3.

2 DATA ANALYSIS AND FINDINGS

1.WHICH AGE GROUP DO YOU BELONG TO?
Age group respondents
Age Group
Below 25
25 to 35
35 to 45
45 and above
Total
Table

1:

No. of respondent
31
39
25
5
100
Age

Percentage
31%
39%
25%
5%
100%
group

respondent

45
40
35
30
25
Column2

20
15
10
5
0
below 25

25 to 35

35 to 45

Fig No. 6- Age group respondent

Interpretetion:
48

45 and above

The above Fig No. shows 39% of respondents having insurance belong to 25 to 35 age
respondents group, 31% of respondents availing belong to below 25 age group and 25%
are between 35 to 45age group.
2. WHICH SECTOR ARE YOU WORKING IN?
Occupation of the respondents
Working sector
No. of respondent
Govt.
32
IT
16
Education
6
Finance
13
Business
29
Other
4
Total
100
Table 2: Occupation of the respondents

Percentage
32%
16%
6%
13%
29%
4%
100%

35
30
25
20
no. of respondents

15
10
5
0
Govt

IT

Education Finance Business

Other

Fig No..7 - Occupation of the respondents

Interpretetion:
The above figure reveals that most of the people 32% are working in government and
29%are Business sector

3. ARE YOU AWARE OF ALL THE INVESTMENT OPTION?

49

Respondents awareness of investment option

Awareness

No. of respondent

Percentage

Yes

33

33%

No

14

14%

Have some knowledge

53

53%

Total

100

100%

Table 3: Respondents awareness of investment option

60
50
40
30

No.of Respondants

20
10
0
Yes

No

Have some Knowledge

Fig No. 8 - Respondents awareness of investment option

Interpretetion:
This Fig No. shows that only 33% of people are aware of the investment option and 53%
of people have some knowledge about it. But 14% of people are not aware of the
investment option available to them

4. DO HAVE ANY INSURANCE POLICY?

50

Having an any Insurance policy

Response

No .of respondents

percentage

Yes

53

53%

No

47

47%

Total

100

100%

Table 4: Having an any Insurance policy

54
53
52
51
50
49

no. of respondents

48
47
46
45
44
Yes

No

Fig No. 9 - Having an any Insurance policy

Interpretetion:
This Fig No. shows that 47% of people not having an insurance policy and 53% of people
having an insurance policy.

51

5. WHAT TYPE OF POLICY DO YOU HAVE?

Type of policy which holding by the Respondents
Types of policy

No .of respondents

percentage

Traditional

24

24%

Unit Linked

76

76%

Total

100

100%

Table 5: Type of policy which holding by the Respondents

80
70
60
50
40

No .of respondents

30
20
10
0
Traditional

Unit Linked

Fig No. 10 Type of policy which holding by the Respondents

Interpretetion:
The above Fig No. shows most of the respondents (76%) have unit linked policy and
only 24% respondents have traditional. This shows people are more interested towards
good maturity values.

52

6. WHICH TERM OF INVESTMENT PREFERRED?

Term of investment preferred
Investment Method

No .of respondents

percentage

Short term

32

32%

Medium Term

22

22%

Long Term

46

46%

Total

100

100%

Table 6: Term of investment preferred

50
45
40
35
30
25

No. of respondants

20
15
10
5
0
Short Term

MediumTerm

Long Term

Fig No. 11 -Term of investment preferred

Interpretetion:
The above figure shows 46% of respondents prefer long term investment where as 32%
prefer medium term and only 22% prefer short term.

53

7. WHAT MADE YOU TO INVEST IN MAX LIFE INSURANCE?

Reason for choosing Max Life Insurance
Motivational factor
No .of respondents
Brand Image
14
Advertising
12
Value Added Service
21
Policy Features
29
Advisor
24
Total
100
Table 7: Reason for choosing Max Life Insurance
35
30
25
20
15
10
5
0

percentage
14%
12%
21%
29%
24%
100%

No.of respondents

Fig No. 12 -Reason for choosing Max Life Insurance

Interpretetion:
The above figure shows that 29% of policy features and 24% of influence of advisor
made buy the private and 21% it brought it because the added services offered by the
company

54

8. WHAT IS YOUR OPINION TOWARDS THE SERVICES PROVIDED MAX LIFE

INSURANCE?
Respondent perception towards the Max Life Insurance
Opinion
No .of respondents
Percentage
Average
29
29%
Aggressive
21
21%
Excellent
14
14%
professional
36
36%
Total
100
100%
Table 8: Respondent perception towards the Max Life Insurance
40
35
30
25
20

No of respondents

15
10
5
0
Average

Aggressive

Excellent

professional

Fig No. 13 - Respondent perception towards the Max Life Insurance

Interpretetion:
The above Fig No. shows that 36% of Respondents believes the operations of private
companies are professional and 29% believes in Average

55

9. WHICH SERVICE AMONG THE FOLLOWING YOU RATE IN ASCENDING

ORDER (1 TO 4)?
Rating of the services on 1-5 scale
Analysis

Rating

Website

Reminding letters

ECS

FA

Table 9: Rating of the services on 1-5 scale

According to the table:
The primary data Financial advisors rating is 1st while Electronic clearing system
website, Reminding letters, respectively 2nd, 3rd, and 4th

56

10. ARE YOU SATISFIED WITH THE ELECTRONIC CLEARING SYSTEM

OFFERED BY MAX LIFE INSURANCE?
Satisfied with Electronic clearing system offered by Max Life Insurance
Level

No. of Respondents

Percentage

Yes

73

73%

No

27

27%

Total

100

100%

Table 10: Satisfied with Electronic clearing system offered by Max Life Insurance
80
70
60
50
40

No. of respondants

30
20
10
0
Yes

No

Fig No. 14 - Satisfied with Electronic clearing system offered by Max Life Insurance
Interpretetion:
The above Fig No. shows that 73% of people are satisfied with ECS facility while only
27% are not satisfied

57

11. IF YOU WANT TO CLARIFY ANY QUERY TO WHOM YOU CONSULT FIRST?
Respondents for clarify any query to whom you consult first
Services

No. of Respondents

Percentage

Adviser

39

39%

company website

16

16%

customer care

28

28%

branch manager

17

17%

Total

100

100%

Table 11- Respondents for clarify any query to whom you consult first
45
40
35
30
25
20
15
10
5
0

No. of respondents

Fig No. 15 - Respondents for clarify any query to whom you consult first
Interpretetion:
The above Fig No. shows that 39% people believes in Adviser, 28% of people believes
Customer care while company website and branch Manager People clarify any query first
respectively 16% and 17%

12. ARE YOU SATISFIED WITH YOUR CURRENT POLICY?

58

Respondent satisfaction of current policy

Satisfaction level

No. of Respondents

Percentage

Yes

82

82%

No

18

18%

Total

100

100%

Table-12 Respondent satisfaction of current policy

100
80

82

60
No. of respondents

40

18

20
0
Yes

No

Fig No. 16 - Respondent satisfaction of current policy

Interpretetion:
The above figure shows that 82% of respondents are satisfied with their current policy
and only 18% of people are not happy with their policy.

59