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The
Importance of
Goffman
to
Erving
Psychological
Anthropology
PHILIP K. BOCK
In the fall of 1963, the American Anthropological Association met
in San Francisco, California.' One of the highlights of that convention was to be the presentation by Erving Goffman of a paper on
"The Neglected Situation." Many anthropologists were familiar
with his book, ThePresentation
of Self in EverydayLife (1959), or with
his early articles, and the small room in the Fairmont Hotel was
crowded as he began his talk. I was standing toward the back of the
hall and I recall being annoyed by the murmurs that threatened to
drown out his voice. The moderator passed him a note and Goffman
pausedjust as the rumor reached me: "President Kennedy has been
shot."
The room emptied quickly. My memories after that are unclear.
I recall walking the San Francisco streets, looking for a newspaper,
still hoping that the rumor would prove false. The convention continued, but after the death of the president was announced, a feeling
of unreality pervaded the proceedings. Participants spoke of their
"numbness," the feeling of "going through the motions" without
conviction that Goffman analyzed in Encounters(1961b) as awareness of "role distance."
PHILIP K. BOCK is Presidential Professor of Anthropology at the University of New MexResearch.
ico, Albuquerque, and editor of the Journalof Anthropological
ETHOS
IMPORTANCEOF ERVINGGOFFMAN
sequent" beliefs and customs present in a society are tested by examining a sample of cultures described in the Files.
Mediating the antecedent/consequent relationship was a set of
assumptions about learning processes (Hullian) and personality dynamics (Freudian). In one well-known study by Whiting, Kluckhohn, and Anthony (1958), exclusive mother-child sleeping arrangements (especially when combined with a long postpartum taboo on resumption of parental intercourse) were shown to be associated with painful initiation rites for males at puberty. Mediating
this correlation were the familiar dynamics of the Oedipal situation-anxiety and hostility, accentuated by the special experiences
of childhood.
Unfortunately, as in most studies using this approach, no data
whatsoever were presented (or even available) concerning individuals or their social interaction. Rather, for a given sample of ethnographic cases an association was demonstrated between extended
periods of nursing with infants sharing the mother's bed (often excluding the father for one to three years) and male puberty rites involving "tests of manliness" and painful genital operations. Even if
we accept this correlation as valid (and there are serious problems
of sample bias; see Bock 1967), the mediating processes are entirely
hypothetical. Some theorists who accept this approach emphasize
the need to "break"a boy's (presumed) excessive identification with
his mother, while others emphasize the functions of such initiation
rites in establishing male solidarity. (Each group can point to ethnographic facts and partial correlations supporting its position.)
Although the research I have just described is not a kind of work
to have greatly interested Goffman, there are at least three ways in
which his emphasis on "the neglected situation" has (or should
have) influenced this research tradition. First, the Whitings (especially in the "Six Cultures" study) and their later collaborators increasingly placed stress on what they called the "learning environment in which the child grows up" (Whiting and Whiting 1974:4).
Many of their later studies used direct observations of situated individual behavior and included at least a record of who else was
present (parents, other adults, or children) at the time the observations were made. This increased sensitivity to situational variables may not be directly traceable to Goffman's influence, but it represents a healthy acknowledgment that behavior in public places
has both interactive and reflexive meaning.
ETHOS
Second, Goffman has taught us to examine various forms of interaction, especially rituals, from dramaturgical and ethological
viewpoints. We now tend to analyze initiation rites in terms of identity management, asking about the dramatic means by which a cluster of terrified little boys is transformed into a solidary group of
proud young men. How is the "show" staged? With what kinds of
"teamwork" and "collusion"? And for whose benefit (see Turner
1974:200-201)? We are especially curious about the "dark secrets"
of manhood and their function in producing a new self (see Herdt
1981).
The third influence derives from the phenomenological streak in
Goffman's work, especially in Asylums (1961 a), which has made
many of us curious about the situations in which classifications and
labelings are carried out (see MacCannell 1983). After all, it is acts
of categorization that produce the apparent correlations between
variables such as child-training practices and adult beliefs or customs. Who decidesthat a given society "has," say, a long postpartum
sex taboo, or a painful initiation rite, or a type of toilet-training
likely to produce a high level of "anal socialization anxiety"? This
question involves something different from the problem of "ethnographic authority" (Clifford 1983). It calls for us to examine the
"backstage" processes of reading behavioral records, accounts, or
interview protocols, and reducing their often ambiguous language
to categories, scales, and computer codes. When we allow ourselves
to remember, we all know that the "dirty work" of social analysis is
frequently done by exploited personnel under various pressures
(and with varying degrees of knowledge of the hypotheses being
tested). It is further complicated when-as in at least some studies
students' wives are employed (at minimal
I know of-graduate
wages) to do much of this work. Here is a "neglected situation,"
indeed!
SITUATION
AND BEHAVIOR
IMPORTANCEOF ERVINGGOFFMAN
vestigated the specific effects of occupational positions on the behavior and consciousness of their incumbents. In The Presentationof
Self in EverydayLife (1959), Goffman used many of these empirical
studies (for example, of morticians and musicians, cab drivers and
furniture salesmen) for his own purposes, incorporating them into
his dramaturgical approach.
The importance of this work to psychological anthropology can
best be appreciated when we first recognize two persistent assumptions that have limited research and understanding. One of these is
the "uniformity assumption," that iA, the notion that all or most
members of a society, be it as small as Western Samoa or as large as
Great Russia, must share a common, typical, "basic," or "modal"
personality. The persistence of this assumption in the face of all
kinds of counterevidence is truly remarkable. It is easily traced back
to ancient national and ethnic stereotypes that have been translated
into the jargon of personality theory. In the hands of naive anthropologists it also involves a confounding of sociocultural patterns
with psychological ones, and the reification of both (see Bock 1983).
The founders of the Culture and Personality school in American
anthropology-Benedict,
Sapir, Mead-were
by no means naive
(Bock 1980b:57-82, 1984), but despite themselves, they frequently
fell into the error of neglecting intrasocietal variability and of assuming a high degree of psychological sharing. Cora DuBois's useful
corrective concept of "modal personality" was not sufficiently radical to break down the uniformity assumption. It required the critical analysis of Anthony Wallace, who had worked within the modal
personality tradition, to point out the serious fallacy involved in
much of this research (Wallace 1961 :Ch. 4).
Wallace phrased his critique in terms of the empirical "distribution of psychological characteristics" in society; but Goffman's positionalism offered a further challenge to the uniformity assumption.
If our behavior and self-concept respond as rapidly and radically to
changes in our position within interaction situations as Goffman indicates (especially in Asylumsand Stigma), it is nonsense to generalize
about the shared personality characteristics of members of any size
social group. This does not make psychological anthropology (or social psychology) impossible; it simply means that we must always
attend to situational variables. Significant commonalities in the behavior of groups of persons, whether they are "nationals," colonists,
peasants, bureaucrats, or mental patients, are more likely to be due
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IMPORTANCEOF ERVINGGOFFMAN
Goffman has been used in similar ways by cultural anthropologists in 5 of the 12 articles that make up a recent collection on
"Mind, Self, and Emotion" (Shweder and LeVine 1984). In that
volume, Shweder and Bourne, for instance, comment that it is
"tempting to argue that Western individualism has its origins in the
institution of privacy." However, they continue,
It is sobering to acknowledge that our sense of personal inviolatability [sic] is a
violatable social gift, the product of what othersare willing to respect and protect us
from, the product of the way we are handled and reacted to, the product of the
rights and privileges we are granted by others in numerous "territoriesof the self'
(Goffman 1971). [Shweder and Bourne 1984:194]
There are, of course, different kinds of privacy, and the need of the
self for a backstage area (especially in this electronic age), is a point
that Goffman made in several contexts. My own field experience in
a Mexican pueblo (see Bock 1980a) made me particularly aware of
10
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REALIZATION
IMPORTANCEOF ERVINGGOFFMAN
11
difficult in this small community, especially if one attempts intercourse in a hammock a few inches away from one's sleeping husband!
In his recent book, Anxious Pleasures (1985), Gregor writes in great
detail about the sexual lives of the Indians. He has dropped the dramaturgical framework of the first book (indeed, there are no references whatever to Goffman), substituting a Freudian analysis; but
I shall draw mainly on Anxious Pleasures to suggest the continuing
relevance of Goffman's situational approach to psychological issues.
As Gregor observes,
The public life of Mehinaku society is men's life. Acted on the plaza, the men's
space, it is composed of men's oratory, men's songs, men's rituals, men's wrestling
matches. Women have a culture that parallels that of men, but its public displays
are pale reflections of a masculine image. [1985:110-111]
Mehinaku women endure much obscene teasing. The most important men's rituals, those involving the sacred flutes and bullroarers, function in part to intimidatethe women, who are forbidden
to see the flutes on pain of gang rape. Although this punishment has
not actually been carried out for over 40 years, it is still feared by
the women, and assertive females can be put in their place merely
by rumors that they may have seen the sacred flutes (Gregor
1985:110).
As in many other tribal societies, however, there exists a myth
that, in ancient times, women "were matriarchs, the founders of
what is now the men's house and creators of Mehinaku culture"
(Gregor 1985:112). In a violent revolution, men usurped these institutions and dominated the women; but other myths, customs, and
above all men's dreams, reveal their persisting anxieties: "fear of
their own sexual impulses and fear of women" (1985:115). Gregor
illustrates the theme of "punishment for sexual wishes" by the myth
of Katsi, a man who, against repeated warnings, had intercourse
with a beautiful, sensual woman who was really a lizard spirit. As a
consequence, his penis grew so long that he had to weave four large
bags in which to carry it about with him; it was given the name "Kapukwa," and took on a life of its own.
At night, when everyone was asleep, Kapukwa woke up. He slithered out of his
sacks and along the floor of the house. He opened the door, snaked across the plaza,
and entered each of the village houses. He slid up the house poles, wound his way
along the hammock cords, and slipped into the vaginas of the sleeping women. But
none of the women knew that Kapukwa was having sex with them.
12
ETHOS
Finally, one man saw what Kapukwa was doing. He told his friends, and on the
following night, they were ready with clubs. When Kapukwa emerged from his
house, they attacked, beating him on the head with heavy sticks. With each blow
he shrank back, until Katsi was left with a tiny, tiny penis. [1985:133]
13
drawing of Hopa (the scorpion ritual), the attacking men (who squirt
water from their mouths) are twice as large as the fleeing women (p.
126; cf. Goffman 1979:28).4
A more general point here is that, among the Mehinaku (as in the
United States), male dominance is expressed in the idiom of adult/
child interaction: "ritually speaking, females are equivalent to subordinate males and both are equivalent to children" (Goffman
1979:5). In the Amazon village, men show their superiority by excluding women from the clubhouse, by confining them to the residences when the sacred flutes are paraded, and by repeated teasing,
insulting, and ordering about. These ritual degradations (to which
children are subjected by all adults) are backed by the threat of
physical force in the form of wife beating and gang rape. The women
are permitted periodic retaliation, but though they are "a force to
be reckoned with," it is clear to all that, "in the battle of the sexes,
women are the losers" (Gregor 1985:110, 130).
STRUCTURAL
RESTATEMENT
14
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T2, Evening
R1/R2
R3/R4
IMPORTANCEOF ERVINGGOFFMAN
15
16
ETHOS
trices. It is at this level that, I believe, the analogy between language structure and
social structure can be most productively pursued. [Bock 1986:73]
IMPORTANCEOF ERVINGGOFFMAN
17
18
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