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Uncertainty can arise from many factors, such as technological considerations and environmental
conditions, and usually forces firms to rely on a small number of trustworthy partners. Uncertainty
includes technological heterogeneity, which measures the diversity that characterizes the different
dimensions of the product-related market. Source of payment gateway for school is the pace of
technological change, which measures the buyers perceptions of the extent to which a products
dimensions are rapidly changing. In addition, market conditions and information asymmetry impose
demands on the firms processing capacity, which further increase the level of uncertainty.
All these sources of uncertainty jointly contribute to fewer and more reliable suppliers. Finally, another
important factor that firms need to consider in todays B2B eCommerce is transaction activity. The
future of independent B2B exchanges depends on firm participation and activity. While there is probably
not a theoretical interest, firms should ascertain that the chosen exchange is likely to maintain adequate
transaction activities to remain in business.
Consortia are B2B exchanges that attempt to provide a technological and organizational platform to
enable interaction among firms within an existing association or network. For example is considered a
consortium exchange, built around an existing automotive association. Rather than joining a newly
formed B2B exchange with new partners, firms usually prefer leveraging their existing relations into
eCommerce. Following the proposed classification, consortium exchanges can lay anywhere along the
proposed spectrum; for example, Covisint.com lies in the monophony region. The future of consortiumbased as opposed to public B2B exchanges is an interesting managerial and theoretical issue.
The major contribution of this research is the proposed two-dimensional typology that integrates
alternative forms of B2B relations that were not adequately captured by previous taxonomies. Our
typology covers the entire spectrum of B2B exchanges and attempts to implicitly account for all aspects
that have not been adequately examined before, such as bargaining power and reciprocity. Moreover,
by employing the single dimension of reach as the major sorting mechanism, the chaotic spectrum of
B2B exchanges can be graphically represented on a straightforward 2X2 typology. Without loss of
generality, the chaotic environment of todays B2B exchanges can be easily classified around two
dimensions, representing a parsimonious and comprehensive typology.
First, the distinction between many-to-many versus one-to-one depicts the division between electronic
markets and hierarchies from organizational economics and markets and dyadic relationships from
marketing channel relationships.
Therefore, notions from the distinct disciplines of economics and marketing are integrated with
Information payment gateway for college Systems literature to produce a novel classification scheme
that has strong roots in existing theory. Moreover, our typology also captures the practical dimensions
of spot versus systematic sourcing. In sum, the proposed taxonomy takes into account various
disciplinary approaches as well as practical dimensions.