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https://www.linkedin.com/in/sbyruch
VICE PRESIDENT FOOD INDUSTRY SALES
Highly Skilled Senior Sales and Marketing Executive with more than 15 years high-profile food industry sales and sales
management experience. Proven expertise building and managing highly productive direct and remote sales teams.
Skilled marketing professional focused on developing a long-range sales culture to build long-term profitability and
market share for company ownership. Strong strategic planning experience restructuring sales compensation to drive
incremental sales by more than 15% annually. Solid forecasting and analysis skills to achieve annual revenue goals,
control expenses and develop marketing programs for maximum ROI. Focused leader developing sales talent and
evaluating personnel for performance. Experienced mentor, coach and trainer developing sales professionals to achieve
targeted goals and objectives.
Account / Territory Management Market Analysis Financial Analysis Recruiting Vendor Relations
Sales Cycle Management Product Marketing Team Leadership / Motivation Process Improvement
Negotiations Presentations Profit &Loss Sales Forecasting Event Planning Merchandising
Policy Development Talent Management Performance Management Employee Engagement Client Relations
Needs Assessment Customer Service Project Management Business Development Branding Distribution
Food Industry Sales / Marketing Compensation Evaluation Advertising Agency Collaboration Strategic Planning
Streamlined sale operations by reducing Territory Managers from 25 to 16. Reduced sales expense by $450,000
while increasing sales by 8% in two years.
Renegotiated Sodexo vendor contracts to expand market share and increase revenue. Mutually beneficial contracts
changes increased sales volume by over $160,000 and account penetration by an average of 14 new line items.
Increased companys business profile by increasing participation in food industry events and organizations.
Expanded new account growth by 7% by attending industry-networking events.
Developed digital advertising campaign driving traffic to company website. Generated $186,000 in reoccurring
business and created 68 new accounts.
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Revitalized accrual rebate program generating additional revenue of $2.4 million over three years.
Increased gross profits by 1.2% by instituting an internal sheltered income program campaign.
Developed $3 million in revenue by establishing food export sales and logistics to the Canadian Military serving in
Afghanistan. Successful project provided opportunities for future export sales.
Pursued business development opportunities adding new product lines to increase market share. Grew sales by
18% maintaining double-digit growth for four years.
Improved company product recognition and public relations by introducing a Food Show attracting more than 250
attendees and earning $1 million increase in sales. Successful event led to launching two Food Show annually.
Restructured Accounts Receivable reducing Days Sales Outstanding by 4.5 days and savings of $350,000 annually.
Performed strategic planning establishing a new commission structure, payout basis and cost structure covering
administrative overhead.
Additional Experience
District Sales Manager, Sales Training Manager, Territory Manager, US. Foodservice, Allentown, Pennsylvania.
Details available on request.
EDUCATION
Bachelors in Psychology
Temple University, Philadelphia, Pennsylvania
Associate of Arts
Community College of Philadelphia, Philadelphia, Pennsylvania
CERTIFICATION
Executive Management Certification, Pennsylvania State University, Abington, Pennsylvania
Sales / Sales Management Techniques, Zig Ziglar
Consultative Selling / Train the Trainer / Beta Selling Skills, UniPro University
Tyson Product Integration Certification, Product and Sales Seminar, Tyson University
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COMPUTER SKILLS
Microsoft Office Suite; Word, Excel, PowerPoint, Outlook, Publisher
Salesforce.com, Microsoft CRM Compatibility Suite
Food Service software: AS400, IDS, SPS
AFFILIATIONS
American Culinary Federation (ACF)
National Association College University Food Service (NACUFS)
Society for Hospitality and Food Management (SHFM)
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