1.

Introduction
"I'd put my money on the sun and solar energy. What a source of
power! I hope we don't have to wait till oil and coal run out before we
tackle that." - Thomas Edison

Clean energy is the prime need of todays world. The world is suffering from
the energy crisis. Fossil fuels are at its end stage and these fuels creating
environmental problems like global warming, climate change, etc. The
entire world is moving towards renewable energy sources which are
cheaper and effective sources of energy and solar power has stood in front
as the solution to it.
The increase in the Energy crises in Pakistan is a major problem at
present. It is uncertain to solve this problem until we depend on the existing
source i.e. hydroelectricity. So the time has arisen to go for alternative like
solar power. In the next 10 years there is no chance of getting rid of Energy
crises in Pakistan. Similarly, most of the western part and hilly region of
Pakistan is not linked to the electricity grid. People living in that part are
under hardships of life
The people are afraid of investing in Pakistan in the industrial and
manufacturing sector due to insecurity, political instability and energy
problems. They want quick return of their investment. Investment in the
hydropower, factories, projects, etc. is a long term return.
Realizing all of these problems, establishment of more Solar Companies is
essential in Pakistan. The market is growing up as well. At present Solar
business in Pakistan is like a hot cake. More number of solar companies
providing efficient solar PV system is to be established to solve the present
problem.

2. Executive Summary
2.1 Business Bridge Internationals Market
Initially BBI has targeted the twin cities of Islamabad and Rawalpindi residents
as primary customers. Commercial Organizations will also be among our
prospect customers. Besides Twin Cities, we intended to expand our services
outside the target area in near future.
2.2 Financial Requirements
BBI requires capital of Rs. 2,600,000 for the startup of its business. The
amount includes administration, overhead, marketing costs and also meet
short term working capital needs. The capital will be generated by equity of
each of partners. The breakeven point is obtained at 26 units of 1killo watt
power (KWP) each for the starting year.
2.3 Current business position
BBI is a new company which has started its operations in 2015.Owners and
key personal have been discussed in Para 1 above. BBI is a registered firm.
2.4 Major Achievements

Survey conducted for requirement of solar energy from 300 houses

Registration of company

NTN and GST number obtained

Capital raised from partners equity

3. Business Description
Business Bridge International (BBI) is a service-oriented partnership firm which
deals with the installation and operation of various systems to solve the
problems of energy crisis in the present situation. It provides back up system in
the present load shedding problems with minimum investment and long run
benefit. It is situated at I-8/4, Islamabad, Pakistan. The company will start its
business from installation of solar home system and expand its business to
total solar solution in future.
At present Solar business in Pakistan is like a hot cake and the BBI presents
the market with reliable, cheap and convenient solar solutions for the people
suffering from load shedding problems. Our company deals with all parts of
solar components and we basically serve solar facilities from survey to
installation. BBI focuses on present energy crises and promotion of green
energy in our country.
Our service will work out on installation and maintenance of solar energy
mainly in urban areas. Promoting renewable energy, our company will limit the
uses of non-renewable energy, which will be environment friendly.
3.1 Vision And Mission Statements

Vision statement

To change Pakistan into a nation where solar energy provides power

to everyday needs.

Mission statement

The mission of Business Bridge International is To enhance peoples

quality of life by eliminating the energy crises. For this, BBI provides high
tech, high quality green energy alternative to home and office use.

Slogan

Our slogan has been kept short, crisp, and captivatingly attractive i.e.
Battian Jalaey Rakh
3.2 Company Goals and Objectives
Goal:

Our goal is to become the number one company in solar electricity

business.

Objectives:

To reach a target of installing 10 KWP solar systems within the first 5

months

To spread our service out of twin City within second year

3.3 Values and Principles on which business stands

Load shedding should not be a problem to any person.

Solar energy is a precious gift and we should take maximum benefit

from it.

4. Market Strategy
14.1. Market Size and Trends
Solar energy market in Pakistan is in growing stage. Since this type of service
is in developing and progressive stage, BBI will catch the present trend,
customizing the service with customers need. Every year thousands of
Pakistanis are attracted toward solar energy amidst other alternatives energy
sources. They want to be served by solar energy to get relieve from Energy
crises. It is more liable to increase in market. Hence our targeted market is in
growing stage.
4.2 Competition and marketing Strategy
There are around 20 companies which are directly and indirectly related to our
business. Among them 15 companies focus toward rural areas and associated
with government, so they are not head to head competitors. The remaining are
companies which focuses on large organization and residents in the area.
Since our company will be in large scale, we will adopt cost leadership
marketing strategy. To promote our company, newspapers, business
magazines and Internet will be used. Besides well be focusing on increasing
the publicity of our business through activities like: sponsoring in public
Medias, organizing campaign, supporting green energy program. Our
company will provide flexible service to our customers in financial context by
providing installment facilities in collaboration with bank financing. Since our

company will provide small to large scale solar power installation, it will attract
more customers with different potential. Our companys web page will provide
guidance and instruction to customer regarding our product and services which
will make easy access to our company.
BBI Company possesses significant competitive advantages over its
competitors because of the following reasons:

Installment facility is provided so that everyone can afford solar electricity.

Hiring competent electrical engineers, so that each customers energy

needs is precisely calculated to gain maximum efficiency.

Proper customer care is provided by warranty and repair facility.

Quick Follow-up and troubleshooting through our Mobile Van Workshop

4.3 SWOT Analysis

SWOT Analysis for BBI is done as follows:
Strength
Good quality of service
Strong public relationship
Highly skilled manpower
Understanding and Unity among the partners
Strong relation with the manufacturers
Weakness
Inexperience
Inadequate information about customers needs
Opportunities
Energy crises
Target customer is unsatisfied with current available services
Promotion of renewable energy from government level
Subsidies and tax exemption on the solar products
Threats
Political instability

Existing competitors
4.4 Desired Image and Position in the Market
We would like to stand out in the solar market through our service and product
reliability. We want to be the customers first choice by creating positive public
image through different media. We want to create an image of a company
which provides green energy at cheap and easy installment facility.
4.5 Pricing Strategy
BBI will adopt competitive pricing strategy. Pricing of the services will be
mentioned in both in Pak Rs. as well as US Dollars (For clients from
Diplomatic Enclave and foreign dignitaries), on our webpage. For convenience
customers can directly contact in our office.
Payment methods:
The payment is divided into full payment and installment basis:

Full payment: Customer has to pay 50 percent in advance and remaining

amount immediately after the installation of system.

Installment basis: This payment method is valid for all customers.

Customers have to make fifty percent down payment at first before
installation then customer shall pay in installments with interest to finance
company.

4.6 Distribution Strategy

BBI

will adopt direct sales and direct mail distribution channels

4.7 Promotion Strategy
The advertisement is depending upon the target customers; where are they?
How should we communicate with them? BBI is going to answer these
questions with the effective advertisement and promotion techniques. This
section includes a description of all advertising means and medium we are
planning to use as well as public relations program and promotional materials
(such as brochures).
As we have focused on twin cities customers initially, we will use following
media for advertisement:

Media to be used

We are planning to use two types of Advertisement; viz. Offline and Online
advertisement.

Offline Promotion:
Newspaper: Newspaper is a good source of communicating with
the potential customers, especially of age group 20- 40 years. As our
allocation of cost for offline advertisement is high, the advertisement
will be weekly or may be monthly.
Magazines:

Another effective means of advertising for our company is magazines which

has wide reach to the target customer. We will use business magazine like
News Line, Herald, Pakistan Post, Global Science and Business Recorder
which are more preferred by our customer.
Brochure:
Our company plans to publish a brochure annually including all the
activities of the company.
Public Relation:
To increase public relation, we will organize programs to create awareness
about alternative energy. This will also help to develop good relations with
professionals and experts of different fields.

Promotion through internet:

Since e- marketing is one of the leading sources of advertisement, BBI

shall be focusing in advertisement through internet.
Frequency of usage
Newspaper will be used weekly and magazines fort nightly. Our web page will
be updated time to time.

4.8 Sales Potential

Sales

Profit

1st year 10000000 2101680

2nd year 12000000 2403637.5
3rd year 15000000 3034638.75

5. Competitive Analysis
5.1 Existing Competitors
Akhtar solar Limited
Business type: manufacturer, retail sales, wholesale supplier, importer
Product types: Solar Home System, Portable Power Pack solar system,
solar Batteries, charge controller and others.
Service types: consulting, installation, project development services,
research services, site survey and assessment services, contractor services,
maintenance and repair services
Sahgal Electronics:
Business type: Service Provider, Importer
Product types: Backup power systems, DC to AC power Inverters , Deep
Cycle batteries, AMG Batteries, Solar Water Heating Systems, Solar Lighting
Systems, Online UPS, Automatic Lift Backup System, IGBT Based Home UPS,
CFL Lights, Cyber H-UPS, Sine Wave Inverter.
Strengths and Weakness of competitors
The major competitors are the established companies. They have established
their service image and they have good technology and financial strengths.
Akhtar Solar solution
Strength
Strong brand name
They are manufacturer
Weakness
Expensive delivery charge
Slow delivery process
Sehgal Electronics
Strength
Strong brand name and importers

 Unique R&D department

Weakness
Location
Low interaction with customers
5.2 Potential competitors
BBI is medium scale company. So, there will always be possibility of new
competitors. Our potential competitors will be those who will focus on
installation service only particularly in Twin Cities. Some of the potential
competitors are:
Allied Business Systems - (ABSPAK)
Business type: wholesale supplier
Product types: solar lighting systems, batteries lead acid deep-cycle, Solar
Charge Controllers, DC lighting, solar water pumping systems, batteries lead
acid flooded, retails Sales, wholesale supplier, design.
Service types: consulting, contractor services, research and
development Address: No:6 & 10/B, United Plaza-96E, Fazal-E-Haq
Road, Blue Area, Islamabad
Owned By: Mrs. Maj (R) M. Nazir
Associated Technologies Limited
Business type: retail sales, wholesale supplier
Product types: appliances, custom batteries, water heating systems, sun
concentrating photovoltaic systems, photovoltaic modules, compact
fluorescent lighting, Compact Fluorescent Lamps (CFL), Complete Solar Home
Systems, Complete Solar Water Heating Systems.
Service types: consulting, installation
Address: 25-B, Street # 38, F-8/1, Islamabad
Impact on our business:
These competitors deal in similar services we provide. If they plan to target in
our customers and location, under the circumstances, we will lose our potential
customer, as well as, market will saturate before what we estimated.
6. Design and Development Plan
We intend to design our product and services in a manner that fetch maximum

comfort and satisfaction to our valuable clients. We plan to do that by following:

a. BY interactive customer dealing
b. Purchasing goods from national/international market after a thorough
research and analysis to ensure cost effectiveness and best quality.
c. Ensure an organized, systematic approach for installation of the solar
systems and their regular feed back.
d. By providing options for financing to our clients to bring the cost to be paid
under affordable limits.
6.1: Goals for product development
Our goals for product development is through better performance of our
products
By reducing cost
Quality improvement
Marketing performance
Revenue and profit
6.2 Scheduling and cost:
Ser
Products
1
PV Panels
2
Batteries 100 AH
3
Charge Controllers10
4
5
6
7
8
9
10
11

Amp
Invertors
Stand Alone Systems
Solar Lamps
Solar Torches
LEDs 3watt to 20 watts
Solar Mobile chargers
Solar watches
Flexible Solar sheet for

Hiking bags
12
Solar hats
6.3 Development Budget

Cost (In Rupees)

78 Rs per watt
11000
2500
8500-15000
150000-300000
1500-2200
500-1900
800-2200
500
600- 20000
1500-2500
1200-2000

For initial one year we will try to expand as per our finances as already
explained above.
In 2nd year we, however shall expand our business to commercial areas
and the corporate sector.

 At that time we would be needing financers and investors to invest in

our business.
7. Operations And Management Plan
7.1 Description: BBI is partnership business organization which will be owned
and managed by its five partners. The five partners will jointly share the
ownership of the business and they will have equal amount of profit. Besides
all the members will have equal decision making authority. One of the
members will be selected by voting, for one year, to act as CEO of the
company for better coordination and smooth functioning of the company
affairs. In the establishment stage the partners have decided to go without
salary for initial six months. After that every share holder will only draw a salary
just to meet his personal requirements.
7.2 Partners Equity: The entire profit will be subdivided in 8 parts as under:

Share of the partners

One share for office expenses

One share for any investor

One share to be kept in bank to meet any contingency

and bank statement.

5
1

7.3 Departments: BBI will operate with four departments as under:

R & D and operations

Admin and Coordination

Marketing & Sales

Finance Department

The partners will be responsible for their respective department. The major
decisions of the company, however, will jointly be discussed in weekly based
meeting.
7.4 Company name, address and phone number
Company name: Business Bridge International

Address: House No 24 C 1, Street No 94, I-8/4 Islamabad

Email

: Info@bbi.com.pk

7.6 Salary Structure of staff:

Designation

No of staff Salary per month

CEO
1
Manager Admin & Coordination 1
Manager Sales & Marketing
1

Manager R & D and Operations

Manager Finance
Marketing & Sales officer
Installation Engineer
Electrician
Helper/Driver
Accountant
Total

10,000
20,000
15,000
8,000
10,000
63,000

1
1
1
1
1
1
1
13

7.7 Plan Of Operation

7.7.1 Form Of Ownership
BBI will be operating as a partnership firm. All the partners will be actively
involved in the day to day operations of the business. The main reason for
operating as Partnership business is to establish such a business that is strong
in financing and management.
All the partners will jointly invest the equity capital of Rs.600000. The sources
of equity financing of the partners will be personal savings and their friends
and family members.

7.7.2

Organogram of the Company

CEO

Manager Admin & Coordination

Manager Sales & Marketing
Manager R & D and Operations
Manager Finance

Marketing & Sales officer

Installation Engineer

Accountant

Electrician

8. Financial Statements
8.1 Income Statement
Fixed Assets
Ser

Particulars

Quantity Cost per unit Total Cost

1
2
3
4
5
6

Furniture and decoration

Computers
Telephone Sets
Laser Printer and fax
Van for mobile workshop
Water filter

5
5
1
1
1

Total

100000
30000
1500
40000
4500

100000
150000
7500
40000
650000
4500
952000

 Pre Operating Costs

Ser

Requirements

Cost

1
2

Market survey
30000
Awareness Programs 30000

3
4

Training
20000
Company registration 15000

5
6

R &D
Miscellaneous
total

50000
5000
150000

Operating Costs

Particulars

First

Second year

year
per

Per Year per

month
Rent
25000
Salaries
63000
Telephone
5000
Electricity cost
2000
Transportation
10000
Advertisement
15000
Stationary
2000
Auditing
Other miscellaneous 2000
124000
Total operating

300000
756000
60000
24000
120000
180000
24000
10000
24000
1498000

Third Year
Per Year Per

month
27500
150000
6000
5000
15000
25000
2000

330000
1800000
48000
60000
180000
300000
24000
12000
2500
30000
233000 2808000

Per Year

month
30000
200000
6000
6000
20000
50000
3000
3000
318000

360000
2400000
72000
72000
240000
600000
36000
15000
36000
3816000

cost

Performa Income Statement of BBI (in Rupees)

First Year

Second Year

Third Year

Net Sales Revenue

10000000

12000000

15000000

Cost of installation

6000000

7200000

8400000

Profit
last year inventory

4000000
0

4800000
921500

6600000
894350

Gross Profit
Operating Expenses

4000000

5721500

7494350

Rent
Salaries
Telephone
Electricity cost
Transportation
Advertisement
Stationary
Auditing
Other miscellaneous

300000
750000
60000
24000
120000
180000
24000
10000
24000
1498000

330000
1800000
48000
60000
180000
300000
24000
12000
30000
2808000

360000
2400000
72000
72000
240000
600000
36000
15000
36000
3816000

2502000
400320

2913500
509862.5

3678350
643711.25

2101680

2403637.5

3034638.75

Total Operating
Expenses
Income Before Tax
Tax*

Net Income
Tax Ratio
a. First Year

16%

b. 2nd & 3rd Year

17.50%

Sales and Profit Statement

Sales
1st year 10000000
2nd year 12000000
3rd year 15000000

Profit
2101680
2403637.5
3034638.75

8.2 Performa Balance Sheet (at the end of first fiscal year)
Assets
Current Assets
Cash
Account receivable
Inventory

2832680
0
952000
3784680

Total Current Assets

Fixed Assets
Furniture

100000

Less accumulated

10000

90000

depreciation
Computer
Less accumulated

150000
9000

141000

depreciation
Fax & printer
Less accumulated

40000
3000

37000

depreciation
Electronic appliances
Less accumulated

7500
1500

6000

depreciation
Van
Less accumulated

650000
7000

643000

depreciation
Total Fixed Assets
Total Assets at the end of

917000
4701680

first year

LIABILITIES
Current Liabilities
Account Payable
Partners capital
Net Income

0
2600000
2101680
Total Liabilities

4701680

8.3 Cash Flow Statement:

PARTICULAR

PRE-

FIRST

SECOND

OPERATING YEAR
Cash Inflow
At the

THIRD YEAR

YEAR

1498000

2469740

3856828

921500

894350

10000000 12000000
2600000 11498000 15391240

15000000
19751178

beginning of
year
Equity
Last Year
Inventory
Sales
Total Cash In
Flow
Cash Outflow

2600000

Pre-Operating

150000

Expenses
(Purchase of

952000

Fixed Assets)
Cost of

6000000

7200000

8400000

Installation
Operating

1498000

2808000

3816000

expenses
Inventory
Tax
Depreciation
Total Cash

1102000

952000
894350
870315
547760
604912
723940.8
30500
27150
24035
9028260 11534412 13834290.8

1498000

2469740

Outflows
Net Cash

3856828

5916887.2

Flows

8.4 Breakeven Analysis:

First Year
Fixed cost
2600000
Cost price per 40 units
6000000
Selling price per 40 units 10000000
Breakeven point in unit 26

Second year
2808000
7200000
12000000
23.4

Third year
3816000
840000
15000000
24.44

Breakeven point=fixed cost selling price per unit-variable cost per unit
Hence after sales of 26 units, we will go into profit.
1
28.5 Ratio Analysis:
Net profit on Sales ratio = Net profit net sales
Net profit
2101680 3175788 3800689.2
net sales
10000000 12000000 15000000
Profit sales ratio 21.02%
26.46%
25.34%

Conclusion
After deducting all the expenses, 21.02% of each sales rupees remains as a
profit for us in the first year. Then in second year due increase in sales, it will
increase to 26.46% of each sales rupees. In the third year, though the volume
of business would have increased, the profit on sales ratio will decrease to

25.34% of each sales rupee.

The business plan of Business Bridge International can be implemented in the
Twin Cities. We are very confident that our business will reap lots of benefits
economically as well as socially in the country. The market area of BBI will
keep on rising day by day within short period of its establishment.

REFERENCES

1.

Patterns of Entrepreneurship

Jack M. Kaplan

2.

Book of Marketing

Philips Kotler

3.

www.google..com

4.

www.wickipedia.com

5.

www.energy.sourceguides.com