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over the last few years reduced from 80 percent to 60 percent. This trend is expected to continue.
The projected growth for television is 18 per cent, radio is 16.6 per cent, print is 8.7 per cent and films
is 11.5 per cent. Television and print are expected to dominate as the number one and number two
mediums. The other projected growth figures are 32.1 per cent for digital advertising, 15.8 per cent for
animation and VFX, 22.4 per cent for gaming and 16.2 per cent for music.
According to Thakkar, the potential risks that can derail growth are challenges for phase one cities
from seeding to monetisation, further delay in the phase three roll on plan, the unsuccessful
implementation of 4g, the lack of necessary incentives and policy support by the Government and the
continual low rate of economic growth.
Thakkar concluded by saying that the industry still needs logistics and funding for successful
digitisation, viable digital monetisation models and a robust measurement system.
Jehil Thakkar was expressing his views at FICCI Frames held in Mumbai on March 12, 2013.