Company Snapshot of Infosat Corp : The Company's principal activity is to provide business and

information technology services. The Company operates through five segments: Company
Services segment provides software and hardware and global outsourcing services. Hardware
Product segment comprises of Systems and Technology Group which provides business solutions
requiring advanced computing power and storage capabilities. Software segment consists of
middleware and operating systems software. The Consulting Group provides Enterprise
applications and solutions to Industries and Companies of Repute. F-94, 2nd Floor,Lajpat Nagar
Part-1 New Delhi-110024
Phone No.-011- 40536314, www.infosatcorporation.com
Welcome to California Business School ( University of California )
His vision was to improve educational standards and performance of lecturers and students by
creating a worldwide network of educational institutions that share information and resources.
He wanted students to be proud of their California Business School ( University of California
)qualification and to be able to use the knowledge gained during their study with Berkeley to
advance their careers and give them the success they deserve in life for graduating from a
superior and often difficult program of study.
Through adhering to high academic standards, a determination to provide courses which meet
community needs and expectations, and a proud reputation for student assistance and
innovative Special Transfer Credit Schemes California Business School ( University of California
)quickly spread its services and reputation across the globe from its headquarters in the USA.
MBA Specialisation in ERP
To qualify for a MBA with a specialisation in ERP Systems, in addition to the MBA core,
students must complete the subject Enterprise Resource Planning Systems plus two other ERP
related subjects and core subjects are a mandate for all.
ERP Specialisation in MBA:

Enterprise Resource Planning Systems - This unit allows students to develop an

appreciation of the impact of Enterprise Resource Planning Systems on businesses and
Infosat Corporation USA , F-94, 2nd Floor,Lajpat Nagar Part-1 New Delhi-110024,
India Learning Centre , California Business School ( University of California ),
USA) Phone No.-011- 40536314, www.infosatcorporation.com

to understand the issues involved in the design, implementation and maintenance of

these systems. Students also develop practical skills in the use of SAP R/3 as an example
of an Enterprise Resource Planning System.

Plus two subjects from:

Business Process Engineering - Covers the strategic and organisational issues of process
and workflow management and the use of Enterprise Resource Planning Systems (ERPs)
to realise efficient processes. The subject describes the major strategic approaches,
process modelling techniques, procedure models and the current possibilities offered by
SAP R/3 as an example of ERPs software that students are likely to encounter in
identifying, reorganising and implementing processes in a typical business organization

Enterprise E-Commerce - Many large organisations have implemented Enterprise

Resource Planning Systems to integrate their business processes. These same
organisations are now attempting to extend their supply chain using various
technologies. This subject explores the various business models and technologies to
support this.

Enterprise Resource Planning Systems Implementation -This subject explores the basic
methodologies, techniques and tools that are used in the implementation of Enterprise
Resource Planning Systems using SAP R/3 as an example. Many large organisations are
making decisions to implemented Enterprise Resource Planning Systems but the
implementation is complex and requires specific project management skills and
knowledge

Strategic Use of Enterprise Resource Planning Systems -This subject explores the
strategic features of ERP systems and how these features can be utilised within an
implementation. Many large organisations have implemented Enterprise Resource
Planning Systems to integrate their business processes and are now attempting to gain
further benefits by utilising the strategic features of these systems such as supply chain
optimisation, customer relationship management, and data warehousing
Customer Relationship Management (SAP CRM) ( As below )
Sales & Distribution (SAP SD)

SAP CRM
Infosat Corporation USA , F-94, 2nd Floor,Lajpat Nagar Part-1 New Delhi-110024,
India Learning Centre , California Business School ( University of California ),
USA) Phone No.-011- 40536314, www.infosatcorporation.com

 CRM and the mySAP CRM System.

Customer Relationship Management.
Example Scenarios from mySAP CRM.
mySAP CRM User Basics.
mySAP CRM Architecture.
mySAP CRM Applications.
Customer Interaction Centre.
Sales Component.
Service Component.
Marketing Management.
Further Topics.

Audience
The course is intended for those who need to acquire knowledge about Customer Relationship
Management, and mySAP CRM 4.0 in particular. It is intended for end-users as well User Support
and Project Team members. Participants should have basic knowledge of Windows or other
graphical user interfaces (GUI).
Objectives
Unit 1: CRM and the mySAP CRM System
Customer Relationship Management.
What is CRM? mySAP CRM.
Example Scenarios from mySAP CRM.
Personal Contact.
Contact by Telephone.
Internet / B2C.
Internet / B2B.
mySAP CRM Navigation.
Business Partners.
Products and Product Catalogues.
mySAP CRM Organisational Model.
Business Transactions.
Campaign Management.
mySAP CRM Architecture.
mySAP CRM Architecture: Technical View.
Unit 2: mySAP CRM Applications
Infosat Corporation USA , F-94, 2nd Floor,Lajpat Nagar Part-1 New Delhi-110024,
India Learning Centre , California Business School ( University of California ),
USA) Phone No.-011- 40536314, www.infosatcorporation.com

 Customer Interaction Centre.

CIC - Overview and Functions.
Sales Component.
Sales - Overview.
Telesales.
Mobile Sales.
Internet Sales.
Service Component.
Service - Overview.
Service Interaction Centre.
Mobile Service.
Internet Customer Self Service.
Marketing Management.
Marketing Planning and Campaign Management.
Segmenting Target Groups.
Planning and Performing Campaigns.
Lead Management.
Personalization.
Analysing Campaigns.
Further Topics.
Internet Pricing and Configurator.
CRM Billing.
CRM Transaction Tax Engine.
Overview and Introduction to CRM

Introduction to CRM
General SAP Transactions
Foundation & Architecture of mySAP CRM
Overview of CRM server Technology and User Interface
Business Partners
Organizational Model

CRM Base Customizing

Territory Management
Infosat Corporation USA , F-94, 2nd Floor,Lajpat Nagar Part-1 New Delhi-110024,
India Learning Centre , California Business School ( University of California ),
USA) Phone No.-011- 40536314, www.infosatcorporation.com

Product master
Business Transaction Processing
Activity Management
Partner Processing

CRM Base Customizing

Actions
Overview of Pricing in CRM
CRM Billing Overview
CRM Middleware

CRM Interaction Center (Win Client)

Architecture landscape
Win Client Profile
Configuring Components
Action Box and alert molder
Interaction center scripting

CRM Sales

Opportunity Management
Copy Control
Quotation and Order Management
Overview Contract Management

CRM Analytics

Introduction to BW
Activating CRM Business content
Introduction to analytics
Data Mining Work Bench
Analysis Process Designer (APD)
Infosat Corporation USA , F-94, 2nd Floor,Lajpat Nagar Part-1 New Delhi-110024,
India Learning Centre , California Business School ( University of California ),
USA) Phone No.-011- 40536314, www.infosatcorporation.com

Customer analytics (data mining, CLTV)

Marketing analytics (planning, Target group selection, RFM analytics)

Marketing

Overview of marketing management in mySAP CRM

Marketing and campaign planning

- Planning and performing marketing projects

- Marketing Calendar
Personalized mail forms
- Creating personalized e-mails
- Business partner-controlled communication
Segmenting business partners
- Marketing attributes
- Segment Builder
- Creating profiles and target groups
Lead Management
Campaign automation

Infosat Corporation USA , F-94, 2nd Floor,Lajpat Nagar Part-1 New Delhi-110024,
India Learning Centre , California Business School ( University of California ),
USA) Phone No.-011- 40536314, www.infosatcorporation.com