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Fundamentals of E-Commerce

F-2, Block, Amity Campus

Sec-125, Nodia (UP)
India 201303

Subject Name
: Fundamentals of E-Commerce
Study Country
Permanent Enrollment Number (PEN) : A1922711019(el)
Student Enrollment Number (SEN )
: EL2012-01-BIT0001-1810
Student Name

Signature :___Doreen Letsatle_



()Tick mark in front of the assignments submitted

Assignment A

Assignment B


1. The unique features of E-Commerce are:

Assignment C

Ubiquity: It is available just about everywhere and at all times.

Consumer can connect to the Internet at any time, including at their
homes, their offices, on their video game systems with an Internet
connection and mobile phone devices.

Global reach: E-Commerce Technology seamlessly stretch across

traditional cultural and national boundaries and enable worldwide
access to the client.

Universal standards: The technical standards of the Internet and

therefore of conducting ecommerce, are shared by all of the nations
in the world.

Richness: Information that is complex and content-rich can be

delivered without sacrificing reach. It has been so simple to keep
the record of our tradition communication within the e-commerce
time. You can save your audio, video, sent files, received files or
data in your user account.

Interactivity: E-commerce technologies allow two-way

communication between the merchant and the consumer.

Information density: The total amount and quality of information

available to all market participants is vastly increased and is
cheaper to deliver. Most business owners use the shopping cart and
do the order of product and purchasing online.

Personalization/Customization: E-commerce technologies enable

merchants to target their marketing messages to a persons name,
interests and past purchases. They allow a merchant to change the
product or service to suit the purchasing behaviour and preferences
of a consumer.

2. The various types of e-commerce with advantage of each:

B2B (Business to Business) E-Commerce is simply defined as ecommerce between companies such as manufacturers selling to
distributors and wholesalers selling to retailers. One of its
advantages is that pricing is based on quantity of order and is
often negotiable.

B2C (Business to Consumer) E-Commerce Businesses selling to

the general public typically through catalogues utilizing shopping
cart software. One of its advantages is that, it reduces market
entry barriers.

C2C (Consumer to Consumer) E-Commerce that involves

consumers selling directly to other consumers. One of its

advantages is that auctions are facilitated at a portal such as


B2E (Business to Employee) E-Commerce are companies using

internal networks to offer their employees products and services
online. One of its advantages is that it reduces the
administrative burdens with the human resources department.

G2C (Government to Consumer), G2B(Government to Business)

are other forms of ecommerce that involve transactions with the
government--from procurement to filing taxes to business
registrations to renewing licenses. One of its advantage is to
provide feedback to government through pressure groups or
businesses and non-governmental organizations.

G2G (Government to Government) e-commerce are services

between governments and can be used as instrument of
international relations and diplomacy.

3. How the internet changed consumer and supplier relationship:

The use of World Wide Web which enables the direct connection of
consumer to suppliers has certainly created a more effective method of
eliminating the middle man as well as enabling the consumer to have a
greater access to the ever growing list of service and goods providers.
Essentially, the World Wide Web has been more of an enabling tool in
shoppers capabilities. It has enabled consumers to access a wide selection
of suppliers, their reputation, prices as well as create an environment
which comparison shopping has become substantially easier. Nevertheless
the fundamentals have not changed.
The Internet has also been a great catalyst for many start-up businesses to
rapidly rise up from humble beginnings. The numerous marketing ploys
that can be achieved on the web for next to nothing have enabled small
businesses to get their products out to a mass market.
4. The principal payment systems for electronic commerce are:
Digital credit card payment systems provide secure services for credit
card payments on the Internet and protect information transmitted among
users, merchant sites, and processing banks. Digital wallets store credit
card and owner identification information and provide these data
automatically during electronic commerce purchase transactions.
Accumulated balance payment systems accumulate micropayment
purchases as a debit balance that must be paid periodically on credit card
or telephone bills. Stored value payment systems enable customers to
make instant online payments from a value stored in a digital account. A

smart card is a credit-card-size plastic card that stores digital information

and can be used for electronic payments. Digital cash is an electronic form
of currency, moves outside the normal network of money, and is used for
micropayments or larger purchases. A peer-to-peer payment system is an
electronic payment system for people who want to send money to
vendors or individuals who are not set up to accept credit card payments.
A digital check is an electronic check with a secure digital signature. An
electronic billing presentment and payment system is used to pay routine
monthly bills; it allows users to view their bills electronically and pay them
through electronic funds transfers from bank or credit card accounts.
5. The role of m-commerce in business and the most important m-commerce

Information Services: The location of the mobile phone user is an

important piece of information used during mobile commerce or mcommerce transactions. Knowing the location of the user allows for
location-based services such as local discount offers, local weather
and tracking and monitoring people.

Mobile Banking: Banks and other financial institutions use mobile

commerce to allow their customers to access account information
and make transactions, such as purchasing stocks, remitting

Mobile Browsing: customers can shop online without having to be

at their personal computer.

Assignment B

1. The security issues of E-commerce are: the issues of network security at

the ecommerce
and customer sites must be constantly reviewed and appropriate
countermeasures devised to prevent unauthorized access by fraudsters,
sale of fake products, and impersonation among others. However, these
can be prevented through usage of authenticated and encrypted internet
2. Advantages and disadvantages of E-shopping are:
On-line shopping can save you money in comparison to off-line

We don't need to leave the house to shop, it's easy doable from your PC.
We have access to a vast number of suppliers compared to other
Product information can often be more detailed and easier to access
You don't have to carry the bags

There is no way to check if what you buy is exactly what you want.
There is no way to check if what you buy is of decent quality.
Suppliers cannot be judged in the same way they can in a real store.
Unscrupulous traders are able to hide behind good looking web sites
It wont come until a few days later

3. a) SmithKline is achieving lower prices than traditionally through ecommerce by using the internet to hold downward or reversing auctions in
which suppliers bid against each other for pre-specified contracts.

b) To what extent do you think this approach would work for companies
smaller than SmithKline Beecham?
It can clearly yield major benefits to a large company that can attract a
range of suppliers to its auctions to compete for its businesses. This is less
likely to happen for smaller companies, so alternatives may need to be
evaluated such as aggregated buying with other smaller companies

c) What are the implications for a dynamic pricing engine referred to a

supplier and its customers?
In theory such an engine could benefit both supplier and customer since
supply and demand are better matched.

Assignment C

1. D

21. C

2. C

22. C

3. A

23. B

4. C

24. C

5. C

25. B

6. A

26. B

7. A

27. A

8. C

28. D

9. C

29. C


30. A


31. A


32. D


33. D


34. D


35. A


36. A


37. E


38. D


39. A