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FACILITATIONANDSWOTANALYSIS
Inthiswhitepaper,IdiscusstheuseoftheSWOTAnalysisinmyfacilitation
practice.Idevelopedthistoolformypracticebasedonthebookentitled
StrategicPlanningforNonprofitOrganizationsbyMichaelAllisonandJude
Kaye.Thistoolinvolvesseveralsteps.
Inmystrategicplanningprocess,Ihelpagroupmineseveralsourcesofpotential
strategiestobreakdownthebarriersthatimpedeitfromachievingitsgoal.One
isalistingofstrategiestheyhaveusedinthepast,buthavediscontinued,butmay
useinthefuture.Anotherarethestrategiestheyareusingnow.Othersare
interviews,focusgroups,andsurveysofpeoplewhoarenotintheorganization,
butareinterestedinit.Thesearecalledexternalstakeholders.Igatherupallof
thedatawegatherfromthestakeholdersandcondenseitamatrixthatdescribes
theirperspectivesoftheorganizationinfourways:Strengthsoftheorganization,
Weaknessesoftheorganization,Opportunitiesavailabletoit,andThreatsfacing
it,orSWOT.Hereiswhatsuchamatrixlookslike:
Opportunities
Threats
Strengths
Invest
Divest
Weaknesses
Collaborate
Damagecontrol
2015TomRomito,
VolunteerReikiPractitioner,
Cleveland,OH44109USA
Email:
thomasmromito@gmail.com
Web:
http://www.tomromito.com
InthecellsunderStrengths,Weaknesses,Opportunities,andThreats,Ilistthe
fivetotenmajorperspectivesofthestakeholders.Ibringthekeypeopleinthe
organizationtogether(suchastheboardorthestrategicplanningcommittee)and
organizethemintofourbreakoutgroups.Ipairthecellswiththebreakout
groups,asfollows:
BreakoutGroup1:StrengthsandOpportunities
BreakoutGroup2:StrengthsandThreats
BreakoutGroup3:WeaknessesandOpportunities
BreakoutGroup4:WeaknessesandThreats.
Eachbreakoutgroupanalyzeshowthedatainthepairedcellsinterrelateandsee
whatpotentialstrategiesemerge.Theyplacethesepotentialstrategiesinthe
internalcellthatcorrespondstoit.Hereishowthecellsmatchup:
StrengthsandOpportunitiesmayenabletheorganizationto
invest
incertain
programsbecausetheyaredoingwell.
StrengthsandThreatsmayrequiretheorganizationto
divest
itselfofsome
programsbecausetheyarestruggling.
WeaknessesandOpportunitiesmayinspiretheorganizationto
collaborate
with
otherand,perhaps,poolresources.
WeaknessesandThreatsmaygivetheorganizationnochoicebuttodo
damage
control
bymakingharddecisionsaboutsomeprograms.
Atthispoint,theSWOTanalysisiscomplete.Wetakethepotentialstrategies
thatwecollectedintheinternalcellsofthematrixandconstructalargelist.I
makesurethatthegroupincludesinthelistthestrategiestheypreviouslyused
andarecurrentlyusingsotheyarentoverlooked.Thenwecombthroughthelist
andgrouptheideasintothreetofivecorestrategies.Allofthepotential
strategiesthatdontsurviveascorestrategiesbecomeobjectivesthatsupportone
ormorecorestrategy.
2015TomRomito,
VolunteerReikiPractitioner,
Cleveland,OH44109USA
Email:
thomasmromito@gmail.com
Web:
http://www.tomromito.com
TheSWOTanalysisisthehardeststepinthestrategicplanningprocess.
Everyoneworkshardtothinkthroughtheissuesthatexternalstakeholders
presentedtothemtocomeupwithpotentialstrategiestoachievetheirgoal.
2015TomRomito,
VolunteerReikiPractitioner,
Cleveland,OH44109USA
Email:
thomasmromito@gmail.com
Web:
http://www.tomromito.com