
Low
High
High
PPF
Moderate
High
Low
Moderate
High
Life
Insura
nce
Low
High
Low
Low
Moderate
Gold
Moderate
High
Moderate
Moderate
Gold
Real
Estate
High
Moderate
High
Low
Low
High
Moderate
High
High
Mutual High
Funds
We can very well see that mutual funds outperform every other investment option. On three parameters, it
scores high whereas its moderate at one. comparing it with the other options, we find that equities gives us high
22
returns with high liquidity but its volatility too is high with low safety which doesnt makes it favourite among
persons who have low risk- appetite. Even the convenience involved with investing in equities is just moderate.
Now looking at bank deposits, it scores better than equities at all fronts but lags badly in the
parameter of utmost important i.e.; it scores low on return , so its not an happening option for person who can
afford to take risks for higher return. The other option offering high return is real estate but that even comes
with high volatility and moderate safety level, even the liquidity and convenience involved are too low. Gold
have always been a favourite among Indians but when we look at it as an investment option then it definitely
doesnt gives a very bright picture. Although it ensures high safety but the returns generated and liquidity are
moderate. Similarly, the other investment options are not at par with mutual funds and serve the needs of only a
specific customer group. Straightforward, we can say that mutual fund emerges as a clear winner among all the
options available.
The reasons for this being:
I) Mutual funds combine the advantage of each of the investment products: mutual fund is one such option
which can invest in all other investment options. Its principle of diversification allows the investors to taste all
the fruits in one plate. Just by investing in it, the investor can enjoy the best investment option as per the
investment objective.
II) Dispense the shortcomings of the other options: every other investment option has more or less some
shortcomings. Such as if some are good at return then they are not safe, if some are safe then either they have
low liquidity or low safety or both.likewise, there exists no single option which can fit to the need of
everybody. But mutual funds have definitely sorted out this problem. Now everybody can choose their fund
according to their investment objectives.
III) Returns get adjusted for the market movements: as the mutual funds are managed by experts so they are
ready to switch to the profitable option along with the market movement. Suppose they predict that market is
going to fall then they can sell some of their shares and book profit and can reinvest the amount again in money
market instruments.
IV) Flexibility of invested amount: Other then the above mentioned reasons, there exists one more reason
which has established mutual funds as one of the largest financial intermediary and that is the flexibility that
mutual funds offer regarding the investment amount.
23
Many investors feel that a simple way to invest in Mutual funds is to just keep investing in award winning
funds. First of all, it is important to understand that more than the awards; it is the methodology to
choose winners t at is more relevant.
A rating firm generally elaborates on the criteria for deciding the winners i.e. consistent performance,
risk adjusted returns, total returns and protection of capital. Each of these factors is very important and has its
significance for different categories of funds.
Besides, each of these factors has varying degree of significance for different kinds of investors. For example,
consistent return re ally focuses on risk. If someone is afraid of negative returns, consistency will be a
more import ant measure than tot al ret urn i.e. Growth in NAV as well as dividend received.
A fund can have very impressive total ret urns overtime, but can be very volatile and tough for a risk adverse
investor. Therefore, all the ward winning funds in different categories may not be suitable for everyone.
Typically, when one has to select funds, the first step should be to consider personal goals and objectives. Invest
ors need to decide which element they value the most and the n prioritize the other criteria
Once one knows what one is looking for, one should go about selecting the funds according to the asset
allocation. Most investors need just a few funds, carefully picked, watched and managed over period of time.
Return
Safety
Liquidity
Tax
Benefit
Convenie
nce
Bank Deposit
Low
High
High
No
High
Equity Instruments
High
Low
High or
No
Moderate
Low
Debentures
Moderate
Moderate
Low
No
Low
Fixed Deposits by
Moderate
Low
Low
No
Moderate
Bonds
Moderate
Moderate
Moderate
Yes
Moderate
Moderate
High
Low
Yes
Moderate
PPF
Moderate
High
Low
Yes
Moderate
Moderate
High
Low
Yes
Moderate
Companies
National
Certificate
Saving
National
Scheme
Saving
Moderate
High
Low
Yes
Moderate
Monthly
Scheme
Income
Moderate
High
Low
Yes
Moderate
Life Insurance
Moderate
High
Low
Yes
Moderate
Mutual Funds
Moderate
Moderate
High
No
High
Moderate
Moderate
High
Yes
High
(Open-end)
Mutual Funds
25
SBI Mutual Fund, India's largest bank sponsored mutual fund, is a joint venture between the
State Bank of India and Societal Generals Asset Management (France), one of the world's topnotch fund management companies. Over the years, SBI Mutual Fund has carved a niche for
itself through prudent investment decisions and consistent wealth creation.
Since its inception, SBI Funds Management Private Ltd. has launched thirty-two schemes and
successfully redeemed fifteen of them. Throughout this journey, SBI Mutual Fund has profusely
rewarded the 2, 00,000 investors who have reposed their faith in it.
SBI Mutual Fund, one of the country's premier fund houses, with over 20 years of rich
experience in fund management, is a joint venture between the State Bank of India, Indias
largest bank and Societe Generale Asset Management, one of the world's leading fund
management companies. Today, SBI Mutual Fund is one of the largest AMCs in the country,
managing assets over Rs. 39,826.34 crores (as on April 30th, 2010.). The fund house serves its
vast family of over 5.5 million investors (Calculated on the basis of live folios as on 30/04/2010)
by reaching out to them through a network of over 200 points of contact.
Today, the SBI fund boasts of an expertise of managing assets over Rs. 13,000 crores and has a
diverse profile of investors actively parking their investments across 28 active schemes. A vast
network of 82 collection branches, 26 investor service centres, 21 investor service desks and 21
district organizers helps the SBI Mutual Fund to reach out to their investors.SBI Mutual is the
first bank- sponsored fund to launch an offshore fund Resurgent India Opportunities Fund.
Growth through innovation and stable investment policies is the SBI MF credo.
DEBT SCHEMES:
Debt Funds invest only in debt instruments such as Corporate Bonds, Government Securities
and Money Market instruments either completely avoiding any investments in the stock
markets as in Income Funds or Gilt Funds or having a small exposure to equities as in
Monthly Income Plans or Children's Plan. Hence they are safer than equity funds. At the
same time the expected returns from debt funds would be lower. Such investments are
advisable for the risk-averse investor and as a part of the investment portfolio for other
investors.
BALANCED SCHEMES:
Magnum Balanced Fund invests in a mix of equity and debt investments. Hence they are less
risky than equity funds, but at the same time provide commensurately lower returns. They
provide a good investment opportunity to investors who do not wish to be completely exposed to
equity markets, but is looking for higher returns than those provided by debt funds.
Magnum Balanced Fund
Asset Allocation 80-100% in Equity, partly convertible debentures and fully convertible
debentures and bonds & 0 20% in Money market instruments.
Minimum Application Amount Rs 500 for purchase & Multiples of Rs 500 for additional
purchase.
Plans & Options Dividend option with payout and reinvestment facility.
The total asset based in the scheme is 5000 cr. It is the biggest tax saving scheme.
BSE 100 is the index.
There is lock in period of 3 years.
Enter Section 8OC
Section 88 was scrapped in Finance Bill 2005. Instead, Section 80C has been introduced. All
avenues that were eligible for tax benefits under Section 88 were brought under the Section 80C
fold. However, instead of offering tax rebates, investments (up to Rs 100,000) under Section 80C
qualify for deduction from gross total income. Hence a new system of claiming tax benefits is
now in place.
How have Equities performed as compared to other asset classes?
Track record of the last 15 years shows that equity investments give better returns over the long
term. Other asset classes such as Fixed Deposits & Gold have given returns of 5.7% & 10.3%
respectively as compared to 15.6% provided by equities (BSE Sensex). (Cumulative annualized
returns from 1984to 2004). We believe that a 3 year horizon is ideal for getting a reasonable
return from equity.
Investment strategy of Magnum tax gain scheme
Magnum Tax Gain Scheme follows the bottom up investment strategy. We have also kept the
portfolio size limited to about 35 stocks in all. While we believe that India is a growth story, we
feel that our strength lies in our ability to identify promising stocks and take them in the
portfolio. This strategy has worked in favor of the funds in the last couple of years and we intend
to pursue this strategy in future also.
Awards & Achievements:
Magnum tax Gain Scheme has been ranked CPR 1 by CRISIL which indicates very good
performance It has recently bagged 2 gold awards in the 1 year & 3 year category for
performance in the ICRA Online Awards. Magnum tax Gain Scheme has consistently given
dividends and the last dividend given was 102% in June 2005.
Investment Objective:
To provide the investors maximum growth opportunity through equity investments in stock of
growth-oriented sectors of the economy .Contra derives from Contrarian which means that
investment is made when the stocks are currently out of favor of market for short term but it
doesnt consider bad debts.
SBI MUTUAL FUND is the first one who launched the Contra fund. And it gives the spectacular
performance. It is the one of the best scheme. And the total asset based in this scheme are3500 cr.
It is an open ended scheme.
Some Important features of this scheme are as follows:
Launched on 14 August 1999
Minimum investment required is Rs.2000 and additional purchase can be made in multiples of
one.
Benchmark is BSE 100.
Entry Load Investments below Rs. 5 crores then entry load is 2.25%, Investments of Rs.5
crores and above then entry load is nil.
Exit Load
For exit within 1 year from the date of allotment -1%
For exit after 1 year from the date of allotment NIL
SIP: Minimum amount Rs.500/month - 12 months Rs.1000/month - 6months, Rs.1500/quarter
4 Quarters
There is no Lock in period.
The objective of the Fund is to invest in undervalued scrips, which may be currently out of favor
but are likely to show attractive growth in the long term. Thus, this fund provides an alternative
to investors for investing in the growth scrips of the future. The funds collected under this
scheme will be invested in the equities of: Companies that are fundamentally sound, but generally are undervalued at the time of
investment due to lack of investor interest.
Companies that have embarked on the path of turnaround by restructuring of operations,
hiving off unrelated business, etc. And where the results of the turnaround are likely to
accrue in the long term.
Companies with strong management, but operating in commodities where there are signs
of bottoming out of the business cycle.
% of portfolio of plan
A and B
Not less than 70%
Risk profile
Low to medium
Balance
Low
Medium to High
Scheme Highlights:
1. An open-ended equity scheme aiming for aggressive growth from investments in equities.
2. Scheme opens for Resident Indians, Trusts, and Indian Corporate and on a fully
reportable basis for NRIs, FIIs & Overseas Corporate Bodies.
3. Facility to reinvest dividend proceeds into the scheme at NAV.
4. Easy entry and exit on the basis of sales and repurchase prices determined daily.NAV will be
declared on every business day.
5. Nomination facility available for individuals applying on their behalf either singly or jointly
up to three.
Kumar Gupta, MD and CEO, SBI Mutual Fund, said: Public sector undertakings play a very
important role in the economic development of our country. They have helped in creating a
diversified industrial base for the country, with their strong fundamentals and sound financials,
they offer good investment avenue. Added to this is the divestment opportunity to unlock the
value of the PSUs. We believe that SBI MFs PSU fund will help our investors in creating wealth
for them.
The industries where PSUs have a strong presence are infrastructure,
exploration and exploitation of oil and natural resources, technology development and capital
goods
The reasons why one could look at an NFO based on PSUs are as follows:
PSUs have strong fundamentals, are generally a leading players in their industries and in many
cases are near monopolies. These companies also showed greater resilience than their private
Sector counterparts during the economic downturn. Hence the PSU investment theme looks
promising.
SBI PSU Fund will be managed by Rama Iyer Srinivasan, who holds 16 years of experience in
the area of financial services, apart from holding an M.Com and MFM degree. Presently
Srinivasan is also the fund manager of Magnum Equity Fund, Magnum Global Fund Magnum
Sector Funds Umbrella - Emerging Business Fund and SBI Infrastructure Fund - Series I.
Market Dominance
Top 18 PSUs total Income is equal to 15% of Indias GDP.
PSUs paid over 35% of net profits as dividend in 2008.
Big Players
NTPC accounts for 30% of power generation
ONGC and OIL manage 90% of oil production
PSU bank accounts for about 73% for entire banking system assets. (Source: RBI)
BHEL is the market leader in Power equipments.
INVESTMENT OBJECTIVE
The objective of the scheme would be to provide investors with opportunities for long term
growth in capital along with the liquidity of an open ended scheme through an active
management of investment in a diversified basket of equity stocks of domestic Public Sector
Undertakings and in debt and money market instruments issued by PSUs and others.
ASSET ALLOCATION:
Instrument
Equity and equity related instruments
covered under the universe of PSU
companies including derivatives
Debt and Money Market Securities
% of Portfolio of
Plan A & B
Risk Profile
65%-100%
Medium to High
0% - 35%
Low to Medium
RESEARCH METHODOLOGY
The first stage included gathering information about the SBI Mutual Fund in India and
getting acquainted with the working of the various Mutual Fund Schemes. The next stage
involved determining the objective of the study, knowing the target audience and drafting a
questionnaire. The questionnaire was designed keeping in mind the target audience and
objectives of the study. It was non-disguised in nature and will include a few open-ended
questions.
Research Plan
The research was descriptive in nature and the goal was to gather preliminary data to
shed light on the real nature of problems and to suggest possible solutions or new ideas. It
involved getting a feel of the situation and lays emphasis on the discovery of ideas and possible
insights.
Sample Size
The sample size of my project is limited to 100 people only. They were the regular customers
and employees of State Bank of India Malout.
Sampling Plan
The sampling unit comprised of the customers/visitors present in the office of State Bank
of India, Malout Branch, irrespective of them being investors or not or availing the services or
not. The samples were chosen on the basis of convenience sampling and these respondents
belonged to middle and upper class salaried and self-employed people, students, professionals
and housewives who have invested in Mutual Funds.
Sampling technique
For the study we use NON PROBABILITY/ NON RANDOM - CONVENIENCE Sampling
method. Here we chose random members from the population to respond to our instrument hence
its the term Convenience.
SCALING TECHNIQUES
The scaling technique used in the questionnaire was closed ended questions. The data type
collected was not interval in nature. Each and every main attribute was divided into a host of
indicators and were given direct options to each questions. The technique was chosen as it elicits
reliable, quick, voluminous and easily testable data.
Data Sources
The research calls for gathering secondary data, primary data or both. Secondary data is
the data that is collected for another purpose and already exists somewhere. Primary data is
gathered for a specific purpose and is collected by the researcher himself.
Primary Data
Primary data was collected from the existing customers of the MFs. The primary information
was collected through Questionnaire and interviews presented to the investors. It was collected
through personal visit to persons, by formal and informal talks and through filling up the
questionnaire prepared. The data has been analyzed by using Averages and Percentages Methods.
Secondary data
Secondary Data was collected from:
a
Data Collection
For the purpose of this project, a questionnaire was designed to collect data. The questionnaire
was non-disguised because the objective and purpose was conveyed to the respondents before
asking for their responses. The questions were structured open for general information and
closed for collecting specific information.
Data Analysis Tools
Simple averages
Tabulation
Percentage
Data has been presented with the help of bar graphs, pie charts, line graphs etc
LIMITATIONS OF STUDY
Time and resource constraints: The survey was conducted in selective areas because of
constraints of time and resources. Therefore, the findings cannot be generalized or
claimed until further research has been carried out.
Dynamic industries: As this is one of the dynamic industries today in India and many
changes are taking place in quick times. It is very important to keep an eye on this
industry very regularly. There are a lot of schemes with various objectives, so the basic
objective is used in making this report.
Sample size: The sample size taken was 100, which may not reflect a true picture of the
consumers mind. Because of these constraints, the analysis may not be accurate and may
vary, when tested in different places and time.
Some of the persons were not so responsive. Some of the respondents did not respond
properly due to their busy schedule.
Possibility of error in data collection because many of investors may have not given
actual answers of my questionnaire.
The study was conducted for a short period of time.
Information received from the respondents may not be true as they may not have had
taken much care to fill in the responses pertaining to all the queries with the same level of
dexterity.
It was difficult to correlate two different customers/respondents perceptions.
20-30
30-40
40-50
>50
No. of
investor
s
35
30
25
10
Interpretation:
According to this chart out of 100 Mutual Fund investors the most are in the age
group of 20-30 yrs. i.e. 35%, the second most investors are in the age group of 3040 yrs i.e. 20% and the least investors are in the age group of above 50 years.
Occupation
No. of investors
Government Service
36
Private Service
33
Business
21
Agriculture
Others
Interpretation:
In occupation group out of 100 investors, 33 are private employees, 21 are
Businessman, 36 are Government employees, 4 agriculture and 6 are in others. So
the major portion of investment is done by govt. employees
Income Group
No. of investors
below10000
30
10000-30000
43
30000-50000
21
Above 50000
Interpretation:
In the income group of the investors, out of 100 investors, 43
investors that is the maximum investors are in the monthly
income group Rs.10000 to Rs.30,000, Second one i.e. 30 investors are in the
monthly income group of below Rs.10, 000 and the minimum investors i.e. 6 are
in the monthly income group of above Rs.50, 000.
Investment needs
Retirement
Education/marriage
Medical
Family safety/Creation of wealth
All above
Total
37
18
9
24
18
100
Interpretation:
From the above graph it is clear that there are many people who have participated
in the survey and the major portion of the survey indicates that the people are
interested in investing in mutual funds for the sake their family financial security
and all above. From the above graph it also reveals that the minor portion of the
graph that is to build a corpus for medical does not play a major role in the
investment decisions.
No. of Respondents
Saving A/C
37
Fixed Deposits
22
Insurance
25
Mutual Fund
12
Shares/Debentures
13
Gold/Silver
20
Real estate
post office
15
Interpretation:
As per given graph maximum investment is made in saving account, insurance and
fixed deposits.
Factors
a)Liquidity
b) safety
No. of
Respondents
26
29
33
12
Interpretation
As per information collected most influential factor is safety, then returns and tax
benefit and at last liquidity is preferred.
Response
No. of Respondents
Yes
65
No
35
Total
100
Interpretation
Out of the respondents most of investors (65%) are aware of mutual funds.
Response
No. of Respondents
Yes
75
No
25
Total
100
Interpretation:
Out of 100 people, 75% have invested in Mutual Fund and 25% do not have
invested in Mutual Fund.
Option
Below 1000
1000-5000
Above5000
No. of Respondents
25
22
28
Interpretation:
From the above graph 33% invested less than 1000, 29% invested between 1000 to
5000 and 37%invested more than 5000 rs.
Option
Below 6 months
6 month-1 year
Above 1 year
No. of Respondents
19
34
22
Interpretation
From the above graph 25% invested from below 6 months, 45% invested between
6 month to 1 year and 30% invested from more than 1 year.
Response
No. of Respondents
Yes
63
No
12
Total
75
Interpretation:
Out of 75 people, 84% are having knowledge of tax benefits and 16% are not
aware about it.
Response
No. of Respondents
Yes
51
No
24
Total
75
Interpretation
Out of 75 people, 68% are having knowledge of SEBI/RBI guidelines and 32% are
not aware about it.
Response
Open ended
Close ended
No. of Respondents
58
17
Total
75
Interpretation
Out of 75 people, 77% are preferring open ended and 33% preferred close ended
schemes.
No. of Respondents
Advertisement
Peer Group
16
Banks
26
Financial Advisors
27
Interpretation:
From the above chart it can be inferred that banks is the most important source of
information of Mutual Fund. After that financial advisor and at last advertisement
is preferred.
Name of AMC
No. of Investors
SBIMF
30
UTI
17
HDFC
RELIANCE
OTHERS
14
Interpretation:
In Malout city most of the investors preferred UTI and SBI Mutual Fund. In case
of others AMC icici and kotak is preferred.
Reason
No. of Respondents
14
Better Return
Agents Advice
Interpretation:
Out of 30 investors of SBIMF, 14 persons have invested because of its association
with the brand name of State Bank of India, 7 have invested on agents advice, and
9 have invested because of better return. Out of 30 investors of SBIMF 47% have
invested due to its association with the Brand SBI, 30% Invested because of
Advisors Advice and 23% due to better return.
Option
Dividend Payout
Dividend Re-invest
Growth in NAV
No. of Respondents
26
15
34
Interpretation:
From the above graph 45% preferred Growth option, 20% preferred Dividend
Payout and 35% preferred Dividend Reinvestment Option.
Mode of Investment
No. of Respondents
47
28
Interpretation:
Out of 75 investors, 63% preferred One Time Investment and 37% preferred
through Systematic Investment Plan.
9.
Reason
No. of Respondents
Not Aware
Higher Risk
10
Interpretation:
According to graph 7 people are not interested due to high risk, 8 persons are not
aware and 10 persons are having no reason
10.
Reason
No. of Respondents
Lack of awareness
Less return
12
19
Others
Interpretation:
Out of 70 people who have not invested in SBIMF, 29% were not aware with
SBIMF, 27% do not invested due to less return, and 42% due to agents advice.
Findings
In Malout city Investors in the age group of 20-30 years were more in numbers. The second
most Investors were in the age group of 30-40 years and the least were in the age group of
above 50 years in case of mutual funds.
In Occupation group most of the Investors were Govt. employees, the second most Investors
were Private employees and the least were associated with Agriculture.
In family Income group, between Rs.10, 000- 30,000 were more in numbers, the second
most were in the Income group of less than Rs 10,000 and the least were in the group of
above Rs.50, 000.
Mostly all the Respondents had a Saving A/c in Bank then Invested in Fixed Deposits, Only
15% Respondents invested in Mutual fund.
Mostly Respondents preferred High Return while investment, the second most preferred
Low Risk means safety then liquidity and the least preferred tax benefit.
Only 65% Respondents were aware about Mutual fund and its operations and 35%
were not.
Among 100 Respondents only 75% had invested in Mutual Fund and 25% did not have
invested in Mutual fund.
Most of the Investors had invested in SBI or UTI Mutual Fund ICICI Prudential has also
good Brand Position among investors,
Out of 30 investors of SBIMF 47% have invested due to its association with the Brand SBI,
30% Invested because of Advisors Advice and 23% due to better return.
Most of the investors who did not invested in SBIMF due to not
second most due to Agents advice and rest due to Less Return.
For Future investment the maximum Respondents preferred Reliance Mutual Fund, the
second most preferred ICICI Prudential, SBIMF has been preferred after them.
36% Investors preferred to Invest through Financial Advisors, 21%
of
CONCLUSION
Running a successful Mutual Fund requires complete understanding of the peculiarities of the
Indian Stock Market and also the psyche of the small investors. This study has made an attempt
to understand the financial behaviour of Mutual Fund investors in connection with the
preferences of Brand (AMC), Products, and Channels etc. I observed that many of people have
fear of Mutual Fund. They think their money will not be secure in Mutual Fund. They need the
knowledge of Mutual Fund and its related terms. Many of people do not have invested in mutual
fund due to lack of awareness although they have money to invest. As the awareness and income
is growing the number of mutual fund investors are also growing.
Brand plays important role for the investment. People invest in those Companies where they
have faith or they are well known with them. There are many AMCs in Malout but only some
are performing well due to Brand awareness. Some AMCs are not performing well although
some of the schemes of them are giving good return because of not awareness about Brand.
Reliance, UTI, SBIMF, ICICI Prudential etc. they are well known Brand, they are performing
well and their Assets Under Management is larger than others whose Brand name are not well
known like Principle, Sunder am, etc.
Distribution channels are also important for the investment in mutual fund. Financial Advisors
are the most preferred channel for the investment in mutual fund. They can change investors
mind from one investment option to others. Many of investors directly invest their money
through AMC because they do not have to pay entry load. Only those people invest directly who
know well about mutual fund and its operations and those have time to others. Many of investors
directly invest their money through AMC because they do not have to pay entry load. Only those
people invest directly who know well about mutual fund and its operations and those have time.
Suggestions
The most vital problem spotted is of ignorance. Investors should be made aware of the
benefits. Nobody will invest until and unless he is fully convinced. Investors should be
made to realize that ignorance is no longer bliss and what they are losing by not
investing.
Mutual Fund offers a lot of benefits which no other single option could offer. But most of
the people are not even aware of what actually a mutual fund is? They only see it as just
another investment option. So the advisors should try to change their mind sets. The
advisors should target for more and more young investors as well as old investors. Young
investors as well as persons at the height of their career would like to go for advisors due
to lack of expertise and time.
Mutual Fund Company needs to give the training of the Individual Financial Advisors
about the Fund/Scheme and its objectives, because they are the main source to influence
the investors.
Before making any investment Financial Advisors should first enquire about the risk
tolerance of the investors/customers, their need and time (how long they want to invest).
By considering these three things they can take the customers into consideration.
Younger people aged fewer than 35 will be a key new customer group into the future, so
making greater efforts with younger customers who show some interest in investing
should pay off.
.
Systematic Investment Plan (SIP) is one the innovative products launched by Assets
Management companies very recently in the industry. SIP is easy for monthly salaried
person as it provides the facility of do the investment in EMI. Though most of the
prospects and potential investors are not aware about the SIP. There is a large scope for
the companies to tap the salaried persons.
Customer education of the salaried class individuals is far below standard. Thus Asset
Management Companys need to create awareness so that the salaried class people
become the prospective customer of the future.
Early and mid-earners bring most of the business for the Asset Management Companys.
Asset Management Companys thus needed to educate and develop schemes for the
persons who are at the late earning or retirement stage to gain the market share.
Returns record must be focused by the sales executives while explaining the schemes to
the customer. Pointing out the brand name of the company repeatedly may not too fruitful.
The target market of salaried class individual has a lot of scope to gain business, as they
are more fascinated to Mutual Funds than the self-employed.
Schemes with high equity level need to be targeted towards self-employed and
professionals as they require high returns and are ready to bear risk.
Salary class individuals are risk averse and thus they must be assured of the advantage of
risk diversification in Mutual Funds.
There should be given more time & concentration on the Tier-3 distributors.
The resolution of the queries should be fast enough to satisfy the distributors
Time to time presentation/training classes about the products should be there.
There should be more number of Relationship Managers in different Regions because one
RM can handle a maximum of 125 distributors efficiently and also to cover untapped
market.
Regular activities like canopy should be done so as to get more interaction with the
distributors.
BIBLIOGRAPHY
Books:
1. Security Analysis and Portfolio Management (sixth Edition 1995) by Donald E.
Fisher and Ronald J. Jordan. Publication: Pearson education.
2. Security Analysis and Portfolio Management by Khan and Jain
3. Kothari, C.R., Research Methodology, 2007
Magazines:
During the research process, several books and various websites were referred for the collection
of relevant information.
Websites and Links
www.amfiindia.com
www.sbimu.com
www.nseindia.com
www.moneycontrol.com
www.mutualfundsindia.com
Other handbooks, reports and research paper used:
Mutual Fund Handbook
Factsheet and Statement
Tripathy Nalini Prava Mutual Funds in India. Emerging Issues Vol - 1 (2007),
123-158.
Riter, Jay, R1998, The buying and selling behavior of individual investors at
the turn of the year, journal of finance 43, 701-717.
ANNEXTURE
b) 30-40 [ ] c) 40-50 [ ]
d) above 50 [ ]
b) 10,000-30,000 [ ]
d) Above 50,000 [ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
4) What kind of investments you prefer most? Pl tick (). All applicable
Saving account
[ ]
Fixed deposit
[ ]
Insurance
[ ]
Mutual fund
[ ]
Post office-NSC
[ ]
Share/debentures
[ ]
Gold/silver
[ ]
PPF
[ ]
5) While
Real estate
PF
[ ]
[ ]
a) Liquidity
[ ]
c) Tax benefit
[ ]
b) Return
d) Safety
[ ]
[ ]
No
[ ]
No [ ]
b) 1000-5000 [ ]
6 month-1year [ ]
[ ]
NO [ ]
YES
[ ]
NO [ ]
Close ended [ ]
[ ]
Peer group
[ ]
Banks
[ ]
Financial advisor
[ ]
a. SBIMF
[ ]
b. UTI
[ ]
C. Reliance
[ ]
d. HDFC
[ ]
tick ()
Associated with SBI
[ ]
Agent advice
[ ]
Better return
[ ]
Brokers only
[]
Brokers/ sub-brokers
other sources
[]
[]
13) How would you like to receive the returns every year? Pl tick ()
Dividend payout
[ ]
Growth in NAV
[ ]
Dividend reinvestment
[ ]
14) When you invest in Mutual Funds which mode of investment will you
prefer? Pl tick ()
One time saving
[ ]
[ ]
[ ]
High risk
[ ]
No reason
[ ]
ii) What are the reasons for not invested in SBIMF? Pl tick ()
a) Lack of awareness [ ]
b) imperfect knowledge
[ ]
Signature of respondent