Академический Документы
Профессиональный Документы
Культура Документы
History
C.G.Jung, one of the pioneers of psychology, observed the different
types of people and developed his theory of types on the basis of his
observation. Later on, his work was studied by Briggs and Myers who
produced, the MBTI. The MBTI was developed by Katherine Briggs and
her daughter Isabel Myers during World War II. Isabel Myers worked on
the MBTI for nearly 40 years, until her death in 1980. The MBTI has
been continually researched and enhanced.
The MBTI is an extremely reliable personality questionnaire. On
average, 75% who take the MBTI report the same result on retake. It
also goes up to 95% sometimes.
The test is frequently used in the areas of recruitment, group
dynamics, employee training, leadership training, marriage counseling,
and personal development, although it has been subjected to a
considerable criticism by academic psychologists and scientific
skeptics.
The Test
The types the MBTI tests for, known as dichotomies are extraversion,
introversion, sensing, intuition, thinking, feeling, judging and
perceiving. Participants are given one of 16 four-letter acronyms, such
as ESTJ or INFP, indicating what they prefer.
However, a word of caution here: This test is not always the translation
of the exact behavior of a person. It only describes your core
preferences what you prefer and dont prefer. This may also happen
that one prefers to plan things ahead but never follows a schedule in
actual life. Thus, ones own nature is unique and this is what makes us
humans.
The preferences
A dichotomy is a division of two mutually exclusive groups, or in this
case, type preferences.
These types are based on the following behaviors/natures of an
individual:
Extraversion and Introversion:
These terms refer to how a person orients and receives energy.
Extrovert is a person who is more of a social type. He enjoys
interaction with people, expresses his feelings openly and freely,
speaks out his mind and loves to party. He is adventurous,
spontaneous, flexible and quick in reaction. He speaks before thinking.
Introvert is an opposite of an extrovert. An introvert doesnt express his
feelings openly, likes to keep his life a closed book, and keeps true
feelings locked inside his heart. He is imaginative and more
spontaneous in his ideas and thinking; however, can sometimes lose
contact with the world around him because of diving deep into
feelings.
In short, an extrovert prefers to focus more on outside world and on
other people; whereas, in an introvert, it is on ones own inside
thoughts and ideas.
Sensing and Intuition
These are the perceiving functions. They indicate how a person prefers
to receive data. Sensing prefers to receive data primarily from the five
senses, and intuition prefers to receive data from the unconscious, or
seeing relationships via insights. In sensing, people gather information
through what they directly see, hear, or touch etc; whereas, in
intuition, they do it through ideas, visualization and abstraction.
Sensing people are focused more towards the present while intuitive
towards the future.
Thinking and Feeling
These are the judging functions. The Thinking type makes decision on
objective analysis. These people, when taking a decision, dont involve
personal analysis to come in between and are more impersonal and
logical.
Feeling type, on the other hand, take decisions based on subjective
values and are generally concerned with the impact of decisions on
people.
Judging and Perceiving
This refers to ones action orientation towards outside world.
A Judging style approaches the outside world with a plan and prefers
order in the world; whereas a Perceiving style takes the outside world
as it comes and is adopting and adapting, flexible, open-ended and
receptive to new opportunities and changing game plans.
The learning styles of every type are different. Some like and learn
through group work, others dont. Some like to apply whatever theyve
learnt practically but this may not be the case with others. Some learn
through discussions but others prefer reading. Some are interested in
theory but others are in practice. Hence, how should one team up such
contrasting people, having diverse attitudes and habits?
In order to reply to that question, one must first know the basic
characteristics of a team. A team must stand on the pillars of trust and
free communication. Team members must rely on one another and
interdependence must exist.
In a team, there must be some elements of coordination and everyone
must have a similar goal, irrespective of what their personality or
attitude is. For this purpose, a manager must be capable of identifying
and recognizing different personality types of people and assign them
their roles accordingly.
Lets suppose in an organization, there are several departments such
as sales department, marketing department, HRM department and IT
department. In sales department, the type of people needed will be
social, good at negotiating and dealing with people, quick to respond,
spontaneous and creative. It is obvious then that an extrovert is
required for this kind of job but which type of extrovert? As we saw
above that ESTP, ESFP, ENFP and ESFJ excel at starting a conversation
which would lead to the desired topic. They have the skill to respond
instantly to any kind of question bombarded, no matter how tensed the
situation would be.
Now, well focus on the affect of MBTI on marketing department in
detail.
Suppose in the marketing department of an organization, a team is
required to conduct a research on the buying trends of consumers. For
this, the team must analyze the market, study the consumers
behavior, their demographic factors, and conduct questionnaires and
surveys in a limited time period. This team needs a leader or a team
coordinator, an accountant who can keep the team informed about the
budget and finance, a planner etc. The leader must have the qualities
of defining tasks vividly to each member; assigning them effectively;
leading the team to a specific direction and keeping everyone updated
about any new change occurred. The planner should have the ability to
foresee several options, forecast events, plan things in advance and
take the best decision.
Drawbacks of MBTI
There are some shortcomings in MBTI:
No matter what ones preferences are, behavior will sometimes
indicate contrasting behavior.
Terminology of MBTI is vague and complicated
It is not accurate as everyone rates themselves positively and
according to what they want to be instead of what they truly are.