Institute of Information Technology and Management

Lesson Plan for Business Policy and Strategy

Programme: BBA

Semester: VI

Paper Code: 302

Academic Year: 2014-2015

No of hours allotted to complete the syllabi: 52

Course Objective:
1. The course aims to provide an understanding to the students to become more receptive to the
concepts and the ideas, suggestions of how to handle business related issues.
2. To help students understand the functions and responsibilities of an enterprises general management .
3. To identify problems associated with the management of an enterprise.
4. To learn how to Design and implement the corporate strategies.
Course Outcome:
CO1. The course would equip students with conceptual knowledge and Managerial ability to identify,
explore& examine factors deals with the constraints and complexities of real life businesses.
CO2. The course would incorporate an understanding of the complex interaction that takes place between
different functional areas.
CO3. The course would give a framework to work with real life organization issues concerned with
formulation of policies which will aid them to develop their decision making power.
CO4. The course would relate environmental changes to policy changes within organization.
CO5. The Course would be able to produce Global managers.
Mapping the Course Outcomes with the given Programme Outcomes

Course
Outcomes

Programme Outcomes
PO1
Core/advance
subject
knowledge

CO1
CO2
CO3
CO4
CO5

High
High
High
High
High

PO2
Decision
making&
problem
solving/
Critical
thinking
Medium
Medium
High
Medium
Medium

PO3
Value based
Education

PO4
Managerial
Skills

PO5
Global
perspective

Medium
Medium
Medium
Medium
Medium

High
High
High
Medium
Medium

High
Medium
Medium
Medium
High

L
No.

Lecture
Objective

L1

L2

L3

To make them
learn
the
importance
of
course
and
business policy.

To give them the

insight about the
origination of the
course.

L4

To
give
the
conceptual clarity
about forecasting.

L5

To make them
understand how
long
range
planning works in
the organization.

L6

To tell students
how to manage
the
org.
strategically.

L7

To give them the

clarity about the
process
of
Strategic Mgmt.

Details of the Topic/

Subtopics to be covered

Methodology

Overview of the Subject&

unit-I

Lecture

Nature,
Scope
&
Importance of the course
on
business
policy-Concept
of
strategy,Concept of business policy,Nature of business policy,Importance of business
policy
Evolution of this course- Evolution of business policy
as a discipline,- How
strategic
management
evolved: Forecasting, Long
range planning, strategic
planning,
strategic
management
- Phases of development of
strategic management in a
firm
ForecastingForecasting
Introduction,- Forecasting
Techniques- Extrapolation,
Multivariate
interaction
analysis, Expert Opinion
Methods, Brain storming,
etc.
Long Range Planning,
Strategic
Planning,
Introduction to strategic
Planning & Long Range
Planning - Levels at which
strategy operates
Strategic Management - Strategic decision making,Issues in strategic decision
making,Strategic
management
- Benefits of strategic
management
Strategic
management
process
Introduction & Model of
strategic
management
process
Phases: Strategic Intent,
Environmental
analysis,
Organizational
analysis,
formulation of strategy,
Strategy
Implementation,

Lecture

Referenc
e Books

T
R1
R2

Lecture

T
R1
R2

Lecture

T
R2

Lecture

T
R2

Lecture

T
R1
R2

Lecture

T
R1
R2

Lecture
Outcome

Date of
Delivery

L8

To
tell
the
students about the
formulation stage
of process.

L9

To them how to
implement
the
strategy,

L10

To tell them how

to evaluate the
strategy.
To reiterate the
unit-I
To evaluate the
students.
To
give
a
backdrop of unitii contents. To
make them aware
of environmental
scanning.

L11
L12
L13

L14

To
tell
the
students
about
different
categories
of
environment.

L15

To make them
aware
of
the
PEST analysis.

L16

To
tell
the
students
about
Issues
Priority
index.

L17

To
tell
the
students
about
SAP matrix.

L18

To make them
aware of Porters
five force model.

Evaluation & control

Strategic Management
Process
1. Formulation Phase:Strategic
Intent,-Vision
Mission,- Objectives &
Strategy,-Environmental
Scanning
2. Implementation PhaseStrategic
ActivitiesIntroduction to Programs,
Budgets, procedures
3. Evaluation & ControlPerformance,
Feedback
learning process
Revision Unit-I,
Assignment-1
Self Learning/Tutorial

Lecture

T
R1
R2

Lecture

T
R1

Lecture

T
R1
R2

Overview UNIT II
Environmental Analysis: Meaning & Concept, Dynamics of environment, Need for environmental
scanning, - Characteristics, Sources of information
Categorization of
Environmental factors
External & Internal
Environment
General Vs. Relevant
Environment
Different environmental
factors
Approaches to the
environmental scanning
process
PEST Analysis
Approaches to the
environmental scanning
process
- Issues Priority Matrix
- Concept, method,
advantages & limitations

Lecture

T
R1

Approaches to the
environmental scanning
process
- SAP
- Meaning, concept,
advantages &
limitations
Approaches to the
environmental scanning
process

R2

Lecture

T
R1

Lecture

T
R1

Lecture

T
R1

Lecture

T
R1
R2

Lecture

R1

L19

To guide them
about
ETOP
analysis.

L20

To reiterate unit-II

L21

To evaluate the
students
performance.
To
tell
the
students about the
resource analysis.

L22

L23
L24

To tell them about

the
SWOT
analysis.
To
tell
the
students
about
resource audit.

L25

To tell students
about capability
factors.

L26

To make them
aware
about
strategic
advantage
analysis.
To make them
aware
about
strategic
advantage
analysis.

L27

L28

To make them
aware about value
chain analysis.

- Structural analysis of
competitive
environment(Porters 5
forces model)
- Identifying key issues with
its help
Approaches to the
environmental scanning
process
- ETOP a diagnosis tool
Environmental sectors
analysis
Revision Unit-II,
Assignment-II
Class test-I
Overview UNIT III
Analysis of internal
resources
- Why Internal resources
- Dynamics of Internal
environment
- Organizational resources
Strengths & WeaknessMeaning, Importance,
SWOT
Resource Audit
- A resource based approach
to organizational analysis
- Using resources to gain
competitive advantage
- Determining the
sustainability of an
advantage
Organizational Capability
Factors- Financial,
Marketing, Operational,
Personnel capabilities
Strategic advantage
analysis:
- Marketing & Distribution
- Finance & Account
- Production & Operation
Strategic advantage
analysis:
- R & D Production
- HR & Organizational
factors
- General management
compatibility
Value chain approach to
Internal analysis:
-Primary Activities&
Support Activities

Lecture

T
R2

Lecture

T
R1
R2

Lecture

T
R1

Lecture

Notes
T
R1

Lecture

T
R1
R2

Lecture

R1

Lecture

T
R1
R2

Lecture

T
R1

L29

To make them
aware
about
diagnosing
corporate
capabilities.

L30

To make
aware
diagnosing
corporate
capabilities.
To
tell
students
Functional
Profile.

L31

them
about

the
about
Area

L32

To
tell
the
students
about
SAP.

L33

To
tell
the
students
about
SWOT Analysis.

L34

To reiterate unitIII
To evaluate.
To tell students
about Formulation
of strategy.

L35
L36

L37

To make them
aware
about
approaches
of
strategy
formulation.

L 38

To guide them
about
Major
strategy options.

L39

To tell them about

growth
and
expansion.

-Usefulness of approach
Methods of analysis and
diagnosing corporate
capabilities:
- Introduction to different
methods
- Evaluation of Internal
capabilities
Criteria for evaluating
internal capabilities,
Identifying core
competencies
Functional Area Profile
Resource Deployment
Matrix
- Functional Area Profile
- Matrix
Example
Strategic Advantage
Profile
- Understanding Profile
- Importance
SWOT Analysis
-SWOT- Meaning
- Matching Internal
capabilities with
Environmental factors
Revision Unit-III,
Assignment-III
Self-Learning/Tutorial
UNIT IV
Formulation of strategy
- Introduction to strategic
decision
- Strategic Decision
Framework
- Nature of strategic
planning
Approaches to strategy
formulation
- Intuition, Disjointed
Incrementalism
,Entrepreneurial approach,
Inside out planning, key
factor approach, integrated
approach, defensive &
creative, synergistic effects
Major Strategy options
Stability
- When & Why, Variants
- Strategies
Growth & Expansion
- When & Why
- Reasons for growth

Lecture

T
R1

Lecture

T
R1
R2

Lecture

T
R1

Lecture

Lecture

T
R1

Lecture

T
R1
R2

Lecture

T
R1

Lecture

T
R1

Lecture

R2
T
R1

L40

To guide students
about
retrenchment and
combination
strategy.

L41

To tell student
how to choose
strategy.

L42

To guide them
about
the
application
of
BCG matrix.

L 43

To
tell
the
students
about
PIMS.

L44

L45

To tell the
students about
implementation of
the strategy.

To tell the
students about
implementation of
the strategy

- Limits to growth
- Variants
Diversification
- Types
- Reasons for adoption
Retrenchment
-Reasons for adoption
- Variants: Divestment,
Turnaround, Liquidation
Combination/ Mixed
-Meaning
-Reasons for adoption
Choice of strategy
- Process of strategic
choice,- Ways of making
strategic choice,- Analysis
of cultural context
- Factors influencing
strategic choice
Generic strategies
- Comparing alternatives for
strategic decisions
Choice of startegy:
Analysing Strategic
Alternatives: Analytical
Models:
- BCG ModelUnderstanding Model,
developing business
portfolio, implications&
limitations
- Stop light strategy
model- Understanding
model, implications
- Directional policy
matrix- Understanding
Model, implications
- Product/Market
Evolution-understanding
model, implications
-(PIMS)- Concept
Major Issues involved in
the implementation of
strategy
- Elements of strategy
implementation, Role of top
management in strategic
affairs, Process of
Implementation
Strategy and organization
structure
Major Issues involved in
the implementation of
strategy, Leadership
- Universal inner structure

R2

Lecture

T
R1
R2

Lecture

Lecture

Lecture

T
R1
R2

Lecture

T
R1
R2

Lecture

T
R1
R2

L46

L47

To tell the
students about
how to allocate
resources.

To tell the
students about
Evaluation and
control.

L48 To

tell
the
students
about
Evaluation
and
control.

of effective leader,Leadership &

Organizational Climate,Quality of leadership,Strategy & Leadership
Resource Allocation
- Approaches to resource
allocation
Limitation of Strategic
Budgeting Process
Planning & Control system
for implementation strategy
Strategic Evaluation &
Control:
- Evaluating Strategic
Implementation
- Importance of Strategic
Evaluation
- Barriers in valuation
- Four Types of Strategic
Controls
- Process of valuation
-Techniques of Strategic ,Evaluation and Control

Lecture

T
R1
R2

Lecture

T
R1
R2

Lecture

T
R1
R2

L49 To discuss the Discussion of Previous Lecture

pattern
of years question papers
questions
revise the
topics in which
students
were
finding difficulty.
To discuss the
pattern
of
questions
To revise the
topics in which
students
were
finding difficulty.

L50 To

Discussion of Previous Lecture

years question papers

L51

Discussion of Previous Lecture

years question papers

L52

Revision

Lecture

Text & References

Text Book (T)

1 .Ghosh, P. K., (2006), Strategic Planning and Management, 8th Edition, Sultan Chand & Sons, New
Delhi.
Reference Books: (R)
R1. .Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw Hill
Education.
R2. Weelen, (2009), Concepts in Strategic Management and Business Policy, 12th edition, Pearson
Education.
Ms. Puja Narang

Dr. Sunitha Ravi

Dr. Sheela Bhargava

Faculty

Programme Director

HOD-Mgt

Prof. (Dr.) Rachita Rana

Director