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MBT 752

Strategic Management
Total Contact Hours
Applicable to which branch
Prerequisite

Marks
Internal 40

External 60
Course Objective

To provide an insight to the basic issues and concepts related to Strategic


Management beside giving an opportunity to learn in detail the most
relevant and up to date methodologies and tools to address the business
Issues.
Unit
1.
3.

5.

Course Outcome
A clear understanding of the key concepts and principles of strategy formulation and
competitive analysis
Developing an awareness of the impact of external environmental forces and of strategic
actions by the firm and its rivals on business and corporate strategy
To give you hands-on experience in crafting business strategy, reasoning carefully about
strategic options to evaluate action alternatives, and making sound strategic decisions.

Content of the Syllabus


Unit-I

Strategic Management: Definition, nature, scope, significance and risks.


Strategy: Definition, scope and difference between strategy and tactics.
Mintzerbgs 5Ps of strategy, Process of strategic management and levels at
which strategy operates.
Defining Strategic Intent: Vision, Mission, Goals and objectives,
Stakeholders in business and their roles, Corporate governance: Role of
board of directors.
Internal Analysis: Organizational capabilities in various functional areas,
strategic advantage profile, value chain analysis, industry standards and
benchmarking, balanced scorecard, key factor rating and Resource based
view of the firm, Core competences.
Unit-II

External Environmental: Concept of environment, components of


environment, ETOP, QUEST, SWOT (TOWS), PEST, BCG matrix, , GE 9 cell
model, Porters five forces model of competition, Synergy and dysergy.
Grand Strategies: Stability, expansion (diversification strategies, vertical
integration strategies, mergers, acquisition and takeover strategies, strategic
alliances and collaborative partnerships), retrenchment, outsourcing
strategies.

Tailoring Strategy to Fit Specific Industry: Life Cycle analysis, emerging,


growing, mature and declining industries
Unit-III

Strategy
Implementation:
Project
implementation,
Procedural
implementation, Resource allocation, Organization structure, Matching
structure and strategy.
Behavioral Issues in Implementation: Leadership and corporate culture,
Values, Ethics and CSR, Mc Kinseys 7s framework.
Functional Plans and Policies: financial marketing, operations, personnel,
Information management.
Strategic Evaluation and Control: Nature, Importance, Barriers and
Techniques of Evaluation and Control.
Text Books
1. Kazmi Azar - Business Policy and Strategic Management, Tata McGraw
Hill, New Delhi.
2. John A Pearce II, Richard B Robinson, Amita Mittal- Strategic
Management formulation, Implementation and Control, Tata Mc Graw
Hill.
3. Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts
in Strategic Management and Business Policy, Pearson Education, 1
Ed., New Delhi.
4. K.Aswathappa, Business Environment and Strategic Management,
Himalaya Publishers, New Delhi
5. Dr. P. Subba Rao, Strategic Management, Himalaya Publishers, New
Delhi.
6. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic
Management, Frank Brothers
7. Cliff Bowman - Business Policy and Strategy, Prentice Hall of India.
8. Hitt /Manikutty, Strategic Management, Cengage Learning, New Delhi.

Reference Material
1. Strategic Management, R. SrinivasanaPHI
2. Corporate Strategy, Lynch, Pearson

3. Strategic Management, Haberberg & Rieple, Oxford


4. An Integrated approach to Strategic Management, Hill & Jones, Cengage
5. Strategic Management, U.C. Mathur, McMillan
6. Strategic Management & Entrepreneurship, D.Acharya & A. Nanda, HPH

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