Smartworld Partners TrustSphere to Bring Next Generation

Relationship Analytics Solutions in the Middle East

Dubai, 29th April 2015 Smartworld today announced its partnership with Singaporebased technology provider TrustSphere to bring their advanced Relationship Analytics
technology to the Middle East. TrustSpheres solution will help Smartworlds clients
enhance their internal risk and governance functions.
Smartworld is a leading emerging technology provider with an impeccable track record
of developing and delivering cutting-edge digital solutions to government agencies,
telecommunication operators, SMEs and large enterprises in the region. The smart
services providers innovative digital systems enable digital economic growth across the
Gulf, Middle East and Africa.
Through this partnership Smartworlds customers will gain unique access to
TrustSpheres Relationship Analytics. These analytics improve a corporate
investigators ability to identify and prevent internal fraud. By understanding
communication patterns and flows, real time insights can be delivered to management
enabling them to better manage risk and improve compliance.
Information technology theft continues to be a major threat to businesses and can add
huge costs to the company. According to a Kroll Business Intelligence and Investigations
study, more than 60 per cent of business frauds were internal. Experts emphasise on
the need for better analysis and strong risk and fraud prevention mechanisms in place
for companies.
Smartworld has a strong track record of successful deployments and implementations
of state-of-the-art ICT systems in a number of major national projects in UAE, including
the IT system at Al Maktoum International Airport at DWC and the installation and
implementation of a first-of-its-kind Open and Equal Access Gigabit Passive Optical
Network (GPON) at DWC.
The companys success is based upon its world-class IT infrastructure, a full spectrum of
tailored high-value integrated services, extremely talented and well-trained team of
engineers and consultants, quick response to customers needs and textbook-perfect
adherence to schedules, budgets and quality standards.
Mr. Mohamed Fouz, CEO of Smartworld said, TrustSpheres Relationship Analytics
platform plugs a major blind-spot for organizations in the Middle East. Through this
partnership with TrustSphere, our customers can better manage risk, reduce fraud and
improve compliance.

Mr. Manish Goel, CEO of TrustSphere said, We are delighted to be partnering with
Smartworld who are a true market innovator with an excellent customer base.
Working with Smartworld will ensure their customers can enjoy the benefits of our
capabilities with the support of an outstanding regionally based managed solutions
provider.
## End of Press Release ##
Media Contact
WeR1 Consultants Pte Ltd
38A Circular Road Singapore 049394
Tel: (65) 6737.4844 Fax: (65) 6737.4944
Benjamin Cher, Benjamin@wer1.net
Ian Lau, Ianlau@wer1.net

About TrustSphere
TrustSphere is the widely recognized pioneer of Relationship Analytics, a next-generation approach
to delivering intelligence from communications. TrustSpheres solutions provide real-time analytics
and insights which clients use to improve the effectiveness of key business functions. These include
sales force effectiveness, enterprise collaboration as well as their governance and risk management
functions. The company was recognized as a Cool Vendor in 2011 by Gartner and its award-winning
solutions have proven their industry-leading capabilities in major deployments with large corporations
and major government organizations across the world. TrustSphere is an IBM Business Partner and
an ISV on the Salesforce1 AppExchange. The companys solutions are available through a rapidly
growing number of business and technology partners across the world. The company has offices in
Singapore, New York, Sydney and London.

About Smartworld
Smartworld, a joint venture between Etisalat and Dubai World Central, was established in 2008 as a
Digital ICT service provider delivering fully integrated and comprehensive managed services across
several sectors in the Middle East. Smartworld works closely with government agencies,
telecommunications operators, large enterprises as well as small and medium businesses to deliver
them unique value. Smartworld depends on its technically advanced next generation infrastructure to
deliver best in class customer-aware and lifestyle-enhancing products and services that anticipate
customers' needs. We understand that customers are on-the-go, busy and mobile and expect
frictionless and seamless services. By deeply understanding the needs of customers Smartworld
delivers the right products and services at the right time helping customers simplify their lives,
enabling them to transact their businesses and lives easily and ensuring a WOW user-experience
from start to finish.