Вы находитесь на странице: 1из 24

COMPANY PROFILE

The Coca-Cola Company is an


American multinational beverage corporation and
manufacturer, retailer and marketer of nonalcoholic
beverage concentrates and syrups, which is
headquartered in Atlanta, Georgia.The company is
best known for its flagship product Coca-Cola,
invented in 1886 by pharmacist John Stith
Pemberton in Columbus, Georgia.

Coca-Cola currently offers more than 500 brands in


over 200 countries or territories and serves over
1.7 billion servings each day.

The company operates a franchised distribution


system dating from 1889 where The Coca-Cola
Company only produces syrup concentrate which is
then sold to various bottlers throughout the world
who hold an exclusive territory.

Protecting the environment


Inside every bottle of Coca-Cola is the commitment of a
company that is deeply concerned about climate change
and doing our part to help protect the environment. We
have made a commitment to give back to communities the
same amount of water we use to produce our beverages;
we are pursuing a vision of zero packaging waste; and we
are promoting sustainable agriculture and innovating to
reduce our greenhouse gas emissions even as we grow
our business.

Water stewardship program


Inside every bottle of Coca-Cola is the story of a
company that understands the priceless value of
water, respects it as the most precious of shared
global resources and works vigorously to conserve
water worldwide.
Clean, accessible water is essential to the health of
communities. It is critical to ecosystems and
indispensable for economic prosperity. And it is
essential for our business. Water is the main
ingredient in our beverages, central to our
manufacturing process and necessary for growing
the agricultural products we use as ingredients.

Sustainable packaging
What Were Doing
At The Coca-Cola Company, packaging plays an
essential role for our business in meeting consumer
needs and preventing waste by protecting our
products during delivery. We work to deliver the
quality beverage our consumers expect in the most
efficient way possible with a key focus on
recyclability, minimizing resources and increasing
the use of recycled and renewable materials.
Additionally, we support programs that encourage
consumers to recycle used beverage packaging.

How were doing this


We are taking steps to advance our sustainable
packaging strategy through Recovery, Recycling,
and the use of Recycled and Renewable materials.
For example, studies show that convenient access
to recycling bins is a key factor in increasing the
recovery of recyclables in public areas. That is why
we support the placement of several thousand
recycling bins in public spaces every year. We have
invested directly in six plastic bottle-to-bottle
recycling plants around the world, which process

millions of pounds of material each year, helping to


produce new packaging and other items. And, we
use packaging innovation to drive the sustainability
and performance of our packaging through the use
of renewable materials. This includes designing
packages that meet our quality standards while
using less material, working to make our packaging
100% recyclable, and increasing the renewable
material in our packaging.
We work with governments, civil society and other
business to help achieve our packaging goals.

Our Progress on the Journey


We have focused on the sustainability of our
packaging for many years:
In 1969, our Company commissioned the first
study to examine the whole environmental
impact of a package, laying the framework for
the life cycle assessment methodology used
today.
In the early 1990s, we became the first
company to use food-grade recycled PET
plasticknown as rPETin packaging.
To increase the amount of renewable material
in our packaging, we created Plant Bottle

packaging, the first-ever fully recyclable PET


bottle made partially from plants.
Today, we continue to look for innovative ideas that
increase the sustainability of our packaging, and
encourage its collection and recycling in order to
extend the valuable lifecycle of this resource.

Packaging recovery programs

Happy Recycling Machine:


Coca-Cola Singapore brings together government,
civil society, and a very special vending machine to
help increase recycling rates across the country.
When consumers placed their empty plastic
beverage bottles in the machine, they received an
award for being environmentally responsible. The
campaign collected 51,827 recycled bottles, while
educating the public on the importance of
sustaining environmental resources.

Project Recover:
Project Recover, an initiative supported by
The Coca-Cola Company that involves the local
government and non-profit organizations in
Thailand, helps create cooperative communities
centered on the recovery and recycling of
beverage packages. The project provides job
opportunities for members of the local community,
as they are able to collect recyclable materials and
turn them into the cooperative for payment.

2012 London Games:


In London, a zero waste infrastructure helped
create the most sustainable Olympic Games of
modern times. More than 15 million plastic bottles
were recycled to produce new beverage packaging
that was back on store shelves within six weeks. In
addition to the goal to recycle every soft drink
bottle collected at London 2012, all CocaCola packaged products were served in 100
percent recyclable plastic bottles, which contained
up to 25 percent recycled content, and Coca-Cola,
Diet Coke, and Coke Zero drinks were served in
PlantBottle packaging, containing up to 22.5
percent plant-based material. Coca-Cola also
placed 260 recycling bins in locations around the
center of London.

ReImagine Beverage Containers:


We are piloting Reimagine Beverage Containers
recycling centers, which provide interactive
collection kiosks to encourage recycling. More than
13 million containers have been recycled since the
Reimagine pilot program launched in the
Dallas/Fort Worth area in late 2010. On average,
each week more than 1,500 consumers bring their

cans and PET plastic bottles to the recycling


center, and more than 1,000,000 cans and bottles
are recycled each month.

Packaging recycling programs

Nigeria PET recycling


In 2005, Coca-Cola, in collaboration with Alkem
Nigeria Limited, a fiber processing manufacturer,
initiated a buyback and recycling scheme for used
PET bottles, regardless of source or brand.
Together, the partners launched Nigerias first
bottles-to-fiber recycling operation. Coca-Cola is
the only player in the beverage sector that is
investing in this initiative and was joined in 2009

by its bottling partner, Nigerian Bottling Company


Limited. Since 2005, the volume of bottles that are
recycled through the program has grown from 135
tons in 2005 to 6,200 tons in 2012. And, the
initiative has help create jobs for an estimated
1,500 people.

Don't Waste. Create


In partnership with Sainsburys, a grocery chain in
Great Britain,Coca-Cola Enterprises launched a
campaign to encourage consumers to re-use their
plastic bottles at home in a fun and useful way.
The program encourages parents to sign up and
pledge to recycle, and provides a website where
they and their families can learn creative ways to
re-use plastic beverage packaging, from making
bird feeders to creating a self-watering plastic
bottle plant pot. Once the activities are completed,
families are encouraged to recycle the plastic
bottles. The program informs and encourages
participants on the importance of recycling used
beverage containers.

Together We Are Making Recycling Count


Coca-Cola Enterprises (CCE) and Tesco joined
forces this summer in Great Britain to encourage
customers to recycle more at home and to educate
them on how they can help reduce the national
carbon footprint. The online campaign targeted
Tesco Clubcard customers and asked them to
'pledge' to recycle. For participating, customers
can choose between a 50p off voucher for
Coca-Cola, Diet Coke or Coke Zero or 25 additional
Tesco Clubcard points. A campaign website was set
up to show the total number of pledges received
during the six week long activity, as well as the
equivalent tonnage of waste recycled, so that
everyone visiting will be able to see the size of
their contribution.

Sustainable agriculture
Inside almost all of our products is the story of a
farm somewhere in the world. As a general
business practice, we do not own or operate farms,
and we buy only a small percentage of our
ingredients directly from farmers. But through our
global suppliers, our system buys millions of tons
of fresh fruit, corn, tea, sugar, coffee and other
ingredients every year. The future of our business
depends on a reliable long-term supply of those
ingredients.
Our approach to sustainable agriculture is founded
on principles to protect the environment, uphold
workplace rights and help build more sustainable
communities. We seek to mitigate business risk by
addressing challenges to the availability, quality
and safety of agricultural ingredients; to meet
consumer demand for products that align with a
healthy and sustainable lifestyle; and to balance
the costs of sustainability by leveraging
relationships and initiating new opportunities as
they make sense.
To support more sustainable agricultural practices,
we are:

incorporating sustainable agricultural criteria


into our long-term ingredient sourcing plans;

working with partners and suppliers to improve


livelihoods through efforts to increase crop yields
and reduce production costs; and

helping farmers to improve agricultural


practices and reduce environmental impacts, such
as minimizing the use of pesticides and optimizing
fertilizer applications.

Вам также может понравиться