Surname

ADVANI

First Name

PRATIK

Student ID

2015000

Name of Program

Post Graduate Diploma in Business Enterprise

Name of Paper

GBE 803: Enterprise Information Communication Technology

Facilitator

Dr. Monika Barton

Assignment No.

ASSESSMENT 2

Total No. of Pages

16

(Including cover)

Submission Date

23/04
3/04/2015

Date received by facilitator -------------------

Date returned to student

-------------------

Table of Contents
Introduction ..3
Use of social media ....................................................................................................................................................3
Why social networking? .........................................................................................................................................4
Benefits of social networking.....................................................................................................................................5
Importance of Social Media...........................................................................................................................................5
Facebook:.......................................................................................................................................................................9
Blog:.............................................................................................................................................................................10
Website:......................................................................................................................................................................10
Newsletter ..................................................................................................................................................................11
Pinterest : ...................................................................................................................................................................13
Instagram: ..................................................................................................................................................................13
Twitter: ........................................................................................................................................................................13
Google+......................................................................................................................................................................13
Youtube: .....................................................................................................................................................................14
Conclusion .................................................................................................................................................................14
Bibliography.................................................................................................................................................................15

INTRODUCTION
Online networking, commercial decade marvel, is turning into an important & vital piece of any
organization or business today. Its Client base advancement stage. The view of online networking
showcasing has moved rapidly no more saw as a popular or passing trend, having an adaptable and very
much oversaw vicinity in each of the "Social Network has turned into an absolute necessity for
f any
business looking to secure a spot in both the customary and advanced commercial center. What could
once be fulfilled by a customary site now needs to be supplemented by a hearty and responsive use of
the social networking sources. In this new world of social media, can be truly confounding at to start with,
so it is necessary to know about role and importance of social media.
(Bosari, 2012)

Use of social media

Facebook

94%

Twitter

83%

LinkedIn

71%

Youtube

57%

Blogging

55%

Google+

54%

Pinterest

47%

Instagram

28%

Social review sites

17%

Forums

13%

Geo-Location

12%

Social Bookmarketing

11%

Short-Form
Podcasting

9%
6%

Snapchat 2%
0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Why social networking?

On the premise of studies distributed by Social Media Examiner.

97%
YES
NO

3%

An immense 97% is utilizing online networking to network and market

their business

0%1%
7%
Strongly agree

29%

Agree

63%

Uncertain
Disagree
Strongly Disagree

While 92% of the advertisers agreed that online networking is truly

critical for their business.

Benefits of social networking

Increased exposure

92%

Increased traffic

80%

Developed loyal fans

72%

Provided marketplace insight

71%

Generated leads

66%

Improved search rankings

61%

Grown business partnerships

58%

Reduced marketing expenses

51%

Improved sales

50%
0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

Importance of Social Media

Expanded Brand Recognition.

Each open door you need to integrate the right content and build your networks is significant.
Your online networking systems are just new channels for your brands image and value. This is
imperative on the grounds that it at the same time makes you less d
demanding
emanding and more open for new
clients, and makes you more well known for existing clients and new clients. For instance, a
continuous LinkedIn client could catch wind of your organization surprisingly strictly when discovering
it in a newsfeed. Alternately,
y, a common unconcerned client may get to be better familiar with your
image in the wake of seeing youreat multiple social networks.
(Demers, The Top 10 Benefits Of Social Media Marketing, 2014)

(Hylbak, 2013)

Client obtaining is simple on online networking

With more than 50% of the world's populace enlisted with distinctive social networking stages, the
possibilities of securing clients for business are genuinely high on social networking sites. Online
networking sites assume a vital part in securing clients to the organizations. Marketers opinion of
clients
(Hylbak, 2013)

Social networking empowers direct client association

Each post you make on an online networking stage and it becomes an open door for clients to
shift over. When you make fans and followers, you'll at the same time have admittance to new clients,
present clients, and old clients, and you'll have the capacity to communicate with every one of them.
Each blog entry, picture, video or remark you impart is a chance for somebody to respond, and each
response could prompt a webpage visit leading to future conversion. Not every association with your
brand image brings about a talk, yet every positive communication improves the probability of an
inevitable conversation. Regardless of the possibility that your navigate rates are low, the sheer
number of chances you have on social networking is noteworthy.
(Demers, The Top 10 Benefits Of Social Media Marketing, 2014)
(Demers, The Four Elements Of Any Action, And How To Use Them In Your Online Marketing
Initiative, 2013)
(Hylbak, 2013)

Enhanced brand faithfulness.

Brands who draw in on online networking channels appreciate higher faithfulness from their
clients. The report finishes up Organizations should take help of social networking issues them in
terms of associating with target audience. A key and open online networking arrangement could
demonstrate purchasers into being loyal to the brand.
(Bell, 2013)
(Demers, The Top 10 Benefits Of Social Media Marketing, 2014)

Inbound traffic
Without social networking, your inbound activity is restricted to individuals officially acquainted
with your brand image. Each online networking profile you include is another way driving clients back
to your website, and each bit of content you integrate on those profiles is another open door for

another guest. The more quality content you integrate on online networking, the more inbound
movement you'll create, and more activity means more leads and more referrals

Low marketing Costs:

Even paid promoting through Facebook and Twitter is generally shabby depending upon the
goals. Begin little and you'll never need to stress over going over spending plan once you show signs
of improvement feel, you can build your financial plan and expand your networks.

Wealthier Customer Experiences:

Each client cooperation you have on social networking is a chance to openly show your client
administration level and advance your association with your clients. For instance, if a client grumbles
about your item on social network site, you can instantly address the remark, apologize freely, and
make a move to make it right and not land into arguments. Because arguments leads to. Alternately,
if a client compliments you, you can say thanks to them. It's an individual experience which make
clients you think about them personally.

Enhanced Customer Insights.

Online networking likewise issues you a chance to increase profitable data about what your
clients are occupied with and how often they use social networks. Screening client remarks to see
whether individuals think about your business specifically. You can integrate content and records in
light of point and see which sorts of content create the most effect and after that deliver a greater
amount of that sort of content. You can quantify changes in view of diverse advancements posted on
different social networking channels and keep the content intact and using it altogether.
(Demers, The Top 10 Benefits Of Social Media Marketing, 2014)

 Chosen Business Thecakeshop

Menu
Airbrush Set and kits
Baking Cups and Cupcake Wrappers
Books
Cake & Cupcake Stands/Turntables
Cake Boards and Cake Dummies
Cake Lace
Cake Tins and Bakeware
Cake Stencils
Candles/Cake Toppers/Cupcake Rings /Cake Wrap
Chocolate/Candy making/Isomalt
Christmas
Cookie Cutters and Fondant Cultters
Custom Edible Images
Decorating and Press Sets
Decorating Tools and flower Making
Edible Images/Sugar Decoration
Edible Sprinkles/Glitters/Sugar Pearls
Food Colours/Sugar Art Pens
FMM Decorating tools
Gift Vouchers
Icings,Mixes,Modelling Chocolate band Flavouring
New Products
Packaging/Boxes/Bags
Partyware
Piping Bags and Nozzles
Pops
Seasonal Products
Sillicone & Gumpaste Moulds/Make yourownMolds
Weddings
Members Gallery
Wafer Paper
sales

The cake shop is New Zealand's most loved on-line cake enhancing supplier. They are an on-line
store situated in Auckland, New Zealand. Offering a substantial scope of cake, cookie, and
cupcake and baking supplies to Beginners and additionally supplying cake decorating experts.
They convey all through New Zealand and Australia offering great service, awesome Product,
whats more, great conveyance times
Having more than 20 years of involvement in the cake designing field. With an energy for
sourcing new items and new thoughts trying and continually adding new items to customers
reach. Effortlessly keep redesigned with what's new in cake decorating can be known by website
or by following Blog or tail them on Facebook for state-of-the-art news and exceptional offers.
Joining their loyalty program will let customers win focuses each time they shop with them to use
on our next request and spare cash.

They are constantly cheerful to help so in the event that if customers have any inquiries
concerning any about items or administrations, can contact them.

Facebook:
To build engagement, the cake shop make the mystery kind of advancement by posting cakes
&recipes. The cake shop comprising touting of such advancement helped spread the expression of
mouth. The strategies additionally helped the shop to achieve 9,476 like on Facebook and 5 star reviews.
Engaging through visuals:

Cake shops have a visual advantageon Facebook since the business fits photographs of flavorful treats
and charming children. Fans offer photographs of themselves and their children through Facebook. As
picture is in focal point of each post. It gets the brand part of recognition. (The Caake Shop)

Blog:

The cake shop online blog is shaped in 2009 with profile page depicting about the company
points of interest and what it does. In the online blog they are posting various occasions happening amid
the years. A rundown keeping up all the occasions since years with legitimate data in regards to the spot
it happened, date and time. It likewise incorporates photographs on how the gathering is held, What is the
kind of cake requested and which season and other subtle elements on how the gathering was composed
and how it taken after all the subtle elements are incorporated with particular subtle elements which make
the article looks complete and perfect. (The Cake Shop)

Website:

The cake shop is a picture driven idea regarding social media. It has an innovative outline layout with a
photo of culinary specialist conveying cake. The site is separated into Company introduction, Delivery
Information, Newsletter, Contact US. The site has enormous rundown of things accessible to purchase for
different event like whether its a birthday, a commemoration alternately Christmas each cakes and each

thing significant to it is available. It has a shopping basket office as the client can simply purchase
anything on the web. As the cake shop is online it conveys the cake all through Australia and New
Zealand

It has a loyalty dependability plan for each $20.00 you spend on items every request they will put 1 point
into our virtual wallet (1Point = $1.00) to use like free cash towards your next purchase. In the contact us
segment you can contact the primary office amid office hours. Keeping all data in place it gets to be
simple for the client to stay associated with the site. (The Cake Shop)

Newsletter
Here the newsletter is taken care of by outside source Mail Chimp not sent through ads. If the
individual is truly interested in getting tips. Its important to get subscribed through the authority website.
They newsletter all the time and they are loaded with tips and additionally uncommon arrangements. On
the other hand that incase client is not accepting the bulletin they attempt to try their hardest to cure this
for you.

Evaluation : The cake shop is using three social presence to be in contact with the market. While
website newsletter and Facebook are totally nicely managed by new updates and new feeds.

Being such an experience,, the blog of the company is not being used since 2012 which created a
negative impact on the customer. Either the company should stop using the blow
blo

Potential changes : Choosing a best social framework is exceptionally important before hopping
to diverse ones.

Facebook

94%

Twitter

83%

LinkedIn

71%

Youtube

57%

Blogging

55%

Google+

54%

Pinterest

47%

Instagram

28%

Social review sites

17%

Forums

13%

Geo-Location

12%

Social Bookmarketing

11%

Short-Form
Podcasting

9%
6%

Snapchat 2%
0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

As the cake shop manages cakes it more picture driven then substance driven. So first potential change
will be building profiles on Pinterest
st and Instagram. Secondly, as new recipes and occasions are with
content, feature so accordingly Twitter
Twitter,, Google+ and YouTube will be the great alternatives.
(MailChimp)(The Cake Shop)

Pinterest :
It won't be so troublesome it couldn't be possible get head round. Its a spot where one can order
and arrange outwardly engaging that go over online. As its best for visuals,nowdays its being utilized for
essential content for formulas and blogs. Posting the web journal subtle elements with a photo and
sticking it on a significant board will be great method for promoting cakes with non-graphical content, for
example, recipes. (Pinterest: Understanding the Business Benefits)

Instagram:
Uploading a photograph is the most ideal approach to tell individuals about your business. A depiction of
picture furthermore, an area data will help the clients to find the shop. ForE.g. Picture of individuals
standing close to the cake at the shop and with message Cake #thecakeshop #birthday #blast
#Invercargill
Instagram is joined without long range informal communication locales so once the shop transfers picture
to Instagrampicture to Instagram it can be "imparted" on diverse informal communities. (Marketing Tips:
How to use Instagram to promote your )

Twitter:

It's the quickest than whatever other system and more to develop in upcoming future. Twitter can be
benefited to the cake shop in three basic ways:

Exposure: With more individuals number of taking after there are chances for the cake shop to
turn intoabrandfurthermore, to get recognized to millions of clients.

Inter-Connectivity: Twitter serves to connections other social networks. So if the cake shop
utilizes the existing and potential systems to connected with twiter,it will help connect with
browsers in every perspective of internet showcasing

Personal Touch: It permits to have one -on one communication with commercial center which will
influence tohave edge over different organizations and helping you to comprehend what client
considers. (www.business2community.com)(We Are Social People)

Google+
Google+ isn't only one more social network a little business can use to help its online vicinity, but
at the same time its a definitive asset to amplify perceivability on Google inquiry pages. Being on Google+
is an unquestionable requirement for any little business in light of the fact that the stage works handunder control with Google Search. This incorporates possibly positioning higher on query items, mix with
applicable Google for Business network, and the capacity to attract clients by giving key business data
,for example telephone number, photographs, audits and that's just the beginning right on location and
directions, phone number, photos, reviews and more to advance posts, Specials, arrangements and other

content to an extensive variety of groups of onlookers, from those in your Google+ "Circles" to individuals
basically scanning for your business on Google. (Do's and Don'td for Small Businesses)

Youtube:

Using YouTube for Brand Awareness

Numerous sponsors frequently utilize YouTube for publicizing their brands to make mindfulness.
Here its not about individual; rather its a tie push to advance the brand in the same way that is seen
on TV. The thought is to not concentrate on any single feature, rather you ought to dependably
attempt to think greater and make a visionary way for your image. Single features may lose all sense
of direction in the stacks of features however the brand features don't. Brand Awareness Videos are
all the more about enthralling which is a straightforward methodology where the brand makes a
picture for its viewers to appreciate(The Advantages of a Youtube Channel For My Business)(Using
YouTube for Your Business)

Conclusion
All showcasing action needs to be custom-made to mirror a business' intended interest group.
The utilization of online networking intends to enhance open observation, however these
networking of social media have likewise demonstrated fund saving.

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