FASHION

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C E N T R A L
INTERNATIONAL
ISSUE 23

Most
Romantic
Places

Around the

Globe

Asim Jofa

Iternational Fashion Festival

SIGNS YOU SHOULD SEE A

Dermatologist

Simple Yoga Poses

for Asthma Relief

Winners
of the 3rd

Hum
Awards 2015

Hollywood

Glamour

Supercar Falcon F7 LOOK

Shoe Trends For

SUMMER

GIVENCHY

HANDBAGS
Sana Safinaz
Spring Summer 2015

Lawn Collection

CONTENT

3. Sania Maskatiya Luxury Pret Collection at TPFW 15.

9. Asim Jofa Iternational Fashion Festival of Doha 2015 Collection.
11. Umar Sayeed Bridal Collection at Doha.
21. Sana Safinaz Spring Summer 2015 Lawn collection.
17. Valentino RTW Fall 2015 Collection.
35. Best Givenchy Handbags.

87. Ek Paheli Leela is a Sunny Leones Show.

93. Winners of the 3rd Hum Awards 2015.
81. Jacqueline Fernandez Living The Dream.
45. Most Romantic Places Around the Globe.

55. Ways For Men to Nail Summer Style.

57. Supercar Falcon F7.

CEO:
Shoaeb Shams

shoaebshams@e2esp.com

99. Stoneage Clothing Brand Launched Stoneage Kids.

103. Launch of Sobia Nazir Lawn 2015 Islamabad.
111. Home Couture and Mahgul Co-exhibit.
123. BCBGMAXAZRIA Launches in India.

Editor:
Ainnie

info@fashioncentral.pk

Director Marketing:
Khawaja Pervaiz Saeed

khpervaiz.saeed@fashioncentral.pk

Graphics & Design:

Kuku Bushra

Advertising Queries:

29. Signs You Should See a Dermatologist.

31. The Hollywood Glamour Look.
77. Simple Yoga Poses for Asthma Relief.
61. Modern Bedroom Design Trends.
69. Tree Houses.

email: khpervaiz.saeed@fashioncentral.pk

contact no: 0300-8480918

Fashion
s h o w s
I N T E R NAT I O NA L

Entertainment
Interviews
Travel

Men
Interest
Events

Health
Beauty
Interiors

EDITORS NOTE
The May 2015 e mag issue of Fashion Central International is available for your viewing.Like the previous month
we have spread it around through various digital tools and
naturally that will help us to get on board a significant
number of online viewers who seek to keep a track of the
fashion events here in Pakistan and across the border.
The e mag is loaded with events that are much sought after
.Images, of course help you to get associated with your
favourite designers and celebrities and some of the images
are amazing.Through the images it becomes possible to
guage the trends and whether they appeal to you or not
is a different matter altogether.In some of the cases the
tweets and messages passed on to us are critical and while
it would not be appropriate to pass them on to the stake
holders ,we will keep them on record for disseminating
the info as a part of our annual feature.
We do give ample space to the Fashion Weeks and are
gladdened by your appreciative comments and requests
for more and more.Fashion Weeks organisers in Pakistan
are doing a wonderful job and pushing the designers towards heights of excellence.In turn the designers ,both the
branded ones and the new ones continue to make waves
of acceptability and the creative touch is amply visible in
their presentations.
In the May 2015 Fashion Central International e mag
,we have for you the Shoe Trends for summer.View them
closely and choose the more likeable and comfort oriented
choices.Also in this e mag are views of interiors that will
liven you up and also your own living areas within the
home.We look forward to your comments on this aspect.
For the men we have the Mens Corner,the Super Car and
other related stuff.Somehow men are reluctant to share
with us their responses.What is the hesitation.Why dont
you just open up and tell us how you feel and any aspect
that you urge for.
As before ,keep viewing your favourite magazine.

Anny
For Editorial comments:

info@fashioncentral.pk

khpervaiz.saeed@fashioncentral.pk

Sania Maska

Pret Collectio
This season, Fashion Pakistan week &
HUM network have
brought forth Telenor Fashion Pakistan
Week 2015 (TFPW)
to give designers a
chance to display
their various collections. Sania Maskatiya was one of the
prominent ones who
added value to the
occassion.

Sania Maskatiya featured vibrant

blends of both pattern and texture
which were generously applauded by the fashion loving audience.
Other varities included crop tops
to jackets,capris, and to full-length
flares. She managed to put a spotlight on the most necessary elements of design.

atiya Luxury

on at TPFW 15
Another of her collections at TPFW15
consisted of plush
colour palette from
the sedate to the
snazzy, Khayat - The
Tailor. She used
deluxe silks to utilitarian denims as
alternative canvases
on which flash images from a kaarigars
workshop glided
eloquently.

SANIA MASKATIYA:

Through Spring/Summer range

Sania Maskatiya paid homage to the
tailoring craft with both explorative
sensitivity and edgy flamboyance
via her luxury Pret collection, Khayat The Tailor at TFPW.

In one of
the presentations visible were
print motifs such as tape
measure, rolls of thread, buttons, needles, ribbons and rope
featured alongside near-neon
paint splashes and geometric
patterns. Sections of light embroidery and vibrant graphic
designs lifted both the texture
and mood of each piece.

The International Fashion Festival

Doha turned out to be
a sizzling fashion show.
In this show Pakistani
designer Asim Jofa presented his Bridal Collection.
The exclusive bridal
range surprised the
Qatar fashion enthusiasts the Asian traditional
clothing set the floor on
fire with striking collections and glamorous
models.
Asim Jofa offered formal
wear, semi formal wear,
western wear, party wear
and bridal wear only for
women.
The dresses were premium and had royal designs in stunning sequin
embellishments on the
shirt, pants and dupattas.

Asim Jofa
International
Fashion Festival
of Doha 2015 Collection

Pastel shades in flowing

chiffon, raw-silk, jamawar, banarasi and katan fabrics with luscious
complete 3 piece range
in wide embroidered
sequin detailing created
a great affect.
These unique formal
dresses were generated
using his jewellery-designer aesthetics with
extricating embellishments.

Supermodels from Pakistan like

Fouzia Aman, Cybil Chaudhry,
Iraj Manzoor and Rizwan Ali
walked the ramp along with
supermodels from Qatar.
The show was choreographed
by Naeem Haque. Pakistan top
entertainment channel HUM
network was the official media
partner.

11

Umar Sayeed also made his

mark at Doha. His exclusive
bridal range surprised the
Qatar fashion admirers and
fashion lovers.
The bridal collection appealed
to their hearts and minds and
noticeable was the fusion of
Asian traditional and modern
styling. It really set the mood
of the spectators.
Umar Sayeed also offered
spectacular range of formal
wear, semi formal wear, western wear, party wear along
with bridal wear only for
women.

Umar Sayeed
Bridal Collection at DOHA
The dresses were premium
and had royal designs in dazzling sequin embellishments
on complete ensembles.
Color schemes pleased the
eyes with pastel shades in
chiffon, raw-silk, jamawar,
banarasi and katan fabrics.
Glittering embroidered sequin
detailing created in jewellery-designer aesthetics with
extricating embellishments
were awsome.

THE MULTI BRAND STORE

Fortune Mall
Main MM Alam Road,
Hussain Chowk, Lahore.
Call: 0300-0800749

17

Valentino
RTW Fall 2015

Collection

It takes confidence, not just a game sense of humor, to close a show with the walkoff for which the
world has been waiting 14 years: Ben Stiller and
Owen Wilson, in character as Derek Zoolander
and Hansel, were the surprise final exits of Valentinos fall show.
(Both modeled looks from Valentino mens.)
The joke landed. The crowd
lapped it up.
It was a fantastic, genuinely funny
moment that
anyone who
decided to
skip the show
was surely sad they
missed.

A lesser collection would have been outright upstaged, but the Zoolander spoof was a generous bonus to an essentially perfect show. Maria Grazia Chiuri and Pierpaolo Piccioli are
good sports, but they take fashion very seriously, continually raising the bar with imaginative
decorative effects and deluxe fabrications within the airtight aesthetic language theyve established. Two famous muses fueled this seasons fantasy: Celia Birtwell, the wife of Ossie Clark
and muse to David Hockney, and Emilie Louise Flge; best known as companion and frequent subject of Gustav Klimt, she was also a couturier of Wiener
Werksttte-style fashion. Both women brought rich, creative textile associations to the table, of which Chiuri and Piccioli made incredible use.
Birtwell also collaborated on the funky dragon that appeared toward
the end of the lineup. Women can be multifaceted, said Chiuri backstage. They can be muses,
they can be artists. And our collections speak
about this in a simple way. Simple didnt begin to
cover it. The show opened with stark black-andwhite graphics on a trench with vertically striped
arms, a horizontally striped hem and a patchwork
of checks and triangles on the body. Optically
entrancing, the patterns played out on dresses and
easy sweaters over full midiskirts that had immediate impact. Considering the
source material, the collection
had a surprising amount of
black, worked sparely on daywear and
opulently
often embroidered
with gold
and silver
threadwork
combination
for evening
events.

But there was ample color, too,

in the subtle glimmer of gold on
multicolored furs; a crimson red
gown; burgundy, ice, pink and
yellow lace arranged in crafty
chevron patterns; the intense
blue, red, black and gold of a
geometric Viennese patterned
gown. There were too many
impressive, couture level treatments to list, all of them impeccable.
The lurking criticism is that the
delicately monastic silhouette
the designers have become devoted to need to evolve. But who
can complain when the work is
so exquisite? Besides, that point
ignores the smart, ongoing
expansion of their day range,
and the fact that Chiuri and
Piccioli did offer variation on
their high-collared, long-sleeve,
regal uniform for fall, tweaking
proportions to give newness
beyond nuance.
There were cropped midcalf culottes and skirts the same length.
Shoulders had capelet panels
in the front and back, and high
necks were graced with delicate
bows tied to the side.
Gowns plunged into deep
V-necks, point desprit shoulders
and sheer bustlines framed with
floral embroideries.
Romance turned sensual, heightening as the looks
marched on. Then it all ended
with a big laugh. The show satisfied on every level.

21

Sana Safinaz
Spring Summer 2015 Lawn Collection

Much loved and adored Pakistani designer

Sana Safinaz is considered one of the top
leading fashion designer houses with in
Pakistan. This brand house is also famous at
international level.
For all fashion conscious girls new Sana Safinaz Lawn Summer Collection 2015 is now
available. The touch is marvelous, beautiful
and stylish and the prints are loaded with
variety.

These new
dresses will
surely enhance the
personality
and at the
same time
heighten
the beauty.

FASHION STORIES

THE MULTI BRA

40 Top Pakistani Designer

NOW
IN
Building no 7, 1st Floor, Block-Z,

0300-08

AND STORE

rs with Designer Jewellery

N
DHA
Commercial Area DHA, Lahore.

800741

29

When you cant solve your

skin issues with over the
counter products, theres no
reason to avoid the dermatologist.
Besides recommending the
right products, they can also
help you figure out which skin
care mistakes you might be
making.

You Cant Get Rid Youre Developing

of Acne:
Sun Sensitivity:

Trying over the counter products to treat acne is usually

recommended. But when
youve been using good anti-acne products and the
problem persists for more
than 2 months, its time to let
a pro advise you. You dont
While there are many ways in need a prescription for anti-acne products with benzoyl
which a consultation can be
useful even without pressing peroxide or salicylic acid, but
problems, there are also a few your dermatologist might
pick up on other factors you
clear signs you should see a
havent considered.
dermatologist.

Having trouble with your skin

because of sun exposure is
definitely one of the signs you
should see a dermatologist.
You might need to change
your sunscreen.
If its not the only recent
symptom, you might have to
see another special, but getting your sunscreen sorted
out first is definitely the top
priority.

Signs You Should See a

Dermatologist
Youre Having
Youre Noticing
Youre Dealing
Trouble with Itch- Signs of Melasma: with Stretch Marks
Dark skin discoloration
ing or Rashes:
and Cellulite:
caused by melasma is a probAn over-the-counter cortisone cream can help with
rashes, itching and inflammation, but when it doesnt
you have to get it checked out
by a doctor. Flaking skin that
doesnt sort itself out quickly
is another red flag that you
could be dealing with a type
of dermatitis. Get treatment
sooner rather than later to
prevent the problem from
spreading.

lem typically associated with

pregnancy, but its can also be
linked to contraceptives and
hormone replacement therapy. If youre seeing brown
spots that couldnt be caused
by the sun (because you always use sunscreen!), thats
one of the signs you should
see a dermatologist. Melasma
can quickly go away with the
right laser treatments.

Many products claim to solve

big problems like cellulite and
stretch marks, but few can
actually make a big difference.
You can get recommendations from your dermatologist about what products to
use, but you can also try laser
treatments that reduce the
appearance of stretch marks.
You might be tempted to try a
spa treatment for cellulite, but
talk to a dermatologist first.

Youre Having Trouble with Scars:

When youre dealing with raised, deep or thick
scars, over the counter products arent likely to
help reduce their appearance as much as youd
like. Raised and depressed scars can be treated
more efficiently by a dermatologist with
procedures you cant get at a spa.

You Cant Get Rid of Red

Marks:
Whether they were caused by blemishes or acne, some red marks simply
wont go away. Using antioxidants
and anti-acne products with salicylic
acid can help, but if you dont see any
difference after using them for two
weeks, thats one of the signs you
should see a dermatologist. Laser
treatments can reduce their appearance or eliminate them.

Youre Noticing Significant Hair Loss:

When your hair is falling out at an

alarming rate, its important to rule out
any scalp problems. Unexpected hair loss is
one of the signs you should see a
dermatologist.

31

The

Hollywood
Glamour Look
We show you how to create a modern Hollywood look
that will give you perfectly contoured skin, voluminous
lips and a modern smoky eye with a pop of colour.
With awards season bringing back the glitter this year,
Max Factor Australia head makeup artist, Liz Kelsh, has
shared with us how to create a red-carpet Hollywood
look.Bold eyes, pale glossy lips and a bronzed and a
glowing complexion are essential.

The Base:

Use a brush to apply foundation,

starting in the t-zone and then
blending outwards towards the
hairline with fingertips. Follow
with concealer under the eyes in
a triangle shape to highlight and
use fingertips to blend well.

The Bronzer:
Brush bronzer along
the sides of the nose,
over the jawline, the
cheekbones and a
small amount on the
forehead to shade and
contour the face.

The Eyeshadow:

Use a brush to apply a pale eye

shadow as a highlighter to the
cheekbones and brow bone to
accentuate the high points of the
face. Use your fingers to pat on a
shimmery, black cream shadow to
create a cream base and then use a
brush to sweep a black powder eye
shadow over the top to create an
intense, dark smoky look.

The Eyeliner:

Apply a kohl black pencil to line

the upper and lower lashes, then
use a brush to smudge along the
lash line creating high impact
definition around the eyes.

A Pop of Colour:

Use your fingers to dab a bold

blue shadow right in the centre of
the eyelids to add a pop of blue to

this smoky eye look. Focusing on the tips of

the lashes, apply mascara to give this strong
eye look a maximum impact. Finish the eye
look with a dab of a shimmery copper to the
inner corners of the eyes.

The Lips:

Apply a nude lip liner to the outside of the lips

to create a voluminous effect. Use a brush to
sweep a brown toned nude lipstick across the
lips, then add a gloss to the centre to make the
lips look even fuller.

The Blush:

To finish, add some colour to the cheeks by

sweeping a luminous blush on the apples of the
cheeks and blending out towards the temples.

35

Best Givenchy Handbags

Givenchy is one of the most luxurious fashion brands. This French company deals
in clothes, fashion accessories, perfumes, and cosmetics. The house of Givenchy
was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. It is owned by luxury
group LVMH. Let us check the list of top 10 best Givenchy handbags in 2015.

Givenchy Womens Antigona Me- Givenchy Womens Nightingale

dium Leather Bag:
Small Lambskin Leather Handbag:
It is made of Goatskin, and features a bold
zipper closure, internal zip pocket and two
pouch pockets.

This is a double shoulder belt handbag that

comes at affordable price. It is very unique and
stylish.

Givenchy Womens Snakeskin Antigona Elaphe Handbag:

Givenchys this particular handbag is
very elegant and stylish.
It comes in multiple colors. The
bag features tote handles and
flat shoulder strap. It is made in
Italy.

Givenchy Croc
Embossed Leather
Medium Pandora
Box Handbag:

This immaculately designed

handbag is certainly going
to give you a superb and
elegant look. It features a
flap with push-lock closure,
gold hardware accents and
a handle situated at the top
with an adjustable shoulder
strap. The cost is very
affordable.

Givenchy Burgundy Calfskin Antigona Tote:

This is a very stylish and appealing

Givenchy tote. It is just perfect for
keeping your daily essentials. It
comes with money back guarantee.

Givenchy Womens Nightingale Two-Tone Leather

Bag:

This is made of high quality calf

and has been designed with double
leather top handles, featuring two
way zip closure. The product is of
import quality.

Givenchy Womens Floral

Print Tote Bag With Pouch
Set:
This is one of the best Givenchy
handbags.

Givenchy Womens Antigona Medium Leather Bag:

Here comes one more great and

elegant handbag by the designer
house of Givenchy. It is made of
goatskin. This features a zipper
closure, internal zip pocket and two
pouch pockets with cotton lining.

Womens 3 Color Vintage

Lace Handbag:

This three color vintage handbag is

too elegant and just perfect for the
ladies. It is one of the best Givenchy
handbags.

Personalized Designer
Leather Handbag:

This is a personalized leather handbag that is perfect for your your

accessories. It is made of top notch
leather. It comes with money back
guarantee.

39

Shoe Trends
4

Summer

Paging all shoe-lovers and thats all of us, right? The

Summer 15 runways gave us a whole new crop of kicks
to covet for this season. So what exactly do we have to
look forward to? Designers emphasized wearability and
ease, delivering flatforms and block heels, not to mention a selection of flats, dressed up with fringe and embellishment so you dont even have to feel guilty about
not wearing your heels. Its all right here; just scroll for
your preview of Summers new footwear.

1 - Woven Details:

Whether crafted with a more natural

look or made of more futuristic technicolor fabric, like the shoes at Alexander
Wang, woven cropped up at some of
our favorite designers, giving subtle dimension to heels and Summer sandals.

2 - Power Pumps:

Pointed toes and high stiletto heels were

still the mark of a great power pump.
Summer 15s iterations come with ankle straps, slingbacks, too, and in every
case, theyre still a sign of classic womanly dressing.

4 - Western Influence:

With bold references, like spurs and the tougher, metal hardware at Marissa Webb, or more subtle influence, like the
shape of the shoes at Victoria Beckham, Western-inspired
kicks are having a moment.

5 - Fancy Flats:

Embellishments, feathered details, fringe, and multistrap

buckles made Summer 15 sandals anything but average.
These flats are dressy enough to wear right along with your
party dress.

3 - All Laced Up:

Whether theyre tied up around the

ankle and even the calf, were already
predicting that statement-making laceup sandals will be any fashion girls
must-have footwear.

6 - Colorblock:

Two tones sometimes even three are better than one. That was the lesson
with the colorblock sandals, ankle-straps, and slides that hit the runway.

7 - Block Heels:

Forget tall, spindly stilettos, the heel to have for Summer is a wide, supportive
block heel. Feet, rejoice!

Online Store

latest style & trends of fashion

Visit: http://shopping.fashioncentral.pk/
0092-300-0800743

Visit: http://shopping.fashioncentral.pk/
0092-300-0800743

45

Romantic
Most

Places Around the Globe

Couples are in search of visiting the

most romantic places together, as they
want to have the most beautiful time of
the year. Exciting places are all over the
world for tourism attraction, but each
and every country and continent has
their own rich culture preserved in the
deep valleys, beautiful lakes, fascinating
rivers and picturesque locations, which
appeal to the passionate and lively couples.

For instance, Taj Mahal was created in the remembrance of a loved one. This precious white
monument must be visited several times of the year for experiencing the deep feelings of love
and affection, due to the scenic art and architecture developed in the ancient times by Muslims of India, likewise the city of Heer Ranjha, Laila Majnu, Romeo and Juliet are among the
exciting spots to visit for an enthralling journey with your one and only darling.

Dubai

Amazing Restaurants

Dubai is a fun filled place. Specifically, the hotels, the restaurants and the clubs are overcrowded with the lovebirds. Hotels such as Jumeirah hotel is the one which offers dinner along with
deep-sea view for the couples. The environment is cozy, sensational and lovely for the two, as
they can have the foods prepared by top most chefs of the world, enjoying the cool sea breeze
and a quality time in Dubai.

Tahiti and Maldives

Locations to Get Away

Tahiti is the gorgeous spot for observing the beautiful sunsets together with your soul mates, as
the sun setting view over this place is really breath taking and colorful. Maldives is another land
full of excitement, as you can dive together in to the lovely beaches, you can go for a secluded
spot somewhere along the beach and enjoy the fishing and scenic beauty.

Verona
A Journey to Think of

Venice is the city that is associated with

Romeo and Juliet. It is a place that
attracts tourists. Huge crowds visit this
place to spend quality time with loved
ones. As for Verona, it represents an
ideal location for a visit. The house of
Juliet is a site every tourists is waiting to
see, because people come to look at the
literatures of love, and inspired by the
act, they actually write their own love
letters and display them on the wall.
The statues of Romeo and Juliet, the
structural design is a wonder to view,
together with scrumptious dinners filled
with the affectionate surroundings
having candles lit and the aroma of
fresh roses in the air. Victoria rides on
the streets is another pleasurable
experience you should know.

Seychelles

The Love Island

Many exotic books and movies released world wide have their shooting over the truly breath
taking island of Seychelles, because this interesting blue water land is made for the pairs to have
their best time on Earth. You can fly in the magnificent sky and swim in the sparkling water,
getting to know each other more and relaxing at the same time.

Published By: Book Network International

207 Sabrina Centre, Dr. Ziauddin Ahmed Road,
Pakistan Chowk, Karachi-74200
Tel: 021-32214320
Fax: 0213-2214321

Credits
Photography: Umair Bin Nisar
Model: Misbah Mumtaz
Makeup by: Rhyan Thomas

55

Time is going by,

things are moving
forward and so
should your style.
Looking like you
did a few summers
ago is boring and
doesnt inspire the
kind of excitement
that will draw good
things your way. Its
the perfect time to
get out of your comfort zone and think
about trying out
some new summer
outfits this year. No
matter your budget
or how much time
you have to spare,

Ways For Men To Nail

Summer Style

 Keep Your Body Hair In Check:

Warmer weather means exposing more skin and more body hair. A lot of guys have excess
body hair that needs to be groomed. Some body parts, like your back, are not negotiable, get
it waxed. (Tip: Make sure there is no hair between your back and the line where your hair on
your head begins. Unruly hairs creeping out from the back of your T-shirt is a turnoff.) Other
body parts, however, like your chest, are negotiable; youll have to consider your preference,
budget and what the woman in your life thinks. Major areas like your back and chest are
well-suited for waxing. This video goes over what you need to know.

Find A Signature Accessory:

Summer fashion for men can get boring. Unlike women, who can wear dresses, skirts, high
heels, etc., men are relegated to shorts and T-shirts. The answer to this challenge lies in accessories. A handkerchief worn as a pocket square, a vintage leather backpack -- these are accessories that give basic outfits more character. We think hats are a good choice for the summer
because they protect your head and face from the sun. Theres a lot of room for error when
choosing a hat, so we enlisted the help of our friend Mr. Mort to walk your through finding
the perfect hat.

Wear More Color:

And by color, we dont mean a lighter version of your blue jeans. Show of hands: How many
of you only wear black, blue, white and gray? How boring. Dark colors looks jarring under
the sun, so this summer, dont be afraid to inject your wardrobe with some much-needed color. A pair of chinos, a button-down, a wallet, sneakers -- they all work as colorful alternatives
to the usual rotation.

Protect Your Skin:

You know youre suppose to wear sunscreen year round, right? And how many of you do?
How many of you apply it to your face every day in the summer? That has to change, because
you dont want to put your health at risk and you dont want to speed up the aging process.
Look for a lightweight moisturizer that has SPF built in (SPF 30 or higher). Some also come
with a built-in self-tanner, which will give you that awesome summer tan.

Lighten Up:

Think one cologne is enough? Think again. As the seasons change, so should your scent.
Citrus-y scents work best in warmer weather, while spicy and woodsy notes are best for fall.

Get A Haircut - Every Three Weeks:

Ask a woman what she notices about a man, and hair, without fail, will be mentioned. How
you wear your hair in the summer is arguably the most important time of the year to care,
because it goes a long way in separating us from the rest of the T-shirt-and-shorts-wearing
crowd.

57

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Accessories:

Leather interior with billet gauge surrounds and knobs.

4 speaker CD stereo with Bluetooth for hands free calling.
iPad mini in-dash to handle GPS, music library and other systems.
Air conditioning.
Power windows and key-less ignition.
Removable targa roof panel.

Other Key Features:

Dry sump oil system

Carbon Fiber dual plenum intake
system
Gasoline swirl tank
Exposed carbon fiber weave
throughout vehicle including underside of hood, wheel wells, inner
doors, deck-lid structure, storage
boxes, sill panels, front spoiler and
door sills
Durable, woven fabric infused composite fuselage
Lightweight forged aluminum control arms and spindle knuckles at
all wheels
ISIS wiring and management system
Integrated roll hoop
High performance, lightweight
adjustable back racing style leather
seats

61

The bedroom; one of the most sacred rooms

of the house and one of the rooms where we
spend the most time (even if its to merely
sleep). It can also be one of the few rooms
where you can design and decorate it to
meet your particular tastes, and not have to
worry what Tom, Dick and Harry thinks, as
theyll never see it. For couples, there needs
to be a balance, a juggling act, sacrificing
personal extremes and coming to an agreement on a design that works for both.

Modern Bedroom
Design Trends

We at Freshome know the psychological effect and mental state a room can
put one into; the colors, feel and energy
which it emits. It just so happens the bedroom is
the first environment we are subjected to when our
eyes open and its also the last image which we have
when falling asleep.

A few of us here are

interested in psychology
and we believe a healthy way
to start the day is to wake up in
bedroom enviornment which
stimulates positive mental energy,
which is the perfect spring-board to
Carpe Diem the day with true passion and gusto.

Floral Wall Art:

Extravegant and flamboyant floral wall art is fresh. There

is something refreshing about the beauty of natural flowers (without wanting to sound too flowery). If you are
a person who appreciates the intricacies and facinations
of living world, a large wall painting or print could add
that inspirational edge which your bedroom has lacked.
Our personal preference is a professionally hand painted
piece, however this comes at a price.
Large prints are an acceptable alternative; so long as what
you choose give you an extra bounce in your spirit when
you look at it.

Gray, Soft Blacks and off

Whites:

Look for off blacks, grays and

whites, all rolling back into each
other like the greens of a forest
fold back into each green. Take
a visit to any of the interior design or trade fairs this year and
youll see this color palette prevalent amongst vendors. Popular
amongst vendors means in demand from customers.

Radiant Orchid:

Rich and vibrant with life; just like the name suggests, radiant orchid is Pantones color choice. This
palette is not for everybody, but as aforementioned,
if this color energizes you, go for it as itll not
only please your emotional heart strings, itll also
please your mental faculties knowing youre on the
cutting edge of the latest interior design trends.
Look to color walls, lampshades, floral art, rugs,
patterned cushion, pillow, bed covering and upholstery covering and to finish off, add a ravishing live
orchid as the cherry on the cake.

Natural Materials:

Natural tones, wood features, metals,

stone & brick. Use natural tongue and
groove wooden panels, brick or brick
veneer for walls. Use natural materials
as features in the room such as the room
below, where Murphy Code have used
chunky thick planks of wood, showcasing the natural grooves and curves,
which jumps out from the bed as a feature on the wall behind, weaved around
well place sconce lighting: Loving it.

Hotel Influence:

Some will loathe this one, but hotel

style bedrooms are edging their foot
through the door of home bedroom
design. Look for large roomy beds,
extravagant, yet universal headboards,
bringing in the practical elements such
as bedside lighting, table and chairs
and large windows to let in a lot of
natural light.

69

TREE HOUSES
The concept of a treehouse started off
with some old boards, nails and a rope
ladder; built in the branches of the tree
housed in the backyard by dad and his
buddies. Treehouses have come a long
way since then and around the world
designers, architects and builders have
taken the concept of living in the trees
to a whole new level. Although you
cant spend the night in all of the treehouses below; most of them feature
incredible furnishings, amazing views
and a uniqueness that sets them apart
from just your average treehouse.
From square to round to a hexagon;
theses houses come in all different
shapes and sizes. Whether you are
looking to spend a romantic night under the stars with the breeze blowing
softly or looking for a family friendly
spot complete with zip lines and hiking trails; you will find a treehouse for
you. From a restored airplane complete with a deck in place of the wing
to a 3,300 square foot private mansion
treehouse discover ten treehouses
from Sweden to Costa Rica to Oregon
that will absolutely blow your mind.

Wilkinson Residence, Oregon:

This treehouse mansion is a whopping 3,300 square

feet of indoor living space with an additional 500
square feet of outdoor space. The architecture is incredible from the glass wall that wraps around the
living room to the open spaces that allow for the light
to flood in. The materials used in the house are mainly
all natural and the owner had the place built to address
the flow of music. The house is built on a sloping lot
which allows the living space to sit in the forest canopy. You cant spend the night here as this is a private
residence and the pictures truly dont do this incredible
treehouse justice; you truly have to see it to believe it.

Free Spirit Spheres, Vancouver Island:

Three spherical treehouses are suspended in the

coastal rainforest along Vancouver Islands west
coast; open 12 months a year and for adults only.
These spheres are set amongst five acres of beautiful forest with a large pond in the center of the
land, attracting plenty of wildlife. Each sphere is
unique in what it offers; from power to amenities
to the size of bed. Other than being amazingly
unique; these treehouses offer guests a spiritual
connection to nature as the spheres rock gently
with the wind. Walkways, platforms and spiral
staircases allow visitors to reach their personal
sphere and if you dont feel more inspired to do
great things after staying a night here; we would
be surprised.

The Mirrorcube, Sweden:

Tucked up in the trees is a house

that blends so deeply into the surrounding forest you will have to
look twice to realize it is actually
there. The Mirrorcube is camouflaged by four walls that reflect the
surroundings and thus creating a
treehouse unlike any other in the
world.

Finca Bellavista, Costa Rica:

This treetop paradise awaits visitors in Costa Rica and

is actually a residential treehouse community where a
select number of visitors can live out their dreams high
in the treetops. From treehouses with sleeping lofts for
the kids to ones filled with bright skylights to romantic
two-pod homes; the choices are endless. The treehouses
and buildings are connected by zip lines and platforms
and this community offers hiking trails, waterfalls,
snorkeling spots and rivers throughout. A 2-night minimum is required here put in place so that visitors can
truly get the authentic experience. Whether you want
to stay in an octagon, square or multi-level treehouse.

Lucky for the birds this mirrored

house is covered with a special covering that only birds can see, thus
avoiding any accidents. But if we
talk about the safety of this house
than its not a wise desicion to keep
this type of property or to live in
these type of houses.
The inside is spectacular in itself
with a double bed, bathroom,
lounge and rooftop terrace. The six
windows offer spectacular views
and the treehouse can be reached
by a bridge. A once in a lifetime
opportunity awaits visitors in the
country of Sweden high up in the
trees.

Tongabezi Lodge Treehouse, Zambia:

This gorgeous treehouse is tucked away in a
huge ebony tree and offers an entirely open
concept; complete with a claw foot tub that
overlooks the Zambezi River. No outside walls
ensure that visitors have access to the incredible
surrounding views. The magnificent king size
bed comes complete with canopied mosquito
netting and is occupied on the middle level of
the house. A few steps down the lounge area
await and visitors will spend hours basking in
the sun in the comfortable chairs that sit on the
deck overlooking the river. West African artwork, Asian furniture and hand woven carpets
all set the stage for a unique and stunning stay
in this treehouse.

Beach Rock Treehouse, Japan

This treehouse is located on private land in Okinawa Japan and was originally built to communicate with outer space. The design looks suited to do just that and this treehouse is said to be
the plexiglass portal on the world. A combination of stairs and ladders is how one reaches the
entrance to this round dome set high up in the trees. Although it is not known to have made
contact with outer space; the treehouse is now a place for people to escape the hustle and bustle
of everyday life and relax in this space while exploring inner peace.

Chewton Glen Treehouses, England

Perhaps the most luxurious of the treehouses on this list are the ones located at Chewton
Glen with floor to ceiling glass allowing guests to truly feel as though they are right in the
heart of nature. These elegant suites are outfitted with separate bedrooms and living spaces,
warm comfortable colors and beautiful furnishings. An outdoor hot tub, walk in shower,
wood stove and flat screen TVs are just a few of the luxury amenities that are available to
guests. These stilted treehouses are privately located in the canopy of a forest and offer the ultimate luxury for those wanting to spend a night in nature without sacrificing extravagance
and comfort. Bangkok Tree.

House, Thailand

Located just thirty minutes from the bustling city of Bangkok is a place where visitors can
breathe fresh air, relax in nature and sleep under the twinkling stars. The Bangkok Tree
House offers guests the opportunity to sleep in one of the jungle top houses while resting
assured that this eco-friendly hotel is doing its best to stay green. From the family nest that
has access to three roofs and sleeps four people to the two person room with a view that is
void of walls or a ceiling; this hotel is a sure hit. Beautiful outdoor showers, a natural pond
and limited access to the land makes the Bangkok Tree House one of the most incredible
treehouses in the world.

77

Simple Yoga Poses for

Asthma Relief

Asthma may cause a lot of troubles for individuals but it can be treated
and kept under control with certain lifestyle changes in the patients life.
Yoga can help asthma patients a lot but a certain kind of yoga. Some poses
help asthma patients recover and keep their attacks under control.
1. Savasana: 2. Sakusana:
This is a relaxing pose
focused on
helping the
breathing rate
of the patient
suffering from
asthma.

The patient lies

down on their
back with their
arms wide apart
and their hands
wide open;
almost in a
thrown manner.
The eyes are
kept closed
and the patient
breathes in an
out on a normal
and slow pace.

This is the most

commonly known
yoga posture and it
strangely relaxing.

3. Butterfly: 4. Bridge:
This is carried
out as the patient sits up
front with their
back straight,
their legs extended and
spread out.

For this the

patient lies
on their back
with their
knees folded
in a straight
line with the
ankles.

5. Straddled
splits:

As the name suggests; with good

posture the legs
are split wide apart
The main focus on
and the main focus
this pose is to mainof the patient is to
tain and balance the
breathe in an out
breathing rate and
at an eventual
the stress in the pa- The knees are The patient
and gradual
tients life.
bent and sole of inhales slowly pace.
It helps the lungs of the feet is made holding their
the patient to func- to touch each posture for
tion properly.
other.
a minute or
two allowing
The patient just sits The breathing their body to
with crossed legs and is exaggerated breathe itself.
the right hand on
as the lags are
their heart.
flapped like
With the left hand
the wings of a
on their belly they
butterfly.
keep their eyes closed
and in good posture,
breathe for five odd
minutes.

81

Jacqueline Fernandez
Living the Dream
Jacqueline Fernandez is one of those rare breed of actresses, who can even melt a rock with her effervescence.
Her positivity can lift your spirits instantaneously. But
her cutesy attitude is not all that there is to her. Jacqueline is wise beyond her years and has a good head on her
shoulders.

I navigated the pressures of the industry as an outsider

for quite a while. It cant be all for nothing, she laughs.
Though Jackies been around since 2009, she only got
her due post the stupendous success of Kick last year.
And now with her latest release Roy winning her many
accolades, she couldnt be happier. Looking elegant in a
charcoal-grey top and beige skirt with her hair neatly tied
in a high pony, she sits down for a chat on her journey so
far, the man of her dreams, her genuine friendship with
Sonam Kapoor and a lot more

Many believe youve finally come into your own

now. How do you feel at this point in your career?

(Giggles) I feel great. Come to think of it, Ive been extremely lucky
because Ive been a part of big movies since the beginning of my career.
My first film was Aladdin, a big film. Then I did Murder 2, another big
franchise. Even Housefull 2 and Race 2 were sequels of already successful
films. But Im relieved that Im getting noticed at last. Though I did big
films, I wasnt noticed initially. Maybe I wasnt taken seriously because
Im an outsider and couldnt speak Hindi well back then. But I never
stopped working on myself. And that hunger to finally get noticed got
fulfilled after Kick. It gave me a new lease of life. It was like my second
debut. Kick has been the biggest turning point in my life.

Whats your equation like with your Kick co-star,

Salman Khan, today?

Its amazing. While we were shooting, he was a sort of inspiration for me.
Ive always been hardworking but hes extremely hardworking. I realised
thats how you need to be, no matter how famous you get or how much
stardom you have. Plus, hes so passionate about what he does. And hes
someone who helped me at a time when I needed it the most. Its not
something Ill ever forget.

Do you ever get curious of what people

are secretly saying about you?

I like to be aware of what is going on and what people

are saying. Simply because, its always been about learning and growing for me. The only way you can do that is
by taking criticism in your stride and doing something
about it. There are many people who dont like to hear
the truth. Plus, in our industry, people around you dont
always give you the correct picture, either out of love or
politeness. They dont give you the truth. So when I do
hear it, I dont necessarily feel amazing but its a good
way of self-improvement.

Does excessive criticism get to you?

It gets to me when things are misinterpreted or fabricated. Our audience believes things obsessively and passionately, especially when its hot gossip or something
sensitive. So that is annoying. But its just annoying and
theres not much you can do about it because youve
chosen this world.

They say two actresses

can never be friends.
But you and Sonam
Kapoor are as thick as
thieves. Are you really
close?

We are. Its funny that people

actually believe actresses cant
be friends because I think its
quite the opposite. Its nice to be
close to someone you can relate
to. When you have an actress
friend, you can discuss everything with her. You can open
up about certain things with
her, knowing only shed get it.
You can take advice from her
and learn from her experiences.
As an actress, you must have at
least a few close actress friends.

So there are no insecurities at all?

None, whatsoever. I always wish the best for Sonam and I know
that she wishes the same for me. In fact, whenever something
amazing has come up, shes always encouraged me to do it. There
have been times when Ive had second thoughts about certain
things but Sonam has been my sounding board. Shes helped me
take those decisions and Ive thanked her for them later. Even I
get excited when shes doing well. Sonam is genuine, honest and
has worked hard to get where she is today. Shes truly a beautiful
human being.

Do you think things will change now considering you both will be vying for the same
films?

No. So what if were contemporaries? Yes, she could be doing my

films as much as I could be doing hers. But it cant be an issue.
There is so much work for everyone in the industry and you cant
possibly do every film. If one film doesnt work out, something
else will. Simple. If your friendship with someone changes on the
basis of competition, then its not true friendship. My friendship
with Sonam isnt fickle. Were not casual friends.

Coming to something personal now, are you

single?
Yes and happily so.

Why you want to be single?

Well, because I like to take
my time. I hurt quite easily. Sometimes, I wish I was
a bit stronger and slightly
better at being in control of
my emotions.

What are the three What is a deal Do you have a secret celebrity
qualities your guy breaker for
crush?
must possess?
you on a date? (Blushes) I have so many.
Confidence in a man is
attractive. He should also
be talented and worldly
wise. And he should be
well-travelled too. Thats
important for me because
Id want someone I can
travel the world with.

Someone whos unhygienic. (Laughs) So who among them would

Men, please pay
you kill to go out with?
attention to your
Leonardo DiCaprio. Any day. Anytime. Evhygiene. Bad hyerybody else I like is either married or taken,
giene can put a
like George Clooney and Prince William.
woman off.
Ive always wanted to go out with them.

Do you have a bad habit?

(Pauses) I like to whistle. I start
whistling anytime, anywhere. And
trust me; it can be embarrassing
sometimes because I do it unconsciously, irrespective of where I am.

What is the one thing

you wish you were better
at?

I wish my language skills were

better. It took me a while to learn
Hindi. But now I know Hindi pretty
well. People believe my Hindi isnt
good. But Ive learnt the language.
The more films I do, the more people will appreciate it, I guess.

Which is the last place

on earth wed find you?

Thats easy. Youll never, ever, ever

find me at a fast food joint.

Your job sucks when

When Im in a bad mood but I still

have to smile and click a picture
with someone.

If your life was a movie,

which one would it be
Bridget Joness Diary.

If you were given a free

plane ticket to go anywhere in the world,
where would you go?

Paris. Its beautiful. Its the city of

love and romance and fashion, if I
may add. Its also one my favourite
cities in Europe.

What are
you afraid
of the most?
(Takes a deep
breath) Dying
alone.
Its a scary
thought to have.

One thing
youd sell
your soul
for

A beautiful holiday home in a

European countryside.

Whats been
the best
part of your
journey as
an actress?

The best part has

to be the fact that
Ive made my
parents proud.
Thats been the
most fulfilling
too.
Also, its been
amazing working
with so many
talented and
like-minded
people.
Im glad Ive been
part of a few of
the biggest hits in
Bollywood.

87

Ek Paheli Leela

is a Sunny Leones Show

Ek Paheli Leela invests little effort
in character development or setting,
notes Paloma Sharma. Meera (Sunny
Leone) is a London-based supermodel who cannot travel around the
world because of her fear of flying.
However, her friends/colleagues/
enablers fashion king Andy (VJ
Andy) and Radhika (Shivani Tanksale), a professional photographer
who cant take a single decent picture
trick Meera into coming to India.
Once here, she meets Prince Ranveer
(Mohit Ahlawat). The two fall in
love and get married. However, their
happily ever after is interrupted by
Karan (Jay Bhanushali), who recognises Meera as Leela, a girl from his
past life and the key to answering all
the questions that have been tormenting him.

No ones is going to watch ek paheli leela for the acting

or the script or the cinematography except maybe the
four-year-old in the middle row, who was tricked into
it by his mummy (mothers are devious that way, I tell
you). Ek Paheli Leela can be effectively summarised by
one of its posters. Theres Sunny Leone in extravagant,
revealing costume(s) sitting on an unimaginatively designed throne and wielding power over pretty much
No ones going to watch everybody. The film never
telling us how Meera/
Ek Paheli Leela stops
is the most
for the acting or Leela(/Sunny?)
beautiful girl to ever walk
the script or the the planet and how her beaucinematography ty is such a curse that it ruined her life not once, but twice. Not only is Leone unconvincing as both the glamorous Meera (her performance as a drunk is cringeworthy) and the village belle
Leela, she strangely has the most awkward intimate
scenes in the film. Theres one with Rajneish Duggal,
who plays Leelas penniless lover, Shravan, where the
two of them make love in the desert and pour sand
over each other.

Im still trying to wrap my head around that

one. Moreover, if youre a linguistic purist
from the Hindi heartland who was mad at
Leone for murdering your mother tongue,
wait till you hear her speak Rajasthani. Duggal, for his part, puts in significant effort into
his performance even if he cant be deemed
an award-worthy performer. However, the
same generosity cannot be extended to Bhanushali and Ahlawat. Both are terribly cast.

Jay Bhanushali carries that melodramatic streak over

from his past life on
the small screen and
Mohit Ahlawat has
the entirely wrong
body language. Ahlawat moves more
like a body-building,
Bhai-obsessed local
goon than a wealthy,
refined member of an
erstwhile royal family. For a film with
a budget of Rs 15
crore, Ek Paheli Leela
has the exact same
production value as
Spark, another recent
Duggal starrer. Despite having a script
that demands high
quality art design and
recreation of a historical period, Leela
chooses to spend on
Leones highly embellished costumes
(which are laughable).

The film features dialogue that is too poorly written. The good thing
about Ek Paheli Leela is that the film is aware of its identity and purpose. It also realises at the end of its almost two and half hour-long
run time, that there are wide loopholes in the script and questions
that still need to be answered. Hence the film attempts to bring subplots to a close by hurriedly revealing everything without much coherence. Uzair Jaswal and Tulsi Kumars Tere Bin ditty is a redeeming
factor, in spite of embarrassing tunes such as Desi Look and Glamorous Ankhiyaan.
Ek Paheli Leela invests little effort in character development or setting. For example, no one tells us why a young man and woman are
allowed to run free and indulge in public displays of affection in a
desert village in the early 1700s. In the modern day, archaeologists are
(obviously) white men who seem to have been copy pasted from a Nat
Geo spoof video.
Though there are more flaws in the films execution, at the heart of
it Leela is a genuinely intriguing, if slightly predictable story and the
twist at the end could have been a game changer had it been played
out better. Nevertheless, critical analysis is not going to make much of
a difference for this film is clearly a one woman show and as far as the
film is concerned, it is always Sunny in Rajasthan.

93

Celebrating the best of Pakistani talent in television, music and

fashion, the Servis 3rd annual Hum Awards 2015 took place at the
Dubai World Trade Centre on April 9. This is the first time that the
Hum Awards have taken place outside of Pakistan.
Hosted by Sanam Jung and Hamza Ali Abbasi, guests included the
likes of Pakistan-turned-Bollywood heartthrob Fawad Khan,
Humayun Saeed, Ahsan Khan, Saba Qamar, Mehwish Hayat, Shehroz Sabzwari, Syra Yousuf, Ahmed Ali Butt, and Wasay Chaudhry.

inners

of the 3rd Hum Awards 2015

Lifetime Achievement Award

Samina Peerzada
Anwar Madsood
FASHION
Best Model Male

Shahzad Noor

Best Model Female

Cybil Chaudhry
MUSIC
Best Music Single

Roiyaan by
Farhan Saeed

Best Music Video

Ghalti Mein by
Shahab Qamar

TELEVISION

Best New Sensation Male

Adnan Malik

Best New Sensation Female

Hareem Farooq

Best Telefilm

Main Kukoo Aur Woh

Best Sitcom

Uff Meri Family

Hum Short Films Middle East

Faraz Waqar

Best Original Soundtrack

Sadqay Tumhare

Excellence in Television

Samina Peerzada

Highlighted here are winners of

the Servis 3rd Hum Awards 2015
TELEVISION
Best Drama Serial Jury

TELEVISION
Best Actor Female Jury
Saba Qamar

TELEVISION
Best Actor Male Jury
Ahsan Khan

TELEVISION
Best Actor Female
Mahira Khan for
Sadqay Tumhare

TELEVISION
TELEVISION
Best Actoress in a Supporting Role
Best Actor Male
Mansha Pasha for
Meekal Zulfiqar for
Mohabbat Subh Ka Sitara Hai Mohabbat Subh Ka Sitara Hai

TELEVISION
Best Actor in a Supporting Role
Rehan Shiekh for
Sadqay Tumhare

Television
Best Drama Serial
Momina Duraid
Samina Humayun Saeed
Tariq Ahmed Shah
For Sadqy Tumhare

TELEVISION
Best Writer of Drama Serial
Khalil Ur Rehman
For Sadqy Tumhare
Best Director of Drama Serial
Ehtesham Ud Din
For Sadqy Tumhare
TELEVISION
Best Actoress in a Negative Role
Samia Mumtaz for Sadqay Tumhare
Most Impactful Character
Samia Mumtaz for Sadqay Tumhare

TELEVISION
Best Onscreen Couple
Mahira Khan &
Adnan Malik

TELEVISION
Best Actoress Soap
Zarnish for

TELEVISION
Best Actor Male Soap
Danish Taimur for
Hum Teray Gunagar

Excellence in Music
Abida Parveen

99

Stoneage

Clothing Brand Launched

Stoneage Kids

Stoneage launched their kids line Stoneage Kids with a carnival at their store lawn on M.M
Alam Road Gulberg.
The event was well attended by Lahores fashionistas along with their little angels. Aamir
Mazhar, Ayesha Sana, Natasha Hussain, Faraz Manan, Humera Malik, Rima Farid Aamir
Mazhar, Ayesha Sana, Natasha Hussain, Faraz Manan, Humera Malik, Rima Farid, Abeeha
Mamoon, Ahmed And Hamza, Ahmed, Yawar Ali & Ibrahim, Ali Kamil, Ambreen Imran,
Marium & Imran Hussain, Alysaa, Sadaf Zarar, Aii Samee, Arun Zafar, Mishi & Lyila, Ayesha
Khan, Mehr & Haider, Ayesha, Sana, Saif, Abdur Rehman & Amaan, Ayyan, Babar Sardar &
Meg, Dr Obt, Ismail & Maham, Faiz, Selina Rashid Khan& Issa, Mahad & Meher Khan, Meherbano Sethi & Mahnaz GILLANI, muhammad, menaal & saira Rizwan, RAAYAN MALIK
& TAIBA MALIK, Rameen, Salma with Zimal & Adam, Huma Khan & Saad Malik, Neelima,
Mahaab & Naveed, Sana Bashir, Sara Zeeshan & Babloo, Shehryar, Hina Salman & Abdullah,
Shoaib Shafi With Eesa, Sobia, Ayesha, Zaid & Zeeshan Zakaria, Sundas Manan & Zainab
Salman, Uzma Khan.
The event was managed by Sana Bhatty & Zahra Bhatty.

103

Launch of Sobia Nazir

Lawn 2015, Islamabad

Capitals leading fashion queen Sobia Nazir who brings a new fabulous lawn collection in collaboration with Imperial Tex.
Sobia Nazir is one of the top brands of Pakistan. High profile celebrities have chosen to wear
it in their best mood. Sobia Nazir is the Brand launched by Pakistans top designer Sobia Nazir
after her name. From Bridals to Pret , Evening line to Lawn , she s come a long way to be one
of the best names in Pakistans high end Fashion designers. Sobia brought forth an amazingly
done up fashionable Lawn for 2015 at a glamorous Red carpet launch over Mocktails and
Hors doeuvres on Saturday, the 11th of April .
Sobia Nazir Lawn Event was hosted by Pakistans favorite red carpet hostess Natty. Top Models Amna Babar, Nadia Malik, Nooray , Dania Shaikh, Kanwal Illyas, Anam Malik, Hanna Butt,
Farwa Kazmi, and Nada Bangash also graced the event launch with all finely dressed up in
Sobia Nazir Lawn dresses.
The launch event was attended by the crme de la crme of the Capital, it was a rocking event
reception with guests pouring in to give good wishes to the hosts. From Businessmen to social elite, all came in full force.
Ayesha Ahmed, a socialite said, I think Sobias lawn is one of the best and we wait for its
launch each spring time as its really worth the wait and girls love her colours and combinations
and patterns and each year she brings new changes to her lawn styles which is amazing.
The event was managed by PR guru Rezz Aly Shah.

111

Home Couture

and Mahgul

co-exhibit S/S

Collections 2015
Premium furniture
and interiors brand
Home Couture and
coveted young fashion label MAHGUL
co-exhibit Spring
Summer 2015 Collections in Lahore.

The Event was

Managed By
Lotus Client
Management
& PR.

A one day only

lifestyle exhibition
took place on
4th April 2015 in
which their respective Spring
Summer 15 collections were
showcased at
the Home Couture flagship store.
The Exhibition was well attended by fashion and furniture enthusiasts, media
personalities and esteemed
members of the press. Attiya Rashid (Creative Director
Home Couture and Mahgul
Rashid), Kanwal Ilyas , Sonia Nazir , Fatima Ejaz and
many gurniture lovers were
also spotted at the event.

115

Launch of

House ofinZoe
Lahore

Coming from a leading textile manufacturing house of Pakistan, Sobia Malik decided to take a domestic initiative
with HOUSE OF ZOE with a vision of
providing comfortable & stylish fashion
that reflects individuality.
HOUSE OF ZOE launched its first ever
collection of Lawn for Spring/Summer
2015 at its flagship outlet at M M Alam
road in Gulberg LAHORE.

The event was attended by many media p[ersonalities and showbiz stars
namely Aamir Mazhar, Amber Sajid, Amina Jamil, Humairah Adeel, Atif Ayub,
Asif Choudhry, Ayesha Javed, Mahi Butt, Hina Malik, Fatima Ejaz, Ayesha Sheraz, Neelima Naveed, Dania Sheikh, Dr Farzeen Malik, Fatima, Faisal Younas,
Ferzal Mumtaz, Fizi Khan, Ghanwa, Mara Imtiaz, Hamna Zain, Rubina Zaheer,
Hamza Tarar, Hina Salman, Imran Aisha Imran, Imtisal Zafar, Kanwal Ilyas, Khushi
Khan, Anisha, Noman Butt, Rehman, Lyba Malik, Shiza Azam, Rabail Malik, Kuki,
Mahnoor, Momina Khyal Maira Babar, Aneesa Islam, Maria, Mariam Ahmed,
Alina Irfan, Mehr Gillani, Arun Zafar, Monizeh Asad, Shazia Malik, Nadia Faysal,
Uzma Ramzan, Sahar Fareed, Nadia Shuaib Adila
Babar, Mahjabeen Asif, Naila Ishtiaq, Natty, Natalia,
Maham Khawar, Nazeela, Nadira Omer Khalid, Nishat
Mazhar, Shakira Waseen, QYT, Rabia Waseem, Rima
Fard, Hamza Muzaffar, Rubia Moghees, Sadia Farruk,
Rizi Omer, Salman Uppal, Sameera Noor, Janita Asif,
Seemi Farid, Babar Sardar, Meg Babar, Nael Sardar,
Sobia Malik, Asim Malik, Shaid Luqman, Sofia Luqman,
Sumbal Umair, Zunaira, Anosha Raza, Syed Saim Ali,
Uzma Azher, Azher Khan, Xille Huma, Zareen and Khawar Riaz.
The lawn prints are affordable and have been digitally
printed using the finest quality of cottons. The event
was planned keeping Spring season in mind.
The Event was managed By Savvy Pr & Events.

123

BCBGMAXAZRIA has opened its first store in India at DLF Emporio in New Delhi. BCBG stands
for the French phrase, bon chic, bon genre,
meaning, good style, good attitude. It is a brand
that embodies a vision of global style and attitude.

BCBGMAXAZRIA
Launches in India
Always on the
forefront of fashion, the BCBGMAXAZRIA
woman is known
for her sense of
style.
She is an avid
shopper who appreciates clothes
that are elegant
as well as wearable.
The store will
launch with the
brands Spring
2015 collection,
which combines
timeless elegance
with nonchalant
bohemian silhouettes.

Tapestry and abstract floral prints are inspired by the color reform concept, lending
a sun-bleached softness and richness that
create a chromatic experience.
Distinctive, with a touch of ethereal, the collection embodies her carefree spirit, creating
a lasting impression.
Presenting the brands Spring 2015 collection, a combination of timeless elegance with
nonchalant bohemian silhouettes. There were
some of Indias top models also- Noyonika
Chatterjee, Erika Packard, Bhawna Sharma
and Aditi Mishra all draped in exquisite
ensembles from the collection. The showcase
included a black and white theme to recreate
a chromatic experience, which transitioned
to pop colors, floral prints and vibrancy, embodying a carefree spirit.
Inside the store, smooth cement floors, warm
yellow lighting and ivory walls, give the
space an ultimate chic vibe. BCBG is about
making quality pieces that fit seamlessly into
our customers lifestyle.

Each piece tht carries our name represents the

luxury, visionary point of view and design integrity
that is incorporated into every garment.
Indian fashion is at a very aspirational stage where
the luxury customer is well travelled and identifies
with global fashion and brands. We are excited to
introduce BCBG to the Indian market and hope to
discover their needs and give them something they
like says Chief Creative Officer of BCBGMAXAZRIA Group, Lubov Azria. Commenting on the
launch, Darshan Mehta, President & CEO, Reliance
Brands said, We are delighted to be introducing
BCBGMAXAZRIA to India. It is a marquee brand
that will help Indian women move from occasion
dressing to an effortless dusk to dawn lifestyle. BCBGMAXAZRIA Group stands apart in their quest
for creative excellence, with a constant emphasis
on fit, quality and great design details, and we are
honored to be their India partners.
BCBGMAXAZRIA has a loyal following of Hollywoods celebrities such as Alicia Keys, Halle Berry,
Fergie, Carrie Underwood, Rachel Bilson, Angelina Jolie, Michelle Obama, January Jones, Florence
Welch and Olivia Palermo.

125

NSEMBLE &

OGUE

present Meet Your Summer

Wardrobe

The five finalists of the Vogue India Fashion Fund (VIFF) 2015 launched their Summer Collection at Ensemble this evening at its flagship store at Lions Gate. The preview titled Meet
Your Summer Wardrobe showcased collections inspired by travels and holidays, put together
by the top 5 finalists winner Ruchika Sachdeva of Bodice and runner-up Ragini Ahuja of
IKAI, along with Hemant and Nandita, Karishma Shahani of KaSha and Jayesh Sachdev and
Rixi Bhatia of Quirxbox.
Tina Tahiliani Parikh, Executive Director of Ensemble was joined by Priya Tanna, Editor at
Vogue India, Bandana Tewari, Anaita Shroff Adajania, Fashion Director at Vogue India along
with her team of stylists.
The highlight of the evening was Anaita Shroff Adajania sharing exclusive style tips with the
guests present at the preview, on how to rock the summery separates available at Ensemble.
Guests including Kalyani Saha, Zeba Kohli, Roohi Jaikishan, Prerna Goel, Pratima Bhatia,
Haseena Jethmalani, Reena Wadhwa, Madhoo Shah, Gayatri Rangachari Shah and Ashika Pohoomul were seen browsing through the collections of the VIFF finalists, sipping on cocktails,
and getting clicking at the special Selfie Booth created by Ensemble and Vogue for an instant
photo op.
Tina Tahiliani Parikh, Executive Director, Ensemble, who was on the jury of the Vogue India Fashion Fund 2014 said, It always gives me the biggest creative high to see the work of
these fantastic new kids on the block. Ensemble was set up 27 years ago to give Indian design
a platform and to partner with Vogue on this event and bring to the market such fresh and
original work, is truly satisfying.

Fashion Central International

(a monthly e-mag)

Online Publications House

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