CORPORATE CULTURE

GLOBALIZATION:
There are both distal and proximate cases that can be traced in the historical factor
causing globalization. The political social and cultural boundaries have broken down
in the human history since time is memorial. The large impact shift movement of
goods, products, people and knowledge mark the modern phenomenon of
globalization significant. The overall phenomenon and its relevance can be traced in
three distinct phases of human history.
1. Archaic (- 1600)
2. Early bird (1600-1800)
3. Modern (1760 onwards)
The industrial revolution
1st phase (1760-1840)
2nd phase (18401 onwards)
Factors that caused industrial revolution:

Political stability an order

Integration of Scotland and England
Free market and trade
Rule of law and sanctity of contact
Mobile, time and space

Outcomes of industrial revolution:

Positive outcomes
Revolution in organized production
of goods
Advancement in technology
Means of transportation developed
Redistribution of resources
Organized capital order

Negative outcomes
Manipulation of new
market
Colonization

Globalization refers to an emergence of complex web of inter connectedness in

which our life and events related to it are shaped by events that occur and decision
that are made at a great distance from us.
Globalization is linked to the growth of supra territorial relations between people are
configuration of social space in which territory become irrelevant and increasing
range of connections have a trans world and trans-border character.
The essential feature of globalization as it occurred in
can be summed by
as follows:
1. Expansion of trade and movement of capital
2. Development of trans national and global communication network
3. The diminished role of nation state even within its social space
4. The rise of transnational culture, economy and political networks
5. The increase presence of western consumer products and cultural artifacts

INFORMATION SOCIETY

An information society is a society in which the creation, distribution and

manipulation of information are core economic and cultural activities
Information society are portrait as a successor to industrial society as
information or knowledge are seen as to replace physical capital as a
principle source of wealth.
In an information cyber8 the principle responsibility of gout is to improve
education and training, to strengthen intention competitiveness and to widen
opportunity for individuals.
Information society are globalized with transnational expansion
They tend to create new patterns of inequality( information rich and
information poor) and individuals and organization may suffer from
information overload.

Information society can be defined in 5 ways:

1. Technological: The development in for processing storage and transmission
have lead to large scale ever increase application of it in our daily life. This
view seize the consistence of telecommunication and computing and
increasing linkages between banks, home, offices, factories, shops, various
institutions. This is a network society where information grid links various
sites.
2. Economical: All economy activities created around this information network.
3. Occupational: information society has resulted into service industry and
consequently knowledge base professionals are outnumbering engineers and
technicians. This shift occupation from industrial labor to deskbound
4. Spatial: this emphasizes here is on networks that marks the network
society and flow of information trans-border movement of information along
with electronic information highway is radically altering the notion of territory.
5. Cultural: this emphasizes the extra ordinary predominance of information is
everyday life (Movies, Radio, TV, Internet)
21st century corporate
1.
2.
3.
4.
5.

Agriculture age
Industrial age
Service industry age
Information age- (II world war)
Bio information

C- Corporation
D- Digitation
G- Globalization
21st century functions
1. Making Profit
2. Cutting cost

3. Reducing Risk
4. Communication
Corporate Communication:
The strategic and integrated approach to all communication activities between an
organization and its internal and external stake holder in order to build strong
relations and to create economic, social and symbolic capitals (identity, image and
reputation).
** social and symbolic capitals helps in making profit, cutting cost and as well as
reduces risk.